The global deli meat market size was valued at $17,186.1 million in 2020 and is projected to reach $27,405.4 million by 2030, registering a CAGR of 4.8% from 2021 to 2030. Deli meat refers to pre-cooked or ready-to-eat meat product offered fresh in a restaurant or deli foodservice. Beef, hog, chicken, turkey, veal, and ovine are all used to make deli meat. Deli meat is available in the form of cold cuts or vacuum-packed sliced meats at hypermarkets/supermarkets, specialty stores, and other retail channels. At deli foodservice, deli meat is served on sandwiches and charcuterie plates. Deli foods are classified into two types, cured deli meats and uncured deli meats. Deli meats are infused with spices, salt, and flavorings to give them a distinct flavor and taste.
The deli meat market is segmented into source, product type, sales channel, and region. On the basis of source, the market is categorized into beef, pork, chicken, and others. By product type, it is segregated into cured meat and uncured meat. Depending on sales channel, it is segregated into hypermarkets/supermarkets, specialty stores, convenience stores, online channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Russia, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, South Africa, and rest of LAMEA).
According to the deli meat market trends, on the basis of source, the pork segment has gained major share in the global market 2020, and is expected to sustain its market share during the forecast period. Pork has a unique taste with a crisp texture and contains nutritional benefits. This is attributed to the fact that consumers are attracted to the taste and prefer to consume pork meat more than other alternatives available in the market.
Depending on product type, the cured meat segment has gained major share in the global market 2020, and is expected to sustain its market share during the deli meat market forecast period, registering a CAGR of 4.6%. Cured meat is the most popular meat product offered by manufacturers from all across the globe. In addition, the introduction of curing in meat products has provided a unique taste that has grabbed the interest of consumers.
Others segment would exhibit the highest CAGR of 5.4% during 2020-2030, owing to the increased demand of turkey meat as it has a low fat content and is high in protein.
By sales channel, the hypermarkets/supermarkets segment accounted for around 39% of the global deli meat market share in 2020, and is expected to sustain its share during the forecast period. This is attributed to the fact that hypermarkets/supermarkets offer a convenient experience of diverse shopping under a single roof to the consumers. Moreover, they provide consumers a premium advantage, i.e., availability of various products, product discounts, the assistance of sales representatives, and easy checkouts.
By Product Type
Uncured segment would exhibit the highest CAGR of 5.8% during 2020-2030, owing to the health benefits associated with it as its free from nitrates and nitrites.
According to deli meat market analysis, by Region wise, North America dominated the global market in 2020, and is expected to be dominant during the forecast period. The dominance of the deli meat market is largely due to existence of deli meat operations in North America, and the availability of several variants of products and flavors that are preferred by the consumers according to their taste.
By Sales Channel
Online channel segment would exhibit the highest CAGR of 6.8% during 2020-2030, owing to the increased association of internet and e-shopping with consumers in developing region.
The players operating in the global deli meat market have adopted various developmental strategies to expand their global market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Boar’s Head Provisions Co, Inc., Cargill Incorporated, Conagra Foods, Inc., Hormel Foods Corporation, JBS S/A, Maple Leaf Foods, Inc., Sigma Alimentos, S.A. de C.V., The Kraft Heinz Company, Tysons Foods, Inc., and WH Group Limited. The other market players are Sysco Corporation, OSI Group, LLC, Perdue Farms, Inc., George’s Inc., Butterball LLC., Fresh Mark, Inc., Indiana Packer’s Corporation, West Liberty Foods, Inc., Agri Beef Co., Clemens Food Group., Carl Buddig Co., Rastelli Foods Group., Dietz & Watson, Inc., Abby Land Foods, Inc., and Dakota Provision LLC.
Asia-Pacific would exhibit the highest CAGR of 6.1% during 2020-2030, owing to the increase in demand and adaption of innovative deli meat products among consumers in the region.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the currentmarket trends, estimations, and dynamics of the market size from 2021 to 2030 to identify the prevailing opportunities.
- The Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing deli meat market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the deli meat industry.
Deli Meat Market Report Highlights
By Product Type
By Sales Channel
According to the insights of the top-level CXOs, blockchain technology in the meat sector is a game-changer for both manufacturers and consumers. Users may utilize block chain for fresh meat and meat products to record and track animal data such as health protocols, performance metrics, present locations, and progress across the supply chain. The option to personalize data flow between buyer and seller is unique to the platform. This feature assists the user in learning more about the product and gaining a better understanding of it. In times of uncertainty, blockchain technology encouraged consumers to choose the best meat product.
CXOs further add that veganism is becoming more popular, and customers are gravitating toward it. Processed and deli meat producers are seizing the opportunity and releasing new plant-based meat versions to the market. For example, Maple Leaf Foods, Inc., a leading plant-based meat brand, developed a range of plant-based meat products in 2021 to captivate consumers and meet market demand. On the other side, when health-conscious customers become more aware of the risks of ingesting meat, they are more likely to switch to plant-based meat. The growing vegan population as well as firms developing new plant-based meat product lines is impeding the expansion of the deli meat sector.