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Canada Microgreens Market

Canada microgreens market by Type (Broccoli, Cabbage, Cauliflower, Arugula, Peas, Radish, Basil, Carrots, and Others), Farming (Indoor Vertical Farming, Commercial Greenhouses, and Others), and End User (Retail, Food Service and Others): Opportunity Analysis and Industry Forecast, 2021–2028

A16194
Pages: 125
May 2022 | 120 Views
   
Author(s) : Nitesh Chouhan , Roshan Deshmukh
Tables: 33
Charts: 36
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COVID-19

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The Canada microgreens market size was valued at $99.3 million in 2019, and is projected to reach $168.6 million by 2028, registering a CAGR of 10.9% from 2021 to 2028. Microgreens are young, tender vegetable greens that are approximately 1-3 inches tall. They are harvested 7-14 days after germination, when they have two fully developed cotyledon leaves. Often called vegetable confetti. Microgreens are basically used to enhance the color, texture, or flavor of different foods such as pasta, pizza, omelets, and salads, due to their intense aromatic flavor and variety of colors and textures. They constituent a number of vitamins, minerals, and antioxidants.

In past few years, many countries along with Canada have recognized lifestyle-related diseases to be a main problem for health related issues, which has led to rise in health consciousness among consumers. Rise in consumer awareness regarding health benefits associated with microgreen food products such as benefits against chronic diseases to promote optimal health, longevity, and quality of life fuels the demand for microgreens market. Rise in aging population, increase in life expectancy rates, and growth in instances of chronic diseases have changed eating patterns of consumers.

Canada-Microgreens-Market,-2021-2028

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The Canada microgreens market is segmented on the basis of type, farming, and end use. On the basis of type, the market is categorized into broccoli, cabbage, cauliflower, arugula, peas, radish, basil, carrots, and others. By farming, it is segregated into indoor vertical farming, commercial greenhouses, and others. By end user, it is segmented into retail, food service, and others.

By type, the broccoli segment garnered the largest Canada microgreens share in 2019, and is projected to grow at a highest CAGR during the forecast period. Broccoli microgreens are great as they contain all essential and powerful nutrients such as vitamins A, B, C, E, and K just after 10-14 days of germination. Moreover, broccoli microgreens consist large quantities of essential minerals such as manganese, zinc, copper, and magnesium that are deficient in most people. In addition, broccoli microgreens consist large amount of sulforaphane as compared to any other food. Broccoli microgreens have a tangy taste, mild peppery aroma, and crunchy texture, owing to which it creates great addition in dishes such as tofu scramble, salads, sandwiches, soups and cooked grains, which also propel the Canada microgreens market growth.

Based on farming, the market is categorized into indoor vertical farming, commercial greenhouses, and others. The indoor vertical farming segment comprises the major share of the farming segment. Vertical farming is known as the modern farming technique, which is specially developed for indoor farming where a crop is grown through a controlled-environment. Growth of these crops require climate regulation (humidity, gas, and temperature) artificial light power, and fertilization. The main motive of this technique is to maximize crop production in a limited space. Furthermore, vertical farming requires 95% less water compared to traditional farming.

Canada microgreens market by Type
By Type

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Cress segment is expected to grow at a highest CAGR of 18.5% during the forecast period.

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Depending on end user, the Canada microgreens is segregated into retail, food service, and others. The food service segment is anticipated to account for the highest revenue in 2028; however, the retail segment is expected to grow with higher than average CAGR during the forecast period. Growth in demand for commercial areas such as restaurants and cafés as a place for consumer to sit and socialize further driven the market for food service industry. In addition, Canadian people like to try new products rather than their traditional food and they look for alternatives. Moreover, increase in working class population along with raising disposable income has increased consumer expenditure on fast food products.

Canada microgreens market by Type
By Farming

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Indoor vertical farming segment dominates the market and is expected to grow with a CAGR of 11.1% during the forecast period

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The major players in the Canada microgreens market report are AeroFarms, Bowery Farming Inc., Charlie's Produce, Fresh Origins, Gotham Greens, Living Earth Farm, Madar Farms, Teshuva Agricultural Projects Ltd., The Chef's Garden Inc., and GoodLeaf Farms.

Canada microgreens market by Type
By End User

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Food Service segment dominates the market and is expected to grow with a CAGR of 10.3% during the forecast period

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Covid-19 Impact Analysis

  • COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
  • The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges microgreens exporters face are expected to remain in the future, as different states and governments around the world attempt to tackle COVID-19 with various measures.
  • The outbreak of coronavirus has significantly impacted Canada microgreens market demand along with all stages of supply chain and value chain such as labor and production inputs for the farm, national, and international transport of food.
  • Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Canada microgreens market analysis from 2019 to 2028 to identify the prevailing market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and Canada microgreens market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the Canada microgreens market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the Canada microgreens market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the Canada microgreens market players.
  • The report includes analysis of regional as well as Canada microgreens market trends, key players, market segments, application areas, and Canada microgreens market growth strategies.

Key Market Segments

  • By Type
    • Broccoli
    • Cabbage
    • Cauliflower
    • Arugula
    • Peas
    • Basil
    • Radish
    • Cress
    • Others
  • By Farming
    • Indoor Vertical Farming
    • Commercial Greenhouse
    • Others
  • By End User
    • Retail
    • Food Service
    • Others
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter’s five forces analysis

3.3.1.Moderate bargaining power of suppliers
3.3.2.High threat of new entrants
3.3.3.Moderate threat of substitutes
3.3.4.High intensity of competitive rivalry
3.3.5.High bargaining power of buyers

3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Surge in population elevates demand for microgreens
3.4.1.2.Rise in health and wellness trend among target customers
3.4.1.3.Changes in lifestyle and food habits

3.4.2.Restraints

3.4.2.1.Lack of skilled workforce to operate microgreen farming
3.4.2.2.High investment costs, owing to deployment of expensive systems in microgreen farming

3.4.3.Opportunity

3.4.3.1.Rise in adoption of vertical farming
3.4.3.2.Rise in social media marketing

3.5.COVID-19 impact on Canada microgreens market
3.6.Pricing Analysis
3.7.Value chain analysis

CHAPTER 4:CANADA MICROGREENS MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Broccoli

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Cabbage

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Cauliflower

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

4.5.Arugula

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast

4.6.Peas

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast

4.7.Basil

4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast

4.8.Radish

4.8.1.Key market trends, growth factors, and opportunities
4.8.2.Market size and forecast

4.9.Cress

4.9.1.Key market trends, growth factors, and opportunities
4.9.2.Market size and forecast

4.10.Others

4.10.1.Key market trends, growth factors, and opportunities
4.10.2.Market size and forecast

CHAPTER 5:CANADA MICROGREENS MARKET, BY FARMING

5.1.Overview

5.1.1.Market size and forecast

5.2.Indoor vertical farming

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Commercial greenhouse

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.Others

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:CANADA MICROGREENS MARKET, BY END USER

6.1.Overview

6.1.1.Market size and forecast

6.2.Retail

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Food service

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

6.4.Others

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Overview
7.2.Competitive dashboard
7.3.Competitive heat map
7.4.Product mapping
7.5.Top winning strategies
7.6.Key developments

7.6.1.Business Expansion
7.6.2.Collaboration
7.6.3.Partnership
7.6.4.Product Launch

7.7.Top player positioning

CHAPTER 8:COMPANY PROFILES

8.1.AEROFARMS

8.1.1.Company overview
8.1.2.Key Executives
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.Key strategic moves and developments

8.2.BOWERY FARMING INC.

8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.Key strategic moves and developments

8.3.CHARLIE’S PRODUCE

8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Product portfolio

8.4.FRESH ORIGINS

8.4.1.Company overview
8.4.2.Key Executives
8.4.3.Company snapshot
8.4.4.Product portfolio

8.5.GOTHAM GREENS

8.5.1.Company overview
8.5.2.Key Executives
8.5.3.Company snapshot
8.5.4.Product portfolio
8.5.5.Key strategic moves and developments

8.6.LIVING EARTH FARM

8.6.1.Company overview
8.6.2.Key Executives
8.6.3.Company snapshot
8.6.4.Product portfolio

8.7.MADAR FARMS

8.7.1.Company overview
8.7.2.Key Executives
8.7.3.Company snapshot
8.7.4.Product portfolio
8.7.5.Key strategic moves and developments

8.8.TESHUVA AGRICULTURAL PROJECTS LTD.

8.8.1.Company overview
8.8.2.Key Executives
8.8.3.Company snapshot
8.8.4.Product portfolio
8.8.5.Key strategic moves and developments

8.9.THE CHEF’S GARDEN INC

8.9.1.Company overview
8.9.2.Key Executives
8.9.3.Company snapshot
8.9.4.Product portfolio

8.10.GOODLEAF FARMS

8.10.1.Company overview
8.10.2.Key executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.CANADA MICROGREENS MARKET REVENUE, BY TYPE, 2019–2028 ($MILLION)
TABLE 02.CANADA MICROGREENS REVENUE, BY PRODUCT TYPE, 2019–2028 ($MILLION)
TABLE 03.CANADA MICROGREENS REVENUE, BY END USERS, 2019–2028 ($MILLION)
TABLE 04.AEROFARMS: KEY EXECUTIVES
TABLE 05.AEROFARMS: COMPANY SNAPSHOT
TABLE 06.AEROFARMS: PRODUCT PORTFOLIO
TABLE 07.BOWERY FARMING INC.: KEY EXECUTIVES
TABLE 08.BOWERY FARMING INC.: COMPANY SNAPSHOT
TABLE 09.BOWERY FARMING INC.: PRODUCT PORTFOLIO
TABLE 10.CHARLIE’S PRODUCE: KEY EXECUTIVES
TABLE 11.CHARLIE’S PRODUCE: COMPANY SNAPSHOT
TABLE 12.CHARLIE’S PRODUCE: PRODUCT PORTFOLIO
TABLE 13.FRESH ORIGINS: KEY EXECUTIVES
TABLE 14.FRESH ORIGINS: COMPANY SNAPSHOT
TABLE 15.FRESH ORIGINS: PRODUCT PORTFOLIO
TABLE 16.GOTHAM GREENS: KEY EXECUTIVES
TABLE 17.GOTHAM GREENS: COMPANY SNAPSHOT
TABLE 18.GOTHAM GREENS: PRODUCT PORTFOLIO
TABLE 19.LIVING EARTH FARM: KEY EXECUTIVES
TABLE 20.LIVING EARTH FARM: COMPANY SNAPSHOT
TABLE 21.LIVING EARTH FARM: PRODUCT PORTFOLIO
TABLE 22.MADAR FARMS: KEY EXECUTIVES
TABLE 23.MADAR FARMS: COMPANY SNAPSHOT
TABLE 24.MADAR FARMS: PRODUCT PORTFOLIO
TABLE 25.TESHUVA AGRICULTURAL PROJECTS LTD.: KEY EXECUTIVES
TABLE 26.TESHUVA AGRICULTURAL PROJECTS LTD.: COMPANY SNAPSHOT
TABLE 27.TESHUVA AGRICULTURAL PROJECTS LTD.: PRODUCT PORTFOLIO
TABLE 28.THE CHEF’S GARDEN INC: KEY EXECUTIVES
TABLE 29.THE CHEF’S GARDEN INC: COMPANY SNAPSHOT
TABLE 30.THE CHEF’S GARDEN INC: PRODUCT PORTFOLIO
TABLE 31.GOODLEAF FARMS: KEY EXECUTIVES
TABLE 32.GOODLEAF FARMS: COMPANY SNAPSHOT
TABLE 33.GOODLEAF FARMS: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.CANADA MICROGREENS MARKET SNAPSHOT, 2021–2028
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.HIGH THREAT OF NEW ENTRANTS
FIGURE 06.MODERATE THREAT OF SUBSTITUTES
FIGURE 07.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 08.HIGH BARGAINING POWER OF BUYERS
FIGURE 09.CANADA MICROGREENS MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10.PRICING ANALYSIS
FIGURE 11.VALUE CHAIN ANALYSIS
FIGURE 12.CANADA MICROGREENS MARKET, BY TYPE, 2019 (%)
FIGURE 13.CANADA MICROGREENS MARKET REVENUE FOR BROCCOLI, 2019–2028 ($MILLION)
FIGURE 14.CANADA MICROGREENS MARKET REVENUE FOR CABBAGE, 2019–2028 ($MILLION)
FIGURE 15.CANADA MICROGREENS MARKET REVENUE FOR CAULIFLOWER, 2019–2028 ($MILLION)
FIGURE 16.CANADA MICROGREENS MARKET REVENUE FOR ARUGULA, 2019–2028 ($MILLION)
FIGURE 17.CANADA MICROGREENS MARKET REVENUE FOR PEAS, 2019–2028 ($MILLION)
FIGURE 18.CANADA MICROGREENS MARKET REVENUE FOR BASIL, 2019–2028 ($MILLION)
FIGURE 19.CANADA MICROGREENS MARKET REVENUE FOR RADISH, 2019–2028 ($MILLION)
FIGURE 20.CANADA MICROGREENS MARKET REVENUE FOR CRESS, 2019–2028 ($MILLION)
FIGURE 21.CANADA MICROGREENS MARKET REVENUE FOR OTHERS, 2019–2028 ($MILLION)
FIGURE 22.CANADA MICROGREENS MARKET, BY FARMING, 2019 (%)
FIGURE 23.CANADA MICROGREENS MARKET REVENUE FOR INDOOR VERTICAL FARMING, 2019–2028 ($MILLION)
FIGURE 24.CANADA MICROGREENS MARKET REVENUE FOR COMMERCIAL GREENHOUSE, 2019–2028 ($MILLION)
FIGURE 25.CANADA MICROGREENS MARKET REVENUE FOR OTHERS, 2019–2028 ($MILLION)
FIGURE 26.CANADA MICROGREENS MARKET, BY END USER, 2019 (%)
FIGURE 27.CANADA MICROGREENS MARKET REVENUE FOR RETAIL, 2019–2028 ($MILLION)
FIGURE 28.CANADA MICROGREENS MARKET REVENUE FOR FOOD SERVICE, 2019–2028 ($MILLION)
FIGURE 29.CANADA MICROGREENS MARKET REVENUE FOR OTHERS, 2019–2028 ($MILLION)
FIGURE 30.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 31.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 32.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 33.TOP WINNING STRATEGIES, BY YEAR, 2018–2022
FIGURE 34.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2022 (%)
FIGURE 35.TOP WINNING STRATEGIES, BY COMPANY, 2018–2022
FIGURE 36.PLAYER POSITIONING OF TOP 10 KEY PLAYERS


 
 

According to perspective of top-level CXOs, innovation is the key for growth of the microgreens market, in terms of value sales. Rise in demand for various microgreen products among customers makes way for manufacturers to come up with innovative products along with affordable prices and eco-friendly packaging.

Microgreen are undergoing rapid transformation from both service and product perspective. Business model transformation, technological disruptions, and organizational changes are all creating exciting but challenging opportunities in the microgreens market. Moreover, to face the population growth in the coming years, an extra effort is needed from governments, farmers, and microgreen product manufacturers to succeed not only in feeding people but also in increasing crop productivity in most efficient way. Moreover, to face this challenge, farmers need latest technology such as temperature controlling units, automatic systems, additional wireless sensor, and others.

Rise in consumer awareness regarding health benefits associated with microgreen food products such as benefits against chronic diseases to promote optimal health, longevity, and quality of life fuels demand for microgreens. Moreover, increase in urban population, employment growth, and disposable income has further encouraged consumers to look for premium and healthy foods, which has further led to growth of the microgreens market. Furthermore, rapid expansion of the retail industry plays a major role in the distribution of microgreens. It is becoming more important to make microgreens available to health-conscious consumers and to increase popularity of microgreens. In addition, easy availability of microgreens on online platforms along with wide availability of offers and discounts has further augmented growth of the market.

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FREQUENTLY ASKED QUESTIONS?
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A. The key factors boosting the Canada microgreens market growth are rise in health and wellness trend among target customers and rise in adoption of vertical farming.

A. The Canada microgreens market size was valued at $99.3 million in 2019, and is projected to reach $168.6 million by 2028, registering a CAGR of 10.9% from 2021 to 2028.

A. The most established players of the Canada microgreens market are AeroFarms, Bowery Farming Inc., Charlie's Produce, Fresh Origins, Gotham Greens, Living Earth Farm, Madar Farms, Teshuva Agricultural Projects Ltd., The Chef's Garden Inc., and GoodLeaf Farms.

A. Indoor vertical farming is projected to increase the demand for Canada microgreens market.

A. The Canada microgreens market is segmented on the basis of type, farming, and end use.

A. Rise in social media marketing is the Main Driver of Canada microgreens market.

A. The food service industry is expected to drive the adoption of Canada microgreens.

A. The COVID-19 pandemic has negatively impacted the Canada microgreens market in 2020.

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