Canned Tomatoes Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, End User and Sales Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

The global canned tomatoes market size was valued at $11.7 billion in 2020, and is projected reach $19.5 billion by 2030, registering a CAGR of 5.3% from 2021 to 2030. The diced tomatoes segment led in terms of canned tomatoes market share in 2020; however, the others segment is expected to grow with the highest CAGR during the forecast period

Canned tomatoes are tomatoes that have been packaged in cans to ensure easier handling and longer shelf life. The tomatoes are freshly picked at the farms and are directly sent to the canning facility, where they are processed and then are packaged into cans. The tomatoes can be peeled and whole, peeled and dices, and stewed, to cater to various types of customer requirements. The tomatoes can also be crushed, and made into purees or sauces. These types of canned tomatoes are used heavily for commercial as well as residential cooking as they provide a lot of versatility in terms of flavors as well saves time. Also, these tomatoes can last for long duration without the need for refrigeration, which further increases convenience of the product.

The global canned tomatoes market has seen robust growth in the last few years. Fueled by innovations, the global market is witnessing transition toward organically grown variant. Furthermore, players active in the industry are now introducing new spicy flavors in the market in order to expand their product portfolio and cater to demand arising from consumers. Nevertheless, consumers are now seeking premium-quality natural ingredients, which have resulted in emergence of new products that are all natural and preservative free. Furthermore, high shelf life of canned tomatoes, which can range up to 18 moths provides better convenience for the consumers. 

However, the canned market also faces challenges from the fresh grown tomatoes as well as packaged tomatoes available in other formats such as glass jars or aseptic packaging. Engaged stakeholders in the industry are now transitioning towards more ecofriendly packaging, thus resulting in higher demand for aseptic packaging. In addition, aseptic cartons are easily recyclable and can also extend shelf life up to 18 months. Furthermore, aseptic packaging keeps the flavors of the food intact as well as maintains the quality of the food. In addition, these are light weight and compact as compared to canned packaging. Such packaging negatively impacts the market expansion of canned tomatoes.

Segment review

The global canned tomatoes market is segmented on the basis of type, end user, sales channel, and region. Based on type, the global market is classified into whole peeled tomatoes, diced tomatoes, stewed tomatoes, and others. Based on end user, the global market is bifurcated into residential and commercial. Based on sales channel, the global market is studied across offline channels and online channels. Region wise, the canned tomatoes market is also studied across North America, Europe, Asia-Pacific, and LAMEA.

By type, canned tomatoes are divided into whole peeled tomatoes, diced tomatoes, stewed tomatoes and others. Diced segment leads in terms of market share, however, the other segment is expected to witness the highest CAGR during the forecast period.

By end user, canned tomatoes are classified into residential and commercial canned tomatoes. The residential segment leads in terms of global market share; however, with the proliferation and increasing adoption of canned tomatoes in commercial establishment, the commercial segment is expected to grow with significant CAGR during the forecast period.

Depending on sales, the canned tomatoes are classified into offline channels and online channels. Online aggregators are witnessing increasing demand from such channels owing to availability of myriad of varieties, convenience, and lower cost. As a result, the online segment will continue to witness high CAGR growth rate in the upcoming years.

The report focuses on the canned tomatoes market growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the canned tomatoes market.

Some of the major players profiled for in the canned tomatoes market analysis include Conagra brands, Del Monte Foods Holding Limited and Subsidiaries, DeMatteis, General Mills, Inc., Kraft Heinz Company, Nestle S.A., Princes Limited, Red Gold, Sun-Brite Foods Inc., and Unilever Plc. Other prominent players analyzed in the report are The Morning Star Company, COFCO Tunhe Tomato Co., Ltd., Xinjiang Chalkis Company Ltd, Ingomar Packing Co, Olam International, Los Gatos Tomato Products, and China Haohan Group Limited.

Covid-19 Impact Analysis

• Canned tomatoes industry was not impacted due to the COVID-19 pandemic, owing to tomatoes falling under essential food items. 
• The loss of sales of canned tomatoes by the commercial food segment was fulfilled by the residential segment as more consumers were purchasing canned tomatoes as safeguard against spoiling and stock outages.
• Increased sales via omnichannel approach and increasing trend of in-house cooking will positively impact the market in the post the COVID world.

Key Benefits For Stakeholders

• The report provides an extensive analysis of the current and emerging canned tomatoes market trends and opportunities.
• The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing canned tomatoes market opportunities in the market.
• The canned tomatoes market forecast is offered along with information related to key drivers, restraints, and opportunities.
• The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

  Canned Tomatoes Market Report Highlights

Aspects	Details
By Type	Whole peeled tomatoes Diced tomatoes Stewed tomatoes Others
By End User	Residential Commercial
By Sales Channel	Offline Channels Online Channels
By Region	North America  (U.S, Canada, Mexico) Europe  (UK, Germany, France, Italy, Spain, Rest of Europe) Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific) LAMEA  (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, Rest of LAMEA)
Key Market Players	KRAFT HEINZ COMPANY, SUN-BRITE FOODS INC., UNILEVER PLC, GENERAL MILLS, INC., DEMATTEIS, RED GOLD, NESTLE S.A., CONAGRA BRANDS., DEL MONTE FOODS HOLDING LIMITED AND SUBSIDIARIES, PRINCES LIMITED

Analyst Review

Recent years have seen a massive boost in demand for food that are processed and packaged. These types of food are mostly in plastic bags, bottles, and cans. Canned tomatoes are one such type of food that have witnessed tremendous increase in demand, owing to easy usability of the product in a myriad of cuisines and extended shelf life of the products. Not just the commercial food sector, the residential sector has also witnessed heavy demand for canned tomatoes and tomato products.

Canned tomato products are often partially cooked to ensure that they do not require a lot of additional cooking time. Also, partially cooking the tomatoes before canning, especially using methods like ultra-high temperature processing (UHT), ensures an increase in the stable shelf life of the products. Canned tomatoes available in the market also have small amount of additives like lemon juice or citric acid to slightly increase the acidity level of the tomatoes; thus, ensuring that no harmful bacteria can grow on the tomatoes. It is an additional preventive measure taken against the spoiling of the tomatoes in the cans. This acidity level is regulated on the type of tomato that is being canned, and also the form in which the tomato is being canned.

An increase in sale of canned tomatoes via online channels and adoption of omnichannel approaches by engaged stakeholders significantly improve the prospects of the canned tomato market. Further innovations in processing and canning technologies to provide remunerative opportunities for the players.

 

Author Name(s) : Himanshu Vig | Roshan Deshmukh

Related Tags

• Frozen Food
• Convenience Food
• Ready To Eat
• Ready To Cook
• Canned Food
• Packaged Food
• Flavored Food
• Frozen Snacks
• Microwaveable Food
• Instant Foods