Potato is a root vegetable that is rich in vitamins, potassium, and carbohydrates. Potatoes are also consumable after they undergo the dehydrating process. Dehydration is a process where the potatoes are dehydrated, i.e., they are entirely dried by removing all the water & moisture content present in them and retaining back their nutrients.
Unlike fresh-potatoes, dehydrated potatoes are preferable among consumers as they are easy to chew and digest. They are also known as instant potatoes and are widely used as a processed food product all over the world. They have a neutral taste and flavor until they are consumed with sauce or dips, or are salted. Also, dehydrated potatoes are one of the most economical vegetables, which is rich in manganese, calories, vitamin B6, Vitamin C, and phosphorus. Instant or dehydrated potatoes are able to provide the same amount of nutrients as the fresh or regular potatoes but in a comparatively more convenient and efficient manner.
Growing awareness about the nutritional benefits of the dehydrated potatoes and their variants are primary trends prevailing in the global dehydrated potatoes market. Also, they are emerging as an alternative for regular potatoes due to the busy lifestyle of people. Besides this, they have a long shelf life and are available throughout all seasons, which is bolstering the demand for the global dehydrated potatoes market. According to the predictors, the global instant potatoes market will be witnessing an extensive growth during the forecast period.
COVID-19 Scenario Analysis:
- The COVID-19 pandemic somehow had a positive impact on the demand for dehydrated potatoes.
- Amid the indefinite lockdown prevailing across several countries, the market is witnessing significant growth in the demand for healthy food items, household staples, consumables with longer shelf life, and immunity-boosting food and beverages.
- The demand for dehydrated potatoes has seen a spike in its consumer demand during the ongoing crisis.
- However, manufacturers are facing several supply chain problems.
- There has been a halt on transportation and export-import activities that have caused many production and supply related issues.
- Some of the issues faced by the players operating in this market are a lack of raw material, a delayed supply of inventory, a restricted supply of labor, and logistics slowdown.
- In simple words, the manufacturers are not able to meet the demand for such products. However, they are making efforts to tap the e-commerce platform to meet consumer demand.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Increasing popularity among the consumers for dehydrated potatoes due to their taste, longer shelf life, and all seasonal availability are driving the global dehydrated potatoes market. Also, dehydrated potatoes are a rich source of vitamins like vitamin C & Vitamin B6, potassium, manganese, carbohydrates, niacin, pantothenic acid, and calories, and therefore, they have a high demand in the global market. In addition to this, the problem of storing regular potatoes because of them being bulky, heavy, and moister sensitive is solved by dehydrated potatoes, which again, increases there preference over regular potatoes. They act as a staple food product and also as an emergency food supply for 2/3rd of the world population.
However, dehydrated potatoes have high calories, and their overconsumption can cause several health issues like diabetes, hypertension, and coronary heart disease, which is hampering the market growth if these potatoes. Along with this, several nutritional alternatives for potatoes are already present in the market like baked-cauliflower, spinach chips, soy crisps, and many others. Such food items, having more nutrition, and lower calorie content are being preferred more by the fitness conscious people, and in turn, are restraining the global market growth of the dehydrated potatoes.
Although continuous efforts by the manufacturers to attract more customers and to beat the competition by inventing new tastier & delicious products using dehydrated potatoes is creating new opportunities for this market all across the globe. The ongoing trend of making different shapes & designs, adding new & unique flavors to the products made from dehydrated potatoes, and combining products with other eatables are likely to propel the market growth of dehydrated potatoes, globally. For instance, McCain, a pioneer in the dehydrated potatoes market, have different shapes & designs like smiley, fries, tikkas, and others that help them in attracting more customers and gaining profits.
The Global Dehydrated Potato Market Trends
Ongoing Industrial Developments
The global dehydrated potato market is witnessing several developments in the market, one after the other. The market players are continuously making efforts in their marketing strategies to increase the demand for their products. For instance:
- Aviko, a Dutch potato specialist, announced in September 2019, that they are going to invest heavily on their plant in Poperinge, Belgium. They made this investment to set up a production unit for French fries and potato flakes to carter the markets in South America, Western Europe, and Asia.
- In June 2019, Emsland Group, a food processing company, based in German declared that the company will enhance its production capacity in its plant at Hamburg, by installing drum dryers for producing potato flakes as its new portfolio.
Key Benefits of the Report
- This study presents the analytical depiction of the global dehydrated potato industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global dehydrated potato market share.
- The current market is quantitatively analyzed to highlight the global dehydrated potato market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global dehydrated potato market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Dehydrated Potato Market Research Report
- Which are the leading players active in the dehydrated potato market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Dehydrated Potato Market Report Highlights
| Aspects | Details |
 By Form |
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 By Type |
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 By Flavor |
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 By Raw Material |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Aviko B.V., Basic American Foods, Birkamidon, Chengde Kuixian Food, Solan S.A., Mccain Foods, Keystone Potato Products LLC, Simplot., Agrana Group, Lamb Weston, BirkamidonRohstoffhandels GmbH, Intersnack Group, Yesraj Agro Exports Pvt. Ltd, Pacific Valley Foods, Augason Farms, Agrar Frost International |
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