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Adventure Tourism Market by Type (Hard, Soft, and Others), Activity (Land-based Activity, Water-based Activity, and Air-based Activity), Type of Traveler (Solo, Friends/Group, Couple, and Family), Age Group (Below 30 Years, 30–41 Years, 42–49 Years, and 50 Years & Above), and Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast, 2019-2026

CO_181604
Pages: 326
Sep 2019 | 26645 Views
 
Author(s) : Nitesh Chouhan, Himanshu Vig , Roshan Deshmukh
Tables: 181
Charts: 60
 

Adventure Tourism Market Outlook - 2026

The global adventure tourism market was valued at $ 586.3 billion in 2018, and is projected to reach $1,626.7 billion in 2026, registering a CAGR of 13.3% from 2019 to 2026. The development of the travel & tourism sector fosters the growth for adventure tourism market demand. 

adventure tourism market

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Adventure tourism refers travel or exploring with a certain amount of risk faced during the vacation. Adventure tourism involve some of the activities such as climbing, hiking, caving, rafting, and others. Tourism is one of the most exponentially growing sectors, among which adventure tourism is one of its fastest growing segments. According to travel market survey, Europe and America are the two leadings regions in this market.  

Adventure Tourism Market
By Type

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Soft tourism segments dominates the global Adventure Tourism market and is expected to retain its dominance throughout the forecast period.

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Furthermore, adventure tourism include simulators and virtual environments. Active stakeholders in the industry are continuously innovating to provide better consumer experience and also focusing on increasing the consumer stay. Moreover, the introduction of artificial intelligence plays a vital role in the functioning and operating of adventure tourism. 

Adventure Tourism Market
By Activity

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Air-based Activity segment is projected to grow with fastest CAGR during the forecast period

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Over the past few years, the adventure tourism industry has grown exponentially, globally. Furthermore, travelers are interested to visit undiscovered destinations for enjoyment. In addition, significant increase in government initiatives in the form of private and public partnership to promote tourism fuels the growth of the global adventure tourism market. However, risk involved in unpredictable weather condition and adventure travelling restricts the adventure tourism market growth. Moreover, increase in trend of social media is anticipated to provide lucrative opportunity for the market growth, as Facebook has become the preferred social networking site among travelers to get the best travel deals.

Adventure Tourism Market
By Type of Traveller

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Couple traveller segment is projected to grow with fastest CAGR during the forecast period

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Improvement in economic condition and growth in disposable income are significant factors that propel the growth of adventure tourism market. After the 2009 economic crisis in Europe and the economic crisis in China, the world economy witnessed a standstill. However, strong recovery from the crisis resulted in notable economic growth, especially in the developing economies, and has led to increase in disposable income among the middle-income groups. In addition, disposable income of individuals in North America and the Asia-Pacific has witnessed a high growth rate, thus acting as a major driver for the market, as medium- and high-income consumers in urban areas are shifting their consumption trend from essential to premium goods & services. This trend favors the adventure tourism to enhance the service offering in various adventure activities.

Adventure Tourism Market
By Age Group

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30–41 years age group segment is projected to grow with fastest CAGR during the forecast period

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The global adventure tourism market is segmented on the basis of type, activity, type of traveler, age group, sales channel, and region. By type, the market is classified into hard, soft, and others. Based on activity, it is divided into land-based activity, water-based activity, and air-based activity. Depending on type of traveler, it is categorized into solo, friends/group, couple, and family. According to age group, it is fragmented into below 30 years, 30-41 Years, 42-49 years, and 50 years & above. The sales channel segment includes travel agent and direct. By region, the adventure tourism market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. 

The major companies profiled in the report include Austin Adventures, Inc., G Adventures Inc., Mountain Travel Sobek, TUI AG., ROW Adventures, REI Adventures, InnerAsia Travel Group, Inc., Intrepid Group Limited, Butterfield & Robinson Management Services, Inc., and Abercrombie & Kent Group of Companies S.A.

Adventure Tourism Market
By Sales Channel

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Direct segment is projected to grow with fastest CAGR during the forecast period

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Asia-Pacific is growing at a highest rate, as the Asia-Pacific adventure market is attracting various adventure travelers around the globe. Furthermore, tourist arrival and receipts are anticipated to increase, in this region as compared to any other region, which is expected to supplement the market growth. This region offers numerous diverse regions to explore, such as various national parks and wildlife reserves such as Mt. Everest in Nepal, rain forests in Borneo, Sundarbans in India, and whale watching and scouting kiwis in New Zealand. Moreover, increase in competition, reduced travel restrictions, economic growth, and aggressive promotion strategies are adopted by the regional tourism organizations, which directly contribute to the growth of the adventure tourism market size in this region.

Adventure Tourism Market
By Region

2026
Europe 
North America
Asia Pacific
LAMEA

Europe dominates the Global Adventure Tourism market and is expected to grow with a CAGR of 11.9% during the forecast period

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The soft segment dominates the adventure tourism adventure tourism market share, as these activities possess moderate to low risks, and thus attract a large customer base. Moreover, adventure travelers are focusing toward less risky adventure activities and are more open to other elements such as natural environment, learning, and meaningful lifelong experience, which boost the adventure tourism market growth.

Land-based activity is anticipated to dominate the adventure tourism market size during the adventure tourism market forecast period, owing to requirement of less skill compared to air-based & water-based activities. In addition, activities such as skiing, hiking, bird watching, trekking,  camping, and others have gained high popularity among adventure seekers.

Key Benefits for Adventure Tourism Market :

  • This report provides a quantitative analysis of the current adventure tourism market trends, estimations, and dynamics of the adventure tourism market from 2019 to 2026 to identify the prevailing market opportunities.
  • The key countries in all the major regions are mapped based on their adventure tourism market share.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the adventure tourism market players.
  • The report includes the analysis of the regional & global adventure tourism market analysis, key players, market segments, application areas, and growth strategies.

Adventure Tourism Market Segments:

By Type

  • Hard
  • Soft
  • Others

By Activity

  • Land-based Activity
  •  Water-based Activity
  • Air-based Activity

By Type of Travelers

  • Solo
  • Friends/Group
  • Couple
  • Family

By Age Group

  • Below 30 Years
  • 41 Years30-
  • 49 Years42-
  • 50 Years & Above

By Sales Channel

  • Travel Agent
  • Direct

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • Switzerland
    • Norway
    • Italy 
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • New Zealand
    • Australia
    • Japan
    • Kazakhstan
    • Kyrgyzstan
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1:    INTRODUCTION

1.1.    Report description
1.2.    Key Benefits
1.3.    Key Market Segments
1.4.    Research Methodology

1.4.1.    Secondary research
1.4.2.    Primary research
1.4.3.    Analyst tools and models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    CXO perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Key findings

3.2.1.    Top investment pockets
3.2.2.    Top impacting factors

3.3.    Porter's five forces analysis

3.3.1.    Bargaining power of suppliers
3.3.2.    Bargaining power of buyers
3.3.3.    Threat of substitution
3.3.4.    Threat of new entrants
3.3.5.    Intensity of competitive rivalry

3.4.    Top player positioning

3.4.1.    Top winning strategies

CHAPTER 4:    ADVENTURE TOURISM MARKET, BY TYPE

4.1.    Overview

4.1.1.    Market size and forecast

4.2.    Hard

4.2.1.    Key market trends, growth factors, and opportunities
4.2.2.    Market size and forecast, by region
4.2.3.    Market size and forecast, by country

4.3.    Soft

4.3.1.    Key market trends, growth factors, and opportunities
4.3.2.    Market size and forecast, by region
4.3.3.    Market size and forecast, by country

4.4.    Others

4.4.1.    Key market trends, growth factors, and opportunities
4.4.2.    Market size and forecast, by region
4.4.3.    Market size and forecast, by country

CHAPTER 5:    ADVENTURE TOURISM MARKET, BY ACTIVITY

5.1.    Overview

5.1.1.    Market size and forecast, by activity

5.2.    Land based activity

5.2.1.    Key market trends, growth factors, and opportunities
5.2.2.    Market size and forecast, by region
5.2.3.    Market size and forecast, by country

5.3.    Water-based activity

5.3.1.    Key market trends, growth factors, and opportunities
5.3.2.    Market size and forecast, by region
5.3.3.    Market size and forecast, by country

5.4.    Air-based activity

5.4.1.    Key market trends, growth factors, and opportunities
5.4.2.    Market size and forecast, by region
5.4.3.    Market size and forecast, by country

CHAPTER 6:    ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER

6.1.    Overview

6.1.1.    Market size and forecast, by type of traveler

6.2.    Solo

6.2.1.    Key market trends, growth factors, and opportunities
6.2.2.    Market size and forecast, by region
6.2.3.    Market size and forecast, by country

6.3.    Friends/group

6.3.1.    Key market trends, growth factors, and opportunities
6.3.2.    Market size and forecast, by region
6.3.3.    Market size and forecast, by country

6.4.    Couple

6.4.1.    Key market trends, growth factors, and opportunities
6.4.2.    Market size and forecast, by region
6.4.3.    Market size and forecast, by country

6.5.    Family

6.5.1.    Key market trends, growth factors, and opportunities
6.5.2.    Market size and forecast, by region
6.5.3.    Market size and forecast, by country

CHAPTER 7:    ADVENTURE TOURISM MARKET, BY AGE GROUP

7.1.    Overview

7.1.1.    Market size and forecast, by age group

7.2.    Below 30 years

7.2.1.    Key market trends, growth factors, and opportunities
7.2.2.    Market size and forecast, by region
7.2.3.    Market size and forecast, by country

7.3.    30–41 years

7.3.1.    Key market trends, growth factors, and opportunities
7.3.2.    Market size and forecast, by region
7.3.3.    Market size and forecast, by country

7.4.    42–49 years

7.4.1.    Key market trends, growth factors, and opportunities
7.4.2.    Market size and forecast, by region
7.4.3.    Market size and forecast, by country

7.5.    50 years & above

7.5.1.    Key market trends, growth factors, and opportunities
7.5.2.    Market size and forecast, by region
7.5.3.    Market size and forecast, by country

CHAPTER 8:    ADVENTURE TOURISM MARKET, BY SALES CHANNEL

8.1.    Overview

8.1.1.    Market size and forecast, by sales channel

8.2.    Travel agent

8.2.1.    Key market trends, growth factors, and opportunities
8.2.2.    Market size and forecast, by region
8.2.3.    Market size and forecast, by country

8.3.    Direct

8.3.1.    Key market trends, growth factors, and opportunities
8.3.2.    Market size and forecast, by region
8.3.3.    Market size and forecast, by country

CHAPTER 9:    ADVENTURE TOURISM MARKET, BY REGION

9.1.    Overview

9.1.1.    Market size and forecast, by region

9.2.    North America

9.2.1.    Key market trends, growth factors, and opportunities
9.2.2.    Market size and forecast, by type
9.2.3.    Market size and forecast by type
9.2.4.    Market size and forecast, by type of traveler
9.2.5.    Market size and forecast, by age group
9.2.6.    Market size and forecast, by sales channel
9.2.7.    Market size and forecast, by country

9.2.7.1.    U.S.

9.2.7.1.1.    Market size and forecast, by type
9.2.7.1.2.    Market size and forecast, by activity
9.2.7.1.3.    Market size and forecast, by type of traveler
9.2.7.1.4.    Market size and forecast, by age group

9.2.8.    Market size and forecast, sales channel

9.2.8.1.    Canada

9.2.8.1.1.    Market size and forecast, by type
9.2.8.1.2.    Market size and forecast, by activity
9.2.8.1.3.    Market size and forecast, by type of traveler
9.2.8.1.4.    Market size and forecast, by age group
9.2.8.1.5.    Market size and forecast, by sales channel

9.2.8.2.    Mexico

9.2.8.2.1.    Market size and forecast, by type
9.2.8.2.2.    Market size and forecast, by activity
9.2.8.2.3.    Market size and forecast by type of traveler
9.2.8.2.4.    Market size and forecast, by age group
9.2.8.2.5.    Market size and forecast, by sales channel

9.3.    Europe

9.3.1.    Key market trends, growth factors, and opportunities
9.3.2.    Market size and forecast, by type
9.3.3.    Market size and forecast by activity
9.3.4.    Market size and forecast, by type of traveler
9.3.5.    Market size and forecast, by age group
9.3.6.    Market size and forecast, by sales channel
9.3.7.    Market size and forecast, by country

9.3.7.1.    Germany

9.3.7.1.1.    Market size and forecast, by type
9.3.7.1.2.    Market size and forecast by activity
9.3.7.1.3.    Market size and forecast, by type of traveler
9.3.7.1.4.    Market size and forecast, by age group
9.3.7.1.5.    Market size and forecast, by sales channel

9.3.7.2.    Switzerland

9.3.7.2.1.    Market size and forecast, by type
9.3.7.2.2.    Market size and forecast, by activity
9.3.7.2.3.    Market size and forecast, by type of traveler
9.3.7.2.4.    Market size and forecast, by age group
9.3.7.2.5.    Market size and forecast, by sales channel

9.3.7.3.    Norway

9.3.7.3.1.    Market size and forecast, by type
9.3.7.3.2.    Market size and forecast, by activity
9.3.7.3.3.    Market size and forecast, by type of traveler
9.3.7.3.4.    Market size and forecast, by age group
9.3.7.3.5.    Market size and forecast by sales channel

9.3.7.4.    Italy

9.3.7.4.1.    Market size and forecast by type
9.3.7.4.2.    Market size and forecast by activity
9.3.7.4.3.    Market size and forecast by type of traveler
9.3.7.4.4.    Market size and forecast, by age group
9.3.7.4.5.    Market size and forecast, by sales channel

9.3.7.5.    Rest of Europe

9.3.7.5.1.    Market size and forecast, by type
9.3.7.5.2.    Market size and forecast, by activity
9.3.7.5.3.    Market size and forecast, by type of traveler
9.3.7.5.4.    Market size and forecast by age group
9.3.7.5.5.    Market size and forecast, by sales channel

9.4.    Asia-Pacific

9.4.1.    Key market trends, growth factors, and opportunities
9.4.2.    Market size and forecast, by type
9.4.3.    Market size and forecast, by activity
9.4.4.    Market size and forecast, , by type of traveler
9.4.5.    Market size and forecast, by age group
9.4.6.    Market size and forecast, sales channel
9.4.7.    Market size and forecast, by country

9.4.7.1.    India

9.4.7.1.1.    Market size and forecast, by type
9.4.7.1.2.    Market size and forecast, by activity
9.4.7.1.3.    Market size and forecast, by type of traveler
9.4.7.1.4.    Market size and forecast, by age group
9.4.7.1.5.    Market size and forecast, by sales channel

9.4.7.2.    China

9.4.7.2.1.    Market size and forecast, by type
9.4.7.2.2.    Market size and forecast, by activity
9.4.7.2.3.    Market size and forecast, by type of traveler
9.4.7.2.4.    Market size and forecast, by age group
9.4.7.2.5.    Market size and forecast, , by sales channel

9.4.7.3.    New Zealand

9.4.7.3.1.    Market size and forecast, by type
9.4.7.3.2.    Market size and forecast, by activity
9.4.7.3.3.    Market size and forecast, by type of traveler
9.4.7.3.4.    Market size and forecast, by age group
9.4.7.3.5.    Market size and forecast, by sales channel

9.4.7.4.    Australia

9.4.7.4.1.    Market size and forecast, by type
9.4.7.4.2.    Market size and forecast, by activity
9.4.7.4.3.    Market size and forecast , by type of traveler
9.4.7.4.4.    Market size and forecast, by age group
9.4.7.4.5.    Market size and forecast, by sales channel

9.4.7.5.    Japan

9.4.7.5.1.    Market size and forecast, by type
9.4.7.5.2.    Market size and forecast, by activity
9.4.7.5.3.    Market size and forecast, by type of traveler
9.4.7.5.4.    Market size and forecast, by age group
9.4.7.5.5.    Market size and forecast, by sales channel

9.4.7.6.    Kazakhstan

9.4.7.6.1.    Market size and forecast, by type
9.4.7.6.2.    Market size and forecast, by activity
9.4.7.6.3.    Market size and forecast, by type of traveler
9.4.7.6.4.    Market size and forecast, by age group
9.4.7.6.5.    Market size and forecast, by sales channel

9.4.7.7.    Kyrgyzstan

9.4.7.7.1.    Market size and forecast, by type
9.4.7.7.2.    Market size and forecast, by activity
9.4.7.7.3.    Market size and forecast, by type of traveler
9.4.7.7.4.    Market size and forecast , by age group
9.4.7.7.5.    Market size and forecast, by sales channel

9.4.7.8.    Rest of Asia-Pacific

9.4.7.8.1.    Market size and forecast, by type
9.4.7.8.2.    Market size and forecast, by activity
9.4.7.8.3.    Market size and forecast, by type of traveler
9.4.7.8.4.    Market size and forecast, by age group
9.4.7.8.5.    Market size and forecast, by sales channel

9.5.    LAMEA

9.5.1.    Key market trends, growth factors, and opportunities
9.5.2.    Market size and forecast, by type
9.5.3.    Market size and forecast, by activity
9.5.4.    Market size and forecast, by type of traveler
9.5.5.    Market size and forecast, by age group
9.5.6.    Market size and forecast, by sales channel
9.5.7.    Market size and forecast, by country

9.5.7.1.    Latin America

9.5.7.1.1.    Market size and forecast, by type
9.5.7.1.2.    Market size and forecast, by activity
9.5.7.1.3.    Market size and forecast, by type of traveler
9.5.7.1.4.    Market size and forecast, by age group
9.5.7.1.5.    Market size and forecast, by sales channel

9.5.7.2.    Middle East

9.5.7.2.1.    Market size and forecast, by type
9.5.7.2.2.    Market size and forecast, by activity
9.5.7.2.3.    Market size and forecast, by type of traveler
9.5.7.2.4.    Market size and forecast, by age group
9.5.7.2.5.    Market size and forecast, by sales

9.5.7.3.    Africa

9.5.7.3.1.    Market size and forecast, by type
9.5.7.3.2.    Market size and forecast, by activity
9.5.7.3.3.    Market size and forecast, by type of traveler
9.5.7.3.4.    Market size and forecast, by age group
9.5.7.3.5.    Market size and forecast, by sales channel

CHAPTER 10:    COMPANY PROFILES

10.1.    AUSTIN ADVENTURES, INC.

10.1.1.    Company overview
10.1.2.    Key executive
10.1.3.    Company snapshot
10.1.4.    Product portfolio
10.1.5.    Key strategic moves and developments

10.2.    BUTTERFIELD & ROBINSON MANAGEMENT SERVICES, INC.

10.2.1.    Company overview
10.2.2.    Key executive
10.2.3.    Company snapshot
10.2.4.    Operating business segments
10.2.5.    Product portfolio
10.2.6.    Key strategic moves and developments

10.3.    G ADVENTURES

10.3.1.    Company overview
10.3.2.    Key executive
10.3.3.    Company snapshot
10.3.4.    Operating business segments
10.3.5.    Product portfolio
10.3.6.    Key strategic moves and developments

10.4.    INNERASIA TRAVEL GROUP, INC.

10.4.1.    Company overview
10.4.2.    Key executive
10.4.3.    Company snapshot
10.4.4.    Product portfolio

10.5.    INTREPID GROUP, LTD.

10.5.1.    Company overview
10.5.2.    Key executive
10.5.3.    Company snapshot
10.5.4.    Operating business segments
10.5.5.    Product portfolio
10.5.6.    Key strategic moves and developments

10.6.    MOUNTAIN TRAVEL SOBEK

10.6.1.    Company overview
10.6.2.    Key executive
10.6.3.    Company snapshot
10.6.4.    Operating business segments
10.6.5.    Product portfolio

10.7.    RECREATIONAL EQUIPMENT, INC. (REI)

10.7.1.    Company overview
10.7.2.    Key executive
10.7.3.    Company snapshot
10.7.4.    Product portfolio
10.7.5.    Business performance
10.7.6.    Key strategic moves and developments

10.8.    ROW ADVENTURES

10.8.1.    Company overview
10.8.2.    Key executive
10.8.3.    Company snapshot
10.8.4.    Operating business segments
10.8.5.    Product portfolio
10.8.6.    Key strategic moves and developments

10.9.    TUI GROUP

10.9.1.    Company overview
10.9.2.    Key executive
10.9.3.    Company snapshot
10.9.4.    Operating business segments
10.9.5.    R&D expenditure
10.9.6.    Business performance
10.9.7.    Key strategic moves and developments

10.10.    ZHONGHONG HOLDINGS CO., LTD.

10.10.1.    Company overview
10.10.2.    Key executive
10.10.3.    Company snapshot
10.10.4.    Product portfolio

10.10.5.    Business performance

CHAPTER 11:    APPENDIX

11.1.    Estimated number of tourists from source countries (2017)

LIST OF TABLES

TABLE 01.    GLOBAL ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 02.    HARD ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 03.    SOFT ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 04.    OTHERS ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 05.    GLOBAL ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 06.    ADVENTURE TOURISM MARKET FOR LAND-BASED ACTIVITY, BY REGION, 2016–2026 ($MILLION)
TABLE 07.    ADVENTURE TOURISM MARKET FOR WATER-BASED ACTIVITY, BY REGION, 2016–2026 ($MILLION)
TABLE 08.    ADVENTURE TOURISM MARKET FOR AIR-BASED ACTIVITY, BY REGION, 2016–2026 ($MILLION)
TABLE 09.    GLOBAL ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 10.    SOLO ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 11.    FRIENDS/GROUP ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 12.    COUPLE ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 13.    FAMILY ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 14.    GLOBAL ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 15.    ADVENTURE TOURISM MARKET FOR BELOW 30 YEARS, BY REGION, 2016–2026 ($MILLION)
TABLE 16.    ADVENTURE TOURISM MARKET FOR 30–41 YEARS, BY REGION, 2016–2026 ($MILLION)
TABLE 17.    ADVENTURE TOURISM MARKET FOR 42-49 YEARS, BY REGION, 2016–2026 ($MILLION)
TABLE 18.    ADVENTURE TOURISM MARKET FOR 50 YEARS & ABOVE, BY REGION, 2016–2026 ($MILLION)
TABLE 19.    GLOBAL ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 20.    ADVENTURE TOURISM MARKET FOR TRAVEL AGENT, BY REGION, 2016–2026 ($MILLION)
TABLE 21.    ADVENTURE TOURISM MARKET FOR DIRECT SALES, BY REGION, 2016–2026 ($MILLION)
TABLE 22.    ADVENTURE TOURISM MARKET, BY REGION, 2016–2026 ($MILLION)
TABLE 23.    NORTH AMERICA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 24.    NORTH AMERICA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 25.    NORTH AMERICA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 26.    NORTH AMERICA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 27.    NORTH AMERICA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 28.    NORTH AMERICA ADVENTURE TOURISM MARKET, BY COUNTRY, 2016–2026 ($MILLION)
TABLE 29.    U.S. ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 30.    U.S. ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 31.    U.S. ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 32.    U.S. ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 33.    U.S. ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 34.    CANADA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 35.    CANADA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 36.    CANADA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 37.    CANADA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 38.    CANADA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 39.    MEXICO ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 40.    MEXICO ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 41.    MEXICO ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 42.    MEXICO ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 43.    MEXICO ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 44.    EUROPE ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 45.    EUROPE ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 46.    EUROPE ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 47.    EUROPE ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 48.    EUROPE ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 49.    EUROPE ADVENTURE TOURISM MARKET, BY COUNTRY, 2016–2026 ($MILLION)
TABLE 50.    GERMANY ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 51.    GERMANY ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 52.    GERMANY ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 53.    GERMANY ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 54.    GERMANY ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 55.    SWITZERLAND ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 56.    SWITZERLAND ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 57.    SWITZERLAND ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 58.    SWITZERLAND ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 59.    SWITZERLAND ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 60.    NORWAY ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 61.    NORWAY ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 62.    NORWAY ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 63.    NORWAY ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 64.    NORWAY ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 65.    ITALY ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 66.    ITALY ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 67.    ITALY ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 68.    ITALY ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 69.    ITALY ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 70.    REST OF EUROPE ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 71.    REST OF EUROPE ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 72.    REST OF EUROPE ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 73.    REST OF EUROPE ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 74.    REST OF EUROPE ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 75.    ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 76.    ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 77.    ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 78.    ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 79.    ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 80.    ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY COUNTRY, 2016–2026 ($MILLION)
TABLE 81.    INDIA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 82.    INDIA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 83.    INDIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 84.    INDIA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 85.    INDIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 86.    CHINA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 87.    CHINA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 88.    CHINA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 89.    CHINA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 90.    CHINA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 91.    NEW ZEALAND ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 92.    NEW ZEALAND ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 93.    NEW ZEALAND ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 94.    NEW ZEALAND ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 95.    NEW ZEALAND ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 96.    AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 97.    AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 98.    AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 99.    AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 100.    AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 101.    JAPAN ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 102.    JAPAN ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 103.    JAPAN ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 104.    JAPAN ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 105.    JAPAN ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 106.    KAZAKHSTAN ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 107.    KAZAKHSTAN ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 108.    KAZAKHSTAN ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 109.    KAZAKHSTAN ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 110.    KAZAKHSTAN ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 111.    KYRGYZSTAN ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 112.    KYRGYZSTAN ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 113.    KYRGYZSTAN ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 114.    KYRGYZSTAN ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 115.    KYRGYZSTAN ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 116.    REST OF ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 117.    REST OF ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 118.    REST OF ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 119.    REST OF ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 120.    REST OF ASIA-PACIFIC ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 121.    LAMEA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 122.    LAMEA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 123.    LAMEA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 124.    LAMEA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 125.    LAMEA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 126.    LAMEA ADVENTURE TOURISM MARKET, BY COUNTRY, 2016–2026 ($MILLION)
TABLE 127.    LATIN AMERICA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 128.    LATIN AMERICA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 129.    LATIN AMERICA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 130.    LATIN AMERICA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 131.    LATIN AMERICA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 132.    MIDDLE EAST ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 133.    MIDDLE EAST ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 134.    MIDDLE EAST ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 135.    MIDDLE EAST ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 136.    MIDDLE EAST ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 137.    AFRICA ADVENTURE TOURISM MARKET, BY TYPE, 2016–2026 ($MILLION)
TABLE 138.    AFRICA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 ($MILLION)
TABLE 139.    AFRICA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 ($MILLION)
TABLE 140.    AFRICA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 ($MILLION)
TABLE 141.    AFRICA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 ($MILLION)
TABLE 142.    AUSTIN ADVENTURES, INC.: KEY EXECUTIVES
TABLE 143.    AUSTIN ADVENTURES, INC.: COMPANY SNAPSHOT
TABLE 144.    AUSTIN ADVENTURES, INC.: PRODUCT PORTFOLIO
TABLE 145.    BUTTERFIELD & ROBINSON MANAGEMENT SERVICES, INC.: KEY EXECUTIVES
TABLE 146.    BUTTERFIELD & ROBINSON MANAGEMENT SERVICES, INC.: COMPANY SNAPSHOT
TABLE 147.    BUTTERFIELD & ROBINSON MANAGEMENT SERVICES, INC.: OPERATING SEGMENTS
TABLE 148.    BUTTERFIELD & ROBINSON MANAGEMENT SERVICES, INC.: PRODUCT PORTFOLIO
TABLE 149.    G ADVENTURES: KEY EXECUTIVES
TABLE 150.    G ADVENTURES: COMPANY SNAPSHOT
TABLE 151.    G ADVENTURES: OPERATING SEGMENTS
TABLE 152.    G ADVENTURES: PRODUCT PORTFOLIO
TABLE 153.    INNERASIA TRAVEL GROUP, INC.: KEY EXECUTIVES
TABLE 154.    INNERASIA TRAVEL GROUP, INC.: COMPANY SNAPSHOT
TABLE 155.    INNERASIA TRAVEL GROUP, INC.: PRODUCT PORTFOLIO
TABLE 156.    INTREPID GROUP, LTD.: KEY EXECUTIVES
TABLE 157.    INTREPID GROUP, LTD.: COMPANY SNAPSHOT
TABLE 158.    INTREPID GROUP, LTD.: OPERATING SEGMENTS
TABLE 159.    INTREPID GROUP, LTD.: PRODUCT PORTFOLIO
TABLE 160.    MOUNTAIN TRAVEL SOBEK: KEY EXECUTIVES
TABLE 161.    MOUNTAIN TRAVEL SOBEK: COMPANY SNAPSHOT
TABLE 162.    MOUNTAIN TRAVEL SOBEK: OPERATING SEGMENTS
TABLE 163.    MOUNTAIN TRAVEL SOBEK: PRODUCT PORTFOLIO
TABLE 164.    REI: KEY EXECUTIVES
TABLE 165.    REI: COMPANY SNAPSHOT
TABLE 166.    REI: PRODUCT PORTFOLIO
TABLE 167.    REI: NET SALES, 2016–2018 ($MILLION)
TABLE 168.    ROW ADVENTURES: KEY EXECUTIVES
TABLE 169.    ROW ADVENTURES: COMPANY SNAPSHOT
TABLE 170.    ROW ADVENTURES: OPERATING SEGMENTS
TABLE 171.    ROW ADVENTURES: PRODUCT PORTFOLIO
TABLE 172.    TUI GROUP: KEY EXECUTIVES
TABLE 173.    TUI GROUP: COMPANY SNAPSHOT
TABLE 174.    TUI GROUP: OPERATING SEGMENTS
TABLE 175.    TUI GROUP: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 176.    TUI GROUP: NET SALES, 2016–2018 ($MILLION)
TABLE 177.    ZHONGHONG HOLDINGS CO., LTD.: KEY EXECUTIVES
TABLE 178.    ZHONGHONG HOLDINGS CO., LTD.: COMPANY SNAPSHOT
TABLE 179.    ZHONGHONG HOLDINGS CO., LTD.: PRODUCT PORTFOLIO
TABLE 180.    ZHONGHONG HOLDINGS CO., LTD.: NET SALES, 2016–2018 ($MILLION)
TABLE 181.    NUMBER OF TOURISTS FROM SOURCE COUNTRIES, 2017 (‘000)

LIST OF FIGURES

FIGURE 01.    KEY ELEMENTS OF ADVENTURE TOURISM
FIGURE 02.    GLOBAL ADVENTURE TOURISM MARKET SNAPSHOT
FIGURE 03.    GLOBAL ADVENTURE TOURISM MARKET SEGMENTATION
FIGURE 04.    TOP INVESTMENT POCKETS
FIGURE 05.    TOP IMPACTING FACTORS
FIGURE 06.    MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 07.    MODERATEBARGAINING POWER OF BUYERS
FIGURE 08.    HIGH THREAT OF SUBSTITUTION
FIGURE 09.    HIGH THREAT OF NEW ENTRANTS
FIGURE 10.    HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 11.    TOP PLAYER POSITIONING
FIGURE 12.    TOP WINNING STRATEGIES, BY YEAR, 2015-2019*
FIGURE 13.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015-2019* (%)
FIGURE 14.    TOP WINNING STRATEGIES, BY COMPANY, 2015-2019*
FIGURE 15.    GLOBAL ADVENTURE TOURISM MARKET, BY TYPE, 2018–2026 (%)
FIGURE 16.    HARD ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17.    SOFT ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18.    OTHERS ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19.    GLOBAL ADVENTURE TOURISM MARKET, BY ACTIVITY, 2016–2026 (%)
FIGURE 20.    ADVENTURE TOURISM MARKET FOR LAND-BASED ACTIVITY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21.    ADVENTURE TOURISM MARKET FOR WATER-BASED ACTIVITY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22.    ADVENTURE TOURISM MARKET FOR AIR-BASED ACTIVITY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23.    GLOBAL ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2016–2026 (%)
FIGURE 24.    SOLO ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25.    FRIENDS/GROUP ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 26.    COUPLE ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 27.    FAMILY ADVENTURE TOURISM MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 28.    GLOBAL ADVENTURE TOURISM MARKET, BY AGE GROUP, 2016–2026 (%)
FIGURE 29.    ADVENTURE TOURISM MARKET FOR BELOW 30 YEARS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 30.    ADVENTURE TOURISM MARKET FOR 30–41 YEARS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 31.    42 ADVENTURE TOURISM MARKET FOR 42–49 YEARS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 32.    ADVENTURE TOURISM MARKET FOR 50 YEARS & ABOVE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 33.    GLOBAL ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2016–2026 (%)
FIGURE 34.    ADVENTURE TOURISM MARKET FOR TRAVEL AGENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 35.    ADVENTURE TOURISM MARKET FOR DIRECT SALES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 36.    U.S. ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 37.    CANADA ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 38.    MEXICO ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 39.    GERMANY ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 40.    SWITZERLAND ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 41.    NORWAY ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 42.    ITALY ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 43.    REST OF EUROPE ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 44.    INDIA ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 45.    CHINA ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 46.    NEW ZEALAND ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 47.    AUSTRALIA ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 48.    JAPAN ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 49.    KAZAKHSTAN ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 50.    KYRGYZSTAN ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 51.    REST OF ASIA-PACIFIC ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 52.    LATIN AMERICA ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 53.    MIDDLE EAST ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 54.    AFRICA ADVENTURE TOURISM MARKET, 2016–2026 ($MILLION)
FIGURE 55.    REI: NET SALES, 2016–2018 ($MILLION)
FIGURE 56.    TUI GROUP: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 57.    TUI GROUP: NET SALES, 2016–2018 ($MILLION)
FIGURE 58.    TUI GROUP: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 59.    TUI GROUP: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 60.    ZHONGHONG HOLDINGS CO., LTD.: NET SALES, 2016–2018 ($MILLION)

 
 

Adventure tourism is a type of niche tourism, which possess cultural exchange, physical activity and connection with nature. The adventure tourism demand is seasonal in nature. Increase in competition, easing travel restrictions, economic growth, and aggressive promotion strategies are adopted by the tourism organizations, which directly increase the growth of the adventure tourism market.

Globally billion of tourists are in search of unique experiences; therefore, adventure tourism has become a cornerstone of the tourism experience. Moreover, increase in search of authentic experience fuels the growth of the adventure tourism market. However, the growth of the adventure tourism market also brings the critical challenges of sustainable development and careful & responsible tourism management.

The collaboration of public and private sector is initiating the growth of adventure tourism market as it is linked with natural and human capital. In addition, with the increasing disposable income, many emerging economies such as Asia-Pacific and Europe has shown the faster growth in recent years. Moreover, now smaller companies are continuing their business in off seasons also after analyzing the footfall for adventure tourism. 

 

 

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