The baby pacifier market size was valued at $390.89 million in 2019 and is expected to reach $549.66 million by 2027, registering a CAGR of 5.80% from 2021 to 2027.
The rise in disposable income of parent coupled with rapid urbanization has been some of the key factors that help drive the market in terms of value sales. And hence, there has been increase in demand for different kind of baby accessories such as toys, feeding accessories, wipes, diapers including baby pacifiers. A baby pacifier is essentially a nipple on a handle that is designed to comfort and entertain babies.
While some babies only suckle during feedings, others will want to suck on a nipple or baby bottle even after feeding time is over. This suckling can help pacify an irritated baby.
Over the years, the baby pacifier market has witnessed continuous level of evolution in terms of its product offering. Baby pacifier manufacturers have been strategizing on innovation factor that specifically caters to target customers’ requirements. For instance, in 2017, Smilo, a U.S.-based brand launched a new line of baby pacifiers, which is sized for baby’s age and expands slightly in the mouth for optimum support. This same technology is applied to a range of milk bottles, which are also designed to reduce air intake to prevent gassy tummies. Hence, innovation has been one influential factor that helps drive the overall baby pacifier market growth.
The global baby pacifier market is segmented on the basis of product type, distribution channel, and region. By product type, the market is categorized into one-piece baby pacifier and multiple-piece baby pacifier. By size, the market is classified into small, medium, and large. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
By product type, the baby pacifier market is segmented into single-piece baby pacifier and multiple-piece baby pacifier. Among all other product types, one-piece baby pacifier accounts for higher market share since the product is widely available at affordable prices. Single-piece baby pacifiers are made out of a single molded piece of plastic, silicone, or latex. The single-piece design minimizes the risk of choking, since the pacifier can’t easily come apart. In majority of the hospitals, Single-piece baby pacifiers are being distributed in large scale. For instance, Philips Avent Soothie is being distributed by nearly 2000 hospitals across U.S. The product is made from durable, hospital-grade silicone, has a nipple that ensures the natural development of baby’s teeth and gums. Majority of the single-piece baby pacifiers come in attractive designs that help gain the attention of target customers (parents). Single-piece baby pacifiers come in variety of sizes that can be even used as Teether, Soother or Teething pacifier. Tommee Tippe, Nanobebe, Chicco, Evenflo are some of the key brands operating in this segment.
The Multiple-piece baby pacifier segment would witness the fastest growth, registering a CAGR of 7.50% during the forecast.
By size, the baby pacifier market is segmented into small, medium, and large. Among these sub-segments, the small segment accounts for higher value share. Target segments for small sized baby pacifiers are infant aged 6 months and younger. The small sized baby pacifier accounts for larger market share, since it being considered as one of those mandatory baby care products for the newborns. Majority of the small-sized baby pacifier are made of silicone, which are FDA tested. Single-piece baby pacifiers are one of the main types of product that fall under the small-sized pacifier segment.
Medium segment would witness the fastest growth, registering a CAGR of 7.90% during the forecast period.
By distribution channel, the baby pacifier market is segmented into online and offline channel. Among these distribution channels, sales through offline channel accounts for higher share. These stores facilitate variety of options in baby care products promoting both branded and private-labelled segments. Customers always prefer to have trail on these products even before purchasing it and offline store facilitates and caters to such requirements. Moreover, these kind of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others.
By Distribution Channel
Online segment would witness the fastest growth, registering a CAGR of 8.80% during the forecast period.
By region, the baby pacifier industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific dominates the global baby pacifier market. Asia has the highest number of infant population i.e. nearly about 1.1 billion accounting to nearly 24% of the total Asian population. With the increase in number of infant population coupled with rise in rate of disposable income of concerned parents and rapid increase in urbanization, Asia-Pacific is the dominant region in the global baby pacifier market in terms of value sales. Countries such as China, India, and Japan have witnessed rise in rate of consumption or usage of baby pacifiers. The single-piece baby pacifiers segment has been gaining higher level of traction due to easy availability of the product at affordable prices for the concerned parents. Mee, Pigeon, Fisher-Price, and Chicco are some of the key brands operating in the Asia-Pacific baby pacifier market. Price play a crucial role in overall baby pacifier market demand.
North America segment would witness the fastest growth, registering a CAGR of 8.30% during the forecast period.
Key players profiled in the report include Baby Shusher LLC, Doddle & Co, Koninklijke Philips N.V, Mam Babyartikel Gmbh, Mayborn Group Limited, Natursutten, Newell Brands, Inc., The Natural Baby Company, The White Company, Trebco Specialty Products, Inc. and others
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current industry, estimations, trends, dynamics and baby pacifier market share from 2019 to 2027 to identify the prevailing industry opportunities.
- The key countries in all the major regions are mapped based on the baby pacifier market trends and share.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth baby pacifier market analysis of the industry segment and size assists to determine the prevailing industry opportunities.
- Industry player positioning segment facilitates benchmarking and provides a clear understanding of the present position of players along with the baby pacifier market forecast.
Baby Pacifier Market Report Highlights
By Product Type
By DISTRIBUTION CHANNEL
Key Market Players
MAYBORN GROUP LIMITED, THE WHITE COMPANY, DODDLE & CO, MAM BABYARTIKEL GmbH, BABY SHUSHER LLC, TREBCO SPECIALTY PRODUCTS, INC, KONINKLIJKE PHILIPS N.V, NEWELL BRANDS, INC, NATURSUTTEN, THE NATURAL BABY COMPANY
According to the insights of CXOs of the leading companies, the rise in number of infant population coupled with increase in per capita income of parents have been some of the key factors that help drive the demand for baby pacifier products.
Baby pacifier manufacturers consider adopting some of the key marketing strategies to help trigger demand for its products among the target customers. Manufacturer sights these marketing channels as an effective platform that help promote their baby pacifier products and accordingly increase its customer base.
Apart from marketing, according to some of the key manufacturers in the global baby pacifier market, innovation in its product offerings plays an influential role in triggering the demand for the product. Manufacturers have been continuously improvising its product features and specification that match the expectations and requirement of target customers.
The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the specifications and features of the baby pacifier products among the target customers.