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Craft Beer Market by Product Type (Ale and Lager), Distribution Channel (On-Trade and Off-Trade), and Age Group (21–35 Year Old and 40–54 Year Old, and 55 Years and Above): Global Opportunity Analysis and Industry Forecast, 2018–2025

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Pages: 245
Sep 2019 | 207 Views
 
Author(s) : Roshan Deshmukh
Tables: 113
Charts: 58
 

Craft Beer Market Outlook-2026

The global craft beer market size was valued at $108,912 million in 2018 and is expected to reach $186,590 million by 2025, registering a CAGR of 8.0% from 2018 to 2025.

 Over the past couple of years, there has been a rise in demand for various traditional beers, which includes craft beer as well. Craft beer is one of the main types of beer which is processed with a traditional or non-mechanized procedure by small breweries. The American Brewer Association (ABA) defines craft brewery as ‘small’, ‘independent’ and ‘traditional’. The Annual production of 6 million barrels of beer or less, refers to small craft brewery. Whereas in independent craft brewery, less than 25% of craft brewery is owned and controlled by a beverage alcohol industry member.

Craft Beer Market

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The surge in demand for more beer styles coupled with increase in per capita income among the target customers has triggered the demand for craft beer in some of the key beer consuming regions. Craft beer is typically more expensive than standard lager beers. As a result, consumers with higher income are the prime customers for the global craft beer market. Higher incomes not only stimulates an increase in the demand for more expensive products but also stimulates the demand for more variety. It is thus, not surprising that the craft beer market expanded as incomes increased substantially in industrialized countries in the decades.

Craft Beer Market by Region

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Beer in general has been the subject of many government regulations. Regulations serve several objectives such as enhancing government revenues through beer taxes, protecting consumer health, protecting society from alcohol abuse, reducing the price of bread grains, and constraining market power. Similarly, with the surge in demand for craft beers, governments have endured two-way interaction with rules and regulation. On one hand, regulations have stimulated, or constrained craft brewing compared to microbrewers. On the other hand, the growth of craft brewing has induced changes in regulations that have facilitated the subsequent entry of craft breweries.

Craft Beer Market by Product Type

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The global craft beer market is segmented on the basis of product type, distribution channel, age group, and region. By product type, it is divided into ale and lager. According to distribution channel, it is bifurcated into on-trade and off-trade. As per age group, it is divided into 21–35 Year Old, 40–54 Year Old, and above 55 Years old. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

By product type, it is segmented into Ale and Lagers. Among these product types, ale accounted for a higher craft beer market share. The ale segment is further segmented into pale ale, brown ale, Scottish-style ale, porters, and stouts. Over the years, most of the beer consuming customers have developed a special preference for traditional beers such as pale ale, porters, and stout. This consumer perception has driven some of the key players in the global beer market to reinstate different types of traditional beers into the market. For instance, in 2019, Heineken launched a new line of craft beer for the UK market.

Craft Beer Market by Distribution channel

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By distribution channel, it is bifurcated into on-trade and off-trade. The on-trade segment accounted for a higher market craft beer market share. The on-trade distribution segment includes outlets such as bars, restaurants, coffee shops, clubs, and hotels. The distribution and sales of products in the on-trade market differs completely from the approach and practice used in the off-trade market. In the on-trade segment, bar/restaurant owner/manager and the professionals working at any of trade outlet (bartenders and waiters) play an important role in the sales process. Consumers seek more comfortable and stylish experience in case of on-trade premises that include brewpubs, tasting rooms, and tiki bars. This factor drives the increase in the pub and bar culture among millennials. This, in turn, fosters the craft beer market growth.

By age group, it is divided into 21–35 year old, 40–54 year old, and 55 year and above. The people in the age group 21–35 years are referred to as millennials. They have been influential in the evolution of various industries, in terms of product offerings and services. When it comes to global craft beer market, millennials have been the prime customers. The craft beer brewers have been continuously strategizing on evolving its product offerings that cater to varying perception and preference of the millennial segment. Thus, rise in number of millennials is anticipated to provide lucrative opportunities for the global craft beer market forecast.

Craft Beer Market by Age Group

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Region-wise, Europe dominates the craft beer market. The region has witnessed surge in the consumption rate for different type of craft beers. Due to rise in demand for these kinds of beers, Europe comprises both regional as well as international players that play a pivotal role in the growth of the craft beer market size, in terms of value.

Key players profiled in the craft beer industry include Anheuser-Busch InBev, Carlsberg Group, Diageo PLC, Heineken N.V., Erdinger Brewery, Lasco Brewery, Oettinger Brewery, Radeberger Brewery, and BAVARIA N.V.

Key Benefits for Craft Beer Market:

  • The report provides an extensive global craft beer market analysis with current and emerging market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current craft beer market trends and future estimations that help in the evaluation of the prevailing market opportunities.
  • A comprehensive analysis of the factors that drive and restrict the market growth.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential craft beer segments or regions exhibiting favorable growth.

Craft Beer Key Market Segments:

By Product Type

  • Ale
  • Lagers

By Distribution Channel

  • On-trade
  • Off-trade

By Age Group

  • 21–35 Years Old
  • 40–54 Years Old
  • 55 Years and Above

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe 
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1:    INTRODUCTION

1.1.    Report description
1.2.    Key benefits for stakeholders
1.3.    Key market segments
1.4.    Research methodology

1.4.1.    Primary research
1.4.2.    Secondary research
1.4.3.    Analyst tools and models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    Key findings

2.1.1.    Top impacting factors
2.1.2.    Top investment pockets

2.2.    CXO perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Parent market overview, 2018
3.3.    Key forces shaping craft beer industry/market
3.4.    Pricing analysis

3.4.1.    Pricing analysis of XXXX, by region, 2018 & 2026
3.4.2.    Pricing analysis of XXXX, by region, 2018 & 2026
3.4.3.    Pricing analysis of XXXX, by region, 2018 & 2026
3.4.4.    Pricing analysis of XXXX, by region, 2018 & 2026
3.4.5.    Pricing analysis of XXXX, by region, 2018 & 2026

3.5.    Craft beer market: value chain analysis
3.6.    Market dynamics

3.6.1.    Drivers

3.6.1.1.    Rise in disposable income and changing consumer preferences
3.6.1.2.    Global rise in youth population and average number of female drinkers
3.6.1.3.    Increase in number of on-premise distribution channels
3.6.1.4.    Impact analysis

3.6.2.    Restraints

3.6.2.1.    Volatile raw materials prices
3.6.2.2.    Taxation and higher excise duties on imported as well as local beer

3.6.3.    Opportunities 

3.6.3.1.    Introduction of organic alcoholic beverages
3.6.3.2.    Rise in number of millennial populations
3.6.3.3.    Rise of social media marketing

CHAPTER 4:    CRAFT BEER MARKET, BY TYPE

4.1.    Overview
4.2.    Ale

4.2.1.    Key market trends, growth factors, and opportunities
4.2.2.    Market size and forecast, by region
4.2.3.    Market analysis, by country

4.2.3.1.    Pale Ale
4.2.3.2.    Brown Ale
4.2.3.3.    Strong Ale
4.2.3.4.    Scottish Style Ale
4.2.3.5.    Porters
4.2.3.6.    Stouts

4.3.    Lagers

4.3.1.    Key market trends, growth factors, and opportunities
4.3.2.    Market size and forecast, by region
4.3.3.    Market analysis, by country
4.3.3.1.    Pale Lagers
4.3.3.2.    Dark Lagers
4.3.3.3.    Pilsners

CHAPTER 5:    CRAFT BEER MARKET, BY DISTRIBUTION CHANNEL

5.1.    Overview
5.2.    On -Trade

5.2.1.    Key market trends, growth factors, and opportunities
5.2.2.    Market size and forecast, by region
5.2.3.    Market analysis, by country

5.3.    Off-Trade

5.3.1.    Key market trends, growth factors, and opportunities
5.3.2.    Market size and forecast, by region
5.3.3.    Market analysis, by country

CHAPTER 6:    CRAFT BEER MARKET, BY AGE GROUP

6.1.    Overview
6.2.-35 year old

6.2.1.    Key market trends, growth factors, and opportunities
6.2.2.    Market size and forecast, by region
6.2.3.    Market analysis, by country

6.3. - 54 year old

Key market trends, growth factors, and opportunities
6.3.1.    Market size and forecast, by region
6.3.2.    Market analysis, by country

6.4. and above

6.4.1.    Key market trends, growth factors, and opportunities
6.4.2.    Market size and forecast, by region
6.4.3.    Market analysis, by country

CHAPTER 7:    CRAFT BEER MARKET, BY REGION

7.1.    Overview
7.2.    North America

7.2.1.    Key market trends, growth factors, and opportunities
7.2.2.    Market size and forecast, by type
7.2.3.    Market size and forecast, by distribution channel
7.2.4.    Market size and forecast, by age group
7.2.5.    Market analysis, by country.

7.2.6.    U.S.

7.2.6.1.    Market size and forecast, by type
7.2.6.2.    Market size and forecast, by distribution channel
7.2.6.3.    Market size and forecast, by age group

7.2.7.    Canada

7.2.7.1.    Market size and forecast, by type
7.2.7.2.    Market size and forecast, by distribution channel
7.2.7.3.    Market size and forecast, by distribution channel

7.2.8.    Mexico

7.2.8.1.    Market size and forecast, by type
7.2.8.2.    Market size and forecast, by distribution channel
7.2.8.3.    Market size and forecast, by age group

7.3.    Europe

7.3.1.    Key market trends, growth factors, and opportunities
7.3.2.    Market size and forecast, by type
7.3.3.    Market size and forecast, by distribution channel
7.3.4.    Market size and forecast, by age group
7.3.5.    Market analysis, by country.

7.3.6.    Germany

7.3.6.1.    Market size and forecast, by type
7.3.6.2.    Market size and forecast, by distribution channel
7.3.6.3.    Market size and forecast, by age group

7.3.7.    UK

7.3.7.1.    Market size and forecast, by type
7.3.7.2.    Market size and forecast, by distribution channel
7.3.7.3.    Market size and forecast, by age group

7.3.8.    France

7.3.8.1.    Market size and forecast, by type
7.3.8.2.    Market size and forecast, by distribution channel
7.3.8.3.    Market size and forecast, by age group

7.3.9.    Italy

7.3.9.1.    Market size and forecast, by type
7.3.9.2.    Market size and forecast, by distribution channel
7.3.9.3.    Market size and forecast, by age group

7.3.10.    Russia

7.3.10.1.    Market size and forecast, by type
7.3.10.2.    Market size and forecast, by distribution channel
7.3.10.3.    Market size and forecast, by age group

7.3.11.    Spain

7.3.11.1.    Market size and forecast, by type
7.3.11.2.    Market size and forecast, by distribution channel
7.3.11.3.    Market size and forecast, by age group

7.3.12.    Rest of Europe

7.3.12.1.    Market size and forecast, by type
7.3.12.2.    Market size and forecast, by distribution channel
7.3.12.3.    Market size and forecast, by age group

7.4.    Asia-Pacific

7.4.1.    Key market trends, growth factors, and opportunities
7.4.2.    Market size and forecast, by type
7.4.3.    Market size and forecast, by distribution channel
7.4.4.    Market size and forecast, by age group
7.4.5.    Market analysis, by country.

7.4.6.    China

7.4.6.1.    Market size and forecast, by type
7.4.6.2.    Market size and forecast, by distribution channel
7.4.6.3.    Market size and forecast, by age group

7.4.7.    JAPAN

7.4.7.1.    Market size and forecast, by type
7.4.7.2.    Market size and forecast, by distribution channel
7.4.7.3.    Market size and forecast, by age group

7.4.8.    India

7.4.8.1.    Market size and forecast, by type
7.4.8.2.    Market size and forecast, by distribution channel
7.4.8.3.    Market size and forecast, by age group

7.4.9.    South Korea

7.4.9.1.    Market size and forecast, by type
7.4.9.2.    Market size and forecast, by distribution channel
7.4.9.3.    Market size and forecast, by age group

7.4.10.    Indonesia

7.4.10.1.    Market size and forecast, by type
7.4.10.2.    Market size and forecast, by distribution channel
7.4.10.3.    Market size and forecast, by age group

7.4.11.    Thailand

7.4.11.1.    Market size and forecast, by type
7.4.11.2.    Market size and forecast, by distribution channel
7.4.11.3.    Market size and forecast, by age group

7.4.12.    Australia

7.4.12.1.    Market size and forecast, by type
7.4.12.2.    Market size and forecast, by distribution channel
7.4.12.3.    Market size and forecast, by age group

7.4.13.    Rest of Asia-Pacific

7.4.13.1.    Market size and forecast, by type
7.4.13.2.    Market size and forecast, by distribution channel
7.4.13.3.    Market size and forecast, by age group

7.5.    LAMEA

7.5.1.    Key market trends, growth factors, and opportunities
7.5.2.    Market size and forecast, by type
7.5.3.    Market size and forecast, by distribution channel
7.5.4.    Market size and forecast, by age group
7.5.5.    Market analysis, by country.

7.5.6.    Brazil

7.5.6.1.    Market size and forecast, by type
7.5.6.2.    Market size and forecast, by distribution channel
7.5.6.3.    Market size and forecast, by age group

7.5.7.    South Africa

7.5.7.1.    Market size and forecast, by type
7.5.7.2.    Market size and forecast, by distribution channel
7.5.7.3.    Market size and forecast, by age group

7.5.8.    Nigeria

7.5.8.1.    Market size and forecast, by type
7.5.8.2.    Market size and forecast, by distribution channel
7.5.8.3.    Market size and forecast, by age group

7.5.9.    Rest of LAMEA

7.5.9.1.    Market size and forecast, by type
7.5.9.2.    Market size and forecast, by distribution channel
7.5.9.3.    Market size and forecast, by age group

CHAPTER 8:    COMPANY PROFILES

8.1.    Anheuser-Busch InBev

8.1.1.    Company overview
8.1.2.    Company snapshot
8.1.3.    Operating business segments
8.1.4.    Product portfolio
8.1.5.    Business performance
8.1.6.    Key strategic moves and developments

8.2.    Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.)

8.2.1.    Company overview
8.2.2.    Company snapshot
8.2.3.    Operating business segments
8.2.4.    Product portfolio
8.2.5.    Business performance
8.2.6.    Key strategic moves and developments

8.3.    Carlsberg Group

8.3.1.    Company overview
8.3.2.    Company snapshot
8.3.3.    Operating business segments
8.3.4.    Product portfolio
8.3.5.    Business performance
8.3.6.    Key strategic moves and developments

8.4.    Diageo PLC

8.4.1.    Company overview
8.4.2.    Company snapshot
8.4.3.    Operating business segments
8.4.4.    Product portfolio
8.4.5.    Business performance
8.4.6.    Key strategic moves and developments

8.5.    Dogfish Head Craft Brewery, Inc.

8.5.1.    Company overview
8.5.2.    Company snapshot
8.5.3.    Operating business segments
8.5.4.    Product portfolio
8.5.5.    Key strategic moves and developments

8.6.    Heineken Holding NV.

8.6.1.    Company overview
8.6.2.    Company snapshot
8.6.3.    Operating business segments
8.6.4.    Product portfolio
8.6.5.    Business performance
8.6.6.    Key strategic moves and developments

8.7.    Squatters Pub and Beers

8.7.1.    Company overview
8.7.2.    Company snapshot
8.7.3.    Operating business segments
8.7.4.    Product portfolio

8.8.    Sierra Nevada Brewing Co.

8.8.1.    Company overview
8.8.2.    Company snapshot
8.8.3.    Operating business segments
8.8.4.    Product portfolio
8.8.5.    Key strategic moves and developments

8.9.    The Boston Beer Company, Inc.

8.9.1.    Company overview
8.9.2.    Company snapshot
8.9.3.    Operating business segments
8.9.4.    Product portfolio
8.9.5.    Business performance
8.9.6.    Key strategic moves and developments

8.10.    United Breweries Limited

8.10.1.    Company overview
8.10.2.    Company snapshot
8.10.3.    Operating business segments
8.10.4.    Product portfolio
8.10.5.    Business performance
8.10.6.    Key strategic moves and developments

LIST OF TABLES

TABLE 01.    CRAFT BEER MARKET, BY XXXX, 2018–2026 ($MILLION)
TABLE 02.    XXXX MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 03.    PALE ALE MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 04.    BROWN ALE MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 05.    STRONG ALE MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 06.    SCOTTISH STYLE ALE MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 07.    PORTERS MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 08.    STOUTS MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 09.    LAGERS MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 10.    PALE LAGERS MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 11.    DARK LAGERS MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 12.    PILSNERS MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 13.    CRAFT BEER MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 14.    CRAFT BEER MARKET REVENUE FOR ON-TRADE, BY REGION, 2018–2026 ($MILLION)
TABLE 15.    CRAFT BEER MARKET REVENUE FOR OFF-TRADE MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 16.    CRAFT BEER MARKET, BY AGE GROUP, 2018–2026 ($MILLION)
TABLE 17.    CRAFT BEER MARKET REVENUE FOR 21-35 YEAR OLD, BY REGION, 2018–2026 ($MILLION)
TABLE 18.    CRAFT BEER MARKET REVENUE FOR 40 - 54 YEARS OLD MARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 19.    CRAFT BEER MARKET REVENUE FOR 55 AND ABOVE, BY REGION, 2018–2026 ($MILLION)
TABLE 20.    CRAFT BEER MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 21.    NORTH AMERICA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 22.    NORTH AMERICA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 23.    NORTH AMERICA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 24.    NORTH AMERICA CRAFT BEER MARKET REVENUE, BY COUNTRY 2018–2026 ($MILLION)
TABLE 25.    U.S. CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 26.    U.S. CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 27.    U.S. CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 28.    CANADA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 29.    CANADA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 30.    CANADA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 31.    MEXICO CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 32.    MEXICO CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 33.    MEXICO CRAFT BEER MARKET REVENUE, AGE GROUP 2018–2026 ($MILLION)
TABLE 34.    EUROPE CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 35.    EUROPE CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 36.    EUROPE CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 37.    EUROPE CRAFT BEER MARKET REVENUE, BY COUNTRY 2018–2026 ($MILLION)
TABLE 38.    GERMANY CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 39.    GERMANY CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 40.    GERMANY CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 41.    UK CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 42.    UK CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 43.    UK CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 44.    FRANCE CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 45.    FRANCE CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 46.    FRANCE CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 47.    ITALY CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 48.    ITALY CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 49.    ITALY CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 50.    RUSSIA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 51.    RUSSIA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 52.    RUSSIA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 53.    SPAIN CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 54.    SPAIN CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 55.    SPAIN CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 56.    REST OF EUROPE CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 57.    REST OF EUROPE CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 58.    REST OF EUROPE CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 59.    ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 60.    ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 61.    ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 62.    ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY COUNTRY 2018–2026 ($MILLION)
TABLE 63.    CHINA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 64.    CHINA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 65.    CHINA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 66.    JAPAN CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 67.    JAPAN CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 68.    JAPAN CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 69.    INDIA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 70.    INDIA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 71.    INDIA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 72.    SOUTH KOREA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 73.    SOUTH KOREA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 74.    SOUTH KOREA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 75.    INDONESIA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 76.    INDONESIA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 77.    INDONESIA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 78.    THAILAND CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 79.    THAILAND CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 80.    THAILAND CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 81.    AUSTRALIA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 82.    AUSTRALIA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 83.    AUSTRALIA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 84.    REST OF ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 85.    REST OF ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 86.    REST OF ASIA-PACIFIC CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 87.    LAMEA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 88.    LAMEA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 89.    LAMEA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 90.    LAMEA CRAFT BEER MARKET REVENUE, BY COUNTRY 2018–2026 ($MILLION)
TABLE 91.    BRAZIL CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 92.    BRAZIL CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 93.    BRAZIL CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 94.    SOUTH AFRICA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 95.    SOUTH AFRICA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 96.    SOUTH AFRICA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 97.    NIGERIA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 98.    NIGERIA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 99.    NIGERIA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 100.    REST OF LAMEA CRAFT BEER MARKET REVENUE, BY TYPE 2018–2026 ($MILLION)
TABLE 101.    REST OF LAMEA CRAFT BEER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 102.    REST OF LAMEA CRAFT BEER MARKET REVENUE, BY AGE GROUP 2018–2026 ($MILLION)
TABLE 103.    AB INBEV: COMPANY SNAPSHOT
TABLE 104.    AB INBEV: OPERATING SEGMENTS
TABLE 105.    AB INBEV: PRODUCT PORTFOLIO
TABLE 106.    BEHL: COMPANY SNAPSHOT
TABLE 107.    BEHL: OPERATING SEGMENTS
TABLE 108.    BEHL: PRODUCT PORTFOLIO
TABLE 109.    CARLSBERG: COMPANY SNAPSHOT
TABLE 110.    CARLSBERG: OPERATING SEGMENTS
TABLE 111.    CARLSBERG: PRODUCT PORTFOLIO
TABLE 112.    DIAGEO: COMPANY SNAPSHOT
TABLE 113.    DIAGEO: OPERATING SEGMENTS
TABLE 114.    DIAGEO: PRODUCT PORTFOLIO
TABLE 115.    DOGFISH HEAD: COMPANY SNAPSHOT
TABLE 116.    DOGFISH HEAD: OPERATING SEGMENTS
TABLE 117.    DOGFISH HEAD: PRODUCT PORTFOLIO
TABLE 118.    HEINEKEN: COMPANY SNAPSHOT
TABLE 119.    HEINEKEN: OPERATING SEGMENTS
TABLE 120.    HEINEKEN: PRODUCT PORTFOLIO
TABLE 121.    SQUATTERS: COMPANY SNAPSHOT
TABLE 122.    SQUATTERS: OPERATING SEGMENTS
TABLE 123.    SQUATTERS: PRODUCT PORTFOLIO
TABLE 124.    SIERRA NEVADA: COMPANY SNAPSHOT
TABLE 125.    SIERRA NEVADA: OPERATING SEGMENTS
TABLE 126.    SIERRA NEVADA: PRODUCT PORTFOLIO
TABLE 127.    BOSTON BEER: COMPANY SNAPSHOT
TABLE 128.    BOSTON BEER: OPERATING SEGMENTS
TABLE 129.    BOSTON BEER: PRODUCT PORTFOLIO
TABLE 130.    UBL: COMPANY SNAPSHOT
TABLE 131.    UBL: OPERATING SEGMENTS
TABLE 132.    UBL: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.    KEY MARKET SEGMENTS
FIGURE 02.    EXECUTIVE SUMMARY
FIGURE 03.    TOP IMPACTING FACTORS
FIGURE 04.    TOP INVESTMENT POCKETS
FIGURE 05.    XXXX BARGAINING POWER OF SUPPLIERS
FIGURE 06.    XXXX BARGAINING POWER OF BUYER
FIGURE 07.    XXXX THREAT OF NEW ENTRANT
FIGURE 08.    XXXX THREAT OF SUBSTITUTE
FIGURE 09.    XXXX INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.    CRAFT BEER MARKET: VALUE CHAIN ANALYSIS
FIGURE 11.    CRAFT BEER MARKET, BY XXXX, 2018–2026
FIGURE 12.    ALE MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 13.    LAGERS MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 14.    CRAFT BEER MARKET, BY DISTRIBUTION CHANNEL, 2018–2026
FIGURE 15.    CRAFT BEER MARKET REVENUE FOR ON-TRADE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16.    CRAFT BEER MARKET REVENUE FOR OFF-TRADE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17.    CRAFT BEER MARKET, BY AGE GROUP, 2018–2026
FIGURE 18.    CRAFT BEER MARKET REVENUE FOR 21-35 YEAR OLD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19.    CRAFT BEER MARKET REVENUE FOR40 - 54 YEARS OLD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20.    CRAFT BEER MARKET REVENUE FOR 55 AND ABOVE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21.    CRAFT BEER MARKET, BY REGION, 2018-2026
FIGURE 22.    U.S. CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 23.    CANADA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 24.    MEXICO CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 25.    GERMANY CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 26.    UK CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 27.    FRANCE CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 28.    ITALY CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 29.    RUSSIA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 30.    SPAIN CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 31.    REST OF EUROPE CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 32.    CHINA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 33.    JAPAN CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 34.    INDIA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 35.    SOUTH KOREA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 36.    INDONESIA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 37.    THAILAND CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 38.    AUSTRALIA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 39.    REST OF ASIA-PACIFIC CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 40.    BRAZIL CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 41.    SOUTH AFRICA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 42.    NIGERIA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 43.    REST OF LAMEA CRAFT BEER MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 44.    AB INBEV: NET SALES, 2015–2017 ($MILLION)
FIGURE 45.    AB INBEV: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 46.    BEHL: NET SALES, 2014–2016 ($MILLION)
FIGURE 47.    BEHL: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 48.    CARLSBERG: NET SALES, 2015–2017 ($MILLION)
FIGURE 49.    CARLSBERG: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 50.    CARLSBERG: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 51.    DIAGEO: NET SALES, 2015–2017 ($MILLION)
FIGURE 52.    DIAGEO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 53.    DIAGEO: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 54.    HEINEKEN: NET SALES, 2015–2017 ($MILLION)
FIGURE 55.    HEINEKEN: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 56.    BOSTON BEER: NET SALES, 2015–2017 ($MILLION)
FIGURE 57.    UBL: NET SALES, 2015–2017 ($MILLION)
FIGURE 58.    UBL: REVENUE SHARE BY GEOGRAPHY, 2017 (%)

 
 

According to the CXOs of prominent companies, increase in inclination of people toward traditional beer drives the global craft beer market, in terms of value.

There is an increase in the trend of mild beer consumption, owing to its low alcohol, calorie content, and health consciousness. Craft beer, a handcrafted beer that is infused with native flavors, is widely preferred by consumers and microbreweries. Change in lifestyles of consumers fosters the growth of the premium market. Consumers have increasingly opted for premium beers, which are expensive and have refined flavors to maintain their social status. Brewing companies need to address the rapidly changing demands of consumers to gain a stronger foothold in the market.

Mergers and acquisitions are the key strategies followed by the market players to sustain the intense competition in the industry, as in-house capacity building is believed to be difficult for novice players in the market. 
Furthermore, several key operators in the industry consider online platform as one of the effective tools to promote and sell its products to the target customers due to surge in internet penetration. As per the sources, in 2018, there were around 4 billion internet users which was up by 7% compared to 2017.

 

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