Caramel color, often known as caramel coloring, is a kind of water-soluble food coloring. Caramelization is a process that involves heat treatment of carbohydrates (sugars) in the presence of acids, alkalis, or salts. It has a burnt sugar odor and a slightly bitter flavor and is more thoroughly oxidized than caramel candy. It comes in a variety of colors, from pale yellow to amber to dark brown. Caramel color is one of the oldest and most commonly used food colorants for enhancing natural colors, correcting natural color variations, and restoring color loss due to light degradation during food preparation and storage. The first documented instance of caramel color being produced and utilized on a large scale was in the brewing business in the nineteenth century. With the outbreak of the COVID-19 epidemic, the government imposed a severe lockdown, restricting residents' outside mobility. The demand for caramel color has decreased as a result of a temporary halt in operations in restaurants, cafés, bakeries, and bars since they had no present necessity.
COVID-19 Impact Analysis
- Due to the COVID-19 pandemic, there was a negative effect on the caramel color market as the demand for caramel color was decreased due to the unavailability of stocks and the distribution channels were disrupted. The companies couldn't receive the appropriate amount of raw materials in processing into the final caramel color variant.
- Due to strict lockdown enforced by the government, the restaurants, bars, cafes, bakeries were closed which directly reduced the requirement for caramel colors.
- Importing caramel colors was prohibited by the government since it was not a necessary commodity in the event of a pandemic.
Top Impacting Factors
- Due to growing consumer indulgence in bread and confectionery items, caramel colors are gaining global appeal. This component is also widely used in beverages, where it may be found in liquids and powders in teas, lemonades, fruit drinks, colas, and beer, to mention a few examples. Caramel colors have many uses, small and large businesses have been seeking ways to capitalize on current consumer and food trends to remain ahead of the competition.
- In recent years, the market has been threatened by the advent of caramel substitutes. Concerns about the negative effects of caramel components as a coloring agent have been a major setback for the business in recent years. The use of caramel ingredients has been aggravated by a general shift in eating patterns, with consumers increasingly opting for healthier, low-carb, and low-sugar meals. For many producers, this is proving to be a stumbling barrier. Furthermore, growing prices of caramel components and other raw materials will limit industry expansion.
The increase in the price of caramel colors is hindering the growth of the market
Chocolates, cakes, desserts, beverages, and a range of other confectionery items are among the key products driving powdered caramel demand in the worldwide food and beverage sector. A rise in the cost of raw materials used to make caramel powder leads to an increase in the total cost of making caramel colors, which is likely to be a stumbling block to the expansion of the caramel color market the worldwide level.
Online retailing is gaining popularity
The major manufacturers of caramel ingredient and caramel color products from all around the world are selling their products through an online platform. Manufacturing companies offer heavy discounts on sales of a product, making it a profit-making deal for the buyers. Due to the ongoing pandemic, the business had partially shifted from traditional to online. Currently, the manufacturing companies are creating their website for sales or coming into partnership with e-commerce giants to sell their products. It is expected that in future, all the big players of the caramel ingredient & caramel color will shift their services online to boost their sales and reach more small & large scale businesses.
The caramel color industry is growing due to an increase in the use of caramel ingredients in bakeries and confectioneries
Along with increased consumer pleasure in baked items, the need for caramel ingredients is increasing. Smaller and bite-sized packaging, in addition to the simplicity of preparation, contributes to the convenience of bakery items. Many baked goods, such as cream-filled biscuits and cakes, are produced with organic caramel ingredients and colors, which not only enhance the tastiness of the items but also help to boost their overall appeal and sales.
Key Benefits of the Report
- This study presents the analytical depiction of the caramel color industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the caramel color market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the caramel color market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed caramel color market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Caramel Color Market Research Report
- Which are the leading players active in the caramel color market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Caramel Color Market Report Highlights
Key Market Players
Kerry Group, Laffort S.A., Holland Colours, Döhler GmbH, Vinayak Ingredients India Pvt Ltd, Galaxy Surfactants, AarhusKarlshamn AB, Sensient Technologies Corporation, GNT Group, FBC Chemical Corporation