Cloud Advertising Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, by Deployment Model, by USER GROUP, by Industry Vertical and by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

Cloud advertising solution provides building blocks for virtual advertising platforms in online and social media websites for better and effective advertisement of brands and services. In the recent years, with growth in demand for dynamic optimization of advertisements and virtual campaign orchestration process, several industries such as retail, media & entertainment, business service providers, and others implement cloud advertising solutions at a higher pace.

The global cloud advertising market is expected to register substantial growth in the near future, attributed to rise in ICT expenditure by governments in several developed as well as developing regions including North America, Europe, and Asia-Pacific. In addition, growth in adoption of e-commerce and social media applications gives rise to the cloud advertising industry among several user groups such as large and small and medium enterprises. However, lack of IT infrastructure in under developed regions including Latin America and Africa is expected to restrain the growth of the market.

The report segments the cloud advertising market based on type, deployment model, user group, industry vertical, and geography. Based on type, the market is divided into the cross channel, end-to-end, and others. As per deployment model, the market is classified into private, public, and hybrid. By user group, the market is divided into SMEs and large enterprises. Based on industry vertical, the market is categorized as BFSI, government, retail, IT & telecom, media & entertainment, hospitality & tourism, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Comprehensive competitive analysis and profiles of major market players such as Amazon Web Services, Inc., Oracle Corporation, Google Inc., Rackspace Hostings, Inc., IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Inc., Marin Software, and Imagine Communications Corp. are also provided in this report.

Key Benefits

• This report provides an extensive analysis of the current and emerging market trends and dynamics in the global cloud advertising market.
• In-depth analysis is conducted by constructing market estimations for the key market segments.
• This study evaluating competitive landscape and value chain is taken into account to elucidate the competitive environment across the geographies.
• This report entails the detailed quantitative analysis of the current market and estimations which assists in identifying the prevailing market opportunities.
• Comprehensive analysis of factors that drive and restrict the growth of the market is provided.

  Cloud Advertising Market Report Highlights

Aspects	Details
By Component	Platform Services
By Deployment Model	PRIVATE PUBLIC HYBRID
By USER GROUP	SMES LARGE ENTERPRISE
By Application	Campaign Management Customer Management Experience Management Analytics and Insights Real-Time Engagement
By Industry Vertical	BFSI IT & TELECOM RETAIL MEDIA & ENTERTAINMENT HOSPITALITY & TOURISM GOVERNMENT OTHERS
By GEOGRAPHY	NORTH AMERICA U.S. CANADA EUROPE UK GERMANY FRANCE ITALY SPAIN REST OF EUROPE ASIA-PACIFIC INDIA CHINA JAPAN AUSTRALIA SOUTH KOREA REST OF ASIA-PACIFIC LAMEA LATIN AMERICA MIDDLE EAST AFRICA
Key Market Players	AMAZON WEB SERVICES, INC., GOOGLE INC., SALESFORCE.COM, INC., ORACLE CORPORATION, VIANT TECHNOLOGY LLC, IBM CORPORATION, RACKSPACE HOSTINGS, INC., MARIN SOFTWARE, IMAGINE COMMUNICATIONS CORP., ADOBE SYSTEMS INCORPORATED