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Chewing gum Market

Chewing gum Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Form, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2022-2031

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Author's: Indranil Chakraborty| Vidit Gite | Roshan Deshmukh
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Chewing Gum Market Research, 2031

The global chewing gum market size was valued at $16.1 billion in 2021, and is projected to reach $26.8 billion by 2031, growing at a CAGR of 4.3% from 2022 to 2031.

Chewing gum Market

Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Chewing gum is composed of gum base, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Chewing gum is available in both sugared and sugar-free variants. The sweetener used in sugared chewing is natural cane sugar or fruit-based pulp which contains natural fruit sugar. Sugared chewing gum is high in calories and poses a threat of forming tooth decay. On the other hand, sugar-free chewing gum contains high-intensity sweeteners, sugar alcohols, and alternative sweeteners.

The growth of the chewing gum and confectionery sector is primarily driven by innovation, production, and packaging. Factors such as customer health awareness & consciousness, shifting consumer eating habits and tastes, drive innovation. Manufacturers have been expanding their product line by integrating useful additives, organic herbal fillings, and exotic tastes in product compositions to cater to the requirements of the customers. Innovative packaging tactics, such as attractive wrappers, family-sized packs, resealable packaging, and advertising, help increase product sales and raise awareness. In 2021, for instance, Distinct Confectionery UK allowed clients to customize their pack chewing according to their tastes. The company went on to say that customers may offer photos and quotations that would be altered and customized based on their design. The introduction of various forms of packaging and promotion efforts in chewing gum products promotes the global chewing gum market growth.

The COVID-19 pandemic has impacted chewing gum firms' supply chains all over the world. Furthermore, the pandemic's impact on society and the economy has been witnessed as a result of global lockdowns, labor mobility restrictions, travel restrictions, airline suspensions, and, most importantly, an economic slowdown, which has seriously impacted the sustainability of supply chains acquiring raw materials from all over the world. COVID-19 has caused various new challenges in the chewing gum market, including safety, labor shortages, crisis management and response, awareness, re-forming business models, product innovation, and other unforeseen effects.

Customers profit from chewing gum in various ways, including attracting their interest and improving product sales. Chewing gum assists with acid reflux, weight loss, stress and anxiety relief, increased concentration, and memory improvement. Acid reflux is one of the most common issues that individuals nowadays face as a result of poor eating habits and metabolism. In most cases, acid reflux is caused by a rise in stomach acids in the lack of appropriate food in the stomach. Chewing gum promotes saliva production in the oral cavity, which assists to drain the spike of stomach acids, reducing the burning sensation. Chewing gum's appeal and advantages among customers are fueling the product's increased demand. Chewing gum's popularity and attractiveness were formerly limited to youngsters, but there has been an increase in the sales of the product owing to the rise in awareness.

Innovation, processing, and packaging are the main factors for the growth of the chewing gum market size. Factors, such as health awareness & consciousness among customers and varying consumer eating habits & tastes drive innovation. Manufacturers increase their product range by including functional ingredients, organic herbal fillings, and exotic flavors in product formulations to meet changing consumer demands. Innovative packaging strategies such as attractive wrappers, family-sized packs, resealable packaging, and advertisement contribute to higher sales of products and generate awareness. For instance, in 2021, Distinct Confectionery UK offered its customers to design their pack chewing based on their preferences. The company further stated, the consumers may provide images and quotes that will be customized and personalized according to the customer's design. The introduction of different types of packaging and promotion activities in chewing gum products offers the chewing gum market opportunity for the growth and development of globally.

Further, rise in initiatives by manufacturers to invest in sustainable development are expected to boost the sales of confectionery products at premium prices. The majority of eco-conscious consumers associate their physical well-being with environmental issues that significantly influences their purchases. The eco-conscious consumers tend to spend more and buy confectioneries at premium prices for sustainably produced products. In 2020, Mars, a confectionery giant, announced it to invest $1 billion to help cut the emission of greenhouse gases from its value chain by 67% by 2050. This type of sustainability-oriented investment by the confectionery manufacturers is expected to attract eco-conscious consumers, especially in developed regions such as North America and Europe. However, fluctuations in the prices of raw materials and the rise in the prevalence of type 1 diabetes among children are the major factors projected to hamper the chewing gum market demand during the forecast period.

Gum chewing has several advantages for consumers, which grabs their attention and boosts product sales. Gum chewing can alleviate acid reflux, help people lose weight, lessen stress and anxiety, focus more, and have better memories. As a result of bad eating habits and digestion, one of the most common issues that individuals nowadays face is acid reflux. In the lack of enough food in the stomach, acid reflux is often brought on by elevated levels of stomach acids. Chewing gum boosts saliva production in the mouth, which allows the stomach's rush of acids to drain down and lessens the burning sensation, according to research published by Children used to be the only demographic for whom chewing gum was popular and in demand, but owing to increased awareness, sales of the product are on the rise.

Sugar price fluctuations are caused by a variety of variables such as poor yields, political turmoil, climate change, and severe droughts. Global sugar prices soared from roughly $12.0 per pound in January 2019 to $18.9 per pound in January 2022. Sugar prices rose as a result of lower output and more demand, potentially reducing producers' profits significantly. Furthermore, the IDF estimates that nearly 1.2 million children and adolescents (0 to 19 years of age) will have type 1 diabetes by 2021. The rise in prevalence of diabetes among the younger generation may have a detrimental influence on the chewing gum business in the future.

The chewing gum market is segmented into type, form, distribution channel, and region. By type, the market is classified into sugared chewing gum and sugar-free chewing gum. By form, the market is categorized into sticks/tabs, pellets/pillows, liquid filled gum, and others. By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Turkey, and rest of LAMEA).

According to type, the sugar-free chewing gum segment gained a major share of the global market in 2021 and is expected to sustain its market share during the forecast period. Sugar-free chewing gum has several benefits that attract the consumer's attention. Sugar-free chewing gum helps prevent tooth decay by increasing saliva production, which helps to wash away small food debris left behind after eating. Furthermore, sugar-free chewing gum minimizes plaque production, which aids in the protection of tooth enamel from degradation. The lack of sugar in the product attracts the customers. The absence of sugar in the product makes it a preferable product among consumers. To deliver a unique experience to Gen Z, gum makers are working on improving the product and introducing new tastes to the market.

Chewing gum Market by Type

According to the chewing gum market demand, on the basis of form, the pellets/pillows segment gained a major share of the global market in 2021 and is expected to sustain its market share during the forecast period. Pellets chewing gum, also referred to as dragée gum, has the highest market availability and sales among consumers, particularly among Gen Z. Pellets chewing gum has high elasticity and less chewiness, which is an ideal mix for users who want to chew gum for an extended amount of time without straining their jaws. The pellets of chewing gum come in different flavors where spearmint flavor is the most popular flavor in North American & European countries, and fruity flavors are more common in the Asia-Pacific and Middle Eastern countries.

Chewing gum Market by Form

According to the chewing gum market trends, on the basis of distribution channel, the supermarkets/hypermarkets segment has gained a major share of the global market in 2021 and is expected to sustain its market share during the chewing gum market forecast period.  People choose to go to hypermarkets seeking for the type of chewing gum that best matches their needs due to the proliferation of new supermarkets and hypermarkets in the suburbs. Furthermore, the one-stop solution provided by supermarkets/hypermarkets makes it a popular choice for shoppers. Customers may find a large variety of items at low prices in these retail formats, which are typically placed in conveniently accessible regions.

Chewing gum Market by Distribution Channel

By region, Europe dominated the chewing gum market in 2021 and is expected to be dominant during the forecast period. Chewing gum is in great demand in Europe owing to the rise in the popularity of flavored and unflavored sugar-free chewing gum. The increased demand for chewing gum in Europe is related to changes in lifestyle and a greater desire to try new tastes. Europe is the greatest chewing gum user, with Germany, Austria, and Belgium having the highest consumption indexes. Manufacturers are coming up with new campaigns to pique the interest of consumers and create awareness about the benefits of sugar-free chewing gum. For instance, in January 2022, Mars Wrigley announced the launch of a global campaign for Extra chewing gum in the UK. Furthermore, chewing gum firms in the European region are investing in their products and advertising to enhance product sales and obtain a competitive advantage.

Chewing gum Market by Region

Players operating in the global chewing gum industry have adopted various developmental strategies to expand their chewing gum market share, increase profitability, and remain competitive in the market. Key players profiled in the report include Arcor Group, Cloetta AB, Ferndale Confectionery Pty Ltd, Ferrero Group, Gumlink Confectionery Company A/S, Grenades Gum, LLC, HARIBO GmbH & Co. KG, Lotte Corporation, Mars, Incorporated., Meiji Holdings Co., Ltd., Mondelez International, Inc., Perfetti Van Melle, The Hershey Company, Tootsie Roll Inc., and Yildiz Holding.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the chewing gum market analysis from 2021 to 2031 to identify the prevailing chewing gum market opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the chewing gum market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global chewing gum industry.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global chewing gum market trends, key players, market segments, application areas, and market growth strategies.

Chewing gum Market Report Highlights

Aspects Details
Market Size By 2031

USD 26.8 billion

Growth Rate

CAGR of 4.3%

Forecast period

2021 - 2031

Report Pages


By Form
  • Sticks/tabs
  • Pellets/pillows
  • Liquid Filled Gum
  • Others
By Type
  • Sugared Chewing Gum
    • Sub-type
      • Unflavored
      • Flavored
  • Sugar-free Chewing Gum
    • Sub-type
      • Unflavored
      • Flavored
By Distribution Channel
  • Supermarkets/hypermarkets
  • Specialty Stores
  • E-commerce
  • Others
  • Convenience Stores
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa,, Saudi Arabia, Turkey, Rest of LAMEA)

Analyst Review

According to the CXOs of leading companies, the confectionery industry is mature and countercyclical in nature as confectionery products are perceived as affordable luxuries. The industry is growing globally as multinational chewing gum & confectionery companies are offering sophisticated yet affordable products for middle-class consumers. Product innovation, strong marketing campaigns, and retail market expansion drive the development of the chewing gum market. Health awareness & consciousness among customers and diverse consumer interest in sugar-free products further fuel the market growth. Consumer preferences in the chewing gum market are shifting toward flavored sugar-free products in comparison to unflavored sugared chewing gum. Manufacturers focus on the development of vegan and organic variants to boost value sales and deliver products that support health and wellness. Economic growth and a rise in disposable income drive the growth of the chewing gum market in emerging economies such as India and China. The increase in penetration of a wide range of confectionery products in rural areas, the diverse product range offered by established manufacturers, and the rise in product knowledge are the major factors that drive the chewing gum market in India. The rural market is presenting a lucrative growth opportunity to the manufacturers as the majority of the population in developing nations lives in rural areas. The investments in infrastructure benefit the rural population by increasing their wages. Investments in rural areas in developing economies have increased drastically in recent years, which is expected to boost the growth of the global chewing gum market in the future. 

Author Name(s) : Indranil Chakraborty| Vidit Gite | Roshan Deshmukh
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Frequently Asked Questions?

The global chewing gum market size was valued at $16,135.0 million in 2021, and is estimated to reach $26,759.5 million by 2031, registering a CAGR of 4.3% from 2022 to 2031.

The global chewing gum market registered a CAGR of 4.3% from 2022 to 2031.

Raise the query and paste the link of the specific report and our sales executive will revert with the sample.

The forecast period in the chewing gum market report is from 2022 to 2031.

The top companies that hold the market share in the chewing gum market include Ferndale Confectionery Pty Ltd, Mars, Incorporated., Meiji Holdings Co., Ltd., Mondelez International, Inc., Perfetti Van Melle, and others.

The chewing gum market report has 3 segments. The segments are type, form, and distribution channel.

The emerging countries in the chewing gum market are likely to grow at a CAGR of more than 8% from 2022 to 2031.

Post-COVID-19, the demand for sugar-free chewing gum among consumers has increased, which has encouraged chewing gum manufacturers to introduce sugar-free chewing gums in unique flavors. The increasing availability of new products is fueling the sales and is expected to recover its losses in the next 1-2 years.

Europe will dominate the chewing gum market by the end of 2031.

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Chewing gum Market

Global Opportunity Analysis and Industry Forecast, 2022-2031