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2018
Alcoholic Beverages Market

Alcoholic Beverages Market by Type (Beer, Distilled Spirits, Wine, and Others) and Distribution Channel (Convenience Stores, On Premises, Liquor Stores, Grocery Shops, Internet Retailing, and Supermarkets): Global Opportunity Analysis and Industry Forecast, 2018 - 2025
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A01711
Pages: 225
Sep 2018 | 149368 Views
Author(s) : Akhila Prasannan
Tables: 147
Charts: 32
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Alcoholic Beverages Market Overview:

The global alcoholic beverages market was valued at $1,439 billion in 2017, and is expected to reach $1,684 billion by 2025, registering a CAGR of 2.0% from 2018 to 2025. Most cultures across the globe have traditionally consumed various types of alcoholic beverages; however, local specialty alcoholic beverages account for the majority share. Only a small number have evolved into commodities that are produced commercially on a large scale. On a global level, beer from barley, wine from grapes, and other distilled beverages are sold as commodities. The pricing of these beverages is determined by the costs of production and the duties levied on those costs. The effects of prices as measured with price elasticities differ across countries and in different time periods.

The growth of the global alcoholic beverages market is driven by increase in global young–adult demographic, surge in disposable income, and rise in consumer demand for premium/super premium products. However, high cost of premium/super premium products and escalation of nonalcoholic beverages market, owing to increase in health concerns are expected to restrict the market growth in the near future. Furthermore, recent developments in honey-derived products appear to be a viable alternative to produce innovative alcoholic drinks for the consumers and to drive the future growth of this market.

Alcoholic Beverages Market

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The report segments the global alcoholic beverages market based on type, distribution channel, and region. On the basis of type, the market is classified into beer, distilled spirits, wine, and others. Various types of beer include ale, lager, and hybrid, whereas distilled spirits include rum, whiskey, vodka, and others. Similarly, wine is bifurcated into sparkling or fortified. Depending on distribution channel, the market is divided into convenience stores, on premises, liquor stores, grocery shops, internet retailing, and supermarkets. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Alcoholic Beverages Market by Type

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In 2017, the distilled spirits segment accounted for more than one-third of the global market share. In terms of volume, this segment held approximately 28% share in the overall market, attributed to increase in premium/super premium whiskey consumption and the demand shift from beer to distilled spirits such as rum, whiskey, vodka, and others. Thus, this segment is anticipated to provide high stability in terms of demand along with significant return on investment for the stakeholders, owing to its high growth rate and significant revenue contribution.

Alcoholic Beverages Market by Distribution Channel

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The number of supermarkets is on an increase in almost all major cities, with rapid urbanization in various emerging economies. Moreover, availability of products at low cost and accessibility to a wide variety of alcoholic beverages available in supermarkets fuel the growth of this segment. Furthermore, high visibility and attractive assortment of alcoholic beverages, increase in disposable income of consumers along with changes in preferences toward premium products boost the growth of this distribution segment.

Alcoholic Beverages Market by Region

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Consumption of alcoholic beverages in North America is expected to increase due to growth in young–adult population and elevated consumption of high-quality alcoholic beverages. On the other hand, emerging markets such as China and India are expected to witness significant increase in demand for alcoholic beverages during the forecast period in Asia-Pacific. This is attributed to substantial growth in disposable income in this region. However, Europe is expected to grow at the highest rate, closely followed by LAMEA, owing to increase in alcohol drinking demographics.

Major companies have adopted agreement, product launch, expansion, and merger strategies to sustain the intense market competition. The key players profiled in the report include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and United Spirits Ltd.

Other market players (not profiled in report) in the value chain include Accolade Wines Ltd., Asahi Breweries Ltd., Brown-Forman Corp., Carlsberg A/S, China Resources Beer Company Limited, Rémy Cointreau SA, Tsingtao Brewery Co. Ltd., Treasury Wine Estates, Thai Beverage Public Co., Ltd., and The Wine Group.

Key Benefits for the Alcoholic Beverages Market

  • This report provides an extensive analysis of the current trends and emerging estimations & dynamics in the alcoholic beverages market.
  • In-depth analysis of alcoholic beverages market size is conducted, and estimations for key segments between 2017 and 2025 are provided. 
  • Factors that drive and restrain the growth of the market are provided.
  • Market share for all segments with respect to each geography is detailed in the report.
  • Key market players are profiled and their strategies are analyzed thoroughly, which provide a competitive outlook of the alcoholic beverages industry trends. 

Key Market Segments

  • By Type
    • BEER
    • DISTILLED SPIRITS
    • WINE
    • OTHERS
  • By Distribution Channel
    • Convenience Stores
    • On-Premises
    • Liquor Stores
    • Grocery Shops
    • Internet Retailing
    • Supermarkets
  • By Geography
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Rest of Asia-Pacific
    • LAMEA
      • Brazil
      • Argentina
      • South Africa
      • Rest of LAMEA


Key Market Players

  • ANHEUSER-BUSCH INBEV
  • BACARDI LIMITED
  • CARLSBERG GROUP
  • CONSTELLATION BRANDS, INC
  • DIAGEO PLC
  • HEINEKEN HOLDING NV. (HEINEKEN N.V.)
  • MOLSON COORS BREWING COMPANY
  • PERNOD RICARD SA
  • SUNTORY HOLDINGS LTD. (BEAM SUNTORY INC.)
  • UNITED SPIRITS LIMITED
 

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The growth in demand for premium alcoholic beverages is considered to be one of the primary drivers for the alcoholic beverages market. Major global manufacturers of alcoholic beverages are going for mergers and acquisitions to diversify their product portfolio and strengthen their market presence. For instance, Diageo, formed from the merger of Guinness and Grand Metropolitan in 1997, expanded its global presence by acquiring local drinks manufacturers, such as Mey Icki in Turkey, Ypioca in Brazil, Don Julio Tequila in Mexico, and most prominently a majority share of Indian-based United Spirits Ltd. Proliferation of mergers and acquisitions (M&A) among market players is an indication that the alcohol industry is inching toward consolidation.

The present major global brewers also have been substantially affected in terms of growth prospects by M&A. For instance, in 2016, AB InBev agreed a $103.83bn takeover of SABMiller to form the world’s largest beer company, which is the third largest acquisition in corporate history. The newly created firm, Newbelco SA/NV, is estimated to account for around 30% of the global beer market, which is major segment of alcoholic beverages market.

The Asia-Pacific alcoholic beverages market is anticipated to present lucrative opportunities, owing to increase in disposable income and social acceptability of women consuming alcoholic beverages. Furthermore, the demand for distilled spirits is expected to increase in the emerging countries, as a major portion of the demographics in these countries is expected to reach the legal drinking.

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