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Cellular M2M Market

Cellular M2M Market Size, Share, Competitive Landscape and Trend Analysis Report by Service, Application and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2020-2030

IC : Infotainment, Navigation and Telematics

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Author's: Abhijith Nair & Rachita Rake | Onkar Sumant
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Cellular M2M Market Statistics - 2030

The global cellular M2M market size was valued at $10.62 billion in 2020, and is projected to reach $83.23 billion by 2030, registering a CAGR of 23.2 % from 2020 to 2030. Cellular M2M professional services arm can address the technology skill requirement of any organization that intends to develop new M2M applications. It is consequently focused on the execution of superior M2M programs, which meet the needs of clients, and is administered by IT vendors by using a perfect mixture of people, process, and data technologies.

Social distancing norms and self-isolation policies were being strictly enforced by many countries and governments during the COVID-19 pandemic. This enforced many business enterprises to limit their operations (or even completely halt their operations) during the period. Moreover, these new policies forced the world to embrace the remote working culture. During this pandemic, industries suffered from severe shortage of on-site personnel, which reduced productivity and efficiency in many industries. Thus, all these factors boosted the penetration of cellular M2M communication solutions. This is attributed to the fact that these solutions allowed many business enterprises to automate their operations, perform real-time analysis & performance checks of critical tools and machinery, and have the ability to do so remotely while their employees are at their homes in isolation. This raised the importance of the cellular machine-to-machine communication solutions, which boosted the market growth during the period of the pandemic.


Moreover, cellular M2M networks are evolving to become compatible enough to be deployed within fully autonomous networks such as wireless sensor node systems, which is expected to offer promising growth opportunities for the cellular M2M market opportunity in the coming future.

In 2020, the global cellular M2M market share was dominated by the connectivity services, and is expected to maintain its dominance in the upcoming years. This is attributed to the introduction of state policies, which enable a wider deployment of cellular M2M in key sectors such as utilities, smart cities, automotive, and healthcare. Furthermore, Cisco predicted that by 2022, global mobile devices will grow from 8.6 billion units in 2017 to 12.3 billion units by 2022. Such huge growth is expected to reciprocally have a positive impact on the cellular M2M market.

The demand for connectivity services is increasing with increase in complicated applications being deployed by customers. Services must ensure that networks are secure, reliable, scalable, and offer coverage in remote areas. Hence, providing roaming services and SIMs with global coverage has become a pivotal function in creating end-to-end IoT solutions.

LAMEA is expected to witness significant growth, owing to increase in awareness and adoption of massive data technology, Internet of Things (IoT), and e-commerce among diverse industry sectors.

The ever-increasing mobile subscriber base within the region is anticipated to significantly contribute toward the expansion of the market during the forecast period. Mobile use in sub-Saharan Africa is expected to increase significantly in coming years, reaching 623 million unique subscribers by 2025. It is expected that there will be 483 million mobile internet users in the region by 2025. Intense competition among the service providers and therefore the demand for cheaper mobile services are anticipated to drive the market growth. Moreover, rise in adoption of services such as M2M transaction is expected to drive the market growth.

The report focuses on the growth prospects, restraints, and cellular M2M market analysis. The study provides Porter’s five forces analysis of the cellular M2M industry to understand impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the cellular M2M market trends.

Segment review

The cellular M2M market is segmented into service, application, end user, and region. Based on service, the market is categorized into connectivity, professional and managed services. The application covered in the study include asset tracking & monitoring, predictive maintenance, telemedicine, fleet management, warehouse management, industrial automation, smart meter, and others (connected cars, point of sale (POS), and digital signage). By end user , the market is fragmented into healthcare, energy & utilities, transportation & logistics, manufacturing, and others (automotive and retail). The market is primarily studied across the regions such as North America, Europe, Asia-Pacific, and LAMEA.

Impact of COVID-19 on Cellular M2M Market

Post COVID-19, the size of the global cellular M2M market is estimated to be $12,771 million in 2021, and is projected to reach $83,233 million by 2030.  The global COVID pandemic outbreak has had an overall positive impact on the global cellular M2M market, which is projected to increase following the COVID-19 pandemic. This is attributed to the fact that many businesses were forced to transition to remote working and made it difficult for workers to be available on the field, due to rapid spread of coronavirus around the world. Cellular M2M systems have helped many businesses and manufacturing plants to monitor, record, operate, and diagnose many of their tools without actually having to send an employee on the field to do so.

Thus, the COVID-19 pandemic has had an overall favorable influence on the cellular M2M industry, owing to a sudden need for the use of remote monitoring and operating tools, resulting in creating higher demands for cellular M2M technology and tools. For instance, the IoT solutions provider, Aeris encouraged its remote patient health solution that monitors patient location, movement patterns, and patient vitals such as heart rate, glucose levels, and blood pressure. Such solutions helped healthcare professionals to monitor patients in isolation during the COVID pandemic.

Top impacting factors    

Robust applications of cellular M2M and intense focus on improving global cellular network connectivity are the major factors that are drive the market growth. However, increase in data and network loads and data privacy challenges restrain the market growth. Conversely, rise in penetration of industrial Internet of Things and increased asset monitoring needs post COVID-19 pandemic are expected to create lucrative opportunities for the expansion of the market during the forecast period.

Increase in penetration of industrial Internet of Things

Industrial Internet of Things has gained high traction in the past few years. Industry 4.0 is empowering manufacturing plants and businesses with automation, monitoring support, and predictive maintenance of machinery, and other crucial tools. These trends suggest strong growth opportunities for the global cellular M2M solutions market in the future.

Cellular M2M communication solutions are enabling newer reaches for the industrial Internet of Things world, with faster communications networks automation of nodes are becoming highly feasible as response speeds are increasing. For instance, M2X Data Service from American telecommunication services provider AT&T inc. allows organizations to collect, analyze, and share time series data from connected devices in real-time. Thus, all these factors collectively are anticipated to offer remunerative opportunities for the expansion of the global market during the forecast period.

Cellular M2M Market
By Services
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Managed Services segment is projected as one of the most lucrative segments.

Robust applications of cellular M2M

Cellular machine to machine communication offers limitless applications in the modern Cellular machine-to-machine communication offers limitless applications in the modern world, including automated meter reading (AMR), vending machinery, distribution point (POS), transportation, and logistics (fleet management).

For instance, asset monitoring capabilities for remote operation and maintenance of industrial machinery with the help of cellular M2M communication platforms played a crucial part during the period of the pandemic. Asset monitoring solutions from key cellular M2M solutions provider, such as AT&T, are helping many businesses to efficiently track their supplies and products to accurately plan their operations accordingly in a period of major disruptions.

This robustness of cellular machine-to-machine communication solutions establishes them in the modern day world strongly. Furthermore, increased focus on automation in many industries paired with limited availability of employees post the COVID-19 pandemic further drives the growth of the cellular M2M solutions market.

Cellular M2M Market
By Region
North America

APAC is projected as one of the most significant region.

Key Benefits For Stakeholders

  • The study provides an in-depth analysis of the cellular M2M market growth along with current trends and future estimations to elucidate imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the market size is provided in the report.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of cellular M2M market forecast for the period 2020–2030 is provided to determine the market potential.

Key Market Segments

By Services

  • Connectivity Services  
  • Professional Services
  • Managed Services

By Application 

  • Asset Tracking & Monitoring
  • Predictive Maintenance
  • Telemedicine
  • Fleet Management
  • Warehouse Management
  • Industrial Automation
  • Smart Meter
  • Others (Connected Cars, Point of Sale (POS), and Digital Signage)

By End User

  • Healthcare
  • Energy & Utilities
  • Transportation & Logistics
  • Manufacturing
  • Others (Automotive and Retail)

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Russia
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • India
    • Australia
    • South Korea
    • Southeast Asia
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • AT&T
  • Verizon Communications Inc.
  • T-Mobile
  • Vodafone
  • Orange S.A.
  • Telefónica, S.A. 
  • Deutsche Telekom AG
  • Telefonaktiebolaget LM Ericsson
  • KORE Wireless Group
  • Aeris Communications India Pvt. Ltd.

Analyst Review

The cellular M2M market is experiencing a rapid growth, as governments continue to focus and enhance the present cellular networking infrastructure to improve communication speeds and overall connectivity for their citizens. In addition, drive for betterment of communication services and advancement in cellular technology have resulted in wider cellular applications being available to the general public and the world. This growth in many developing nations is helping newer businesses to invest in them. For instance, Ericsson, a Swedish telecommunications equipment and services company, generated over $750 million in income in 2020 from the sale of telecom equipment and services in Southeast Asia and Australia. This was a 21% rise over the previous year of 2019.

Governments and commercial enterprises in these developing countries are keen to expand the country's networking infrastructure and, as a result, are spending more resources in cellular network markets widening the scope for its further applications. For instance, according to the annual budget issued by the Government of India for the year 2021–2022, the Government of India allocated almost $2 billion to help improve countries telecom and cellular infrastructure.

The cellular M2M market is competitive and comprises a number of regional and global vendors competing based on factors such as cost of solutions & services, reliability, efficiency of products, and support services. The market is concentrated with major players consuming 45–50% of the share. The degree of concentration is expected to remain same during the forecast period. Furthermore, increased focus on automation in many industries coupled with limited availability of employees post the COVID-19 pandemic drive the cellular M2M solutions market

Author Name(s) : Abhijith Nair & Rachita Rake | Onkar Sumant

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Cellular M2M Market

Global Opportunity Analysis and Industry Forecast, 2020-2030