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Over-the-top Market by Component (Solution and Services), Device Type (Smartphones, Smart TV's, Laptops Desktops and Tablets, Gaming Consoles, Set-Top Box, and Others), Content Type (Video, Audio/VoIP, Games, Communication, and Others), Revenue Model (Subscription, Advertisement, Hybrid, and Others), User Type (Personal and Commercial), End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2018–2025

IC_182230
Pages: 396
May 2019 | 2723 Views
 
Author(s) : Rachita Rake , Supradip Baul
Tables: 192
Charts: 101
 

Over-the-top (OTT) Market Outlook - 2025

Over-the-top services refer to movies and TV shows that are delivered directly to digital users and it does not require cable or satellite television subscription. OTT content can be directly downloaded and viewed on user’s demand. This type of content includes movies and TV services and is delivered directly over the Internet to connected devices such as PC, tablet, smartphone, and console. Presently, over-the-top services are at a relatively nascent stage and are widely accepted as a trending technology across the globe. The over-the-top market is projected to witness innovative and advance transformation, which enable the customers to access everything they want at a single space. The global OTT market size was valued at $97.43 billion in 2017, and is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025.

Over-the-top (OTT) Market Overview

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The smartphone segment dominated the overall over-the-top market in 2017 and is expected to remain dominant during the forecast period, due to increase in adoption of smartphones to stream over-the-top services and growth in potential market for larger screen smartphones in developing economies. Also, the segment is expected to witness high growth rate in the upcoming years due to advent of affordable android-based smartphones, which have democratized online gaming and brought gameplay to millions of smartphone users. 

Over-the-top (OTT) Market  by device Type

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The media & entertainment industry dominated the over-the-top market in 2017 and is expected to remain dominant during the forecast period, due to rise in numbers of digital-video consumers. This is expected to increase the demand of OTT services in media & entertainment industry. However, the IT & telecom industry is expected to witness highest CAGR in the OTT market forecast period due to the growth of over-the-top services in telecommunication industries for video calling, voice, and messaging services. 

Over-the-top (OTT) Market by End user

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North America dominated the overall OTT market share in 2017, as the region is equipped with high broadband access as well as number of services, which have already moved on to providing several videos in HD and 4K. Also, new services such as AT&T, ESPN, Turner Sports and Crown Family Media Networks experienced strong traction in the U.S., which fuels the growth of the market. However, the Asia-Pacific region is expected to grow at the highest CAGR as telecommunication providers offer OTT services with their data plans, which fuels the growth of the market. 

Over-the-top (OTT) Market Regional Analysis

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The report focuses on the growth prospects, restraints, and OTT market trends. The study provides Porter’s five forces analysis of the OTT industry to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the OTT market growth.

Segment review

The global OTT market is segmented based on component, deployment mode, device type, content type, revenue model, user type, end user, and region. Based on component, it is bifurcated into solutions and services. Based on deployment mode, the market is divided into on premise and cloud. Based on device type, the market is classified into smart devices, laptops, desktops and tablets, gaming consoles, and set-top box. Content type segment includes video, audio/VoIP, games, communication, and others. Based on revenue model, the OTT market is segmented into subscription, advertisement, transactional, and hybrid. Based on industry vertical, it is categorized into media & entertainment, education & training, health & fitness, sports & live events, IT & telecom, E-commerce, BFSI, government, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the global over-the-top industry include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd.  

Top impacting factors

Surge in OTT demand in developing regions, rise of SVoD services in emerging markets, expansion in the variety of contents, and increase in the demand for live streaming channels majorly supplement the growth of the market. However, lack of data network infrastructure and latency issues are expected to hamper the market growth. Furthermore, emergence of new OTT markets and new developments in OTT technology are expected to provide lucrative opportunities for the market.

Surge in OTT demand in developing regions

OTT demand in developing regions has been held back by low fixed broadband penetration driven by poor coverage and investment as well as presence of large population segments on low income. However, ongoing improvement in broadband penetration and increase in per capita income of population drives the growth of the OTT market. There is a noticeable improvement in the speed and performance of broadband networks. For instance, the percentage of households in Brazil are achieving greater than 4Mbps speed, which is increased from 44% in Q1 2016 to 63% in Q1 2017. The most significant improvements have been made in the 4Mbps bracket; however, there is also an increase in the number of households achieving greater than 10Mbps and 15Mbps speed. Adoption and coverage of these speeds are still low, but there is an increase in the average speeds for Latin America, Middle East & Africa, and developing countries of Asia-Pacific.

Rise of SVoD services in emerging markets

The growth in investment in broadband infrastructure, with the improvement in network speed and performance, has opened up several opportunities for video over IP segment. Increase in penetration of SVoD services in emerging markets is expected to fuel OTT market growth in the upcoming years. For instance, OTT video is projected to grow to 6.4% of emerging market households, which is close to 103 million in total, by the end of 2019. However, in 2014, SVoD services were available to just 1.3% of emerging market households, with a user base of 19.4 million. OTT video is mostly advertising-funded across the emerging economies, but paid models are gaining traction within hybrid business models, whereby services offer free content to expand the user base, but at the same time position premium subscription video on demand (SVoD) and transactional video on demand (TVoD) content to generate additional revenue.

Emergence of new OTT markets

By 2025, digital growth is expected to add over a billion middle tier consumers in the upcoming markets for telcos. This opens up new markets for many OTT players. The OTT services comprise messaging, voice, content consumption, and video calling services. Many of these areas were previously dominated by the “voice” services provided by conventional telco players. Apps, such as Google Hangouts, Facetime by Apple, and WhatsApp are already offering user-friendly, innovative, and attractive voice and video messaging services. These products have established their presence with their high-quality offerings and their widespread acceptance across the consumers poses a threat to the traditional markets of telcos unless they find ways to profit from the OTT opportunities due to which numerous telecom providers enter the market. This is expected to create lucrative opportunities for the OTT market.

Key Benefits for Over-the-top (OTT) Market:

  • This study includes the global OTT market analysis, trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and OTT market opportunity.
  • The OTT market size is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the OTT industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.

Over-the-top (OTT) Market Key Segments:

By Component

  • Solution
  • Services

By Device Type

  • Smartphones
  • Smart TV's
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Box
  • others

By Content Type

  • Video
  • Audio/VoIP
  • Games
  • Communication
  • Others

By Revenue Model

  • Subscription
  • Advertisement
  • Hybrid
  • Others

By User Type

  • Personal
  • Commercial

By End User

  • Media & Entertainment
  • Education & Training
  • Health & Fitness
  • IT & Telecom
  • E-commerce
  • BFSI
  • Government
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific 
    • Japan
    • China
    • Australia
    • India
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • Amazon Web Services (AWS)
  • Netflix
  • Hulu, LLC
  • Google LLC
  • Apple Inc.
  • Facebook
  • Telestra
  • Rakuten Inc.
  • Microsoft Corporation
  • Tencent Holdings Ltd.  
 

CHAPTER 1:    INTRODUCTION

1.1.    Report description
1.2.    Key benefits for stakeholders
1.3.    Key market segments
1.4.    Research methodology

1.4.1.    Secondary research
1.4.2.    Primary research
1.4.3.    Analyst tools & models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    Key findings

2.1.1.    Top impacting factors
2.1.2.    Top investment pockets

2.2.    CXO perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Key Forces Shaping Over-the-Top Market

3.2.1.    Moderate-to-high bargaining power of suppliers
3.2.2.    High bargaining power of buyer
3.2.3.    Low-to-moderate threat of substitutes
3.2.4.    Moderate-to-high threat of new entrants
3.2.5.    High competitive rivalry

3.3.    Value Chain Analysis
3.4.    Case Studies

3.4.1.    Bonnier Corporation
3.4.2.    Canal Digital

3.5.    Market dynamics

3.5.1.    Drivers

3.5.1.1.    Growing OTT demand in developing regions
3.5.1.2.    Rise of SVoD services in emerging markets
3.5.1.3.    Expansion in the variety of contents
3.5.1.4.    Growth in the demand of live streaming channels

3.5.2.    Restraints

3.5.2.1.    Lack of data network infrastructure
3.5.2.2.    Latency issues

3.5.3.    Opportunities

3.5.3.1.    Emergence of new OTT markets
3.5.3.2.    New developments in OTT technology

CHAPTER 4:    OVER-THE-TOP MARKET, BY COMPONENT

4.1.    Overview
4.2.    Solution

4.2.1.    Key market trends, growth factors and opportunities
4.2.2.    Market size and forecast, by region
4.2.3.    Market analysis by country

4.3.    Services

4.3.1.    Key market trends, growth factors, and opportunities
4.3.2.    Market size and forecast, by region
4.3.3.    Market analysis by country

CHAPTER 5:    OVER-THE-TOP MARKET, BY DEVICE TYPE

5.1.    Overview
5.2.    Smartphones

5.2.1.    Key market trends, growth factors and opportunities
5.2.2.    Market size and forecast, by region
5.2.3.    Market analysis by country

5.3.    Smart TV's

5.3.1.    Key market trends, growth factors and opportunities
5.3.2.    Market size and forecast, by region
5.3.3.    Market analysis by country

5.4.    Laptops, Desktops, and Tablets

5.4.1.    Key market trends, growth factors and opportunities
5.4.2.    Market size and forecast, by region
5.4.3.    Market analysis by country

5.5.    Gaming Consoles

5.5.1.    Key market trends, growth factors and opportunities
5.5.2.    Market size and forecast, by region
5.5.3.    Market analysis by country

5.6.    Set-Top Box

5.6.1.    Key market trends, growth factors and opportunities
5.6.2.    Market size and forecast, by region
5.6.3.    Market analysis by country

5.7.    Others

5.7.1.    Key market trends, growth factors and opportunities
5.7.2.    Market size and forecast, by region
5.7.3.    Market analysis by country

CHAPTER 6:    OVER-THE-TOP MARKET, BY CONTENT TYPE

6.1.    Overview
6.2.    Video

6.2.1.    Key market trends, growth factors and opportunities
6.2.2.    Market size and forecast, by region
6.2.3.    Market analysis by country

6.3.    Audio/ VoIP

6.3.1.    Key market trends, growth factors and opportunities
6.3.2.    Market size and forecast, by region
6.3.3.    Market analysis by country

6.4.    Games

6.4.1.    Key market trends, growth factors and opportunities
6.4.2.    Market size and forecast, by region
6.4.3.    Market analysis by country

6.5.    Communication

6.5.1.    Key market trends, growth factors and opportunities
6.5.2.    Market size and forecast, by region
6.5.3.    Market analysis by country

6.6.    Others

6.6.1.    Key market trends, growth factors and opportunities
6.6.2.    Market size and forecast, by region
6.6.3.    Market analysis by country

CHAPTER 7:    OVER-THE-TOP MARKET, BY REVENUE MODEL

7.1.    Overview
7.2.    Subscription

7.2.1.    Key market trends, growth factors and opportunities
7.2.2.    Market size and forecast, by region
7.2.3.    Market analysis by country

7.3.    Advertisement

7.3.1.    Key market trends, growth factors and opportunities
7.3.2.    Market size and forecast, by region
7.3.3.    Market analysis by country

7.4.    Hybrid

7.4.1.    Key market trends, growth factors and opportunities
7.4.2.    Market size and forecast, by region
7.4.3.    Market analysis by country

7.5.    Others

7.5.1.    Key market trends, growth factors and opportunities
7.5.2.    Market size and forecast, by region
7.5.3.    Market analysis by country

CHAPTER 8:    OVER-THE-TOP MARKET, BY USER TYPE

8.1.    Overview
8.2.    Personal

8.2.1.    Key market trends, growth factors and opportunities
8.2.2.    Market size and forecast, by region
8.2.3.    Market analysis by country

8.3.    Commercial

8.3.1.    Key market trends, growth factors and opportunities
8.3.2.    Market size and forecast, by region
8.3.3.    Market analysis by country

CHAPTER 9:    OVER-THE-TOP MARKET, BY END USER

9.1.    Overview
9.2.    Media & Entertainment

9.2.1.    Key market trends, growth factors and opportunities
9.2.2.    Market size and forecast, by region
9.2.3.    Market analysis by country

9.3.    Education & Training

9.3.1.    Key market trends, growth factors and opportunities
9.3.2.    Market size and forecast, by region
9.3.3.    Market analysis by country

9.4.    Health & Fitness

9.4.1.    Key market trends, growth factors and opportunities
9.4.2.    Market size and forecast, by region
9.4.3.    Market analysis by country

9.5.    IT & Telecom

9.5.1.    Key market trends, growth factors and opportunities
9.5.2.    Market size and forecast, by region
9.5.3.    Market analysis by country

9.6.    E-commerce

9.6.1.    Key market trends, growth factors and opportunities
9.6.2.    Market size and forecast, by region
9.6.3.    Market analysis by country

9.7.    BFSI

9.7.1.    Key market trends, growth factors and opportunities
9.7.2.    Market size and forecast, by region
9.7.3.    Market analysis by country

9.8.    Government

9.8.1.    Key market trends, growth factors and opportunities
9.8.2.    Market size and forecast, by region
9.8.3.    Market analysis by country

9.9.    Others

9.9.1.    Key market trends, growth factors and opportunities
9.9.2.    Market size and forecast, by region
9.9.3.    Market analysis by country

CHAPTER 10:    OVER-THE-TOP MARKET, BY REGION

10.1.    Overview
10.2.    North America

10.2.1.    Key market trends, growth factors and opportunities
10.2.2.    Market size and forecast, by Component
10.2.3.    Market size and forecast, by device type
10.2.4.    Market size and forecast, by content type
10.2.5.    Market size and forecast, by revenue model
10.2.6.    Market size and forecast, by user type
10.2.7.    Market size and forecast, by end user
10.2.8.    Market analysis by country

10.2.8.1.    U.S.

10.2.8.1.1.    Market size and forecast, by Component
10.2.8.1.2.    Market size and forecast, by device type
10.2.8.1.3.    Market size and forecast, by content type
10.2.8.1.4.    Market size and forecast, by revenue model
10.2.8.1.5.    Market size and forecast, by user type
10.2.8.1.6.    Market size and forecast, by end user

10.2.8.2.    Canada

10.2.8.2.1.    Market size and forecast, by Component
10.2.8.2.2.    Market size and forecast, by device type
10.2.8.2.3.    Market size and forecast, by content type
10.2.8.2.4.    Market size and forecast, by revenue model
10.2.8.2.5.    Market size and forecast, by user type
10.2.8.2.6.    Market size and forecast, by end user

10.3.    Europe

10.3.1.    Key market trends, growth factors and opportunities
10.3.2.    Market size and forecast, by Component
10.3.3.    Market size and forecast, by device type
10.3.4.    Market size and forecast, by content type
10.3.5.    Market size and forecast, by revenue model
10.3.6.    Market size and forecast, by user type
10.3.7.    Market size and forecast, by end user
10.3.8.    Market analysis by country

10.3.8.1.    Germany

10.3.8.1.1.    Market size and forecast, by Component
10.3.8.1.2.    Market size and forecast, by device type
10.3.8.1.3.    Market size and forecast, by content type
10.3.8.1.4.    Market size and forecast, by revenue model
10.3.8.1.5.    Market size and forecast, by user type
10.3.8.1.6.    Market size and forecast, by end user

10.3.8.2.    France

10.3.8.2.1.    Market size and forecast, by Component
10.3.8.2.2.    Market size and forecast, by device type
10.3.8.2.3.    Market size and forecast, by content type
10.3.8.2.4.    Market size and forecast, by revenue model
10.3.8.2.5.    Market size and forecast, by user type
10.3.8.2.6.    Market size and forecast, by end user

10.3.8.3.    UK

10.3.8.3.1.    Market size and forecast, by Component
10.3.8.3.2.    Market size and forecast, by device type
10.3.8.3.3.    Market size and forecast, by content type
10.3.8.3.4.    Market size and forecast, by revenue model
10.3.8.3.5.    Market size and forecast, by user type
10.3.8.3.6.    Market size and forecast, by end user

10.3.8.4.    Italy

10.3.8.4.1.    Market size and forecast, by Component
10.3.8.4.2.    Market size and forecast, by device type
10.3.8.4.3.    Market size and forecast, by content type
10.3.8.4.4.    Market size and forecast, by revenue model
10.3.8.4.5.    Market size and forecast, by user type
10.3.8.4.6.    Market size and forecast, by end user

10.3.8.5.    Spain

10.3.8.5.1.    Market size and forecast, by Component
10.3.8.5.2.    Market size and forecast, by device type
10.3.8.5.3.    Market size and forecast, by content type
10.3.8.5.4.    Market size and forecast, by revenue model
10.3.8.5.5.    Market size and forecast, by user type
10.3.8.5.6.    Market size and forecast, by end user

10.3.8.6.    Rest of Europe

10.3.8.6.1.    Market size and forecast, by Component
10.3.8.6.2.    Market size and forecast, by device type
10.3.8.6.3.    Market size and forecast, by content type
10.3.8.6.4.    Market size and forecast, by revenue model
10.3.8.6.5.    Market size and forecast, by user type
10.3.8.6.6.    Market size and forecast, by end user

10.4.    Asia-Pacific

10.4.1.    Key market trends, growth factors and opportunities
10.4.2.    Market size and forecast, by Component
10.4.3.    Market size and forecast, by device type
10.4.4.    Market size and forecast, by content type
10.4.5.    Market size and forecast, by revenue model
10.4.6.    Market size and forecast, by user type
10.4.7.    Market size and forecast, by end user
10.4.8.    Market analysis by country

10.4.8.1.    Japan

10.4.8.1.1.    Market size and forecast, by Component
10.4.8.1.2.    Market size and forecast, by device type
10.4.8.1.3.    Market size and forecast, by content type
10.4.8.1.4.    Market size and forecast, by revenue model
10.4.8.1.5.    Market size and forecast, by user type
10.4.8.1.6.    Market size and forecast, by end user

10.4.8.2.    China

10.4.8.2.1.    Market size and forecast, by Component
10.4.8.2.2.    Market size and forecast, by device type
10.4.8.2.3.    Market size and forecast, by content type
10.4.8.2.4.    Market size and forecast, by revenue model
10.4.8.2.5.    Market size and forecast, by user type
10.4.8.2.6.    Market size and forecast, by end user

10.4.8.3.    Australia

10.4.8.3.1.    Market size and forecast, by Component
10.4.8.3.2.    Market size and forecast, by device type
10.4.8.3.3.    Market size and forecast, by content type
10.4.8.3.4.    Market size and forecast, by revenue model
10.4.8.3.5.    Market size and forecast, by user type
10.4.8.3.6.    Market size and forecast, by end user

10.4.8.4.    India

10.4.8.4.1.    Market size and forecast, by Component
10.4.8.4.2.    Market size and forecast, by device type
10.4.8.4.3.    Market size and forecast, by content type
10.4.8.4.4.    Market size and forecast, by revenue model
10.4.8.4.5.    Market size and forecast, by user type
10.4.8.4.6.    Market size and forecast, by end user

10.4.8.5.    South Korea

10.4.8.5.1.    Market size and forecast, by Component
10.4.8.5.2.    Market size and forecast, by device type
10.4.8.5.3.    Market size and forecast, by content type
10.4.8.5.4.    Market size and forecast, by revenue model
10.4.8.5.5.    Market size and forecast, by user type
10.4.8.5.6.    Market size and forecast, by end user

10.4.8.6.    Rest of Asia-Pacific

10.4.8.6.1.    Market size and forecast, by Component
10.4.8.6.2.    Market size and forecast, by device type
10.4.8.6.3.    Market size and forecast, by content type
10.4.8.6.4.    Market size and forecast, by revenue model
10.4.8.6.5.    Market size and forecast, by user type
10.4.8.6.6.    Market size and forecast, by end user

10.5.    LAMEA

10.5.1.    Key market trends, growth factors and opportunities
10.5.2.    Market size and forecast, by Component
10.5.3.    Market size and forecast, by device type
10.5.4.    Market size and forecast, by content type
10.5.5.    Market size and forecast, by revenue model
10.5.6.    Market size and forecast, by user type
10.5.7.    Market size and forecast, by end user
10.5.8.    Market analysis by country

10.5.8.1.    Latin America

10.5.8.1.1.    Market size and forecast, by Component
10.5.8.1.2.    Market size and forecast, by device type
10.5.8.1.3.    Market size and forecast, by content type
10.5.8.1.4.    Market size and forecast, by revenue model
10.5.8.1.5.    Market size and forecast, by user type
10.5.8.1.6.    Market size and forecast, by end user

10.5.8.2.    Middle East

10.5.8.2.1.    Market size and forecast, by Component
10.5.8.2.2.    Market size and forecast, by device type
10.5.8.2.3.    Market size and forecast, by content type
10.5.8.2.4.    Market size and forecast, by revenue model
10.5.8.2.5.    Market size and forecast, by user type
10.5.8.2.6.    Market size and forecast, by end user

10.5.8.3.    Africa

10.5.8.3.1.    Market size and forecast, by Component
10.5.8.3.2.    Market size and forecast, by device type
10.5.8.3.3.    Market size and forecast, by content type
10.5.8.3.4.    Market size and forecast, by revenue model
10.5.8.3.5.    Market size and forecast, by user type
10.5.8.3.6.    Market size and forecast, by end user

CHAPTER 11:    COMPANY PROFILES

11.1.    Amazon Web Services, Inc.

11.1.1.    Company overview
11.1.2.    Key Executives
11.1.3.    Company snapshot
11.1.4.    Operating business segments
11.1.5.    Product portfolio
11.1.6.    Business performance
11.1.7.    Key strategic moves and developments

11.2.    Netflix, Inc.

11.2.1.    Company overview
11.2.2.    Key Executives
11.2.3.    Company snapshot
11.2.4.    Operating business segments
11.2.5.    Product portfolio
11.2.6.    R&D Expenditure
11.2.7.    Business performance
11.2.8.    Key strategic moves and developments

11.3.    Hulu, LLC

11.3.1.    Company overview
11.3.2.    Key Executives
11.3.3.    Company snapshot
11.3.4.    Operating business segments
11.3.5.    Product portfolio
11.3.6.    Business performance
11.3.7.    Key strategic moves and developments

11.4.    Google LLC

11.4.1.    Company overview
11.4.2.    Key Executives
11.4.3.    Company snapshot
11.4.4.    Operating business segments
11.4.5.    Product portfolio
11.4.6.    R&D Expenditure
11.4.7.    Business performance
11.4.8.    Key strategic moves and developments

11.5.    Apple Inc.

11.5.1.    Company overview
11.5.2.    Key Executives
11.5.3.    Company snapshot
11.5.4.    Operating business segments
11.5.5.    Product portfolio
11.5.6.    R&D Expenditure
11.5.7.    Business performance
11.5.8.    Key strategic moves and developments

11.6.    Facebook, Inc.

11.6.1.    Company overview
11.6.2.    Key Executives
11.6.3.    Company snapshot
11.6.4.    Product portfolio
11.6.5.    R&D Expenditure
11.6.6.    Business performance
11.6.7.    Key strategic moves and developments

11.7.    Telstra Corporation Limited

11.7.1.    Company overview
11.7.2.    Key Executives
11.7.3.    Company snapshot
11.7.4.    Operating business segments
11.7.5.    Product portfolio
11.7.6.    Business performance
11.7.7.    Key strategic moves and developments

11.8.    Rakuten, Inc.

11.8.1.    Company overview
11.8.2.    Key Executives
11.8.3.    Company snapshot
11.8.4.    Operating business segments
11.8.5.    Product portfolio
11.8.6.    R&D Expenditure
11.8.7.    Business performance
11.8.8.    Key strategic moves and developments

11.9.    Microsoft Corporation

11.9.1.    Company overview
11.9.2.    Key Executives
11.9.3.    Company snapshot
11.9.4.    Operating business segments
11.9.5.    Product portfolio
11.9.6.    R&D Expenditure
11.9.7.    Business performance
11.9.8.    Key strategic moves and developments

11.10.    Tencent Holdings Ltd

11.10.1.    Company overview
11.10.2.    Key Executives
11.10.3.    Company snapshot
11.10.4.    Operating business segments
11.10.5.    Product portfolio
11.10.6.    R&D Expenditure
11.10.7.    Business performance
11.10.8.    Key strategic moves and developments
11.10.9.    Key strategic moves and developments

LIST OF TABLES

TABLE 01.    GLOBAL OVER-THE-TOP MARKET, BY COMPONENT, 2017-2025($BILLION)
TABLE 02.    OVER-THE-TOP MARKET REVENUE FOR SOLUTION, BY REGION 2017-2025 ($BILLION)
TABLE 03.    OVER-THE-TOP MARKET REVENUE FOR SERVICES, BY REGION, 2017-2025 ($BILLION)
TABLE 04.    GLOBAL OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025($BILLION)
TABLE 05.    OVER-THE-TOP MARKET REVENUE FOR SMARTPHONES, BY REGION 2017-2025 ($BILLION)
TABLE 06.    OVER-THE-TOP MARKET REVENUE FOR SMART TV'S, BY REGION 2017-2025 ($BILLION)
TABLE 07.    OVER-THE-TOP MARKET REVENUE FOR LAPTOPS, DESKTOPS AND TABLETS, BY REGION 2017-2025 ($BILLION)
TABLE 08.    OVER-THE-TOP MARKET REVENUE FOR GAMING CONSOLES, BY REGION 2017-2025 ($BILLION)
TABLE 09.    OVER-THE-TOP MARKET REVENUE FOR SET-TOP BOX, BY REGION 2017-2025 ($BILLION)
TABLE 10.    OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 11.    GLOBAL OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025($BILLION)
TABLE 12.    OVER-THE-TOP MARKET REVENUE FOR VIDEO, BY REGION 2017-2025 ($BILLION)
TABLE 13.    OVER-THE-TOP MARKET REVENUE FOR AUDIO/VOIP, BY REGION 2017-2025 ($BILLION)
TABLE 14.    OVER-THE-TOP MARKET REVENUE FOR GAMES, BY REGION 2017-2025 ($BILLION)
TABLE 15.    OVER-THE-TOP MARKET REVENUE FOR COMMUNICATION, BY REGION 2017-2025 ($BILLION)
TABLE 16.    OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 17.    GLOBAL OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025($BILLION)
TABLE 18.    OVER-THE-TOP MARKET REVENUE FOR SUBSCRIPTION, BY REGION 2017-2025 ($BILLION)
TABLE 19.    OVER-THE-TOP MARKET REVENUE FOR ADVERTISEMENT, BY REGION 2017-2025 ($BILLION)
TABLE 20.    OVER-THE-TOP MARKET REVENUE FOR HYBRID, BY REGION 2017-2025 ($BILLION)
TABLE 21.    OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 22.    GLOBAL OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025($BILLION)
TABLE 23.    OVER-THE-TOP MARKET REVENUE FOR PERSONAL, BY REGION 2017-2025 ($BILLION)
TABLE 24.    OVER-THE-TOP MARKET REVENUE FOR COMMERCIAL, BY REGION 2017-2025 ($BILLION)
TABLE 25.    GLOBAL OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025($BILLION)
TABLE 26.    OVER-THE-TOP MARKET REVENUE FOR MEDIA & ENTERTAINMENT, BY REGION 2017-2025 ($BILLION)
TABLE 27.    OVER-THE-TOP MARKET REVENUE FOR EDUCATION & TRAINING, BY REGION 2017-2025 ($BILLION)
TABLE 28.    OVER-THE-TOP MARKET REVENUE FOR HEALTH & FITNESS, BY REGION 2017-2025 ($BILLION)
TABLE 29.    OVER-THE-TOP MARKET REVENUE FOR IT & TELECOM, BY REGION 2017-2025 ($BILLION)
TABLE 30.    OVER-THE-TOP MARKET REVENUE FOR E-COMMERCE, BY REGION 2017-2025 ($BILLION)
TABLE 31.    OVER-THE-TOP MARKET REVENUE FOR BFSI, BY REGION 2017-2025 ($BILLION)
TABLE 32.    OVER-THE-TOP MARKET REVENUE FOR GOVERNMENT, BY REGION 2017-2025 ($BILLION)
TABLE 33.    OVER-THE-TOP MARKET REVENUE FOR OTHERS, BY REGION 2017-2025 ($BILLION)
TABLE 34.    NORTH AMERICA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 35.    NORTH AMERICA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 36.    NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 37.    NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 38.    NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 39.    NORTH AMERICA OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 40.    NORTH AMERICA OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 41.    U.S. OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 42.    U.S. OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 43.    U.S. OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 44.    U.S. OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 45.    U.S. OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 46.    U.S. OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 47.    CANADA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 48.    CANADA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 49.    CANADA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 50.    CANADA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 51.    CANADA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 52.    CANADA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 53.    EUROPE OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 54.    EUROPE OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 55.    EUROPE OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 56.    EUROPE OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 57.    EUROPE OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 58.    EUROPE OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 59.    EUROPE OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 60.    GERMANY OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 61.    GERMANY OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 62.    GERMANY OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 63.    GERMANY OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 64.    GERMANY OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 65.    GERMANY OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 66.    FRANCE OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 67.    FRANCE OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 68.    FRANCE OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 69.    FRANCE OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 70.    FRANCE OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 71.    FRANCE OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 72.    UK OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 73.    UK OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 74.    UK OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 75.    UK OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 76.    UK OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 77.    UK OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 78.    ITALY OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 79.    ITALY OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 80.    ITALY OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 81.    ITALY OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 82.    ITALY OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 83.    ITALY OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 84.    SPAIN OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 85.    SPAIN OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 86.    SPAIN OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 87.    SPAIN OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 88.    SPAIN OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 89.    SPAIN OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 90.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 91.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 92.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 93.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 94.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 95.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 96.    ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 97.    ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 98.    ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 99.    ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 100.    ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 101.    ASIA-PACIFIC OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 102.    ASIA-PACIFIC OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 103.    JAPAN OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 104.    JAPAN OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 105.    JAPAN OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 106.    JAPAN OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 107.    JAPAN OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 108.    JAPAN OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 109.    CHINA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 110.    CHINA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 111.    CHINA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 112.    CHINA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 113.    CHINA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 114.    CHINA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 115.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 116.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 117.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 118.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 119.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 120.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 121.    INDIA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 122.    INDIA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 123.    INDIA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 124.    INDIA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 125.    INDIA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 126.    INDIA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 127.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 128.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 129.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 130.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 131.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 132.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 133.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 134.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 135.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 136.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 137.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 138.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 139.    LAMEA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 140.    LAMEA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE 2017-2025 ($BILLION)
TABLE 141.    LAMEA OVER-THE-TOP MARKET VALUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 142.    LAMEA OVER-THE-TOP MARKET VALUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 143.    LAMEA OVER-THE-TOP MARKET VALUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 144.    LAMEA OVER-THE-TOP MARKET VOLUME, BY END USER, 2017-2025 ($THOUSAND UNITS)
TABLE 145.    LAMEA OVER-THE-TOP MARKET VALUE, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 146.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 147.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 148.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 149.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 150.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 151.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 152.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($BILLION)
TABLE 153.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($BILLION)
TABLE 154.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($BILLION)
TABLE 155.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($BILLION)
TABLE 156.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($BILLION)
TABLE 157.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($BILLION)
TABLE 158.    AFRICA OVER-THE-TOP MARKET REVENUE, BY COMPONENT 2017-2025 ($MILLION)
TABLE 159.    AFRICA OVER-THE-TOP MARKET REVENUE, BY DEVICE TYPE, 2017-2025 ($MILLION)
TABLE 160.    AFRICA OVER-THE-TOP MARKET REVENUE, BY CONTENT TYPE, 2017-2025 ($MILLION)
TABLE 161.    AFRICA OVER-THE-TOP MARKET REVENUE, BY REVENUE MODEL, 2017-2025 ($MILLION)
TABLE 162.    AFRICA OVER-THE-TOP MARKET REVENUE, BY USER TYPE, 2017-2025 ($MILLION)
TABLE 163.    AFRICA OVER-THE-TOP MARKET REVENUE, BY END USER, 2017-2025 ($MILLION)
TABLE 164.    AMAZON.COM, INC.: COMPANY SNAPSHOT
TABLE 165.    AMAZON.COM, INC.: OPERATING SEGMENTS
TABLE 166.    AMAZON.COM, INC.: PRODUCT PORTFOLIO
TABLE 167.    NETFLIX, INC.: COMPANY SNAPSHOT
TABLE 168.    NETFLIX, INC.: OPERATING SEGMENTS
TABLE 169.    NETFLIX, INC.: PRODUCT PORTFOLIO
TABLE 170.    THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
TABLE 171.    THE WALT DISNEY COMPANY: OPERATING SEGMENTS
TABLE 172.    HULU, LLC: PRODUCT PORTFOLIO
TABLE 173.    ALPHABET INC.: COMPANY SNAPSHOT
TABLE 174.    ALPHABET INC.: OPERATING SEGMENTS
TABLE 175.    GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 176.    APPLE INC.: COMPANY SNAPSHOT
TABLE 177.    APPLE INC.: OPERATING SEGMENTS
TABLE 178.    APPLE INC.: PRODUCT PORTFOLIO
TABLE 179.    FACEBOOK, INC., LTD.: COMPANY SNAPSHOT
TABLE 180.    FACEBOOK, INC.., LTD.: PRODUCT PORTFOLIO
TABLE 181.    TELSTRA CORPORATION LIMITED: COMPANY SNAPSHOT
TABLE 182.    TELSTRA CORPORATION LIMITED: OPERATING SEGMENTS
TABLE 183.    TELSTRA CORPORATION LIMITED: PRODUCT PORTFOLIO
TABLE 184.    RAKUTEN, INC.: COMPANY SNAPSHOT
TABLE 185.    RAKUTEN, INC.: OPERATING SEGMENTS
TABLE 186.    RAKUTEN, INC.: PRODUCT PORTFOLIO
TABLE 187.    MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 188.    MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 189.    MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 190.    TENCENT HOLDINGS LTD: COMPANY SNAPSHOT
TABLE 191.    TENCENT HOLDINGS LTD: OPERATING SEGMENTS
TABLE 192.    TENCENT HOLDINGS LTD: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.    KEY MARKET SEGMENTS
FIGURE 02.    GLOBAL OVER-THE-TOP (OTT) MARKET, 2017–2025
FIGURE 03.    GLOBAL OVER-THE-TOP (OTT) MARKET, 2017–2025
FIGURE 04.    GLOBAL OVER-THE-TOP (OTT) MARKET, BY REGION, 2017–2025
FIGURE 05.    TOP IMPACTING FACTORS
FIGURE 06.    TOP INVESTMENT POCKETS
FIGURE 07.    VALUE CHAIN ANALYSIS
FIGURE 08.    GLOBAL OVER-THE-TOP MARKET REVENUE, BY COMPONENT, 2017–2025($BILLION)
FIGURE 09.    COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP MARKET FOR SOLUTION, BY COUNTRY, 2017 & 2025(%)
FIGURE 10.    COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP MARKET FOR SERVICES, BY COUNTRY, 2020 & 2026 (%)
FIGURE 11.    GLOBAL OVER-THE-TOP MARKET, BY DEVICE TYPE, 2017-2025($BILLION)
FIGURE 12.    COMPARATIVE SHARE ANALYSIS OF CIVIL OVER-THE-TOP MARKET FOR SMARTPHONES, BY COUNTRY, 2017 & 2025(%)
FIGURE 13.    COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP MARKET FOR SMART TV'S, BY COUNTRY,  2017 & 2025(%)
FIGURE 14.    COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP MARKET FOR LAPTOPS, DESKTOPS AND TABLETS, BY COUNTRY, 2017 & 2025(%)
FIGURE 15.    COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP MARKET FOR GAMING CONSOLES, BY COUNTRY, 2017 & 2025(%)
FIGURE 16.    COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP MARKET FOR SET-TOP BOX, BY COUNTRY,  2017 & 2025(%)
FIGURE 17.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR OTHERS, BY COUNTRY, 2017 & 2025(%)
FIGURE 18.    GLOBAL OVER-THE-TOP MARKET, BY CONTENT TYPE, 2017-2025
FIGURE 19.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR VIDEO, BY COUNTRY, 2017 & 2025(%)
FIGURE 20.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR AUDIO/VOIP, BY COUNTRY, 2017 & 2025(%)
FIGURE 21.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR GAMES, BY COUNTRY, 2017 & 2025(%)
FIGURE 22.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR COMMUNICATION, BY COUNTRY, 2017 & 2025(%)
FIGURE 23.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR OTHERS, BY COUNTRY, 2017 & 2025(%)
FIGURE 24.    GLOBAL OVER-THE-TOP MARKET, BY REVENUE MODEL, 2017-2025
FIGURE 25.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR SUBSCRIPTION, BY COUNTRY, 2017 & 2025(%)
FIGURE 26.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR ADVERTISEMENT, BY COUNTRY, 2017 & 2025(%)
FIGURE 27.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR HYBRID, BY COUNTRY, 2017 & 2025(%)
FIGURE 28.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR OTHERS, BY COUNTRY, 2017 & 2025(%)
FIGURE 29.    GLOBAL OVER-THE-TOP MARKET, BY USER TYPE, 2017-2025
FIGURE 30.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR PERSONAL, BY COUNTRY, 2017 & 2025(%)
FIGURE 31.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR COMMERCIAL, BY COUNTRY, 2017 & 2025(%)
FIGURE 32.    GLOBAL OVER-THE-TOP MARKET, BY USER TYPE, 2017-2025
FIGURE 33.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2017 & 2025(%)
FIGURE 34.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR EDUCATION & TRAINING, BY COUNTRY, 2017 & 2025(%)
FIGURE 35.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR HEALTH & FITNESS, BY COUNTRY, 2017 & 2025(%)
FIGURE 36.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR IT & TELECOM, BY COUNTRY, 2017 & 2025(%)
FIGURE 37.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR E-COMMERCE, BY COUNTRY, 2017 & 2025(%)
FIGURE 38.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR BFSI, BY COUNTRY, 2017 & 2025(%)
FIGURE 39.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR GOVERNMENT, BY COUNTRY, 2017 & 2025(%)
FIGURE 40.    COMPARATIVE SHARE ANALYSIS OVER-THE-TOP MARKET FOR OTHERS, BY COUNTRY, 2017 & 2025(%)
FIGURE 41.    U.S. OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 42.    CANADA OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 43.    GERMANY OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 44.    FRANCE OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 45.    UK OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 46.    ITALY OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 47.    SPAIN OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 48.    REST OF EUROPE OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 49.    JAPAN OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 50.    CHINA OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 51.    AUSTRALIA OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 52.    INDIA OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 53.    SOUTH KOREA OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 54.    REST OF ASIA-PACIFIC OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 55.    LATIN AMAERICA OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 56.    MIDDLE EAST OVER-THE-TOP MARKET REVENUE, 2017-2025($BILLION)
FIGURE 57.    AFRICA OVER-THE-TOP MARKET REVENUE, 2017-2025($MILLION)
FIGURE 58.    KEY EXECUTIVES
FIGURE 59.    AMAZON.COM, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 60.    AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 61.    KEY EXECUTIVES
FIGURE 62.    R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 63.    NETFLIX, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 64.    NETFLIX, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 65.    NETFLIX, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 66.    KEY EXECUTIVES
FIGURE 67.    THE WALT DISNEY COMPANY: REVENUE, 2015–2017 ($MILLION)
FIGURE 68.    THE WALT DISNEY COMPANY: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 69.    THE WALT DISNEY COMPANY: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 70.    KEY EXECUTIVES
FIGURE 71.    R&D EXPENDITURE, 2016–2017 ($MILLION)
FIGURE 72.    ALPHABET INC.: REVENUE, 2015–2017 ($MILLION)
FIGURE 73.    ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2017 (%)  
FIGURE 74.    ALPHABET INC.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 75.    KEY EXECUTIVES
FIGURE 76.    R&D EXPENDITURE, 2016–2017 ($MILLION)
FIGURE 77.    APPLE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 78.    APPLE INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 79.    KEY EXECUTIVES
FIGURE 80.    R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 81.    FACEBOOK, INC.., LTD.: REVENUE, 2016–2018 ($MILLION)
FIGURE 82.    FACEBOOK, INC., LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 83.    KEY EXECUTIVES
FIGURE 84.    TELSTRA CORPORATION LIMITED: REVENUE, 2016–2018 ($MILLION)
FIGURE 85.    APPLE INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 86.    TELSTRA CORPORATION LIMITED: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 87.    KEY EXECUTIVES
FIGURE 88.    R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 89.    RAKUTEN, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 90.    RAKUTEN, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 91.    RAKUTEN, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 92.    KEY EXECUTIVES
FIGURE 93.    R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 94.    MICROSOFT CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 95.    MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 96.    MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 97.    TENCENT HOLDINGS LTD: KEY EXECUTIVES
FIGURE 98.    R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 99.    TENCENT HOLDINGS LTD: REVENUE, 2016–2018 ($MILLION)
FIGURE 100.    TENCENT HOLDINGS LTD: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 101.    TENCENT HOLDINGS LTD: REVENUE SHARE BY REGION, 2018 (%)

 

 
 

Over-the-top market is in the growing stage in Asia-Pacific, the Middle East and Africa (MEA), and Latin America, therefore, OTT platforms in these regions have immense scope for enhancement. Also, there is huge return on investment in the OTT market as there is an increase in the opportunities for augmented performance; hence, OTT platform vendors continue to visualize on the need for platform and services across all regions. Moreover, the increase in number of smart connected devices is one of the major factors that drives the growth of the over-the-top market. Many consumers prefer watching online content on smartphones or tablets.

The global over-the-top market has a very competitive environment with the originality of content and innovation in services being some of the key differentiating factors. This has led to the growth of in-house produced content across various platforms. Original in-house web-series across genres such as drama, sitcoms, action, comedy, talk shows, and documentaries are some of the highest viewed digital videos on OTT platforms such as Netflix and YouTube. Further, the market is highly fragmented as it comprises of several international and regional vendors. The local vendors are finding it difficult to compete in terms of quality, safety, features, and price as the global players increase their presence in many regions. Many international players are expected to grow inorganically during the forecast period by acquiring domestic players who will increase their market shares by expanding their respective product portfolios. Some of the major key players profiled in the report include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd. These players have adopted various strategies to enhance their service offerings and increase their market penetration. For instance, in November 2017, Amazon Web Services (AWS) has launched a suite of products geared specifically to over-the-top video providers, hoping to expand its foothold in the OTT video space. The company launched five products in the AWS Elemental Media Services suite, each targeting a different piece of the OTT puzzle. Moreover, in March 2019, Apple Inc. announced Apple TV Plus video subscription featuring Apple’s original programming alongside a redesigned, advanced Apple TV app.
 

 

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