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Allied Market Research

Commercial Display Market By Type (Single-Screen, Video Wall, Signage, Variant Display, Interactive Whiteboard), Technology (OLED, LED, LCD, QLED, and Others), Component (Hardware, Software, and Service), and Industry Vertical (BFSI, Commercial, Education & Research, Healthcare, Entertainment & Sports, Transportation, and others): Global Opportunity Analysis and Industry Forecast, 2020–2027

A08001
Pages: NA
Feb 2021 | 183 Views
 
Author(s) : NA
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Commercial Display Market Outlook by 2027

Commercial display is a sub-segment of electronic displays that can be managed both centrally and individually with a view to display text, animation, or video messages to audience globally. Commercial displays use technologies such as organic light emitting diode (OLED), liquid crystal display (LCD), light emitting diode (LED), quantum light emitting diode (QLED), and projection for commercial purposes and for displaying media and digital content, web pages, weather data, or text in a professional environment. 

Commercial displays are used in bulk in retail and hospitality industries as they are designed with extended warranty and can run anywhere for 16 to 24 hours per day. In addition, this technology provides optimized brightness in high-ambient light conditions integrated with special technology that aids in superior onboard cooling, image-retention and resolution issues. Commercial displays incorporated with versatile, clean, sleek look, cost-effective, and user-friendly nature are energy-efficient and attract customer’s imaginations. 

Technological advancements in the commercial display sector such as holographic displays, tactile touchscreen, outdoor 3D screens provide better accuracy pictures, which enhances product quality standards and outweighs monetary benefits. Innovations and extensive use of new technologies such as OLED and QLED in the commercial display market share is expected to grow at a steady rate in  the coming years.

Market Scope and Structure Analysis:

                Report Metric

                                       Details

  Market Size Available for years

  2019-2027

  Base year considered

  2019

  Forecast Period

  2021-2027

  Forecast Units

  Value(USD)

  Segments Covered

  Type, Technology, Component, Industry Vertical, and Region

  Regions Covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, and rest of Europe), Asia Pacific (India, Japan, China, and rest of Asia Pacific) and LAMEA (Latin America, Middle East, and Africa)

  Companies covered

Panasonic Corp., NEC Corporation, Japan Display Inc., Samsung Display Co. Ltd., Cisco Systems, Dell, Sharp Electronics Corp., Sony Corp., Benq Corp., Philips N.V. and Others

 

COVID-19 scenario analysis:

  • Presently, the COVID-19 pandemic has created adverse effects in the display sector, owing to temporary suspension and restriction imposed on all operations by governments worldwide. China, being the premium manufacturing hub for electronic goods and components, has also suffered a huge blow in monetary terms, owing to impact on the production scenario.
  • The pandemic has taken a toll on demand of end users for commercial display devices. Cancellation of international delegations, board meetings, social gatherings, and temporarily closing down of retail stores, malls, and restaurants has crippled the demand for the commercial display market and outdoor advertisements. 
  • Widespread lockdown is expected to set an unprecedented plunge to the market. In April 2020, Omdia, a technology Consultancy firm based in UK reported that consumers account for less than 40% of the demand for these displays with the remainder in the commercial sector, owing to limitations imposed on economic activities. In addition, commercial display shipments are set to total 3.2 billion units in 2020, down from 3.6 billion units in 2019. 
  • Contrarily, with schools, colleges, and offices closing down and online courses becoming more prevalent, interactive screens on walls or desks are in demand. Large display suppliers are trying to make their products more attractive at low costs and offer foldable,  displays.

Top Impacting Factors: Market Scenario Analysis, Trends, Driver, and Impact Analysis

Digitized promotional approaches are widely utilized by innumerable smart cities, retail chains, pubs, restaurants, amusement parks, malls, hospitals, and leisure facilities to advertise products and services using built-in-media, video, and engaging content. Henceforth, surge in demand for 4K and 8K commercial displays integrated with AI and machine learning to enhance product marketing and promotional strategies through high-resolution color effects, secured encrypted communication and content integration with different digital signage devices drives the worldwide commercial display market growth. However high cost of commercial display and increasing availability of alternatives such as smart TVs and monitors and large size, making it difficult to fit in smaller spaces are some factors that are expected to restrain the commercial display market growth. Contrarily increase in product innovation and use of customized digital signage in the healthcare sector to track patients, keep staff updated of critical communication, and conduct interactive meetings is anticipated to pave new pathways in the commercial display industry.

New product launches to flourish the market

New products are being launched by key market players for ideal options of monitoring meeting rooms, indoor & outdoor advertising screens, live spectator events, and a host of other scenarios.
In June, 2019 Philips, a market-leading digital display solution provider, declared first Augmented Reality Converter App. This fully-functional augmented reality toolkit offers consumers the ability to recreate how Philips commercial displays would look on any size of wall and allows users to see which models and screen sizes provide best results for their business. This emerging technology extends brand management and makes consumer lives more convenient.

Surge in use in the automotive industry:

The global automotive industry is on the verge of tremendous changes, in terms of overall business model, owing to rapid advances in emerging technologies such as autonomous driving and augmented reality, thus boosting commercialization aspects. 

In 2020, Mercedes Benz is set to launch its new customer model cars with OLED panels developed by LG display in dashboards and rear-seat monitors.

In 2021, General Motors is expected to come up with modestly customizable Cadillac Escalade. Its most important feature is 14.2-inch digital instrument cluster behind the steering wheel where basic driver information shows up and can also be toggled between night-vision mode that leverages an infrared camera and augmented reality view. 

Key segments covered:

             Segments

                                            Subsegments

  Type

  • Single-screen
  • Video wall
  • Signage
  • Variant Display
  • Interactive whiteboard
  • Others

  Technology

  • OLED
  • LED
  • LCD
  • QLED
  • Others

  Component

  • Hardware
  • Software
  • Service

  Industry Vertical

  • BFSI
  • Commercial
  • Education and research
  • Entertainment and sports
  • Transportation
  • Healthcare
  • Others

 

Key benefits of the stakeholders:

  • The study gives an analytical overview of the commercial display market trends and future estimations to determine imminent investment pockets.
  • The report analyses information related to key drivers, restraints, and opportunities along with detailed commercial display market analysis.
  • The current market is quantitatively analysed from 2020 to 2027.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.

Questions answered in the Commercial Display Market research report:

  • Who are the leading players in the commercial display market?
  • What are the current trends that would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What are the projections for the future that would help in taking further strategic steps?
  • What would be the detailed impact of COVID-19 on the market?
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


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Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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