The Canada microgreens market size was valued at $99.3 million in 2019, and is projected to reach $168.6 million by 2028, registering a CAGR of 10.9%. from 2021 to 2028. Microgreens are young, tender vegetable greens that are approximately 1-3 inches tall. They are harvested 7-14 days after germination when they have two fully developed cotyledon leaves. Often called vegetables confetti. Microgreens are basically used to enhance the color, texture, or flavor of different foods such as pasta, pizza, omelets, and salads. Due to their intense aromatic flavor and variety of colors and textures.
In the past few years, many countries along with Canada have recognized lifestyle-related diseases to be the main problem for health-related issues, which has led to a rise in health consciousness among consumers. A rise in consumer awareness regarding health benefits associated with microgreen food products such as benefits against chronic diseases to promote optimal health, longevity, and quality of life fuels the demand for the microgreen market. A rise in the aging population, an increase in life expectancy rates, and growth in instances of chronic diseases have changed the eating patterns of consumers.
According to the most recent estimate by the UN, the current population of Canada is 38.4 million, which is expected to reach 40.8 million in 2030. Thus, rapid urbanization along with changes in food habits and a rise in income has led to dietary changes, which, in turn, is expected to increase the demand for food in Canada. Hence, to produce enough food for the population in Canada, farmers are expected to increase crop production, either by increasing the amount of agricultural land to grow crops or enhancing productivity on existing agricultural lands through fertilizers and irrigation and adopting new methods such as precision farming and microgreens farming. Moreover, many farmers are attracted to microgreen farming, owing to its benefits such as fast-growing, high-value crop, and highly nutritious crops, which further drives the market growth. Furthermore, an increase in consumer demand for natural and nutritious food has encouraged consumers to do community farming and urban rooftop garden farming in both urban as well as rural areas, which further augments the growth of the microgreens market.
Vertical farming is a revolutionary approach used to produce food in vertically stacked layers such as in a skyscraper, urban rooftop gardens, community farms, used warehouses, or shipping containers. It facilitates a huge quantity of nutritious and quality fresh foods without relying on favorable weather, high water usage, skilled labor, and high soil fertility. Furthermore, there is an increase in demand for vertical farming, owing to different factors such as optimum use of vertical space, balanced energy utilization, and growth in urban population, which requires organic and natural food. In addition, the surge in adoption of technology-driven vertical farming in Canada is further expected to provide a lucrative opportunity for market growth. Moreover, an increase in population leads to a rise in demand-supply gap for food. Thus, the need for alternative farming techniques such as vertical farming is expected to grow in the future.
According to the digital presence of, the government of Canada, in 2020, approximately 837 commercial greenhouse vegetable operations, harvested area rose by 2% to 18.1 million square meters from the previous year while the production increased by 3% to 679,465 metric tons. Tomatoes accounted for 34% and 38% of the harvested area and total production, respectively, followed by cucumbers (with 28% and 36%) and peppers (33% and 22%). Moreover, commercial greenhouse uses several technologies such as irrigation systems, LED growth lights, and heating and cooling systems for the production of crops, vegetables, and fruits. The rise in demand for fresh and chemical-free vegetables, fruits, and crops, all theses factors increases the Canada microgreen market demand.
The increase in population in Canada along with massive urbanization has resulted in the diminishing of fertile land, owing to which now farmers are focusing more on urban rooftop gardens or community farming. Moreover, urban farming is becoming a great solution for making efficient and effective use of available land for feeding people results in Canada microgreen market growth. In addition, rooftop gardens take minimal space for farming and provide natural and chemical-free harvest in less time. Furthermore, growth in urbanization leads to an increase in residential and commercial complexes and buildings, where people use roofs for the production of vegetables. Rewards of community farming and urban rooftop gardens are abundant and include healthy food, fresh air, and a place for exercise, which further propels the growth of the microgreens market.
Lack of awareness regarding microgreen farming and the technology used in growing them restricts the growth of the market. Moreover, the current condition of microgreens farming is not satisfactory to produce a maximum crop, owing to a lack of skilled workforce and awareness among the people of Canada. In addition, farmers who are skilled are not ready to do farming and they are moving toward metro cities for the sake of jobs. Vertical farming and greenhouse farming involves various technologies such as sensor, artificial intelligence, automatic systems, hydroponic, aquaponics, and aeroponic systems. Hence, to operate these advanced systems, a knowledgeable and skilled workforce is essential. Maintenance of machines and computers to requires people who are technically well-trained. The lack of skilled workforce has affected different sectors at a country level, and vertical farming is not an exception. Thus, the lack of skilled workers along with less awareness regarding microgreen farming has restricted the growth of the Canada microgreens market.
Moreover, Growth in demand for commercial areas such as restaurants and cafés as a place for consumers to sit and socialize further driven the Canada microgreen market trends for the food service industry. In addition, Canadian people like to try new products rather than their traditional food and they look for alternatives. Moreover, an increase in the working-class population along with raising disposable income has increased consumer expenditure on fast food products. Dynamic adoption of fast & sedentary lifestyles and elimination of home cooking as a part of the household activity has led to a rise in demand for ready-to-eat foods, which are not traditional and have a mix of different ingredients and nutrients propelling demand for food services in the market. Furthermore, the rise in the number of food dishes available and the growth in adoption of different and newer food menus pooled with the introduction of home delivery services has significantly led to a rise in the growth of the food service industry.
The Canada microgreens market is segmented on the basis of type, farming, and end-use. On the basis of type, the market is categorized into broccoli, cabbage, cauliflower, arugula, peas, radish, basil, mizuna, chervil, cress, and others. By farming, it is segregated into indoor vertical farming, commercial greenhouses, and others. By end user, it is segmented into retail, food service, and others.
By type Broccoli segment has the largest Canada microgreen share in 2019, Broccoli microgreens are great as they contain all essential and powerful nutrients such as vitamins A, B, C, E, and K just after 10-14 days of germination. Moreover, broccoli microgreens consist of large quantities of essential minerals such as manganese, zinc, copper, and magnesium that are deficient in most people. In addition, broccoli microgreens consist of a large amount of sulforaphane as compared to any other food. Broccoli microgreens have a tangy taste, mild peppery aroma, and crunchy texture, owing to which it creates great addition in dishes such as tofu scramble, salads, sandwiches, soups, and cooked grains, which also propel the Canada microgreens market growth.
The Cress segment would witness the fastest growth, registering a CAGR of 18.5% during the forecast period.
Based on farming, the Canada microgreen market share is categorized into indoor vertical farming, commercial greenhouses, and others. Indoor vertical farming is expected to propel the market demand, owing to its multitude of benefits. Indoor vertical farming is an alternative to traditional farming as traditional farming causes more environmental degradation and pollution. In addition, indoor vertical farming demands less space for farming. Furthermore, vertical farming requires 95% less water compared to traditional farming. It also ensures reliable yield and consistency in crop production along with climate control and no external environmental effects such as pests, diseases, or predator attacks.
There has been an increase in number of users on various social media sites with rise in internet penetration. In 2021, there were approximately 31.76 million social network users in Canada, and this figure is projected to grow to 38.18 million users in 2023. Considering this, most key players in the microgreens market strategize on promoting their products and services on social media platforms such as Instagram, Facebook, YouTube and others. Social media marketing is one of the major strategies adopted by various companies and industries to promote their product offerings. Thus, rise in use of social media marketing is anticipated to provide lucrative opportunities for growth of the microgreens market and eventually increase its customer base.
Indoor vertical farming segment is the largest segment, registering a CAGR of 11.1% during the forecast period.
Depending on end user, the Canada microgreen is segregated into retail, food service, and others. The food service segment is anticipated to account for the highest revenue in 2028, however, the retail segment is expected to grow with a higher-than-average CAGR during the forecast period. Growth in demand for commercial areas such as restaurants and cafes as a place for consumers to sit and socialize further driven the market for the food service industry. In addition, Canadian people like to try new products rather than their traditional food and they look for alternatives. Moreover, the increase in the working-class population along with raising disposable income has increased consumer expenditure on fast food products.
Key players profiled in the Canada microgreens market report are AeroFarms, Bowery Farming Inc., Charlie's Produce, Fresh Origins, Gotham Greens, Living Earth Farm, Madar Farms, Teshuva Agricultural Projects Ltd., The Chef's Garden Inc., and GoodLeaf Farms.
Retail segment would witness the fastest growth, registering a CAGR of 11.7% during the forecast period.
Key benefits for stakeholders
- The study provides an in-depth Canada microgreen market forecast, with current and future trends to elucidate the imminent investment pockets in the market.
- Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding drivers, restraints, and opportunities with impact analysis.
- A quantitative analysis of the current market and Canada microgreen market analysis from 2021 to 2028 is provided to showcase the financial competency of the market.
- Porter’s five forces model of the industry illustrates the competitiveness of the market by analyzing various parameters such as the threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
- Competitive intelligence highlights business practices followed by leading market players across various regions.
Canada microgreens market by Type Report Highlights
By End User
According to perspective of top-level CXOs, innovation is the key for growth of the microgreens market, in terms of value sales. Rise in demand for various microgreen products among customers makes way for manufacturers to come up with innovative products along with affordable prices and eco-friendly packaging.
Microgreen are undergoing rapid transformation from both service and product perspective. Business model transformation, technological disruptions, and organizational changes are all creating exciting but challenging opportunities in the microgreens market. Moreover, to face the population growth in the coming years, an extra effort is needed from governments, farmers, and microgreen product manufacturers to succeed not only in feeding people but also in increasing crop productivity in most efficient way. Moreover, to face this challenge, farmers need latest technology such as temperature controlling units, automatic systems, additional wireless sensor, and others.
Rise in consumer awareness regarding health benefits associated with microgreen food products such as benefits against chronic diseases to promote optimal health, longevity, and quality of life fuels demand for microgreens. Moreover, increase in urban population, employment growth, and disposable income has further encouraged consumers to look for premium and healthy foods, which has further led to growth of the microgreens market. Furthermore, rapid expansion of the retail industry plays a major role in the distribution of microgreens. It is becoming more important to make microgreens available to health-conscious consumers and to increase popularity of microgreens. In addition, easy availability of microgreens on online platforms along with wide availability of offers and discounts has further augmented growth of the market.