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2021

Beer Market

Beer Market Size, Share, Competitive Landscape and Trend Analysis Report by Type (Lager, Ale, Stout & Porter, Malt, and Others), Packaging (Glass, Metal Can, and Others), Category (Popular-Priced, Premium and Super Premium), and Production (Macrobrewery, Microbrewery, and Craft Brewery): Global Opportunity Analysis and Industry Forecast, 2021-2030

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Author's: Nitesh Chouhan| Himanshu Vig | Roshan Deshmukh
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The global beer market size was valued at $605,246.1 million in 2020, and is projected to reach $816,847.7 million by 2030, registering a CAGR of 2.7% from 2021 to 2030. Most of the countries in the world has witnessed rapid urbanization and improvement in their financial conditions. This has led to an overall rise in the disposable income of the people. In addition, this has made way for shift in consumer preferences, especially among young, aspirational drinkers in the developed economies such as Europe and North America, toward different and modern beer from the traditional beer and rum. Moreover, the beer is a widely consumed, produced and traded alcohol across the globe owing to which also youth population is attracted towards it.  In addition, the population is gradually inclining towards sophisticated, moderated, and premium beverages, owing to continuous innovation taste, flavors, packaging, and others.

There is significant growth in the number of breweries over the past few years. As the number of alcohol consuming consumers is increasing continuously need for various flavors is also present in the consumer mindset. Consumers are always seeking for new flavors in beers to explore their taste for beers. As there are many well established global players in the market players from countries such as Czhech Republic, Mexico, Costa Rica, Argentina, Chile, India, Caribbean Countries are expanding their product portfolio to offer new products to consumers. With increasing number of local players, need for more breweries is also expanding and hence market players are focusing on partnering of opening their own breweries in various international markets to make their products available in those markets. The trend of consuming local beers is resulting in increasing number of breweries, this is expected to boost the market for beers during the forecast time period. However, Alcoholic drinks have been known for their addictive as well as health concerning nature, if consumed in excess. Rise in number of consumers suffering from alcohol addiction has been a great concern for governments of different nations. As a result, many governments have imposed stringent rules and regulations about the sales and distribution of these products. Moreover, there are restrictions on advertisements and promotions of such products, which restricts the marketing strategies available to the manufacturers. In addition, some governments also support campaigns and non-government organizations (NGO) that condemn the use of such beverages. These factors act as major hindrances for the market growth. 

Beer-Market-2021-2030

The beer industry has been segmented on the basis of type, packaging, category, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. Based on packaging, the market is divided into glass, metal can, and others. On the basis of category, the market is categorized into popular-priced, premium, and super premium. By production, the market is segmented into macrobrewery, microbrewery, and craft brewery. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Beer Market
By Type
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Lager segment dominates the global market and is expected to retain its dominance throughout the forecast period.

Based on type, the beer market is categorized into lager, ale, stout & porter, malt, and others. Lager segment constitute a major beer market share; however, the ale segment is projected to experience growth at the highest CAGR during the beer market forecast period. Lager is one of the most widely consumed beer in the globe. Moreover, the bottom-fermented techniques used to brew it which result in keeping lager beer fresh. 

Beer Market
By Packaging
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Metal Can segment is expected to grow at a highest CAGR of 4.0% during the forecast period.

Based on packaging, the beer market is divided into glass, metal can and others. Glass segment lead in terms of market share and is expected to continue to grow with robust CAGR during the forecast period. Consumer’s primary choice for reliable, healthy, sustainable, and premium beer will continue to keep glass bottle packing in strong demand. Glass is durable, non-porous, impermeable to oxygen, and heat tolerant, which preserves and presents beer flavor exactly as intended due to which consumer prefer more beer in glass bottle.

Beer Market
By Category
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Popular-Priced segment is expected to grow at a highest CAGR of 4.0% during the forecast period.

On the basis of category, the beer market is categorized into popular-priced, premium and super premium. The premium segment held the major share in the market, and is projected to remain dominant during the forecast period. Premium beers are usually made by higher quality grains and the grains that are priced very high. These beers are generally consumed in bars and full-service restaurants by millennial as well as old age population owing to which its demand significantly raising across the world.

Beer Market
By Region
2030
Asia-pacific 
North America
Europe
LAMEA

Asia-Pacific dominates the market and is expected to grow with a CAGR of 3.5% during the forecast period

By production, the beer market is segmented into macrobrewery, microbrewery, and craft brewery. The macrobrewery segment held the major share in the market, and is projected to retain its dominance during the forecast period. .

The key players profiled in the report are Anheuser-Busch InBev, Beijing Enterprises Holdings Limited, Carlsberg Group, Diageo PLC, Dogfish Head Craft Brewery, Inc, Heineken Holding NV., Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co., The Boston Beer Company, Inc, and United Breweries Limited.

Covid-19 Impact Analysis

  • COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
  • The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges witnessed by the exporters of beer products are likely to remain for the foreseeable future, as different states and governments around the world attempt to tackle COVID-19 with various measures.
  • The outbreak of the COVID-19 pandemic, manufacturers have increased online sale of beer to reach a large consumer base.
  • Implementation of curfew and the practice of maintaining social distancing globally affect the domestic as well as international production, which in turn, hampers the growth of the overall market.
  • Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the beer market analysis from 2020 to 2030 to identify the prevailing market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and beer market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the beer market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market industry. 
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global beer market trends, key players, market segments, application areas, and beer market growth strategies. 

Beer Market Report Highlights

Aspects Details
Beer Market By Type
By Type
  • Lager
  • Ale
  • Stout & Porter
  • Malt
  • Others
Beer Market By Category
By Category
  • Popular-Priced
  • Premium
  • Super Premium
Beer Market By Packaging
By Packaging
  • Glass
  • Bottle
  • Can
  • Others
Beer Market By Production
By Production
  • Macrobrewery
  • Microbrewery
  • Craft Brewery
  • Others
Beer Market By GEOGRAPHY
By GEOGRAPHY
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germay
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Australia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • South Africa
    • Nigeria
    • Rest of LAMEA
Key Market Players
Key Market Players

NITED BREWERIES LIMITED, SQUATTERS PUB AND BEERS, SIERRA NEVADA BREWING CO, ANHEUSER-BUSCH INBEV, THE BOSTON BEER COMPANY, INC., BEIJING ENTERPRISES HOLDINGS LTD (BEIJING YANJING BREWERY CO., LTD.), HEINEKEN HOLDING NV. (HEINEKEN N.V.), CARLSBERG GROUP, DOGFISH HEAD CRAFT BREWERY, INC., DIAGEO PLC

Analyst Review

Increase in inclination of people toward alcoholic beverages has changed the market dynamics. Beer is one of the most commonly consumed beverages in social gatherings and parties. Moreover, beer consumption has witnessed an upsurge among female consumers, which has in turn spiked the market growth. In developing regions, such as China and India, the market holds lucrative potential for growth in future. In addition, increase in working young population and growth in disposable income have stimulated the market growth. Furthermore, there is an increasing trend of consuming light beer, owing to its low alcohol, and calorie content and health consciousness. Craft beer, a handcrafted beer that is infused with native flavors, is widely preferred by consumers and microbreweries. Changing lifestyles of consumers has fostered the growth of the premium market. Consumers have increasingly opted for premium beers, which are expensive and have refined flavors to maintain their social status.

Brewing companies need to address the rapidly changing demands of consumers to gain a stronger foothold in the market. Collaborations and acquisitions are the key strategies followed by market players to sustain the intense competition in the industry, as in-house capacity building is believed to be difficult for novice players in the market.

 

 

Author Name(s) : Nitesh Chouhan| Himanshu Vig | Roshan Deshmukh
Frequently Asked Questions?

The global beer market size was valued at $605,246.1 million in 2020, and is projected to reach $816,847.7 million by 2030, registering a CAGR of 2.7% from 2021 to 2030.

The forecast period in the Beer Market report is from 2021 to 2030.

The base year calculated in the Beer Market report is 2020.

The top companies holding the market share in the Beer Market are Anheuser-Busch InBev, Beijing Enterprises Holdings Limited, Carlsberg Group, Diageo PLC, Dogfish Head Craft Brewery, Inc, Heineken Holding NV., Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co., The Boston Beer Company, Inc, and United Breweries Limited.

Lager is the most influencing segment growing in the Beer Market report.

Macrobrewery market holds the maximum market share of the Beer Market.

The company profile has been selected on the basis of prominent players in the market.

The beer market size was valued at $605,246.1 million in 2020.

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Beer Market

Global Opportunity Analysis and Industry Forecast, 2021-2030