A streaming device that can be plugged into the TV to watch streaming services such as Netflix, Amazon Prime, etc which are usually available only on portable devices such as laptops, mobile phones, or smart TVs is known as an Android set-top box(STB). An android STB works similar to Google Chromecast or NOW TV Stick where the box is plugged at the back of the TV with the help of an HDMI port. Rising demand for high-quality audio and video content amounts to the viewers and growing awareness of internet-based STB is one of the reasons android STB is increasing in popularity. Many users are already used to their android smartphones and their user interface which is helping them to adapt and operate these devices which are increasing the growth of this market. Additionally, preferences for hybrid content are also impacting the market positively. Android set-top box also provides multiple connectivity options such as HDMI output, USB ports, Bluetooth, Wi-Fi, and Ethernet port. Furthermore increasing adoption of digitization across the globe is also the reason for the growth in android set-top box market.
COVID-19 Scenario Analysis:
- The emergence of COVID-19 has affected almost all industries globally. Lockdown and restrictions imposed have forced many industries to shut down their manufacturing process.
- Additionally, governments have temporarily stopped trade across the borders which has also disrupted the supply chain of many industries.
- However, because of lockdown, most people have started binge streaming, and an increase in preference for hybrid content has surged the growth of the android set-top box market.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Diverse content, a rich and powerful user experience, and access to a wider range of apps are the reasons android set-top box evolving and the demand for them is increasing. Additionally, as compared to the traditional set-top box, android STB is more personalized which is attracting more and more users. Furthermore, their popularity is expected to increase because of features like voice recognition, TV input framework, video conferencing and robust app ecosystem.
The Influx of OTT Platforms is Driving the Market Growth
As the availability of high-speed technology is increasing, the demand for OTT and video on demand (VoD) is also increasing. Additionally, as more and more OTT contenders are entering the market, more options are available for the users to select from their desired content. Low cost, flexibility model as well as accessibility to the number of devices are some of the reasons that drive the growth of the OTT market.
Market Trends
As technologies such as 4K and above, 5G, are evolving, many android set-top box manufactures are coming up with new developments in the android STB. For instance, Apple is working on combining the Apple TV- set-top box with HomePod speaker, which has a camera for video conferencing feature that is connected to the TV and other different smart home functions.
Key Benefits of the Report:
- This study presents the analytical depiction of the android set-top box industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the android set-top box market share.
- The current market is quantitatively analyzed to highlight the android set-top box market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed android set-top box market analysis based on competitive intensity and how the competition will take shape in the coming years
Questions Answered in the Android Set-top Box market Research Report:
- Which are the leading market players active in the android set-top box market?
- What are the detailed impacts of COVID-19 on the market?
- What are the current trends that will influence the android set-top box market in the next few years?
- What are the driving factors, restraints, and opportunities in the android set-top box market?
- What are the projections for the future that would help in taking further strategic steps?
Android Set-Top Box Market Report Highlights
| Aspects | Details |
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 Key Market Players | Shenzhen Skyworth Digital Technology Co., Ltd., Coship, ARRIS International Limited, Technicolor, NVIDIA Corporation, SAGEMCOM, Kaonmedia Co., Ltd., HUMAX Electronics Co., Ltd., Evolution Digital, LLC |
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