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Beer Market By Type (Strong Beer, Light Beer), Production (Macro, Micro Brewery), Category (Premium, Super premium, Normal) and Packaging (Canned, Bottled, Draught) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020

FO 15650
Pages: 114
May 2015 | 21357 Views
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Author's : Priyanka Bisht
Tables: 32
Charts: 33
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Beer Industry Overview:

Global beer market is expected to garner $688.4 billion by 2020, registering a CAGR of 6% during the forecast period 2015-2020. Besides this, the aforementioned industry is likely to register a CAGR of 6% during the forecast period, 2015 - 2020. A significant increase in the consumption volume is believed to fuel the market growth across developing regions. Beer is a yeast fermented alcoholic drink prepared from malt, and flavoured by adding hops.

Popular in Neolithic Europe, its production dates back as far as 2050 BC. By 7th century AD, the alcoholic drink was being produced and marketed by several monasteries in Europe. This drink is majorly brewed from ingredients such as yeast, water, hops and malted barley. Fermentable carbohydrates, such as wheat, rice and maize, are added to produce different styles as well as flavours. Beer style categorizes this alcoholic beverage by factors including flavour, production technique, ingredients, color, and origin, of which ale and lager are the two commercially popular types. Ales use top fermenting yeast at a room temperature, on the contrary lagers are made with bottom fermenting yeast below 10° Celsius. Imported beers and super premium beers continue to increase in terms of popularity among consumers given the increasing disposable income. Furthermore, the growing health consciousness among drinkers has led to demand for non-alcoholic beers. 

The global sales figures are following an upward trend. Many brands are now experiencing tremendous success due to the rise in the disposable income and changing lifestyle of consumers. Exploiting a niche segment, matured markets are also witnessing a dramatic shift in the high-calorie beer market trends and have developed a taste for low-calorie beer. Likewise, continuous popularity of craft brew has paved way for a new generation of producers. Alternatives to glass, such as PET, makers are using durable yet ductile, affordable, and sustainable packaging solutions such as cans. Consumption statistics also disclose a rapid growth in the number of female drinkers.

Beer Market Analysis by Product Type

World’s largest brands have uncorked and positioned their wide portfolio of strong and light brew in the domestic and international market, which now occupies a major chunk of their total business. The market for strong brew is expected to garner about $464 billion in sales by 2020. Besides this, the strong beer industry is likely to register a CAGR of 6.5% during the period 2015‐2020. In the Western hemisphere, taste and refinement are the prime factors for drinkers. Which is why, many consumers prefer strong brews due to their high alcohol content. In close competition are the light brews that have low calorie and alcohol count. Light brews have exploited the desire of the health-conscious drinkers to stay healthy.

Beer Industry Market Analysis by Production

Breweries are categorized into macro-breweries and micro-breweries based on the production volume or size. The official war between them is on, with craft brew companies continuously increasing their production capability. Macro-breweries are offering quality and quantity across greater distances. At the same time micro-breweries are benefitting too. Likewise, the emergence of breweries in less saturated locales across the global avenues is another welcome news. Recent changes in drinking preferences have considerably increased the demand for micro-breweries, which is anticipated to register a CAGR of 9.3% during the period of 2015‐2020. Larger number of discerning consumers are now shifting towards the craft beer, owing to its distinct taste and quality. So, with varieties of flavour, micro-breweries are relentlessly expanding because of the growing demand for craft beer.

Industry by Category

Growing sales of premium, and super premium beers have shrugged off all doubts about the dip in the consumption volume. Consumers are increasingly opting to experiment with locally produced premium and international beer varieties. Most brewers now recognize that the premium brews industry would stay the most attractive segment. Premunization is significant that aims at targeting the highspending customers. The premium beer segment is anticipated to register a CAGR of 6.4% during the period of 2015‐2020, when compared to the super premium and normal beer segment. Besides this, the super-premium beers are witnessing a rapid growth in the business and would grow threefold. The grocery outlets today make up a major part of alcohol sales in terms of value. This presents a greater opportunity for the superpremium beers to grow via channelized expansion. Moreover, the normal beer occupied the largest markets share of about 43% of the total beer industry in 2014.

Industry by Packaging

The packaging plays a vital role when it comes to influencing the customers’ buying pattern. Available in bottles, cans, or draught these drinks are delivered with care and consideration. In line with the growing sales of beers, such as ales, new and flavoured drinks in bottles are making waves. However, with this acceleration, canned brews are giving an intense competition to their bottled and draught peers. There is a growing demand for canned brew, which can be easily stored as well as transported. Further, what makes canned the first choice is the fact that it protects the content from external heat. Alongside this factor, the range of established draught beer continue to expand in the competitive business environment.

Industry by Geography

Over the 300 years of ale’s existence in North America, customers’ demand have constantly pushed the segment forward with steady revenue growth. Next, exposure of consumers to craft beer has created immense opportunities for craft beer manufacturers and a greater population responded to it with further support. In Europe, the relaxed brewing mandates have stabilized the consumption volume, which fell significantly in the past two years. Emerging economies are also gaining significant importance for the major international beer brands, as sales in some matured regions still lag. Increased sales in Latin America and Asia has empowered producers to economize out complete sales growth. The Asia-Pacific beer market is expected to garner about $202.4 billion in sales by 2020. Besides this, the market is expected to register a CAGR of 7.3% during the period 2015-2020.

Beer Industry Competitive Analysis

To acquire a major chunk of the market, beer producers are now expanding their distribution channels in emerging markets. Merger and acquisition news have hovered over the brew sector for years, with many domestic and international brewers considering tieup at some point. Likewise, multinational producers continue to make huge investments to expand their market reach and trump up collaboration with domestic operators, to enable consumers in exploring the local and international beer varieties. 

KEY BENEFITS OF BEER MARKET

  • The market research report conducts an extensive analysis of the overall beer market growth, coordinated with the current and future trends. This aims at elucidating the potential investment pockets in the industry.
  • The conventional techniques of market research apply explicit approach to highlight the overall attractiveness of the industry. The analysis further singles out the profitable trend to help brands gain a stronger foothold in the market.
  • The report enables readers to arrive at a definitive pattern of the major market drivers, restraints and opportunities. 
  • Qualitative analysis ensures robust finding on the market status and estimation through 2015‐2020, to highlight the financial potential of the segment. 
  • Porter's Five Forces model and SWOT analysis provides a mixedmethodology research to measure the potency of the buyers & suppliers in the industry. 
  • Value chain analysis in the report provides a clear understanding on the roles of stakeholders in the value chain.

Beer Market Segmentation and Scope 

By Types

  • Strong Beer
  • Light Beer

By Production

  • Macro 
  • Micro Brewery

By Category

  • Premium
  • Super premium
  • Normal

By Packaging

  • Canned
  • Bottled
  • Draught

By Geography

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Key Players 
 

  • Heineken N.V.
  • SABMiller Plc.
  • Anheuser-Busch InBev
  • Carlsberg Group
  • United Breweries Group (UB Group)
  • Diageo Plc.
  • Tsingtao Brewery
  • Molson Coors Brewing Company
  • Boston Beer Company
  • Beijing Yanjing Brewery
 

Chapter: 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits 
1.3 Key Market Segment
1.4 Research Methodology

1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO Perspectives
2.2 Market Beyond: What to Expect by 2025

2.2.1 Base Case Scenario
2.2.2 Optimistic Case Scenario
2.2.3 Critical Case Scenario

Chapter: 3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies

3.3 Value Chain Analysis
3.4 Market Share Analysis, 2014
3.5 Porter’s Five Forces Analysis

3.5.1 High Bargaining Power of Consumers
3.5.2 High Bargaining Power of Suppliers
3.5.3 High Threat of Substitutes
3.5.4 Low Threat of New Entrants 
3.5.5 High Industry Rivalry

3.6 Market Dynamics

3.6.1 Drivers

3.6.1.1 Increasing Disposable Income
3.6.1.2 Transition in Lifestyle
3.6.1.3 Rising Craft Beer Market

3.6.2 Restraints

3.6.2.1 Heavy Taxation and Legal Regulations
3.6.2.2 Health Issues
3.6.2.3 Availability of Substitutes

3.6.3 Opportunities

3.6.3.1 Growing Demand for Imported Beer

Chapter: 4 GLOBAL BEER MARKET BY PRODUCT TYPE

4.1 Light Beer

4.1.1 Key Market Trends
4.1.2 Competitive Scenario
4.1.3 Key Growth Factors and Opportunities
4.1.4 Market Size and Forecast

4.2 Strong Beer

4.2.1 Key Market Trends
4.2.2 Competitive Scenario
4.2.3 Key Growth Factors and Opportunities
4.2.4 Market Size and Forecast

Chapter: 5 GLOBAL BEER MARKET BY PRODUCTION

5.1 Macro-Brewery

5.1.1 Key Market Trends
5.1.2 Competitive Scenario
5.1.3 Key Growth Factors and Opportunities
5.1.4 Market Size and Forecast

5.2 Micro-Brewery

5.2.1 Key Market Trends
5.2.2 Competitive Scenario
5.2.3 Key Growth Factors and Opportunities
5.2.4 Market Size and Forecast

Chapter: 6 GLOBAL BEER MAREKET BY CATEGORY

6.1 Premium Category

6.1.1 Market Size and Forecast
6.1.1 Competitive Scenario
6.1.2 Key Growth Factors and Opportunities
6.1.3 Market Size and Forecast

6.2 Super Premium Category

6.2.1 Market Size and Forecast
6.2.2 Competitive Scenario
6.2.3 Key Growth Factors and Opportunities
6.2.4 Market Size and Forecast

6.3 Normal Category

6.3.1 Market Size and Forecast
6.3.2 Competitive Scenario
6.3.3 Key Growth Factors and Opportunities
6.3.4 Market Size and Forecast

Chapter: 7 GLOBAL BEER MARKET BY PACKAGING

7.1 Canned Beer

7.1.1 Key Market Trends
7.1.2 Competitive Scenario
7.1.3 Key Growth Factors and Opportunities
7.1.4 Market Size and Forecast

7.2 Bottled Beer

7.2.1 Key Market Trends
7.2.2 Competitive Scenario
7.2.3 Key Growth Factors and Opportunities
7.2.4 Market Size and Forecast

7.3 Draught Beer

7.3.1 Key Market Trends
7.3.2 Competitive Scenario
7.3.3 Key Growth Factors and Opportunities
7.3.4 Market Size and Forecast

Chapter: 8 GLOBAL BEER MARKET BY GEOGRAPHY

8.1 North America

8.1.1 Key Market Trends
8.1.2 Competitive Scenario
8.1.3 Key Growth Factors and Opportunities
8.1.4 Market Size and Forecast

8.2 Europe

8.2.1 Key Market Trends
8.2.2 Competitive Scenario
8.2.3 Key Growth Factors and Opportunities
8.2.4 Market Size and Forecast

8.3 Asia-Pacific

8.3.1 Key Market Trends
8.3.2 Competitive Scenario
8.3.3 Key Growth Factors and Opportunities
8.3.4 Market Size and Forecast

8.4 LAMEA

8.4.1 Key Market Trends
8.4.2 Competitive Scenario
8.4.3 Key Growth Factors and Opportunities
8.4.4 Market Size and Forecast

Chapter: 9 COMPANY PROFILE

9.1 Heineken N.V.

9.1.1 Company Overview
9.1.2 Company Snapshot
9.1.3 Business Performance
9.1.4 Key Strategies and Developments
9.1.5 SWOT Analysis and Strategic Conclusion of Heineken

9.2 Anheuser-Busch InBev

9.2.1 Company Overview
9.2.2 Company Snapshot
9.2.3 Business Performance
9.2.4 Key Strategies and Developments
9.2.5 SWOT Analysis and Strategic Conclusion of Anheuser-Busch InBev

9.3 SABMiller Plc

9.3.1 Company Overview
9.3.2 Company Snapshot
9.3.3 Business Performance
9.3.4 Key Strategies and Developments
9.3.5 SWOT Analysis and Strategic Conclusion of SABMiller Plc

9.4 Tsingtao Brewery

9.4.1 Company Overview
9.4.2 Company Snapshot
9.4.3 Business Performance
9.4.4 Key Strategies and Developments
9.4.5 SWOT Analysis and Strategic Conclusion of Tsingtao Brewery

9.5 Carlsberg Group

9.5.1 Company Overview
9.5.2 Company Snapshot
9.5.3 Business Performance
9.5.4 Key Strategies and Developments
9.5.5 SWOT Analysis and Strategic Conclusion of Carlsberg Group

9.6 Diageo Plc

9.6.1 Company Overview
9.6.2 Company Snapshot
9.6.3 Business Performance
9.6.4 Key Strategies and Developments
9.6.5 SWOT Analysis and Strategic Conclusion of Diageo Plc

9.7 Molson Coors Brewing Company

9.7.1 Company Overview
9.7.2 Company Snapshot
9.7.3 Business Performance
9.7.4 Key Strategies and Developments
9.7.5 SWOT Analysis and Strategic Conclusion of Molson Coors Brewing

9.8 Boston Beer Company

9.8.1 Company Overview
9.8.2 Company Snapshot
9.8.3 Business Performance
9.8.4 Key Strategies and Developments
9.8.5 SWOT Analysis and Strategic Conclusion of Boston Beer Company

9.9 Beijing Yanjing Brewery

9.9.1 Company Overview
9.9.2 Company Snapshot
9.9.3 Business Performance
9.9.4 Key Strategies and Developments
9.9.5 SWOT Analysis and Strategic Conclusion of Beijing Yanjing Brewery

9.10 United Breweries Group (UB Group)

9.10.1 Company Overview
9.10.2 Company Snapshot
9.10.3 Business Performance
9.10.4 Key Strategies and Developments
9.10.5 SWOT Analysis and Strategic Conclusion of UB Group

LIST OF FIGURES

FIg. 1  Top Impacting Factors, Base Case (2020 - 2025)
Fig. 2  Top Impacting Factors, Optimistic Case (2020 - 2025)
Fig. 3  Top Impacting Factors, Critical Case (2020 - 2025)
Fig. 4  Top Impacting Factors
Fig. 5  Top Investment Pockets
Fig. 6  Top Winning Strategies in Global Beer Market
Fig. 7  Global Beer Market Value Chain
Fig. 8  Market Share Analysis, 2014
Fig. 9  Porter’s Five Forces Model
Fig. 11  Revenue of Heineken N.V., 2012 - 2014, $Million
Fig. 12  SWOT Analysis of Heineken N.V.
Fig. 13  Revenue of Anheuser-Busch InBev, 2012 - 2014, $Million
Fig. 14  Revenue of Anheuser-Busch InBev, by Operating Zone ($Million, 2014)
Fig. 15  SWOT Analysis of Anheuser-Busch InBev
Fig. 16  Revenue of SABMiller Plc, 2012 - 2014, $Million
Fig. 17  Revenue of SABMiller Plc, By Geography ($Million, 2014)
Fig. 18  SWOT Analysis of SABMiller Plc
Fig. 19  Revenue of Tsingtao Brewery, 2012 - 2014, $Million
Fig. 20  SWOT Analysis of Tsingtao Brewery
Fig. 21  Revenue of Carlsberg Group, 2012 - 2014, $Million
Fig. 22  SWOT Analysis of Carlsberg Group
Fig. 23  Revenue Generated by Diageo, 2012 - 2014, $Million
Fig. 24  SWOT Analysis of Diageo
Fig. 25  Revenue Generated by Molson Coors Brewing Company, 2012 - 2014, $Million
Fig. 26  Revenue Generated by Molson Coors Brewing Company, by Geography ($Million, 2014)
Fig. 27  SWOT Analysis of Molson Coors Brewing Company
Fig. 28  Revenue of Boston Beer Company, 2012 - 2014, $Million
Fig. 29  SWOT Analysis of Boston Beer Company
Fig. 30  Revenue of Beijing Yanjing Brewery, 2012 - 2014, $Million
Fig. 31  SWOT Analysis of Beijing Yanjing Brewery
Fig. 32  Revenue of UB Group., 2012 - 2014, $Million
Fig. 33  SWOT Analysis of UB Group

LIST OF TABLES

Table 1  Global Beer Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 2  Global Beer Base Case Scenario Market Revenue by Geography, 2020 - 2025 ($Billion)
Table 3  Global Beer Optimistic Case Scenario Market Revenue by Geography, 2020 - 2025 ($Billion)
Table 4  Global Beer Critical Case Scenario Market Revenue by Geography, 2020 - 2025 ($Billion)
Table 5  Global Beer Market Revenue by Product Type, 2014 - 2020 ($Billion)
Table 6  Global Light Beer Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 7  Global Strong Beer Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 8  Global Beer Market Revenue by Production, 2014 - 2020 ($Billion)
Table 9  Global Macro Brewery Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 10  Global Microbrewery Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 11  Global Beer Market Revenue by Category, 2014 - 2020 ($Billion)
Table 12  Global Premium Category Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 13  Global Super Premium Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 14  Global Normal Category Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 15  Global Beer Market Revenue by Category, 2014 - 2020 ($Billion)
Table 16  Global Canned Beer Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 17  Global Bottled Beer Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 18  Global Draught Beer Market Revenue by Geography, 2014 - 2020 ($Billion)
Table 19  North America Beer Market Revenue, 2014 - 2020 ($Billion) 
Table 20  Europe Beer Market Revenue, 2014 - 2020 ($Billion)
Table 21  Asia Pacific Beer Market Revenue, 2014 - 2020 ($Billion)
Table 22  LAMEA Beer Market Revenue, 2014 - 2020 ($Billion)
Table 23  Snapshot of Heineken N.V.
Table 24  Snapshot of Anheuser- Busch InBev
Table 25  Snapshot of SABMiller
Table 26  Snapshot of Tsingtao Brewery
Table 27  Snapshot of Carlsberg Group
Table 28  Snapshot of Diageo Plc
Table 29  Snapshot of Molson Coors Brewing Company
Table 30  Snapshot of Boston Beer Company
Table 31  Snapshot of Beijing Yanjing Brewery
Table 32  Snapshot of UB Group

 

The Global Beer Market would witness a steady growth in the coming years. Europe accounts for the highest revenue generating region in the global beer market followed by Asia-Pacific and North America. The growth in the North American and European region would be at a moderate pace in the future due to increasing health consciousness and legal regulations in the region. However, there has been a significant increase in the demand of beer in the developing countries of Asia-Pacific region. International brewing companies like SABMiller, Heineken have introduced especially brewed beer for the Asian market catering to the distinct taste buds of the consumers. The global beer market is primarily driven by the increasing disposable incomes and changing lifestyles. The growing adoption of craft beer and the rising number of restaurants and bars would further accelerate the growth of the beer market. 

Conventionally, the male population has been the major consumer segment. However, with evolving cultural changes and modernization, there has been a significant rise in the count of females drinking beer. Women in the age group of 21 to 30 consume more beer than other age groups. Women generally prefer light beer with low alcohol content. Many vendors in the market are focusing on drinks especially made for women to increase their customer base and serve a wider audience. There has also been a rise in the adoption of craft beer as consumers want to explore different beer flavors. Craft beers include traditional brewing methods with exotic ingredients which add distinct flavor to the beer. Craft beer is widely adopted in the European and North American countries while Asian countries are still in the growing phase. Growing health consciousness, heavy taxation, and legal regulation limit the growth of the market. Stiff competition from substitutes including wine and other spirits also restrict its adoption. 

 

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