Data monetization is basically monetizing the asset of data for generating better revenue. Data monetization, a form of monetization, is generating revenue from available data sources or real time streamed data by instituting the discovery, capture, storage, analysis, dissemination, and use of that data. Said differently, it is the process by which data producers, data aggregators and data consumers, large and small, exchange sell or trade data. Data monetization leverages data generated through business operations as well as data associated with individual actors and with electronic devices and sensors participating in the Internet of Things. The convergence of cloud, data management, IoT platforms, and solutions is enabling the evolution of data analytics in which enterprise realize significant tangible and intangible benefits from IoT data. The ability to sort data in a raw format, store it in different structural formats, and subsequently release it for further analytics, will be of utmost importance for all industry verticals.
Promise of analyzing the future and merging of real life with digital identity, from data preparation to visualization drive the market growth. However, security and privacy concerns will always be a major restraint for the growth of the market. Increase in inclination toward the internet and rise in smart phone penetration are the main opportunities for the market growth.
The market for global data monetization is segmented on the basis of method, verticals, and geography. By method, it is bifurcated into indirect and direct methods. By verticals, it is divided into finance, retail, telcos, and others.
By geography, it is analyzed across North-America, Asia-Pacific, Europe, and LAMEA.
The major players described in the report include Accenture, Capgemini, Cisco Systems, Inc., Google, Intel Corporation, Lynx Software Technologies, Inc., RedKnee, SAP SE, SQLstream, Inc., and Wind River.
- This report provides an extensive analysis of the current and emerging market trends, dynamics, and estimations for the key market segments in the global data monetization market from 2017 to 2023.
- Exhaustive analysis of the market helps understand the instruments that are currently used and the variants that are expected to gain prominence in the future.
- This report presents competitive intelligence of the market to understand the competitive scenario across the countries globally.
Data Monetization Market Key Segmentation:
- North America
- Rest of Asia-Pacific.
- Rest of Europe
- Latin America
- Middle East
- Cisco Systems, Inc
- Intel Corporation
- Lynx Software Technologies, Inc.
- SAP SE
- SQLstream, Inc.
- Wind River