The baby carriers market size was valued at $987.2 million in 2019, and is expected to reach $1,120.2 million by 2027, registering a CAGR of 4.5% from 2021 to 2027. The buckle carriers segment led in terms of baby carriers market share in 2019 and is expected to retain its dominance throughout the forecast period.
A baby carrier is structured carrier or a piece of cloth attached to parents that supports toddlers or infants. Baby carriers helps parents to carry and hold babies for elongated period of time. Baby carriers are useful while travelling, hiking, walking etc. The baby carriers market have witnessed robust growth in the past years and is poised to grow with significant CAGR during the forecasted period.
Over three-fourth of the global population lives in the developing world, though birthrates across all regions have steadily reduced but still remain highest in developing countries such as India, China etc, according to the World Bank. In addition, growing of the middle class population, rising female participation rate in the labor force along with rapid urbanization in both developed and emerging markets has bolstered the rapid adoption of convenience-oriented lifestyles, resulting in increased demand for baby related accessories including baby carriers. In addition, the Chinese government last year relaxed its decades-old one-child policy, allowing all couples to have two kids to address the challenge of an aging population. Thus, the number of baby is expected to increase in the upcoming years thus positively impacting the market growth
The baby care industry has witnessed monumental growth in the last decade. Engaged stakeholders in industry have expanded swiftly in order to cater the demand from burgeoning consumer markets of the developing world. In order to maintain sustainable growth and profits, diversification of product portfolio with introduction of next generation advanced products has remained core competencies of the operating players. In order to sustain growing competition in the market players are introducing new products with better functionality and convenience. For instance, Ergobaby launched its ADAPT easy-to-use baby carrier which aids in holding baby both comfortably and ergonomically. The baby carrier can be used from newborn to toddler which have convenience of 3 positions hip, front-inward and back. Furthermore, extra-padded shoulder straps with a crisscross option and double-adjustment waist belt with lumbar support offers better comfort and convenience to the parents. Such innovative products are likely to prevail in the market in the upcoming years.
The global baby carriers market is segmented on the basis of product type, price point, sales channel and region. Based on product type, the global market is segmented into wrap, sling, backpack carriers and buckle carrier. On the basis of price point, the global market is bifurcated into mass and premium. By sales channel the market is segmented into hypermarket/supermarket, specialty stores, online sales channels and others. The global market is studied across North America, Europe, Asia Pacific and LAMEA region.
By Product Type
Buckle Carrier segment would exhibit the highest CAGR of 5.1% during 2021-2027.
On the basis of traveler type, the global baby carriers market is segmented into wrap, sling, backpack carriers and buckle carrier. Buckle carrier segment leads in terms of market share and is poised to grow with higher CAGR during the forecast period. There has been a significant increase in parents opting for bucle carriers owing to ergonomic and healthy position along with versatility and long-term use.
By Price Point
Premium segment would exhibit the highest CAGR of 6.0% during 2021-2027.
Based on price point the global baby carriers market is bifurcated into mass and premium. The mass segment leads in terms of market share however, the premium segment is likely to gain market share in the forecast period.
By Sales Channel
Online channels segment would exhibit the highest CAGR of 7.1% during 2021-2027.
Based on sales channel the global market is studied across hypermarket/supermarket, specialty stores, online channels and others. The others segment of the report includes independent retail stores, convenience stores, departmental stores etc. Online channels is poised to grow with highest CAGR during the forecast period, however, hypermarket/supermarket is likely to remain dominant sales channel during the forecast period
Asia Pacific region would exhibit the highest CAGR of 6.6% during 2021-2027.
The report focuses on the baby carriers market growth prospects, restraints, and opportunities of the global baby carriers market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the baby carriers market.
Some of the major players profiled in the report include Babybjorn AB, Boba, Inc., Clevrplus Carriers, Goodbaby International Holdings Ltd, Infantino, LLC., Lillebaby, LLC, The Ergo Baby Carrier, Inc., Twingo, LLC, Solly Baby, Soul Slings
Covid-19 Impact Analysis
- Baby carriers industry is profoundly impacted due to pandemic owing to lockdowns and widespread travel restrictions.
- The COVID-19 pandemic has had a significant impact on the baby carriers players, due to disruption in supply chains.
- The online sales channels have gained high traction in the last year as a result players operating in the industry are strengthening their digital presence.
- The duration of the virus outbreak remains a key factor in assessing the overall impact of the pandemic, however, the global baby carriers market is likely to stabilize after 2021.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging baby carriers market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing baby carriers market opportunities in the market.
- The baby carriers market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Baby Carriers Market Report Highlights
By Product Type
By Price Point
By Sales Channel
Key Market Players
CLEVRPLUS CARRIERS., THE ERGO BABY CARRIER, INC., GOODBABY INTERNATIONAL HOLDINGS LTD., SOLLY BABY, LILLEBABY, LLC., SOUL SLINGS., BOBA, INC., INFANTINO, LLC., BABYBJÖRN AB.
Parents are deeply invested in the baby care products and associated categories, owing to the advent of large scale digitalization and large penetration of retail sales. Furthermore, continuous product innovation, widespread promotion and advertising along with social media marketing have resulted in growing awareness about the multiple benefits of baby carriers. Nevertheless, growing people interests towards hiking and travelling have created new growth avenues for the market expansion, however the baby carrier market faces stiff competition from their counterparts such as prams and strollers. Nevertheless, the high degree of convenience provided by the baby carriers is likely to remain core competency of the product in the upcoming years as well. With growing awareness about benefits of baby carrying along with increasing disposable income, rising women participation in workforce and expansion of retail sales channels the demand for baby carriers are likely to gain momentum in the upcoming years.
The baby carrier market remains highly fragmented with large presence of regional players. In order to stand apart from competitors players are venturing towards brand building and offering high quality products at premium prices. Launching advanced product with better comfortibility, convenience and ergonomically fit remains key strategies of the players operating in the highly competitive market.