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Clickstream Analytics Market by Component (Software and Services), Deployment (On-premise and Cloud), Application (Click Path Optimization, Website/Application Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis, and Others), and Industry Vertical (BFSI, Telecom & IT, Travel & Hospitality, Retail & eCommerce, Government, Energy & Utilities, Media & Entertainment, Transportation & Logistics, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A05942
Pages: 319
Jan 2020 | 1532 Views
 
Author(s) : Sneha Korad and Makarand Sinnarkar
Tables: 149
Charts: 92
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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Clickstream Analytics Market Statistics - 2026

Global clickstream analytics market size was valued at $868.8 million in 2018, and is projected to reach $2561.6 million by 2026, growing at a CAGR of 14.8% from 2019 to 2026. Rise in elusive clickstream data due to diversified platforms such as Facebook, Twitter, Snapchat, and Google fuels the demand for clickstream analytics at a high rate. Clickstream analytics have ability to refine data by processing, cleaning, and transforming the raw data into convenient structure that make analysis of data easy and more accurate. This ability has proliferated the adoption of clickstream analytics among major social media players such as Facebook and Google.

Clickstream Analytics Market Infographics

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Clickstream analytics is a set of processes that collect, analyze, and provide visualized results of aggregated clickstream data. Clickstream data is information trail that a web surfing user leaves behind while visiting a website. The clickstream data is typically captured in semi-structured website log files. These website log files contain data elements such as a date and time stamp, the visitor’s IP address, the URLs of the pages visited, and a user ID that uniquely identifies the user. Thus, business that operate through online applications benefit from clickstream analytics by analyzing the clickstream data. Owing to aforementioned factors the clickstream analytics market is expected to grow at a significant rate during the forecast period.

Clickstream Analytics Market
By Component

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Software is projected as one of the most lucrative segments.

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Businesses that market their products online are thriving to get a 360-degree view of consumers, which in turn is propelling the growth of the market. This is attributed to growing need to know what a consumer is clicking and interested into, which in turn is expected to be a major improvement factor in both one’s products and customers’ experience. Majorly, advent of digitalization has proliferated the clickstream analytics tools demand as it generates valuable business insights from the data logs collected from the online platforms. Thus, growing need to gain revenue growth opportunities by gathering customer interest and feedback is a major factor that drives the clickstream analytics market growth.

Clickstream Analytics Market
By Deployment

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On-Premise is projected as one of the most significant segments.

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The clickstream analytics market in North America was dominated in terms of revenue share in 2018 as players operating from this region have huge silos of gathered clickstream data as countries in the region have adopted digitization at a fairly early stage. In addition, North America market is expected to remain dominant during the forecast period due to the region’s well-developed infrastructure. 

Clickstream Analytics Market
By Application

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Click Path Optimization is projected as one of the most significant segments.

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The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the clickstream analytics industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the clickstream analytics market.

Clickstream Analytics Market
By Industry Vertical

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IT and Telecommunications is projected as one of the most significant segments.

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Segment review

The clickstream analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is bifurcated into on-premise and cloud. On the basis of application, it is divided into click path optimization, website/application optimization, customer analysis, basket analysis & personalization, traffic analysis, and others. Depending on industry vertical, it is categorized into BFSI, telecommunications & IT, travel & hospitality, retail & ecommerce, government, energy & utilities, media & entertainment, transportation & logistics, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Clickstream Analytics Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR of 17.2% during 2019-2026.

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The key players operating in the global clickstream analytics market forecast include Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc.

Top Impacting Factors    

Consumerization of technology has propelled the growth of ecommerce from the recent past. In addition, high penetration of smartphones has bolstered the adoption of mobile technology, which in turn is expected to drive growth of the market. However, concerns associated with data gathering policies, security, and privacy are factors that could restraint the market growth to a certain extent. Furthermore, increase in demand for clickstream analytics and its related services among developing economies provides revenue growth opportunity for the market growth. 

Rise in e-commerce

e-Commerce set for global domination in terms of online retailing. Advent of analytics in e-commerce trading is transforming online retailing and is creating the dominance for e-commerce businesses. With rise in consumer preferences toward e-commerce or virtual shopping experiences, the adoption of clickstream analytics is expected to rise significantly. As clickstream analysis benefits an online retailer to improve conversion rate through personalization and optimize marketing campaigns, the growth of the market is expected to boost at a significant rate.

Adoption of mobile technology

High penetration of mobile devices that generate tremendous amount of data of all types is expected to drive the growth of the market. This is attributed to mobile technology that provides in-depth insights into consumer behavior with its activities on the internet. Moreover, consumers across the globe are primarily using smartphones due to easy accessibility benefit, this is also one of the factors that boost the growth of clickstream analytics market analysis. 

Impact of COVID-19 on Clickstream Analytics Market:

  • The global lockdown has not impacted the IT and telecom industry. And, as a result, the use of clickstream in the sector has continued in the coronavirus pandemic.
  • On the other hand, the clickstream is a set of process which helps to analyze and collect the data to deliver visualized results. The IT and telecom industries are the major application areas of clickstream analytics and its operations are carried out regularly during the coronavirus outbreak.

Key Benefits for Stakeholders

  • This study includes the clickstream analytics market trends, opportunity, analysis, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the clickstream analytics industry.
  • The clickstream analytics market share is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the clickstream analytics market.

Key Market Segments

By Component

  • Software
  • Services

By Deployment

  • On-premise
  • Cloud

By Application

  • Click Path Optimization
  • Website/Application Optimization
  • Customer Analysis
  • Basket Analysis & Personalization
  • Traffic Analysis
  • Others

By Industry Vertical

  • BFSI
  • Telecommunications & IT
  • Travel & Hospitality
  • Retail & eCommerce
  • Government
  • Energy & Utilities
  • Media & Entertainment
  • Transportation & Logistics
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • Germany
    • France
    • UK
    • Rest of Europe
  • Asia-Pacific 
    • Japan
    • China
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players Profiled

  • Adobe Systems Incorporated
  • Google LLC
  • Hewlett Packard Enterprise
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk Inc.
  • Talend 
  • Verto Analytics Inc.
 

CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Key Market Players
1.5. Research Methodology

1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key Findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. Cxo Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market Definition And Scope
3.2. Key Forces Shaping The Global Clickstream Analytics Market
3.3. Market Dynamics

3.3.1. Drivers

3.3.1.1. Rise in ecommerce
3.3.1.2. Adoption of mobile technology

3.3.2. Restraints

3.3.2.1. Data privacy and cyber security

3.3.3. Opportunities

3.3.3.1. Emerging trend of predictive marketing

3.4. Industry Roadmap Of Clickstream Analytics
3.5. Impact Of Government Regulations On The Global Clickstream Analytics Market
3.6. Clickstream Analytics Basic Flow

CHAPTER 4: GLOBAL CLICKSTREAM ANALYTICS MARKET, BY COMPONENT

4.1. Overview
4.2. Software

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Services

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: GLOBAL CLICKSTREAM ANALYTICS MARKET, BY DEPLOYMENT

5.1. Overview
5.2. On-premise

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. Cloud

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

CHAPTER 6: GLOBAL CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

6.1. Overview
6.2. Click Path Optimization

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. WEBSITE/APPLICATION OPTIMIZATION

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

6.4. Customer Analysis

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

6.5. Basket Analysis & Personalization

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

6.6. Traffic Analysis

6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country

6.7. Others

6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country

CHAPTER 7: GLOBAL CLICKSTREAM ANALYTICS MARKET, BY INDUSTRY VERTICAL

7.1. Overview
7.2. BFSI

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country

7.3. Telecommunications and IT

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country

7.4. Travel & Hospitality

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by country

7.5. Retail & Ecommerce

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by country

7.6. Government

7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis, by country

7.7. Energy And Utilities

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country

7.8. Media And Entertainment

7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market analysis, by country

7.9. Transportation And Logistics

7.9.1. Key market trends, growth factors, and opportunities
7.9.2. Market size and forecast, by region
7.9.3. Market analysis, by country

7.10. Others

7.10.1. Key market trends, growth factors, and opportunities
7.10.2. Market size and forecast, by region
7.10.3. Market analysis, by country

CHAPTER 8: GLOBAL CLICKSTREAM ANALYTICS MARKET, BY REGION

8.1. Overview

8.1.1. Market size and forecast, by region

8.2. North America

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by component
8.2.3. Market size and forecast, by Application
8.2.4. Market size and forecast, by Deployment
8.2.5. Market size and forecast, by industry vertical
8.2.6. Market analysis, by country

8.2.6.1. U.S.

8.2.6.1.1. Market size and forecast, by component
8.2.6.1.2. Market size and forecast, by Application
8.2.6.1.3. Market size and forecast, by Deployment
8.2.6.1.4. Market size and forecast, by industry vertical

8.2.6.2. Canada

8.2.6.2.1. Market size and forecast, by component
8.2.6.2.2. Market size and forecast, by Application
8.2.6.2.3. Market size and forecast, by Deployment
8.2.6.2.4. Market size and forecast, by industry vertical

8.3. Europe

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by component
8.3.3. Market size and forecast, by Application
8.3.4. Market size and forecast, by Deployment
8.3.5. Market size and forecast, by industry vertical
8.3.6. Market analysis, by country

8.3.6.1. Germany

8.3.6.1.1. Market size and forecast, by component
8.3.6.1.2. Market size and forecast, by Application
8.3.6.1.3. Market size and forecast, by Deployment
8.3.6.1.4. Market size and forecast, by industry vertical

8.3.6.2. UK

8.3.6.2.1. Market size and forecast, by component
8.3.6.2.2. Market size and forecast, by Application
8.3.6.2.3. Market size and forecast, by Deployment
8.3.6.2.4. Market size and forecast, by industry vertical

8.3.6.3. France

8.3.6.3.1. Market size and forecast, by component
8.3.6.3.2. Market size and forecast, by Application
8.3.6.3.3. Market size and forecast, by Deployment
8.3.6.3.4. Market size and forecast, by industry vertical

8.3.6.4. Rest of Europe

8.3.6.4.1. Market size and forecast, by component
8.3.6.4.2. Market size and forecast, by Application
8.3.6.4.3. Market size and forecast, by Deployment
8.3.6.4.4. Market size and forecast, by industry vertical

8.4. Asia-pacific

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by component
8.4.3. Market size and forecast, by Application
8.4.4. Market size and forecast, by Deployment
8.4.5. Market size and forecast, by industry vertical
8.4.6. Market analysis, by country

8.4.6.1. Japan

8.4.6.1.1. Market size and forecast, by component
8.4.6.1.2. Market size and forecast, by Application
8.4.6.1.3. Market size and forecast, by Deployment
8.4.6.1.4. Market size and forecast, by industry vertical

8.4.6.2. China

8.4.6.2.1. Market size and forecast, by component
8.4.6.2.2. Market size and forecast, by Application
8.4.6.2.3. Market size and forecast, by Deployment
8.4.6.2.4. Market size and forecast, by industry vertical

8.4.6.3. India

8.4.6.3.1. Market size and forecast, by component
8.4.6.3.2. Market size and forecast, by Application
8.4.6.3.3. Market size and forecast, by Deployment
8.4.6.3.4. Market size and forecast, by industry vertical

8.4.6.4. Rest of Asia-Pacific

8.4.6.4.1. Market size and forecast, by component
8.4.6.4.2. Market size and forecast, by Application
8.4.6.4.3. Market size and forecast, by Deployment
8.4.6.4.4. Market size and forecast, by industry vertical

8.5. LAMEA

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by component
8.5.3. Market size and forecast, by Application
8.5.4. Market size and forecast, by Deployment
8.5.5. Market size and forecast, by industry vertical
8.5.6. Market analysis, by country

8.5.6.1. Latin America

8.5.6.1.1. Market size and forecast, by component
8.5.6.1.2. Market size and forecast, by Application
8.5.6.1.3. Market size and forecast, by Deployment
8.5.6.1.4. Market size and forecast, by industry vertical

8.5.6.2. Middle East

8.5.6.2.1. Market size and forecast, by component
8.5.6.2.2. Market size and forecast, by Application
8.5.6.2.3. Market size and forecast, by Deployment
8.5.6.2.4. Market size and forecast, by industry vertical

8.5.6.3. Africa

8.5.6.3.1. Market size and forecast, by component
8.5.6.3.2. Market size and forecast, by Application
8.5.6.3.3. Market size and forecast, by Deployment
8.5.6.3.4. Market size and forecast, by industry vertical

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Key Players Positioning Analysis, 2018
9.2. Top Winning Strategies
9.3. Competitive Dashboard
9.4. Key Developments

9.4.1. Product launches
9.4.2. Partnership
9.4.3. Product development
9.4.4. Business expansion
9.4.5. Acquisition

9.5. Patent Analysis

9.5.1. By region (2016-2019)
9.5.2. By applicant

CHAPTER 10: COMPANY PROFILE

10.1. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP

10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. R&D expenditure
10.1.7. Business performance
10.1.8. Key strategic moves and developments

10.2. INTERNATIONAL BUSINESS MACHINES CORPORATION

10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. R&D Expenditure
10.2.7. Business performance
10.2.8. Key strategic moves and developments

10.3. MICROSOFT CORPORATION

10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. R&D Expenditure
10.3.7. Business performance
10.3.8. Key strategic moves and developments

10.4. ORACLE CORPORATION

10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. R&D expenditure
10.4.7. Business performance
10.4.8. Key strategic moves and developments

10.5. SAP SE

10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. R&D Expenditure
10.5.7. Business performance
10.5.8. Key strategic moves and developments

10.6. SPLUNK INC.

10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. R&D Expenditure
10.6.7. Business performance
10.6.8. Key strategic moves and developments

10.7. TALEND S.A.

10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Product portfolio
10.7.5. R&D Expenditure
10.7.6. Business performance
10.7.7. Key strategic moves and developments

10.8. VERTO ANALYTICS INC.

10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018-2026 ($MILLION)
TABLE 02. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR SOFTWARE, BY REGION 2018–2026 ($MILLION)
TABLE 03. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR SERVICES, BY REGION 2018–2026 ($MILLION)
TABLE 04. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 05. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR ON-PREMISE, BY REGION  2018–2026 ($MILLION)
TABLE 06. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 07. GLOBAL CLICKSTREAM ANALYTICS MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 08. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR CLICK PATH OPTIMIZATION, BY REGION, 2018–2026 ($MILLION)
TABLE 09. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR WEBSITE/APPLICATION OPTIMIZATION, BY REGION, 2018–2026 ($MILLION)
TABLE 10. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR CUSTOMER ANALYSIS, BY REGION, 2018–2026 ($MILLION)
TABLE 11. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR BASKET ANALYSIS & PERSONALIZATION, BY REGION, 2018–2026 ($MILLION)
TABLE 12. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR TRAFFIC ANALYSIS, BY REGION, 2018–2026 ($MILLION)
TABLE 13. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 14. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018-2026 ($MILLION)
TABLE 15. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR BFSI, BY REGION 2018–2026 ($MILLION)
TABLE 16. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR TELECOMMUNICATIONS AND IT, BY REGION  2018–2026 ($MILLION)
TABLE 17. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR TRAVEL & HOSPITALITY, BY REGION  2018–2026 ($MILLION)
TABLE 18. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR RETAIL & ECOMMERCE, BY REGION 2018–2026 ($MILLION)
TABLE 19. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR GOVERNMENT, BY REGION 2018–2026 ($MILLION)
TABLE 20. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR ENERGY AND UTILITIES, BY REGION, 2018–2026 ($MILLION)
TABLE 21. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR MEDIA AND ENTERTAINMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 22. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR TRANSPORTATION AND LOGISTICS, BY REGION 2018–2026 ($MILLION)
TABLE 23. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2018–2026 ($MILLION)
TABLE 24. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 25. NORTH AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 26. NORTH AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 27. NORTH AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 28. NORTH AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 29. NORTH AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 30. U.S. CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 31. U.S. CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 32. U.S. CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 33. U.S. CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 34. CANADA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 35. CANADA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 36. CANADA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 37. CANADA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 38. EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 39. EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 40. EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 41. EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 42. EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 43. GERMANY CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 44. GERMANY CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 45. GERMANY CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 46. GERMANY CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 47. UK CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 48. UK CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 49. UK CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 50. UK CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 51. FRANCE CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 52. FRANCE CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 53. FRANCE CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 54. FRANCE CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 55. REST OF EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 56. REST OF EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 57. REST OF EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 58. REST OF EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 59. ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 60. ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 61. ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 62. ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 63. ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 64. JAPAN CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 65. JAPAN CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 66. JAPAN CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 67. JAPAN CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 68. CHINA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 69. CHINA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 70. CHINA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 71. CHINA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 72. INDIA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 73. INDIA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 74. INDIA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 75. INDIA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 76. REST OF ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 77. REST OF ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 78. REST OF ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 79. REST OF ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 80. LAMEA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 81. LAMEA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 82. LAMEA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 83. LAMEA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 84. LAMEA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 85. LATIN AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 86. LATIN AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 87. LATIN AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 88. LATIN AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 89. MIDDLE EAST CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 90. MIDDLE EAST CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 91. MIDDLE EAST CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 92. MIDDLE EAST CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 93. AFRICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 94. AFRICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 95. AFRICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 96. AFRICA CLICKSTREAM ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 97. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 98. PARTNERSHIP (2016-2019)
TABLE 99. PRODUCT DEVELOPMENT (2016-2019)
TABLE 100. KEY EXPANSION (2016-2019)
TABLE 101. KEY ACQUISITION (2016-2019)
TABLE 102. ADOBE INC.: KEY EXECUTIVES
TABLE 103. ADOBE INC.: COMPANY SNAPSHOT
TABLE 104. ADOBE INC.: OPERATING SEGMENTS
TABLE 105. ADOBE INC.: PRODUCT PORTFOLIO
TABLE 106. ADOBE INC. : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 107. GOOGLE INC.: KEY EXECUTIVES
TABLE 108. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 109. GOOGLE INC.: OPERATING SEGMENTS
TABLE 110. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 111. GOOGLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 112. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: KEY EXECUTIVES
TABLE 113. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: COMPANY SNAPSHOT
TABLE 114. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: OPERATING SEGMENTS
TABLE 115. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: PRODUCT PORTFOLIO
TABLE 116. HEWLETT PACKARD ENTERPRISE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 117. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 118. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 119. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 120. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 121. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 122. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 123. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 124. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 125. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 126. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 127. ORACLE CORPORATION: KEY EXECUTIVES
TABLE 128. ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 129. ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 130. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 131. ORACLE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 132. SAP SE: KEY EXECUTIVES
TABLE 133. SAP SE: COMPANY SNAPSHOT
TABLE 134. SAP SE: OPERATING SEGMENTS
TABLE 135. SAP SE: PRODUCT PORTFOLIO
TABLE 136. SAP SE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 137. SPLUNK INC.: KEY EXECUTIVES
TABLE 138. SPLUNK INC.: COMPANY SNAPSHOT
TABLE 139. SPLUNK INC.: OPERATING SEGMENTS
TABLE 140. SPLUNK INC.: PRODUCT PORTFOLIO
TABLE 141. SPLUNK INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 142. TALEND S.A.: KEY EXECUTIVES
TABLE 143. TALEND S.A.: COMPANY SNAPSHOT
TABLE 144. TALEND S.A.: PRODUCT PORTFOLIO
TABLE 145. TALEND S.A.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 146. VERTO ANALYTICS INC.: KEY EXECUTIVES
TABLE 147. VERTO ANALYTICS INC.: COMPANY SNAPSHOT
TABLE 148. VERTO ANALYTICS INC.: PRODUCT PORTFOLIO
TABLE 149. VERTO ANALYTICS INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL CLICKSTREAM ANALYTICS MARKET, 2018–2026
FIGURE 03. GLOBAL CLICKSTREAM ANALYTICS MARKET, BY REGION, 2018–2026
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. TOP PLAYERS OF THE GLOBAL CLICKSTREAM ANALYTICS MARKET
FIGURE 07. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 08. MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 12. MARKET DYNAMICS: GLOBAL CLICKSTREAM ANALYTICS MARKET
FIGURE 13. INDUSTRY ROADMAP OF CLICKSTREAM ANALYTICS
FIGURE 14. GLOBAL CLICKSTREAM ANALYTICS MARKET, BY COMPONENT, 2018-2026
FIGURE 15. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR SOFTWARE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR SERVICES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. GLOBAL CLICKSTREAM ANALYTICS MARKET, BY DEPLOYMENT, 2018–2025
FIGURE 18. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR CLICK PATH OPTIMIZATION, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR WEBSITE/APPLICATION OPTIMIZATION, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR CUSTOMER ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR BASKET ANALYSIS & PERSONALIZATION, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR TRAFFIC ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 27. GLOBAL CLICKSTREAM ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2026
FIGURE 28. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2018 & 2026 (%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR TELECOMMUNICATIONS AND IT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR TRAVEL & HOSPITALITY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR RETAIL & ECOMMERCE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR GOVERNMENT, BY COUNTRY, 2018 & 2026(%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR ENERGY AND UTILITIES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF GLOBAL CLICKSTREAM ANALYTICS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 35. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR TRANSPORTATION AND LOGISTICS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 36. COMPARATIVE SHARE ANALYSIS GLOBAL CLICKSTREAM ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 37. GLOBAL CLICKSTREAM ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
FIGURE 38. U.S. CLICKSTREAM ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 39. CANADA CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 40. GERMANY CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 41. UK CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 42. FRANCE CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 43. REST OF EUROPE CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 44. JAPAN CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 45. CHINA CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 46. INDIA CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 47. REST OF ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 48. LATIN AMERICA CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 49. MIDDLE EAST CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 50. AFRICA CLICKSTREAM ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 51. KEY PLAYER POSITIONING ANLYSIS: GLOBAL CLICKSTREAM ANALYTICS MARKET
FIGURE 52. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 53. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 54. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 55. COMPETITIVE DASHBOARD
FIGURE 56. COMPETITIVE DASHBOARD
FIGURE 57. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 58. PATENT ANALYSIS, BY REGION
FIGURE 59. PATENT ANALYSIS, BY APPLICANT
FIGURE 60. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 62. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 63. ADOBE INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 64. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 65. ALPHABET INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 66. ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 67. ALPHABET INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 68. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 69. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE, 2016–2018 ($MILLION)
FIGURE 70. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 71. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 72. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 73. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 74. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 75. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 76. MICROSOFT CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 77. MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 78. MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 79. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 80. ORACLE CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 81. ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 82. ORACLE CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 83. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 84. SAP SE: REVENUE, 2016–2018 ($MILLION)
FIGURE 85. SAP SE: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 86. SAP SE: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 87. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 88. SPLUNK INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 89. SPLUNK INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 90. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 91. TALEND S.A.: REVENUE, 2016–2018 ($MILLION)
FIGURE 92. TALEND S.A.: REVENUE SHARE BY REGION, 2018 (%)

 
 

Majority of key executives are thriving to gain insights that help them address their business concerns. With advent of web analytics, customer engagement strategies were considered as a critical concern as the different metrics portray variance in engagement patterns. This highly influenced the commensurate of several R&D and on-going digitization activities for businesses that thrive for better business opportunities.

Prominence of web analytics with emergence of Internet has increased the demand for analytics. This is attributed to its visualization tools that present results in dashboards. These dashboards are highly preferred among the senior executives as they display actual value or growth without the need to be calculative or without the need to process any complex processes. As well as analytics dashboards can be customized by various parameters such as date range, user persona, and other attributes.

The global clickstream analytics market in Asia-Pacific and North America regions is anticipating high growth and is expected to remain dominant during the forecast period. The growth of the market in north America is attributed to be high as major players operating in the market are headquartered in the North American. For instance, Google LLC headquartered in Mountain View, Santa Clara County, California, U.S. and is among top players to provide clickstream analytics products such as Google Analytics. High number of consumers in the market from the Asia-Pacific countries, owing to high number of small and medium enterprises that have opted for web analytics solutions drives the growth of the market in the region.

The key players operating in the global clickstream analytics market include Automation Anywhere, Inc., Blue Prism Limited, HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines Corporation, Kofax Inc., Microsoft Corporation, NICE Robotic Automation, Pegasystems Inc., and UiPath. Major players have adopted various revenue and business growth strategies to enhance and develop their product portfolio, strengthen their clickstream analytics market share, and help them increase their market penetration.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. Some of the major applications include Click Path Optimization, Website/Application Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis

A. Some of the major market players operating in the market includes Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc

A. To get latest version of clickstream analytics market

A. Global market is expected to grow at CAGR of 14.8% from 2019 to 2026.

A. The market is projected to reach $2,561.6 million by 2026

A. On the basis of top growing big corporation we select key market players.

A. Rise in elusive clickstream data due to diversified platforms fuels the demand for clickstream analytics at a high rate.

A. North America region possess greater business opportunities in the coming future

A. product extensions, mergers and acquisitions and geogrpahical expansion are some of the major strategies adopted by leading vendors

A. Some of the major factors driving the market includes rise in e-commerce and adoption of mobile technology

 

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