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Data Monetization Market by End User (BFSI, E-commerce & Retail, Telecommunication & IT, Manufacturing, Healthcare, Energy & Utilities, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023

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IC_182712
Pages: 166
Feb 2018 | 3654 Views
 
Author's : Rachita Rake
Tables: 70
Charts: 39
 

Data Monetization Market Overview:

The Global Data Monetization Market was valued at $ 44,869 million in 2016, and is projected to reach at $ 370,969 million by 2023, growing at a CAGR of 35.4% from 2017 to 2023.

Data monetization involves the monetization of the asset of data to generate high revenue from available data sources or real-time streamed data by introducing the discovery, capture, storage, analysis, dissemination, and use of that data. Data monetization leverages data generated through business operations as well as data associated with individual factors and with electronic devices & sensors contributing in the Internet of Things (IoT). This data is used to generate valuable insights for the organization to generate new revenue streams.

The growth of the global data monetization market is driven by continuous rise in enterprises data, technological advancements in big data & analytics solutions, and increase in focus of organizations to generate new revenue streams. However, security and privacy concerns related with data monetization solutions imped the market growth. On the contrary, increased awareness about the potential benefits of the data monetization solutions and its increased adoption among telecom service providers are expected to provide potential opportunities for market expansion.

Others segment is expected to grow at a significant pace during the forecast period. The BFSI segment led the market in 2016, and is expected to continue to this trend in the near future. Furthermore, North America is expected to dominate the overall market during the forecast period, as it is the largest adopter of big data analytics and IoT.

The report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s Five Forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.

Segment Review

The global data monetization market is segmented based on end user and region. On the basis of end user, the market is categorized into BFSI, e-commerce & retail, telecommunication & it, manufacturing, healthcare, energy & utilities, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global data monetization market is dominated by key players such as Accenture, SAP SE, Adastra Corporation, Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc. (Redknee Solutions Inc.), and Cisco Systems, Inc., and Mahindra ComViva.

Global Data Monetization Market

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Global Data Monetization Market, by End User

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Global Data Monetization Market, by Geography

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Top Impacting Factors

Continuous rise in the volume of enterprise data, technological advancements in big data & analytics solutions, increase in importance to generate new revenue streams, and surge in awareness towards the potential benefits of data monetization drive the growth of the market. However, security and privacy concerns are expected to negatively impact the data monetization market growth during the forecast period.

Continuous Rise in the Volume of Enterprise Data

Generation of massive volume of unstructured data is anticipated to provide lucrative opportunities for the organizations. Data monetization helps enterprises to convert raw or aggregated data based on multiple data sources into something insightful and valuable, which helps them to make right business decisions. Companies have been witnessing exponential rise in volume, variety, and speed of data, which has increased the adoption of data monetization.

Technological Advancements in Big Data & Analytics Solutions

Vendors of the data monetization market are now considering leveraging technologies such as big data and analytics to monetize their assets, as data has become most prized asset for multiple enterprises. Enterprises are gathering huge volume of network data, device data, or customer behavior data, which can be turned into a profitable revenue earner through data monetization integrated with advanced big data technologies. Moreover, continuous technological advancements in big data & analytics solution are expected to drive the growth of the data monetization market.

Increase in Importance to Generate New Revenue Streams

Surge in importance of the data monetization to generate new revenue streams from the data volume of organizations significantly boosts the growth of the market. Organizations focus on leveraging current transaction volume by mining a valuable, underleveraged asset to create new revenue streams rather than looking solely to increase transaction volume. For instance, card and payment companies are enforced to reevaluate their traditional businesses models and compete on price and service against competitors.

Surge in Awareness Towards the Potential Benefits of Data Monetization

Rise in awareness about the potential benefits of data monetization, which include enhancing the services & product, cost reduction, targeting untapped markets, improved efficiency & productivity, and its ability to discover new business categories & customer types, is anticipated to provide potential growth opportunities for the market. An indirect data monetization helps to focus on existing businesses to enhance customer experience, drive loyalty, and to improve productivity, whereas direct data monetization helps to leverage data as an opportunity to create new revenue streams outside the core.

Key Benefits for Stakeholders

  • This study includes the analytical depiction of the global data monetization market along with current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2016 to 2023 to highlight the financial competency of the industry.
  • Porter’s Five Forces analysis illustrates the potency of buyers & suppliers in the global data monetization industry.

Data Monetization Market Key Segments:

By End User

  • BFSI
  • E-commerce & Retail
  • Telecommunication & IT
  • Manufacturing
  • Healthcare
  • Energy & Utilities
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • Accenture
  • SAP SE
  • Adastra Corporation
  • Monetize Solutions, Inc.
  • VIAVI Solutions Inc.
  • ALC
  • Reltio
  • Optiva, Inc. (Redknee)
  • Cisco Systems, Inc.
  • Mahindra ComViva
 

Chapter: 1: INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. RESEARCH METHODOLOGY

1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models

Chapter: 2: EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3: MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.2.3.1. Top winning strategies, by year 2014-2017
3.2.3.2. Top winning strategies, by development 2014-2017
3.2.3.3. Top winning strategies, by company 2014-2017

3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. KEY PLAYER POSITIONING, 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Continuous rise in the volume of enterprise data
3.5.1.2. Technological advancements in big data and analytics solutions
3.5.1.3. Growing importance to generate new revenue streams

3.5.2. Restraints

3.5.2.1. Security and privacy concerns

3.5.3. Opportunities

3.5.3.1. Increasing awareness about the potential benefits of data monetization
3.5.3.2. Increased adoption of data monetization among telecom service providers

Chapter: 4: DATA MONETIZATION MARKET, BY END USER

4.1. OVERVIEW
4.2. BFSI

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country

4.3. E-COMMERCE & RETAIL

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country

4.4. TELECOMMUNICATION & IT

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast, by region
4.4.4. Market analysis by country

4.5. MANUFACTURING

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast, by region
4.5.4. Market analysis by country

4.6. HEALTHCARE

4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast, by region
4.6.4. Market analysis by country

4.7. ENERGY & UTILITIES

4.7.1. Key market trends
4.7.2. Key growth factors and opportunities
4.7.3. Market size and forecast, by region
4.7.4. Market analysis by country

4.8. OTHERS

4.8.1. Key market trends
4.8.2. Key growth factors and opportunities
4.8.3. Market size and forecast, by region
4.8.4. Market analysis by country

Chapter: 5: DATA MONETIZATION MARKET BY GEOGRAPHY

5.1. OVERVIEW
5.2. NORTH AMERICA

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.2.3.1. Market size and forecast, by end user
5.2.3.2. Market size and forecast, by country
5.2.3.3. U.S.

5.2.3.3.1. Market size and forecast, by end user

5.2.3.4. Canada

5.2.3.4.1. Market size and forecast, by end user

5.2.3.5. Mexico

5.2.3.5.1. Market size and forecast, by end user

5.3. EUROPE

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

5.3.3.1. Market size and forecast, by end user
5.3.3.2. Market size and forecast, by country
5.3.3.3. UK

5.3.3.3.1. Market size and forecast, by end user

5.3.3.4. Germany

5.3.3.4.1. Market size and forecast, by end user

5.3.3.5. France

5.3.3.5.1. Market size and forecast, by end user

5.3.3.6. Russia

5.3.3.6.1. Market size and forecast, by end user

5.3.3.7. Rest of Europe

5.3.3.7.1. Market size and forecast, by end user

5.4. ASIA-PACIFIC

5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast

5.4.3.1. Market size and forecast, by end user
5.4.3.2. Market size and forecast, by country
5.4.3.3. China

5.4.3.3.1. Market size and forecast, by end user

5.4.3.4. India

5.4.3.4.1. Market size and forecast, by end user

5.4.3.5. Japan

5.4.3.5.1. Market size and forecast, by end user

5.4.3.6. South Korea

5.4.3.6.1. Market size and forecast, by end user

5.4.3.7. Rest of APAC

5.4.3.7.1. Market size and forecast, by end user

5.5. LAMEA

5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast

5.5.3.1. Market size and forecast, by end user
5.5.3.2. Market size and forecast, by country
5.5.3.3. Latin America

5.5.3.3.1. Market size and forecast, by end user

5.5.3.4. Middle East

5.5.3.4.1. Market size and forecast, by end user

5.5.3.5. Africa

5.5.3.5.1. Market size and forecast, by end user

Chapter: 6: COMPANY PROFILES

6.1. ACCENTURE PLC.

6.1.1. Company overview
6.1.2. Company snapshot
6.1.3. Operating business segments
6.1.4. Business Performance

6.2. ADASTRA CORPORATION

6.2.1. Company overview
6.2.2. Company snapshot
6.2.3. Operating business segments

6.3. ALC

6.3.1. Company overview
6.3.2. Company snapshot
6.3.3. Operating business segments

6.4. CISCO SYSTEMS, INC.

6.4.1. Company overview
6.4.2. Company snapshot
6.4.3. Operating business segments
6.4.4. Business Performance

6.5. MAHINDRA COMVIVA

6.5.1. Company overview
6.5.2. Company snapshot
6.5.3. Operating Business Segment
6.5.4. Business performance
6.5.5. Key strategic moves and developments

6.6. MONETIZE SOLUTIONS, INC.

6.6.1. Company overview
6.6.2. Company snapshot
6.6.3. Operating business segments

6.7. OPTIVA, INC. (REDKNEE)

6.7.1. Company overview
6.7.2. Company snapshot
6.7.3. Operating business segments
6.7.4. Business performance

6.8. RELTIO

6.8.1. Company overview
6.8.2. Company snapshot
6.8.3. Operating business segments

6.9. SAP SE

6.9.1. Company overview
6.9.2. Company snapshot
6.9.3. Operating Business Segment
6.9.4. Business performance
6.9.5. Key strategic moves and developments

6.10. VIAVI SOLUTIONS INC.

6.10.1. Company overview
6.10.2. Company snapshot
6.10.3. Operating Business Segment
6.10.4. Business performance
6.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL DATA MONETIZATION MARKET REVENUE, BY END USERS, 2016-2023 ($MILLION)
TABLE 02. DATA MONETIZATION MARKET REVENUE FOR BFSI, BY REGION 2016-2023 ($MILLION)
TABLE 03. DATA MONETIZATION MARKET REVENUE FOR E-COMMERCE & RETAIL, BY REGION 2016-2023 ($MILLION)
TABLE 04. DATA MONETIZATION MARKET REVENUE FOR TELECOMMUNICATION & IT, BY REGION 2016-2023 ($MILLION)
TABLE 05. DATA MONETIZATION MARKET REVENUE FOR MANUFACTURING, BY REGION 2016-2023 ($MILLION)
TABLE 06. DATA MONETIZATION MARKET REVENUE FOR HEALTHCARE, BY REGION 2016-2023 ($MILLION)
TABLE 07. DATA MONETIZATION MARKET REVENUE FOR ENERGY & UTILITIES, BY REGION 2016-2023 ($MILLION)
TABLE 08. DATA MONETIZATION MARKET REVENUE FOR OTHERS, BY REGION 2016-2023 ($MILLION)
TABLE 09. GLOBAL DATA MONETIZATION MARKET REVENUE, BY REGION, 2016-2023 ($MILLION)
TABLE 10. NORTH AMERICA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 11. NORTH AMERICA DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 12. U.S. DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 13. CANADA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 14. MEXICO DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 15. EUROPE DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 16. EUROPE DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 17. UK DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 18. GERMANY DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 19. FRNACE DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 20. RUSSIA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 21. REST OF EUROPE DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 22. ASIA-PACIFIC DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 23. ASIA-PACIFIC DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 24. CHINA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 25. INDIA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 26. JAPAN DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 27. SOUTH KOREA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 28. REST OF APAC DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 29. LAMEA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 30. LAMEA DATA MONETIZATION MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 31. LATIN AMERICA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 32. MIDDLE EAST DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 33. AFRICA DATA MONETIZATION MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 34. ACCENTURE: COMPANY SNAPSHOT
TABLE 35. ACCENTURE: OPERATING SEGMENTS
TABLE 36. ACCENTURE: NET SALES, 2015-2017 ($MILLION)
TABLE 37. ACCENTURE: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 38. ACCENTURE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 39. ADASTRA CORPORATION: COMPANY SNAPSHOT
TABLE 40. ADASTRA CORPORATION: OPERATING SEGMENTS
TABLE 41. ALC: COMPANY SNAPSHOT
TABLE 42. ALC: OPERATING SEGMENTS
TABLE 43. CISCO SYSTEMS, INC.: COMPANY SNAPSHOT
TABLE 44. CISCO SYSTEMS, INC.: OPERATING SEGMENTS
TABLE 45. CISCO SYSTEMS, INC.: NET SALES, 2015-2017 ($MILLION)
TABLE 46. CISCO SYSTEMS, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 47. CISCO SYSTEMS, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 48. MAHINDRA COMVIVA: COMPANY SNAPSHOT
TABLE 49. MAHINDRA COMVIVA: OPERATING PRODUCT CATEGORIES
TABLE 50. TECH MAHINDRA (MAHINDRA COMVIVA): NET SALES, 2015-2017 ($MILLION)
TABLE 51. TECH MAHINDRA (MAHINDRA COMVIVA): REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 52. TECH MAHINDRA (MAHINDRA COMVIVA): REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 53. MONETIZE SOLUTIONS, INC.: COMPANY SNAPSHOT
TABLE 54. MONETIZE SOLUTIONS, INC.: OPERATING SEGMENTS
TABLE 55. OPTIVA, INC. (REDKNEE): COMPANY SNAPSHOT
TABLE 56. OPTIVA, INC. (REDKNEE): OPERATING SEGMENTS
TABLE 57. OPTIVA, INC. (REDKNEE): NET SALES, 2015-2017 ($MILLION)
TABLE 58. OPTIVA, INC. (REDKNEE): REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 59. RELTIO: COMPANY SNAPSHOT
TABLE 60. RELTIO: OPERATING SEGMENTS
TABLE 61. SAP SE: COMPANY SNAPSHOT
TABLE 62. SAP SE: OPERATING PRODUCT CATEGORIES
TABLE 63. SAP SE: NET SALES, 2015-2017 ($MILLION)
TABLE 64. SAP SE: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 65. SAP SE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
TABLE 66. VIAVI SOLUTIONS INC.: COMPANY SNAPSHOT
TABLE 67. VIAVI SOLUTIONS INC.: OPERATING PRODUCT CATEGORIES
TABLE 68. VIAVI SOLUTIONS INC.: NET SALES, 2015-2017 ($MILLION)
TABLE 69. VIAVI SOLUTIONS INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
TABLE 70. VIAVI SOLUTIONS INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)

LIST OF FIGURES

FIGURE 01. GLOBAL DATA MONETIZATION MARKET, 2016-2023
FIGURE 02. GLOBAL DATA MONETIZATION MARKET, BY REGION, 2016-2023
FIGURE 03. GLOBAL DATA MONETIZATION MARKET: KEY PLAYERS
FIGURE 04. SEGMENTATION OF GLOBAL DATA MONETIZATION MARKET
FIGURE 05. TOP IMPACTING FACTOR: DATA MONETIZATION MARKET
FIGURE 06. TOP INVESTMENT POCKETS: DATA MONETIZATION MARKET
FIGURE 07. TOP WINNING STRATEGIES, BY YEAR 2014-2017*
FIGURE 08. TOP WINNING STRATEGIES, BY DEVELOPMENT 2014-2017 (%)
FIGURE 09. TOP WINNING STRATEGIES, BY COMPANY 2014-2017 (%)
FIGURE 10. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIER
FIGURE 11. HIGH BARGAINING POWER OF BUYER
FIGURE 12. MODERATE THREAT OF SUBSTITUTES
FIGURE 13. LOW-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 14. HIGH COMPETITIVE RIVALARY
FIGURE 15. KEY PLAYER POSITIONING: DATA MONETIZATION MARKET, 2015
FIGURE 16. DRIVERS, RESTRAINTS, AND OPPORTUNITIES: DATA MONETIZATION MARKET
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF BFSI DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE & RETAIL DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF TELECOMMUNICATION & IT DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MANUFACTURING DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ENERGY & UTILITIES DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF OTHERS DATA MONETIZATION MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 24. U.S. DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 25. CANADA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 26. MEXICO DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 27. UK DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 28. GERMANY DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 29. FRNACE DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 30. RUSSIA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 31. REST OF EUROPE DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 32. CHINA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 33. INDIA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 34. JAPAN DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 35. SOUTH KOREA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 36. REST OF APAC DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 37. LATIN AMERICA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 38. MIDDLE EAST DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)
FIGURE 39. AFRICA DATA MONETIZATION MARKET, 2016-2023 ($ MILLION)

 

Data monetization is a process of converting the unused or unstructured large volume of enterprise data into valuable insights, and monetizing that data into currency or exchange of service. It helps enterprises to reduce cost of their business operations and to increase revenue streams by investing in analytics platforms, which convert unstructured data into valuable insights based on requirements. Generation of enormous volume of data within organizations acts as the major driver of the global data monetization market. Furthermore, many organizations focus on creating new opportunities for revenue and growth, which is expected to increase the adoption of data monetization over a period of time.

Furthermore, increased penetration of internet & smartphones in the developing economies is expected to provide lucrative opportunities for the market. Moreover, continuously rise in adoption of connected devices and rapid expansion of ecosystem of Internet of Things (IoT) are expected to create numerous opportunities for the market expansion.

The key players profiled in the report include Accenture, SAP SE, Adastra Corporation, Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc. (Redknee), Cisco Systems, Inc., Mahindra ComViva, and others. These players have adopted various growth strategies to enhance their product portfolio and market penetration. Moreover, they focus on launching technologically advanced solutions to increase their customer base and to cater to the increasing consumer demands. For instance, in July 2016, Mahindra Comviva launched mobile analytics solution, MobiLytixTM Suite, which is a big data-driven mobile analytics solution that generates actionable customer insights. This mobile analytics solution aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.

Globally, telecom operators are increasingly concerned about customer retention due to which they are trying to monetize existing customers by cross-and-up selling additional services. Thus, upsurge in adoption of data monetization in the telecommunication sector is projected to lucrative opportunities for the market.

 

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