Allied Market Research

2024

Air Fryer Meal Kits Market

Air Fryer Meal Kits Market Size, Share, Competitive Landscape and Trend Analysis Report by Type (Starter Kit, Full Kit, Weekly Kit), by Distribution Channel (In Store, Online), by Product (Vegetarian Kits, Non Vegetarian Kits, Vegan Kits) and by End USer (Households, Commercial): Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: | Roshan Deshmukh
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Air fryer is a convenient cooking appliance. Its popularity has increasedduring the past few years. The air fryer circulates hot air or oil around the food. It makes cooking faster, easier, healthier, and delicious. But, what makes it even more efficient is the availability of the meal kits. Fresh meal kits give you cooking experience that can be effortless. These kits come up with pre-chopped, pre-measured, and pre-washed fresh ingredients that can be easily added to an air fryer and made quickly. The meal kit delivery service started with the launch of Blue Apron in 2012 with emerging competitors thereafter. To increase market footprints across the globe, companies these days are continuously engaged in e-commerce to sell their product online. Also,there is an increase in the air fryer meal kit delivery services owing to penetration of the internet, changes in lifestyles of people, rise in the number of nuclear families, and their busy schedule.

COVID-19 ScenarioAnalysis: 

  • There is an increase in the demand for meal-kit sales as people are not able to dine out due to rise in efforts to curb the effect of Corona Virus. 

  • Many meal kit companies experienced a rise in sales of meal kits in the first quarter of 2020. 

  • While people are stuck at home due to the COVID-19 pandemic, many restaurants are stepping into the sector of meal kits to tap more customers. 

  • The air fryer meal kits market is now finding out innovative ways to retain customers. 

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers,and Impact Analysis

The air fryer meal kitsmarket is expected to expand substantially during the forecast period. A positive impact of COVID-19 is seen in this market. People sitting at home are engaging themselves into cooking activities, and convenience provided by the air fryer meal kits. This in turn fosters the market growth.

Unlike other online services, this service is quite different as it comes with a subscription pack. Changes in lifestyles, increase in urban population, busy schedule, rise in disposable income, adoption of eco-friendly measures to avoid wastage of food, ease of service, less time consumption, faster cooking method, and shifts in foodservice behavior drive the market growth. Health-related concerns of a few consumers, and their preference for traditional cooking methods restrain the growth of the market.Availability of flexible meal kit subscriptions, an increase in the millennial population, a shift towards gluten, and an oil-free diet, and the option for customized choices are expected to create lucrative opportunities for the growth of the air fryer meal kits market.While uncertain economic conditions, an increase in the prices of food items and issues related to food security can be seen as possible threats for this market.

Corona Virus Surges Demand in Meal Kit Deliveries:  

Lockdown is implemented to avoid health risks due to COVID-19. This has not only forced the consumers to sit at home but has also forced them to subscribe for meal kits. The meal kits industry, which was earlier struggling to attract new customers and retain the older ones can now see a major turnaround. 

A company named Blue Apron has not made any profits from 2017 and was planning to shut down a few of its facilities has now seen an influx in its orders with the growth in the outbreak. 
Marley Spoons is planning to hire more employees to meet the surge in demand. Also, Hello Fresh has announced to increase its workforce by 50%. 

Key Benefits of the Report:

  • This study presents the analytical depiction of the global air fryer meal kits marketalong with the current trends and future estimations to determine the imminent investment pockets.

  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global air fryer meal kits marketshare.

  • The current market is quantitatively analyzed to highlight the global air fryer meal kits marketgrowth scenario.

  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 

  • The report provides a detailed global air fryer meal kits marketanalysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Air Fryer Meal Kits MarketResearch Report:

  • What are the leading market players active in the air fryer meal kits market?

  • What the current trends will influence the market in the next few years?

  • What are the driving factors, restraints, and opportunities in the market?

  • What future projections would help in taking further strategic steps?

Air Fryer Meal Kits Market Report Highlights

Aspects Details
Air Fryer Meal Kits Market By Type
By Type
  • Starter Kit
  • Full Kit
  • Weekly Kit
Air Fryer Meal Kits Market By Distribution Channel
By Distribution Channel
  • In Store
  • Online
Air Fryer Meal Kits Market By Product
By Product
  • Vegetarian Kits
  • Non Vegetarian Kits
  • Vegan Kits
Air Fryer Meal Kits Market By End USer
By End USer
  • Households
  • Commercial
Air Fryer Meal Kits Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players
Key Market Players

Every Plate, Green Chef, Freshly, Sun Basket, Peapod, Martha and Martha Spoon, Hello Fresh, Purple Carrot, Blue Chef, Dinnerly

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Air Fryer Meal Kits Market

Global Opportunity Analysis and Industry Forecast, 2023-2032