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Canada Baby Food Market

Canada Baby Food Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type and Distribution Channel : Opportunity Analysis and Industry Forecast, 2019-2026

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Author's: Bhavana Thorat | Roshan Deshmukh
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Canada Baby Food Market Outlook - 2026

The Canada baby food market size was valued at $1.3 billion in 2018 and is projected to reach $2.4 billion by 2026, growing at a CAGR of 7.60% from 2019 to 2026. Baby food refers to the food prepared for infants aged between four-six months and two years. It is typically made up of minced and mashed vegetables, cereals, meats and fruits. Over the past few years, packaged baby food has been extensively adopted by parents owing to convenience and healthier nutrition offered by these foods. In addition, increase in awareness among people regarding the various health advantages of feeding baby food to infants has considerably fuelled the growth of the Canada baby food market.

Rise in the number working women has led to an increased inclination toward packaged baby food owing to less time available to breastfeed or prepare food at home. In addition, nowadays parents are willing to invest on high-quality and expensive baby food for the well-being of their infants. These factors have created a significant impact on the growth of the Canada baby food market. 

Canada baby food Market

Dietary practices regarding baby food have evolved over the years. In addition, there is increased awareness among consumers about the importance of adequate nutrition for healthy growth of infants. Owing to this, numerous brands have upgraded the nutritional components in their baby food products by adding functional and organic ingredients. In addition, the Canadian government has taken initiatives through campaigns to spread awareness regarding infant care.

Canada Baby Food Market
By Product Type
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Cereal segments dominates the Canada baby food market and is expected to retain its dominance throughout the forecast period.

The Canadian government has taken several initiatives such as campaigns and advertisements, to help promote the health of infants. This increases the awareness and knowledge among consumers and thus, encourages them to provide adequate nutrition to their infants, which is majorly obtained by consuming baby food. Furthermore, organic and clean-labelled products reflect the functional and healthy ingredients used in the baby food products, which are in great demand especially by the new generation parents. However, low birth rate and stringent quality checks by the government and food departments regarding the restricted use of ingredients in baby food can hamper the Canada baby food market.

Latest R&D in the baby food sector have discovered the benefits of probiotic and prebiotic in baby food. Thus, prebiotics and probiotics that are classified as generally regarded as safe (GRAS) by the FDA are now added to commercial infant formulas. This can be viewed as an opportunity by the manufacturers to gain an edge in the Canada baby food market demand.

Canada Baby Food Market
By Distribution Channel
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Online Store segment is projected to grow with fastest CAGR during the forecast period

The Canada baby food market analysis various segment such as, product type and distribution channel. Based on product type, the Canada baby food market is classified into prepared baby food, dried baby food, cereal, and other baby food. Among these, the cereals segment leads the Canada baby food market share in terms of revenue, as they are rich in iron and thereby consumed by infants on a regular basis. However, the dried baby food segment is expected to experience high demand in the market during the forecast period, due to growth in awareness among parents regarding adequate baby nutrition. Based on distribution channel, the Canada baby food market is bifurcated into offline store/retail store and online store. The offline stores comprise grocery retailers, supermarket/hypermarket, convenience stores, departmental stores, and specialty stores. The Canadian economy majorly depends on small offline retailers and therefore, most of the retail food are sold through traditional grocery stores in Canada, thereby making it the dominant channel of distribution for baby food. However, the online retail channel is experiencing growth at a rapid pace owing to increase in internet penetration and convenience of online shopping. 

The key players in the Canada baby food industry include Nestlé S.A., Danone, Plum, PBC, Hain Celestial, Diana Group, Mead Johnson & Company, LLC, Abbott, Loblaws Inc., Parent's Choice Infant Formula, and Kraft Heinz Company.

Key Benefits for Canada Baby Food Market:

  • This report provides a quantitative analysis of the current Canada baby food market trends, estimations, and dynamics of the Canada baby food market from 2019 to 2026 to identify the prevailing opportunities in the market.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • A comprehensive analysis of the factors that drive and restrict the Canada baby food market growth is provided.
  • An in-depth analysis of the Canada baby food market helps to determine the prevailing opportunities.
  • The Canada baby food market report includes details of the analysis of the country market, key players, market segments, application areas, and growth strategies.

Canada Baby Food Market Report Highlights

Aspects Details
By Product Type
  • Prepared Baby Food
  • Dried Baby Food
  • Cereals
  • Other Baby Food
By Distribution Channel
  • Offline/Retail Store
  • Online store
Key Market Players


Analyst Review

In accordance to several interviews conducted, the CXOs of the leading companies stated that the Canada baby food market is expected to witness a significant growth in the future. The use of internet plays a vital role in influencing the purchase decisions of consumers. Canadians generally use online platforms access various product offerings and understand customer reviews. Based on these reviews, consumers can then narrow down the scope of their purchases. Hence, a structured, dynamic, and tailored multi-platform strategy has gained critical importance in the business environment and thereby can be adopted by the market players to sustain the competition.

Rise in awareness and increased knowledge about health concerns among parents are the major drivers of the Canada baby food market. Thus, this has influenced the type of products they purchase for their infants. Their preferences have shifted from processed fruits and vegetables to fresh products. Therefore, the demand for high-quality, organic, and natural baby food labels has consequently increased in the market. As a result, manufacturers are developing strategies to introduce organic baby food products in the future.

In addition, innovative product packaging that includes benefits such as convenience, maintains food freshness, permits packaging reuse, and is environmental-friendly are appealing to the consumers. Thus, major players in the industry have developed innovative packaging such as stand-up pouches, palm size containers, easy-to-squeeze, and on-the-go pouches, which is expected to boost the growth of the market.


Author Name(s) : Bhavana Thorat | Roshan Deshmukh
Frequently Asked Questions?

The forecast period of Canada Baby Food market report is from 2019 to 2026.

The global Canada Baby Food market was valued at $1,412 billion in 2019

The report covers detailed profiling of key companies operating in the market including Nestlé S.A., Danone, Plum, PBC, Hain Celestial, Diana Group, Mead Johnson & Company, LLC, Abbott, Loblaws Inc., among others

Top companies holding significant market share are Nestlé S.A., Danone, Plum, Abbott Inc. etc

The Prepared Baby Food segment of the report is expected to growth at a healthy CAGR during the forecast period

The number of employed women in Canada has experienced a rapid growth. This has led to increase in preference toward baby food, as it is convenient and nutritive for their babies.

Continuous innovation in product functionality and performance along with coherent strategies such as customized packaging that reflects the healthy ingredients used in the products, allows major players in the market to sustain the intense competition in the market

Offline store segment of the report hold maximum market share in 2019.

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Canada Baby Food Market

Opportunity Analysis and Industry Forecast, 2019-2026