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Barcode Printers Market

Barcode Printers Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Printing Type, End-user Industry : Global Opportunity Analysis and Industry Forecast, 2023-2032

SE : Electronic Systems and Devices

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Author's: Payal Suresh Ghurde | Surya Sanka
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Barcode Printers Market Research, 2032

The global barcode printers market size was valued at $3,758.6 million in 2022, and is projected to reach $13,510.6 million by 2032, growing at a CAGR of 13.7% from 2023 to 2032. A barcode printer is a type of peripheral computer device that is used to print barcode tags or labels that are connected to or printed on objects. They are typically used to print barcodes on products before shipment or to label retail items. Barcode printers are quicker than other types of printers and have a longer service life.


Barcode Printers Market

A barcode printers uses one of two technologies: direct thermal or thermal transfer. In thermal printing, heat is used to generate a chemical reaction on a special type of thermal paper or label to create the image. Thermal transfer printers additionally use heat, which melts a resin or waxy substance that flows over the material's tag.

The rise in demand for wireless mobile printers is driving the market growth. Mobile printers range in size from small handheld printers to cart-mounted printers. Over a wireless network connection, mobile format printers receive print jobs, label formats, variable data, and other information from host computers or wirelessly handled devices. Thermal printing technique is appropriate for mobile printers due to its high-quality print output, medium usage flexibility, minimal maintenance needs, and durable nature. Direct thermal technique is frequently used in mobile printing due to its ease of use and convenience for high-volume tag printing. Modern mobile printers are lightweight, easy to use, and long-lasting, offering excellent print quality and compatibility for a broad range of media. Most printers offer an 802.11 b/g wireless interface for connecting to local area networks (LANs) and enterprise resource planning (ERP) software from within or outside the company. All these factors are projected to drive the Barcode Printers Market Forecast period.

One of the significant restraints for the barcode printer market growth is the high initial investment cost associated with acquiring barcode printing solutions. Implementing barcode printing technology includes purchasing not only the barcode printers themselves however additionally compatible labeling materials, software, and extra hardware for integration with current systems. These costs can be specifically a concern for small and medium-sized businesses, startups, or companies operating on tight budgets. In addition, barcode printers, particularly those developed for use in industries such as manufacturing, retail, and healthcare, can be costly, especially for medium-sized businesses with restricted resources. There are also additional costs associated with purchasing barcode labels, ribbons, and maintenance services. The expense of integrating barcode printing solutions into existing systems and teaching staff on barcode technology can also be prohibitively costly for organizations. All these factors are anticipated to restrict the barcode printers demand market growth during the forecast period.

The growing demand for accurate labeling with reduced human errors has increased the demand for barcode printers in the manufacturing industries across the world. Furthermore, the rising usage of mobile and wireless barcode printers, as well as the increasing need for packaged goods, drive the industrial barcode labels and mobile barcode printers market demand. The most popular technique for high-quality, high-speed digital printing of changeable data refers to variable information that can be modified or customized for each individual label, barcode print or qr code printer . Instead of printing the same static content on every label, changeable data allows for the dynamic printing of variable information that differs from label to label. This technology is used in many small, medium, and large-sized product production organizations, which is predicted to raise demand for barcode printers globally. In addition, rapidly increasing markets provide untapped opportunities for barcode printers in the healthcare and eCommerce industries. Globally, the rising eCommerce businesses are expected to provide considerable barcode printers market growth prospects, driving the barcode printers market growth. Furthermore, the use of electronic shelf labels and smart label printers is expected to create barcode printers market opportunity.

The key players profiled in this report include AVERY DENNISON CORPORATION, Canon Inc., Dascom, Honeywell International Inc., Oki Electric Industry Co., Ltd., Printronix, SATO Holdings Corporation, Zebra Technologies Corp, Toshiba Tec Corporation, and Stallion Systems & Solutions Pvt. Ltd. Investment and agreement are common strategies followed by major market players. For instance, in December 2021, FloBiz launched myBillBook, a POS billing solution for stores and franchisees, with the ability to print barcodes based on the sale, in addition to the current capability of scanning them. Such POS technologies might enable non-contact applications, perhaps minimizing pathogen propagation.

The barcode printers market outlook is segmented on the basis of product type, printing type, end-user industry, and region. By product type, the market is divided into desktop printer, mobile printer, and industrial printer. By printing type, the market is classified into thermal transfer, direct thermal, and others. By end-user industry, the market is classified into manufacturing, retail, transportation & logistics, healthcare, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The barcode printers market is segmented into Product Type, Printing Type and End-user Industry.

Barcode Printers Market by Product Type

By product type, the industrial printer sub-segment dominated the market in 2022. These printers fulfill the needs of industries with high printing volumes and strict durability and speed requirements. The industrial printer segment benefits from the increasing usage of barcoding technology in industries such as manufacturing, distribution, and logistics, where efficient and accurate barcode printing is crucial for inventory control and supply chain optimization. The popularity of industrial barcode printers can be attributed to its capacity to handle large-scale printing requirements as well as its dependability in demanding situations. Industrial barcode printers play an important role in reducing complexity and enhancing operational efficiency in a variety of sectors. These tough printers have been designed to handle high-volume qr code printer printing tasks with precision and dependability in harsh settings. The capacity of industrial barcode printers for seamless interaction with different systems, enabling real-time data gathering and automated workflows, is the driving force behind their widespread use. These are predicted to be the major factors driving the barcode printers market size during the forecast period.

Barcode Printers Market by Printing Type

By printing type, the thermal transfer sub-segment dominated the global barcode printers market share in 2022. Thermal transfer printing use a ribbon to transfer ink onto the label or tag. This produces long-lasting barcodes that are appropriate for applications requiring resistance to heat, moisture, and chemicals. Thermal transfer printers provide high-quality printing and are also affordable. Manufacturing, healthcare, and electronics are just a few examples of sectors that use it. This type of printing commands a significant share of the market owing to its dependability, adaptability, and capacity to create highly legible barcodes in difficult conditions.

Barcode Printers Market by End-user Industry

By end-user industry, the manufacturing sub-segment dominated the global barcode printers market share in 2022. The manufacturing segment is the most dominating segment in the barcode printers market due to its crucial role in optimizing production processes, ensuring accurate inventory management, and enhancing overall supply chain efficiency. Barcode printers are extensively used in the manufacturing industry to create labels and tags that facilitate streamlined tracking and identification of products, materials, and equipment. One of the key factors driving the adoption of barcode printers in the manufacturing sector is the need for real-time data capture and analysis. Barcode technology enables manufacturers to capture essential data instantly during various stages of production, providing valuable insights into inventory levels, work-in-progress status, and production throughput. This data-driven approach empowers decision-makers to make informed choices, reduce production bottlenecks, and improve overall operational efficiency.

Barcode Printers Market by Region

By region, North America dominated the global barcode printers market in 2022. North America has a well-established retail industry, advanced logistics and supply chain management systems, and a high rate of barcoding technology adoption across multiple sectors. The presence of significant market players in the region, technical improvements, and a robust infrastructure all contribute to the region's dominance in the barcode printers industry. Furthermore, the increasing expansion of the e-commerce business in North America drives demand for barcode printers for effective inventory management and order processing. North America is the largest market for barcode printers due to its established economies and strong market conditions.

Impact of COVID-19 on the Global Barcode Printers Industry

  • The COVID-19 pandemic has had a significant impact on the barcode printers market. Various industries have been affected by the pandemic, including automotive, retail, sports & entertainment, and education. The major industry participants are concentrating their efforts on maintaining and generating revenue to remain functioning.
  • The pandemic led to disruptions in global supply chains, affecting the availability of raw materials and components needed for barcode printer manufacturing. This resulted in delayed production and delivery times for barcode printers, causing challenges for both manufacturers and consumers.
  • The pandemic led to an increase in consumer concerns about the origin and safety of products, leading to an increase in demand for traceability and product authentication solutions. Barcode printers play a vital role in creating labels that help track products through the supply chain, assuring consumers of product authenticity and safety.
  • The pandemic changed consumer behavior, leading to shifts in demand for certain products and industries. Barcode printers used in retail and healthcare sectors experienced fluctuations in demand due to changes in consumer preferences and purchasing patterns.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the barcode printers market analysis from 2022 to 2032 to identify the prevailing barcode printers market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the barcode printers market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global barcode printers market trends, key players, market segments, application areas, and market growth strategies.

Barcode Printers Market Report Highlights

Aspects Details
Market Size By 2032

USD 13510.6 million

Growth Rate

CAGR of 13.7%

Forecast period

2022 - 2032

Report Pages


By Product Type
  • Desktop Printer​
  • Mobile Printer​
  • Industrial Printer​
By Printing Type
  • Thermal Transfer
  • Direct Thermal
  • Others
By End-user Industry
  • Manufacturing​
  • Retail​
  • Transportation and Logistics​
  • Healthcare​
  • Other 
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, United Arab Emirates, South Africa, Rest of LAMEA)
Key Market Players

SATO Holdings Corporation., Printronix, Inc., Honeywell International Inc., Dascom, Toshiba Tec Corporation, Oki Electric Industry Co., Ltd., Canon Inc., Avery Dennison Corporation, Zebra Technologies Corp.

Author Name(s) : Payal Suresh Ghurde | Surya Sanka
Frequently Asked Questions?

The increasing adoption of barcode technology across various industries, including retail, healthcare, logistics, and manufacturing, is a significant driver for the barcode printers market growth. Barcodes help improve operational efficiency, reduce errors, and enhance inventory management, driving the demand for barcode printers. In addition, as emerging economies continue to witness industrial growth and increased adoption of technology, the demand for barcode printers is expected to rise.

The major growth strategies adopted by barcode printers market players are investment and agreement.

Asia-Pacific is projected to provide more business opportunities for the global barcode printers market in future.

AVERY DENNISON CORPORATION, Canon Inc., Dascom, Honeywell International Inc., Oki Electric Industry Co., Ltd., Printronix, and SATO Holdings Corporation are the major players in the barcode printers market.

Industrial printer sub-segment of the product type acquired the maximum share of the global barcode printers market in 2022.

Manufacturing industries are the major customers in the global barcode printers market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global barcode printers market from 2022 to 2032 to determine the prevailing opportunities.

Barcode printers play a critical role in the logistics & supply chain industry for labeling packages, tracking shipments, and managing warehouse operations. They enable accurate and efficient sorting, loading, and delivery processes, reducing errors and improving overall supply chain visibility, which is anticipated to boost the barcode printers market in the upcoming years.

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Barcode Printers Market

Global Opportunity Analysis and Industry Forecast, 2023-2032