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Cloud Advertising Market by Type (Cross Channel, End-to-End, and Others), Deployment Model (Private, Public, and Hybrid), by User Group (SMEs and Large Enterprises), and by Industry Vertical (BFSI, Government, Retail, IT & Telecom, Media & Entertainment, Hospitality & Tourism, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023

Entertainment & Media Technologies	IC_184305	Pages: NA	Jul 2018 \| 378 Views
Author's : NA	Tables: NA	Charts: NA	Formats*:

Cloud advertising solution provides building blocks for virtual advertising platforms in online and social media websites for better and effective advertisement of brands and services. In the recent years, with growth in demand for dynamic optimization of advertisements and virtual campaign orchestration process, several industries such as retail, media & entertainment, business service providers, and others implement cloud advertising solutions at a higher pace.

The global cloud advertising market is expected to register substantial growth in the near future, attributed to rise in ICT expenditure by governments in several developed as well as developing regions including North America, Europe, and Asia-Pacific. In addition, growth in adoption of e-commerce and social media applications gives rise to the cloud advertising industry among several user groups such as large and small and medium enterprises. However, lack of IT infrastructure in under developed regions including Latin America and Africa is expected to restrain the growth of the market.

The report segments the cloud advertising market based on type, deployment model, user group, industry vertical, and geography. Based on type, the market is divided into the cross channel, end-to-end, and others. As per deployment model, the market is classified into private, public, and hybrid. By user group, the market is divided into SMEs and large enterprises. Based on industry vertical, the market is categorized as BFSI, government, retail, IT & telecom, media & entertainment, hospitality & tourism, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Comprehensive competitive analysis and profiles of major market players such as Amazon Web Services, Inc., Oracle Corporation, Google Inc., Rackspace Hostings, Inc., IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Inc., Marin Software, and Imagine Communications Corp. are also provided in this report.

Key Benefits

This report provides an extensive analysis of the current and emerging market trends and dynamics in the global cloud advertising market.
In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
This study evaluating competitive landscape and value chain is taken into account to elucidate the competitive environment across the geographies.
This report entails the detailed quantitative analysis of the current market and estimations through 20162023, which assists in identifying the prevailing market opportunities.
Comprehensive analysis of factors that drive and restrict the growth of the market is provided.

Cloud Advertising Market Key Segments:

By Type

Cross channel
End-to-end
Others

By Deployment Model

Private
Public
Hybrid

By User Group

SMEs
Large enterprises
By Industry Vertical
BFSI
IT & telecom
Retail
Media & Entertainment
Hospitality & tourism
Government
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS

3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities

Chapter: 4 GLOBAL CLOUD ADVERTISING MARKET, BY TYPE

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. CROSS CHANNEL

4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast

4.3. END-TO-END

4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast

4.4. OTHERS

4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast

Chapter: 5 GLOBAL CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. PRIVATE

5.2.1. Market size and forecast

5.3. PUBLIC

5.3.1. Market size and forecast

5.4. HYBRID

5.4.1. Market size and forecast

Chapter: 6 GLOBAL CLOUD ADVERTISING MARKET, BY USER GROUP

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. SMES

6.2.1. Market size and forecast

6.3. LARGE ENTERPRISE

6.3.1. Market size and forecast

Chapter: 7 GLOBAL CLOUD ADVERTISING MARKET, BY INDUSTRY VERTICAL

7.1. OVERVIEW

7.1.1. Market size and forecast

7.2. BFSI

7.2.1. Market size and forecast

7.3. IT & TELECOM

7.3.1. Market size and forecast

7.4. RETAIL

7.4.1. Market size and forecast

7.5. MEDIA & ENTERTAINMENT

7.5.1. Market size and forecast

7.6. HOSPITALITY & TOURISM

7.6.1. Market size and forecast

7.7. GOVERNMENT

7.7.1. Market size and forecast

7.8. OTHERS

7.8.1. Market size and forecast

Chapter: 8 CLOUD ADVERTISING MARKET, BY GEOGRAPHY

8.1. OVERVIEW
8.2. NORTH AMERICA

8.2.1. Key market trends
8.2.2. Key growth factors and opportunities
8.2.3. Market size and forecast, by country

8.2.3.1. U.S. market size and forecast
8.2.3.2. Canada market size and forecast
8.2.3.3. Mexico market size and forecast

8.2.4. North America cloud advertising market by type
8.2.5. North America cloud advertising market by deployment model
8.2.6. North America cloud advertising market by user group
8.2.7. North America cloud advertising market by industry vertical

8.3. EUROPE

8.3.1. Key market trends
8.3.2. Key growth factors and opportunities
8.3.3. Market size and forecast, by country

8.3.3.1. UK market size and forecast
8.3.3.2. Germany market size and forecast
8.3.3.3. France market size and forecast
8.3.3.4. Rest of Europe market size and forecast

8.3.4. Europe cloud advertising market by type
8.3.5. Europe cloud advertising market by deployment model
8.3.6. Europe cloud advertising market by user group
8.3.7. Europe cloud advertising market by industry vertical

8.4. ASIA-PACIFIC

8.4.1. Key market trends
8.4.2. Key growth factors and opportunities
8.4.3. Market size and forecast, by country

8.4.3.1. India market size and forecast
8.4.3.2. China market size and forecast
8.4.3.3. Japan market size and forecast
8.4.3.4. Rest of Asia-Pacific market size and forecast

8.4.4. Asia-Pacific cloud advertising market by type
8.4.5. Asia-Pacific cloud advertising market by deployment model
8.4.6. Asia-Pacific cloud advertising market by user group
8.4.7. Asia-Pacific cloud advertising market by industry vertical

8.5. LAMEA

8.5.1. Key market trends
8.5.2. Key growth factors and opportunities
8.5.3. Market size and forecast, by region

8.5.3.1. Latin America market size and forecast
8.5.3.2. Middle East market size and forecast
8.5.3.3. Africa market size and forecast

8.5.4. LAMEA cloud advertising market by type
8.5.5. LAMEA cloud advertising market by deployment model
8.5.6. LAMEA cloud advertising market by user group
8.5.7. LAMEA cloud advertising market by industry vertical

Chapter: 9 COMPANY PROFILES

9.1. AMAZON WEB SERVICES, INC.

9.1.1. Operating business segments
9.1.2. Business performance
9.1.3. Key strategic moves and developments

9.2. ORACLE CORPORATION

9.2.1. Operating business segments
9.2.2. Business performance
9.2.3. Key strategic moves and developments

9.3. RACKSPACE HOSTINGS, INC.

9.3.1. Operating business segments
9.3.2. Business performance
9.3.3. Key strategic moves and developments

9.4. GOOGLE INC.

9.4.1. Operating business segments
9.4.2. Business performance
9.4.3. Key strategic moves and developments

9.5. IBM CORPORATION

9.5.1. Operating business segments
9.5.2. Business performance
9.5.3. Key strategic moves and developments

9.6. ADOBE SYSTEMS INCORPORATED

9.6.1. Operating business segments
9.6.2. Business performance
9.6.3. Key strategic moves and developments

9.7. VIANT TECHNOLOGY LLC

9.7.1. Operating business segments
9.7.2. Business performance
9.7.3. Key strategic moves and developments

9.8. SALESFORCE.COM, INC.

9.8.1. Operating business segments
9.8.2. Business performance
9.8.3. Key strategic moves and developments

9.9. MARIN SOFTWARE

9.9.1. Operating business segments
9.9.2. Business performance
9.9.3. Key strategic moves and developments

9.10. IMAGINE COMMUNICATIONS CORP.

9.10.1. Operating business segments
9.10.2. Business performance
9.10.3. Key strategic moves and developments

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

Patent and regulatory databases for understanding of technical & legal developments
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic new articles, web-casts and other related releases for market evaluation
Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

Validates and improves the data quality and strengthens research proceeds
Further develops analyst team’s market understanding and expertise
Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

Chief executives and VPs of leading corporations specific to industry
Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

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