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2023

Content Marketing Market

Content marketing Market Size, Share, Competitive Landscape and Trend Analysis Report by Channel Type (Social Media, Blogs, Video Platforms, Others), by End Use (Brand Awareness, Lead Generation, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Supriya Bhosale | Surya Sanka
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Content Marketing Market Research, 2032

The global content marketing market size was valued at $413.2 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 16.9% from 2023 to 2032. Content marketing is a dynamic and customer-centric strategy that leverages various digital assets such as texts, images, audios, and videos to captivate and retain a well-defined audience. Content marketing represents a shift away from intrusive advertising instead focusing on delivering value to consumers through entertaining, educational, or informative content.

Content marketing Market

By offering diverse content formats, businesses can effectively engage with the audience across multiple platforms including social media, websites, and advertisements. This approach places the customer's needs and interests at the forefront guiding them through the entire journey from awareness to decision-making. Content marketing not only introduces potential customers to a brand but also builds trust by freely sharing valuable information, contributes to SEO efforts by boosting website rankings, and ultimately enhances the overall customer experience by offering insights, guides, and solutions. The content marketing industry is gaining significant popularity as effective content marketing strategy increases the online visibility that can attract more customers and website visitors. Also, content marketing helps in generating more leads that can drive traffic to the website, helps in building customer trust, and creates brand awareness.

However, selecting the right content advertising strategy to align with the diverse and evolving requirements of consumers is a remarkable challenge. Consumer preferences are constantly changing, and crafting content that resonates with the target audience can be difficult. This difficulty arises from the need to strike a delicate balance between creating compelling content and meeting the ever-shifting expectations and demands of consumers. A misaligned content strategy can result in decreased audience engagement, missed opportunities, and even damage to brand reputation.

The growing popularity of video platforms is anticipated to generate excellent opportunities in the content marketing market. There has been an increase in video usage in the last few years. For instance, the demand for video content from consumers is increasing rapidly. As per analysis, more than 54% of the consumers want their favorite brands to create more video content owing to which the brands and marketers are largely focusing on creating video content to promote their products. In addition, a recent survey by Wyzowl showed that 86% of businesses now use video as part of their marketing tool. In addition, the popularity of live streaming has grown rapidly during the pandemic and post-pandemic times. Short videos such as those on Instagram Reels and YouTube Shorts have shown significant growth in 2021.

According to a survey conducted by HubSpot, the U.S.-based company, 38% of marketers who used short-form videos in 2021 plan to invest more in the future. Also, this trend is not expected to slow down anytime soon due to its effectiveness. In addition, 68% of users prefer to watch business videos with a duration of under one minute. It was observed that the customers are likely to share short videos twice as much as any other online content. This is because the short videos covert well when it comes to generating leads as compared to other media marketing strategies.

The key players profiled in this report include Jack In The Box, Media.Monks, Watconsult, BC Web Wise, Lowe Lintas, Wavemaker Global, Dentsu Webchutney, Ogilvy, Mindshare, and Social Beat. Partnership, business expansion, and product launch are the strategies followed by the major market players. For instance, in March 2022, Escape Velocity partnered with WATConsult. WATConsult is a digital marketing agency, and partnerships with technology or service providers like Escape Velocity will help the company and its client with enhanced content marketing strategies and solutions.

The global content marketing market is segmented on the basis of channel type, end use, and region. By channel type, the market is divided into social media, blogs, video platforms, and others. By end use, the market is classified into brand awareness, lead generation, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The content marketing market is segmented into Channel Type and End Use.

Content marketing Market by Channel Type

By channel type, the video platforms sub-segment dominated the global content marketing market in 2022. The growth of video platform sub-segment is attributed to several factors such as rise in video platforms, increase in mobile device usage, real-time engagement facilitated by live streaming of events, use of virtual & augmented reality, and others. For instance, many consumers prefer watching videos over reading text. This is because the visual content is engaging, entertaining, and easier to consume, making it a preferred medium for information. In addition, platforms like YouTube, TikTok, and Instagram have become highly popular for video content consumption. These factors are driving the demand for video platform in the content marketing sector.

Content marketing Market by End Use

By end use, the lead generation sub-segment dominated the global content marketing market share in 2022. The lead generation sub-segment is growing at a rapid pace as lead generation allows for a direct correlation between marketing efforts and return on investment (ROI). For instance, using content marketing strategies for lead generation can help marketers in measuring the cost per lead and track the conversion of leads into customers. This leads to a clearer picture of the financial impact of content marketing initiatives. In addition, lead generation through content marketing leverages multiple channels such as blogs, social media, emails, webinars, and others. Owing to the multi-channel approach, businesses can reach a diverse audience and engage prospects across different platforms.

Content marketing Market by Region

By region, Asia-Pacific dominated the global content marketing market in 2022. This popularity is majorly owing to the growing popularity of content marketing across countries namely India, China, Japan, South Korea, and others. The widespread usage of social media platforms such as Instagram, Twitter, Facebook, and LinkedIn, among others, is creating numerous opportunities in the content marketing market in the region. Social media platforms offer access to a massive and diverse audience. Content marketers can leverage these platforms to reach specific demographics and target audiences effectively. Social media enables real-time engagement with the audience through likes, comments, shares, and direct messages. This interaction fosters relationships and allows for instant feedback. Platforms like Instagram and Facebook heavily emphasize visual content. Content marketers can use images, videos, and infographics to tell compelling brand stories and capture the audience's attention.

India has a growing pool of social media influencers across various niches. Brands can collaborate with influencers to promote products and services authentically. India is witnessing a significant digital transformation across various industries. Companies are shifting their marketing budgets from traditional channels to digital platforms, recognizing the need to establish a strong online presence. The increasing availability of affordable smartphones and the rollout of high-speed Internet connectivity, including 4G and 5G networks, have led to a substantial increase in the number of Internet users in India. This expanded online audience is a prime target for content marketing efforts. The e-commerce sector in India has been booming, with platforms like Flipkart, Amazon, and several others gaining prominence. Content marketing plays a crucial role in attracting and retaining customers in this competitive space. Indians are avid users of social media platforms like Facebook, Instagram, Twitter, and WhatsApp. Brands are leveraging these platforms to engage with their audience, share content, and run targeted advertising campaigns. All these factors are anticipated to drive the content marketing demand in the coming years. As India's digital economy strengthens, the merging of marketing and technology, better known as MarTech, is expected to witness significant growth.

Impact of COVID-19 on the Global Content Marketing Market

  • The content marketing industry has evolved rapidly during the pandemic and in the post-pandemic period owing to increase in usage of digital platforms and growing popularity of social media.
  • There has been a significant shift towards digitalization and online engagement. Businesses were increasingly recognizing the potential of digital platforms and content marketing to reach and connect with their target audiences.
  • However, the pandemic acted as a catalyst, accelerating these trends, and amplifying the importance of digital marketing strategies. The usage of online websites and social media platforms is steadily growing post-pandemic as businesses rapidly adapted to this new landscape by leveraging digital marketing to stay connected with their customers and promote their products.
  • igital marketing became an essential lifeline for businesses during the pandemic, enabling them to maintain their presence and relevance in a world where physical interactions were limited.

Key Benefits For Stakeholders

  • The report provides an exclusive and comprehensive analysis of the global content marketing market trends along with the global content marketing market forecast.
  • The report elucidates the global content marketing market opportunity along with key drivers, and restraints of the market. It is a compilation of detailed information, inputs from industry participants and industry experts across the value chain, and quantitative and qualitative assessment by industry analysts.
  • Porter‐™s five forces analysis helps analyze the potential of the buyers & suppliers and the competitive scenario of the market for strategy building.
  • The report entailing the global content marketing market analysis maps the qualitative sway of various industry factors on market segments as well as geographies.
  • The data in this report aims on market dynamics, trends, and developments affecting the global content marketing market growth.

 

Content marketing Market Report Highlights

Aspects Details
Market Size By 2032
Market Size By 2032

USD 2 trillion

Growth Rate
Growth Rate

CAGR of 16.9%

Forecast period
Forecast period

2022 - 2032

Report Pages
Report Pages

350

Content marketing Market By Channel Type
By Channel Type
  • Social Media
  • Blogs
  • Video Platforms
  • Others
Content marketing Market By End Use
By End Use
  • Brand Awareness
  • Lead Generation
  • Others
Content marketing Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, UAE, South Africa, Rest of LAMEA)
Key Market Players
Key Market Players

Ogilvy, Social Beat Digital Marketing LLP, Mindshare Media Ltd, lowe lintas, MEDIA.MONKS, JACK IN THE BOX WORLDWIDE, WATCONSULT, TAG, bc web wise, DENTSU WEBCHUTNEY, the glitch, ZOO MEDIA, schbang, WAVEMAKER GLOBAL

Author Name(s) : Supriya Bhosale | Surya Sanka
Frequently Asked Questions?

Content marketing helps to generate quality leads, attracts more traffic to the website, and improves brand recognition which is driving the market growth. In addition, content marketing helps in boosting customer loyalty & engagement as well as it helps in effectively promoting & positioning the products, which is anticipated to generate excellent opportunities in the upcoming years.

The major growth strategies adopted by the global content marketing market players are partnership, business expansion, and product development.

Asia-Pacific will provide more business opportunities for the global content marketing market in the future.

Jack In The Box, Media.Monks, Watconsult, BC Web Wise, Lowe Lintas, Wavemaker Global, Dentsu Webchutney, Ogilvy, Mindshare, and Social Beat are the major players in the global content marketing market.

The video platforms sub-segment of the channel type segment acquired the maximum share of the global content marketing market in 2022.

The companies operating in the e-commerce sector, digital marketing agencies, travel & hospitality sector, and others are the major customers in the global content marketing market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global content marketing market from 2022 to 2032 to determine the prevailing opportunities.

The application of content marketing across social media marketing, email marketing, digital advertising, search engine optimization, and others is anticipated to drive the adoption of content marketing market in the upcoming years.

The trends such as brand awareness & positioning, event marketing, customer engagement, and others are anticipated to influence the content marketing market in the upcoming years.

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Content Marketing Market

Global Opportunity Analysis and Industry Forecast, 2023-2032