Anthocyanin is the shape of flavonoid. It is a large class of plant-based pigments and used as a natural coloring agent in the food and beverage industries. It does not have any flavor, its color changes from red, purple to blue depends on the environment. Anthocyanin may offer anti-cancer, anti-viral, and anti-inflammatory benefits. It has the power to improve cholesterol level and blood sugar of metabolism in a human body. Some common fruits and vegetables have a rich content of anthocyanins include raisins, blackberries black grapes, purple cabbage, and cauliflower. Rising application scope in the pharmaceuticals and drugs industry is anticipated to demand market growth during the forecast period.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• The global impact of COVID-19 declined the sales of the personal care and beauty care industry. 

• Due to the pandemic situation most of the production plants of beauty care products are closed.

• Post COVID-19 situation is expected positively impact the natural beauty care industry, as people prefer organic and natural health products for a healthy and chemical-free environment.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

• According to a study of the American Journal of Clinical Nutrition, a regular dose of anthocyanin helps to reduce the risk of heart problem and respiratory disorder. Anthocyanin helped to inhibit the growth of breast cancer cells. It has also used in health supplements which are extracted from blueberry and helps improve the brain-strength of children.

• Anthocyanin has natural color agenting properties that are used in an industrial application in food & beverages along with cosmetic care products. Rise in the organic health practices in heart care and people concern toward healthy foods are important trends to drive the market growth in the future.

• Rapid urbanization and increase in disposable income of people boost the growth of the anthocyanin market in the future. 

Europe is expected to hold the largest market share and revenue during the forecast period, due to rise in population and increase in awareness about health benefits in society. The anthocyanin market is highly competitive in terms of product innovation and cost-effectiveness. 

The surge in usage in pharmaceutical and food & beverage industries

Leading market players have been focusing on product innovation for industrial application as per the demand from the market. Most of the food & beverage industries use anthocyanin as coloring agent property and chemical-free substance to addictive products.

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the anthocyanin market along with the current trends and future estimations to determine the imminent investment pockets.

• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global anthocyanin market share.

• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global anthocyanin market growth scenario.

• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 

• The report provides a detailed global anthocyanin market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in Anthocyanin Market Research Report:

• What are the leading market players active in the anthocyanin market?

• What the current trends will influence the market in the next few years?

• What are the driving factors, restraints, and opportunities in the market?

• What future projections would help in taking further strategic steps?