CHAPTER 1. INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENT
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tool & Model

CHAPTER 2. EXECUTIVE SUMMARY

2.1. MARKET SNAPSHOT
2.2. CXO PERSPECTIVES

CHAPTER 3. MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. PORTER’S FIVE FORCES ANALYSIS
3.3.1. Bargaining Power of Suppliers
3.3.2. Bargaining Power of Buyers
3.3.3.. Threat of New Entrants
3.3.4.. Threat of Substitutes
3.3.5.. Competetive Rivalry
3.4. MARKET DYNAMICS
3.4.1. Drivers
3.4.1.1. Rising young-adult demographic
3.4.1.2. Expansion of the middle class with disposable income
3.4.1.3. Surging demand for premium/super premium products
3.4.2. Restraints
3.4.2.1. Concerns over health issues of alcohol consumption
3.4.2.2. High pricing of super/ultra premium products
3.4.3. Opportunity
3.4.3.1. Promotion of mix, hybrid, and flavored alcoholic beverages
3.4. MARKET SHARE ANALYSS, 2016 (%)

CHAPTER 4. AFRICA ALCOHOLIC BEVERAGES MARKET, BY TYPE

4.1. INTRODUCTION
4.1.1. Market Size and Forecast
4.2. BEER
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast
4.2.3. Ale
4.2.4. Lager
4.2.5. Hybrid
4.3. DISTILLED SPIRITS
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast
4.3.3. Rum
4.3.4. Whiskey
4.3.5. Vodka
4.3.6. Others
4.4. WINE
4.4.1. Key Market Trends, Growth Factors and Opportunities
4.4.2. Market Size and Forecast
4.4.3. Sparkling
4.4.4. Fortified
4.5. OTHERS
4.5.1. Key Market Trends, Growth Factors and Opportunities
4.5.2. Market Size and Forecast

CHAPTER 5. AFRICA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

5.1. INTRODUCTION
5.1.1. Market Size and Forecast
5.2. CONVENIENCE STORES
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast
5.3. ON PREMISES
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast
5.4. RETAILERS
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast
5.5. SUPERMARKETS
5.5.1. Key Market Trends, Growth Factors and Opportunities
5.5.2. Market Size and Forecast

CHAPTER 6. COMPANY PROFILES

6.1. ANHEUSER-BUSCH INBEV SA/NV
6.1.1. Company Overview
6.1.2. Company Snapshot
6.1.3. Operating Business Segments
6.1.4. Business Performance
6.1.5. Key Strategic Moves and Developments
6.2. BACARDI LIMITED
6.2.1. Company Overview
6.2.2. Company Snapshot
6.2.3. Operating Business Segments
6.2.4. Business Performance
6.2.5. Key Strategic Moves and Developments
6.3. BEAM SUNTORY INC.
6.3.1. Company Overview
6.3.2. Company Snapshot
6.3.3. Operating Business Segments
6.3.4. Business Performance
6.3.5. Key Strategic Moves and Developments
6.4. CONSTELLATION BRANDS INC.
6.4.1. Company Overview
6.4.2. Company Snapshot
6.4.3. Operating Business Segments
6.4.4. Business Performance
6.4.5. Key Strategic Moves and Developments
6.5. DIAGEO PLC
6.5.1. Company Overview
6.5.2. Company Snapshot
6.5.3. Operating Business Segments
6.5.4. Business Performance
6.5.5. Key Strategic Moves and Developments
6.6. HEINEKEN HOLDING NV
6.6.1. Company Overview
6.6.2. Company Snapshot
6.6.3. Operating Business Segments
6.6.4. Business Performance
6.6.5. Key Strategic Moves and Developments
6.7. MOLSON COORS BREWING CO.
6.7.1. Company Overview
6.7.2. Company Snapshot
6.7.3. Operating Business Segments
6.7.4. Business Performance
6.7.5. Key Strategic Moves and Developments
6.8. PERNOD RICARD SA
6.8.1. Company Overview
6.8.2. Company Snapshot
6.8.3. Operating Business Segments
6.8.4. Business Performance
6.8.5. Key Strategic Moves and Developments
6.9. SABMILLER LTD.
6.9.1. Company Overview
6.9.2. Company Snapshot
6.9.3. Operating Business Segments
6.9.4. Business Performance
6.9.5. Key Strategic Moves and Developments
6.10. UNITED SPIRITS LTD.
6.10.1. Company Overview
6.10.2. Company Snapshot
6.10.3. Operating Business Segments
6.10.4. Business Performance
6.10.5. Key Strategic Moves and Developments