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Cloud Advertising Market by Type (Cross Channel, End-to-End, and Others), Deployment Model (Private, Public, and Hybrid), by User Group (SMEs and Large Enterprises), and by Industry Vertical (BFSI, Government, Retail, IT & Telecom, Media & Entertainment, Hospitality & Tourism, and Others) - Global Opportunity Analysis and Industry Forecast, 2019-2026
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Sep 2019 |
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Cloud advertising solution provides building blocks for virtual advertising platforms in online and social media websites for better and effective advertisement of brands and services. In the recent years, with growth in demand for dynamic optimization of advertisements and virtual campaign orchestration process, several industries such as retail, media & entertainment, business service providers, and others implement cloud advertising solutions at a higher pace.
The global cloud advertising market is expected to register substantial growth in the near future, attributed to rise in ICT expenditure by governments in several developed as well as developing regions including North America, Europe, and Asia-Pacific. In addition, growth in adoption of e-commerce and social media applications gives rise to the cloud advertising industry among several user groups such as large and small and medium enterprises. However, lack of IT infrastructure in under developed regions including Latin America and Africa is expected to restrain the growth of the market.
The report segments the cloud advertising market based on type, deployment model, user group, industry vertical, and geography. Based on type, the market is divided into the cross channel, end-to-end, and others. As per deployment model, the market is classified into private, public, and hybrid. By user group, the market is divided into SMEs and large enterprises. Based on industry vertical, the market is categorized as BFSI, government, retail, IT & telecom, media & entertainment, hospitality & tourism, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Comprehensive competitive analysis and profiles of major market players such as Amazon Web Services, Inc., Oracle Corporation, Google Inc., Rackspace Hostings, Inc., IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Inc., Marin Software, and Imagine Communications Corp. are also provided in this report.
Key Benefits
- This report provides an extensive analysis of the current and emerging market trends and dynamics in the global cloud advertising market.
- In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
- This study evaluating competitive landscape and value chain is taken into account to elucidate the competitive environment across the geographies.
- This report entails the detailed quantitative analysis of the current market and estimations through 20162023, which assists in identifying the prevailing market opportunities.
- Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
Cloud Advertising Market Key Segments:
By Type
- Cross channel
- End-to-end
- Others
By Deployment Model
- Private
- Public
- Hybrid
By User Group
- SMEs
- Large enterprises
- By Industry Vertical
- BFSI
- IT & telecom
- Retail
- Media & Entertainment
- Hospitality & tourism
- Government
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia-Pacific
- India
- China
- Japan
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
CHAPTER 1 INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS
3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities
CHAPTER 4 GLOBAL CLOUD ADVERTISING MARKET, BY TYPE
4.1. OVERVIEW
4.1.1. Market size and forecast
4.2. CROSS CHANNEL
4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast
4.3. END-TO-END
4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast
4.4. OTHERS
4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast
CHAPTER 5 GLOBAL CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL
5.1. OVERVIEW
5.1.1. Market size and forecast
5.2. PRIVATE
5.2.1. Market size and forecast
5.3. PUBLIC
5.3.1. Market size and forecast
5.4. HYBRID
5.4.1. Market size and forecast
CHAPTER 6 GLOBAL CLOUD ADVERTISING MARKET, BY USER GROUP
6.1. OVERVIEW
6.1.1. Market size and forecast
6.2. SMES
6.2.1. Market size and forecast
6.3. LARGE ENTERPRISE
6.3.1. Market size and forecast
CHAPTER 7 GLOBAL CLOUD ADVERTISING MARKET, BY INDUSTRY VERTICAL
7.1. OVERVIEW
7.1.1. Market size and forecast
7.2. BFSI
7.2.1. Market size and forecast
7.3. IT & TELECOM
7.3.1. Market size and forecast
7.4. RETAIL
7.4.1. Market size and forecast
7.5. MEDIA & ENTERTAINMENT
7.5.1. Market size and forecast
7.6. HOSPITALITY & TOURISM
7.6.1. Market size and forecast
7.7. GOVERNMENT
7.7.1. Market size and forecast
7.8. OTHERS
7.8.1. Market size and forecast
CHAPTER 8 CLOUD ADVERTISING MARKET, BY GEOGRAPHY
8.1. OVERVIEW
8.2. NORTH AMERICA
8.2.1. Key market trends
8.2.2. Key growth factors and opportunities
8.2.3. Market size and forecast, by country
8.2.3.1. U.S. market size and forecast
8.2.3.2. Canada market size and forecast
8.2.3.3. Mexico market size and forecast
8.2.4. North America cloud advertising market by type
8.2.5. North America cloud advertising market by deployment model
8.2.6. North America cloud advertising market by user group
8.2.7. North America cloud advertising market by industry vertical
8.3. EUROPE
8.3.1. Key market trends
8.3.2. Key growth factors and opportunities
8.3.3. Market size and forecast, by country
8.3.3.1. UK market size and forecast
8.3.3.2. Germany market size and forecast
8.3.3.3. France market size and forecast
8.3.3.4. Rest of Europe market size and forecast
8.3.4. Europe cloud advertising market by type
8.3.5. Europe cloud advertising market by deployment model
8.3.6. Europe cloud advertising market by user group
8.3.7. Europe cloud advertising market by industry vertical
8.4. ASIA-PACIFIC
8.4.1. Key market trends
8.4.2. Key growth factors and opportunities
8.4.3. Market size and forecast, by country
8.4.3.1. India market size and forecast
8.4.3.2. China market size and forecast
8.4.3.3. Japan market size and forecast
8.4.3.4. Rest of Asia-Pacific market size and forecast
8.4.4. Asia-Pacific cloud advertising market by type
8.4.5. Asia-Pacific cloud advertising market by deployment model
8.4.6. Asia-Pacific cloud advertising market by user group
8.4.7. Asia-Pacific cloud advertising market by industry vertical
8.5. LAMEA
8.5.1. Key market trends
8.5.2. Key growth factors and opportunities
8.5.3. Market size and forecast, by region
8.5.3.1. Latin America market size and forecast
8.5.3.2. Middle East market size and forecast
8.5.3.3. Africa market size and forecast
8.5.4. LAMEA cloud advertising market by type
8.5.5. LAMEA cloud advertising market by deployment model
8.5.6. LAMEA cloud advertising market by user group
8.5.7. LAMEA cloud advertising market by industry vertical
CHAPTER 9 COMPANY PROFILES
9.1. AMAZON WEB SERVICES, INC.
9.1.1. Operating business segments
9.1.2. Business performance
9.1.3. Key strategic moves and developments
9.2. ORACLE CORPORATION
9.2.1. Operating business segments
9.2.2. Business performance
9.2.3. Key strategic moves and developments
9.3. RACKSPACE HOSTINGS, INC.
9.3.1. Operating business segments
9.3.2. Business performance
9.3.3. Key strategic moves and developments
9.4. GOOGLE INC.
9.4.1. Operating business segments
9.4.2. Business performance
9.4.3. Key strategic moves and developments
9.5. IBM CORPORATION
9.5.1. Operating business segments
9.5.2. Business performance
9.5.3. Key strategic moves and developments
9.6. ADOBE SYSTEMS INCORPORATED
9.6.1. Operating business segments
9.6.2. Business performance
9.6.3. Key strategic moves and developments
9.7. VIANT TECHNOLOGY LLC
9.7.1. Operating business segments
9.7.2. Business performance
9.7.3. Key strategic moves and developments
9.8. SALESFORCE.COM, INC.
9.8.1. Operating business segments
9.8.2. Business performance
9.8.3. Key strategic moves and developments
9.9. MARIN SOFTWARE
9.9.1. Operating business segments
9.9.2. Business performance
9.9.3. Key strategic moves and developments
9.10. IMAGINE COMMUNICATIONS CORP.
9.10.1. Operating business segments
9.10.2. Business performance
9.10.3. Key strategic moves and developments
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