Report Code: A12069 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Alcoholic Tea Market
Request Now !The 21st century saw a trend of growing demand for flavored drinks in both alcoholic and non-alcoholic beverage sector, which stands as a key factor boosting the global alcoholic tea market during the forecast period.
Alcoholic tea is a beverage prepared by mixing alcohol and tea. It is cooled with ice and consumed cold. There is high demand for tea-infused cocktails with the increasing popularity of island-inspired flavors such as Long Island Tea. Alcoholic tea is available in a variety of flavors such as sweet tea, fancy tea martini, and fruity flavors as well. Alcoholic Tea is very much preferred by the millennials. Millennials seek innovation and variety of flavors when it comes to current tea offerings. In the U.S., more than 80% of the population prefers iced tea, as Alcoholic tea is also iced, a majority chunk of the population consumes it on daily basis. According to World Tea News, in a forecast by Packaged Facts, the foodservice tea market will likely have an edge in future growth momentum as sales are expected to increase through 2020 and beyond further driving the sales of the alcoholic tea market. The increasing health consciousness as well as the demand for transparently simple, whole food and beverage offerings continue to drive interest in the alcoholic tea market. Innovations, backed with a great and lasting tasting, healthy product, means that Alcoholic tea market will continue to grow in the US. New versions of tea-infused alcoholic beverage specialties have opened an entirely new, younger target audience in the alcoholic tea market. The tea-infused cocktails such as Long Island tea are becoming the hottest trending island-inspired flavors with the crisp, clear taste of premium tea.
COVID-19 Impact analysis
Top Impacting Factors
Market Trends:
Scottish tea brand Eteaket, dispatched three tea lagers in 2020 and plans to divulge a fourth one as well.
Alcoholic ice tea brand Harry Brompton's entered the UK market with the first mover advantage in the wake of winning a posting for its 4% ABV tea in 56 Waitrose stores and the organization continued to win postings in Sainsbury's and Ocado.
Japanese cafe network Wagamama introduced iKi brew into the main UK eatery – a combination of wheat lager and green tea.
Mintel‘s flagship British Lifestyles report showcased that the sales of alcoholic beverages in 2020 during lockdown jumped 16.3% to £3.6bn as eating and drinking occasions moved into the home.
The Financial Times recently reported that global sales of alcoholic spirits including tea such as vodka, liquor outperformed the broader alcohol market in 2020 as consumers took to crafting their own cocktails at home and trading up to higher end spirits.
According to research by Dragonfly AI, Online sales for alcoholic beverages including alcoholic tea were up 200% in April and May 2020, as compared to 2019.
However, the alcoholic tea market has also seen its dark days. For instance, when American ice tea brand Twisted Tea launched hard iced tea, its sales did not reach the criteria required for continuing to import the product. Moreover, Whole Foods Market Inc., an American supermarket chain yanked kombucha teas from its store shelves after discovering that the popular fermented drinks contained elevated levels of alcohol.
In light of the difficulties the sector has faced, The Drinks Trust created The Drinks Community, a first-of-its-kind space for drinks professionals to connect, pool their experience and upskill with one another.
According to IWSR’s Global Trends 2020 report, the premium-and-above spirits and tea are projected to increase their global market share to 13% during the upcoming years as consumers continue to favor quality over quantity, including cocktails and high-end sipping spirits.
Key Benefits of the Report:
Questions answered in the Report:
Alcoholic Tea Market Report Highlights
Aspects | Details |
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By Base |
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By Flavor |
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By End-use |
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By Region |
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Key Market Players | Tea Venture, Wagamama, Red Diamond, Synergy Flavors, Eteaket, Harry Brompton's London Ice Tea |
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