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Allied Market Research

Cloud TV Market by Deployment (Public Cloud, Private Cloud, and Hybrid Cloud), Service Type (Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS), and End User (Media & Entertainment, IT & Telecom, Consumer Television, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

A07976
Pages: NA
Feb 2021 | 166 Views
 
Author(s) : Sajja Sri Parvathi
Tables: NA
Charts: NA
 

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Cloud TV Market Statistics: 2027

Cloud TV is a software platform that can be installed on smart devices such as tablets, television sets, media boxes, and cell phones. These software platforms eliminate the role of video service suppliers such as cable operators. This platform dynamically converts videos, graphics, and interactive feeds into a single HTML or MPEG feed that is delivered to set-top boxes on a unicast bandwidth. It is basically a merger of web content and TV into a single stream and is played via set-top boxes using IP connectivity. Cloud TV platform is designed from a remote server or a specific distribution center. Through the cloud TV software, a customer can view multiple channels with high-definition picture quality. Additional features of a cloud TV include streaming high definition resolution videos on the internet, emailing, online gaming, full function browsing on internet, and support for social networking sites such as Facebook, MSN, Skype, and Twitter.

Cloud TV Market

Market scope and structure analysis:

                 Report Metric

                                     Details

  Market size available for years

  2020–2027

  Base year considered

  2019

  Forecast period

  2021–2027

  Forecast units

  Value (USD)

  Segments covered

  Deployment, Service, End User, and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM) and Middle East & Africa

  Companies covered

Major players analyzed include Altice USA, Brightcove Inc., Charter Communications, Liberty Global plc, Ooyala Inc., Phonix Satellite Television Holdings Ltd, PCCW Limited, TalkTalk TV Entertainment Limited, xfinity, and Ziggo B.V.

 

COVID-19 Scenario Analysis:

  • Organizations are encouraged to sensitize their employees around information security outside office space. Working from public spaces should be restricted and organization must utilize technologies that ensure confidential information remains secure on these devices in case of theft or damage.
  • Organizations should take proactive steps by advising their staff and customers to be more vigilant and cautious especially while opening links, emails, or documents related to the subject COVID-19. Organizations should ensure their detection and alerting capabilities are functional while keeping an eye on impact of having many remote workers.

Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Growth in adoption of smart devices such as smart TV, smart phones, and tablets drives growth of cloud TV across the globe. Television manufacturing firms such as Toshiba Corporation and Koninklijke Philips N.V. have started offering cloud TV applications and solutions pre-installed in their smart television sets. In addition, expansion of 3D content in television broadcasting is increasing growth of the cloud TV market. However, lack of quality of video content to be delivered on cloud TV hampers growth of the market. Contrarily, demand for value addition in television sets is expected in the coming years as several  television manufacturers would install cloud TV services in their smart television sets.

Business Agility

One of the biggest advantages of cloud TV streaming is how it is responsive to changes in cloud TV market demands. As most cloud platform has been virtualized, adding new features is possible at a much faster rate than with legacy technologies. Cloud platforms, especially cloud native platforms are often designed and created with a modular approach. One approach uses microservices architecture and builds the platform in smaller standalone services. Each new service or feature can then be released independently, instead of waiting for a full release of all new services at once. 

Another enabler of ongoing delivery is the DevOps methodology in which developers and operational teams are merged into a single team across an entire application lifecycle from development and test to deployment to operations. By decreasing design-develop-test-release cycle into one of continuous releases, DevOps allows ongoing delivery. Since these service providers no longer have to wait for the next big release and can integrate several elements into their TV platform an ongoing basis, they can meet cloud TV market demands earlier and at times get a step ahead of their competitors, who are tied to older technology and processes.

Lack of quality of video content

As the worldwide demand for online video continues to explode, businesses need to find new media streaming solutions to deliver video streaming services that rising online audience demands. Despite massive advancements in streaming technology over past two decades, there are specific hurdles that the industry continues to face. In particular, bandwidth limitations, latency concerns, and device compatibility tasks avoid viewers from experiencing unified video streaming. Broadband speeds have increased significantly in last few years and new streaming technology (Adaptive Bit Rate streaming) hold lot of promises, however, there are still concerns to ensure consistent quality of services (QoS) from unreliable network environments and over long distances for majority of consumers.

In addition to increasing selection of services, convergence includes advances in streaming video TVs and devices, fast and reliable internet connections, popularity of watching TV on smartphones and tablets, and growth in supply of high-quality movies and series for every imaginable viewing preference. User expectations are growing daily such as audiences want to be able to access highest quality video on any device, in any location without waiting. Thus, the cloud TV market is expected to grow at a good pace during the forecast period.

Key segments covered:

           Segments

                               Subsegments

  Deployment

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

  Service

  • Software as a Service (SaaS)
  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)

  End User

  • Media & Entertainment
  • IT & Telecom
  • Consumer Television
  • Others

 

Key benefits of the report:

  • This study presents the analytical depiction of the global cloud TV industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the cloud TV market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global cloud TV cloud TV market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the cloud TV market. 
  • The report provides a detailed cloud TV market analysis based on competitive intensity and how the competition will take shape in coming years. 
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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