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2022

Digital Marketing Software Market

Digital Marketing Software Market Size, Share, Competitive Landscape and Trend Analysis Report by Component (Software, Services), by Deployment Mode (On-Premise, Cloud), by Type (Interaction Systems, Data and Analytics Systems, Content Production & Management, Management & Administration Oriented Apps), by Enterprise Size (Large Enterprises, Small & Medium Sized Enterprises), by Industry Vertical (Media & Entertainment, IT & Telecommunications, Retail and E-commerce, BFSI, Manufacturing, Education, Others): Global Opportunity Analysis and Industry Forecast, 2020-2030

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Author's: Kanhaiya Ramesh Kathoke| Pradeep Ravi | Vineet Kumar
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Digital Marketing Software Market Research, 2030

The global digital marketing software market was valued at $48.4 billion in 2020, and is projected to reach $181.0 billion by 2030, growing at a CAGR of 14.1% from 2021 to 2030.

Digital marketing is a multifaceted approach to promote brands, goods, and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites, and mobile applications, to improve consumer engagement. It is conducted using software that helps generate reports and analytics, create landing pages, and perform other types of promotion activities. Digital marketing software assists in reaching targeted audiences and building brand loyalty.

Rapid digitization across various business verticals, in confluence with increase in focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with rise in penetration of the internet, increase in sales of smartphones, and surge in influence of social networking sites, and online marketing software companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts, and new products, which is contributing to the growth of digital marketing software industry.

The report focuses on growth prospects, restraints, and trends of the digital marketing software market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the digital marketing software market size.

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The digital marketing software market is segmented into Component, Deployment Mode, Type, Enterprise Size and Industry Vertical.

Segment review

The global digital marketing software market size is segmented by component, deployment mode, type, enterprise size, industry vertical, and region. By component, it is segmented into software and services. On the basis of deployment mode, it is bifurcated into on-premise and cloud. By type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. By enterprise size, it is segmented into large enterprises and small and medium enterprises. By industry vertical, it is classified into media & entertainment, IT & telecommunication, retail and E-commerce, BFSI, manufacturing, education, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Digital Marketing Software Market by Type

By type, the interaction systems segment attained the largest revenue in 2020 in the digital marketing software market. This is attributed to the unprecedented growth in customer relationship management (CRM) technologies Interaction has become one of the essential components for marketing departments in diverse industry verticals. Moreover, the integration of artificial intelligence technology created immense opportunities for the market. Furthermore, management and administration-oriented apps are likely to witness high downloads in the upcoming years. This is attributed to the fact that e-mail marketing is prominent impact the digital marketing software market. For instance, Hubspot’s Sidekick is an e-mail tracking software that is linked to Gmail, Outlook, and Apple Mail and updates information in real time.

Digital Marketing Software Market by Region

By region, North America attained the largest revenue I 2020 in the digital marketing software market. This is attributed to the fact that the region has witnessed immense potential growth in the digital marketing software market owing to the increase in demand from the media & entertainment industry in the region. Further, the ecommerce industry in the region has also empowered the demand for digital marketing software. Furthermore, Asia-Pacific region is forecasted to witness an unprecedented growth during the forecast period. This is attributed to owing to the governmental support for digitalization specifically in countries such as India, China, Singapore, and others. Further, the governments have also extended their support to small and medium enterprises (SMEs) to utilize digital services for geographical presence expansion.

The report analyzes the profiles of key players operating in the digital marketing software market such as Adobe, Google Corporation, Hewlett Packard Enterprise Development LP HubSpot, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., SAP SE, and SAS Institute Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the digital marketing software market.

COVID-19 impact analysis

The COVID-19 outbreak had a positive impact on the digital marketing software industry. Due to COVID-19 outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in demand for online shopping and entertainment services around the world. As a result, several companies are shifting toward e-commerce channels to sell their products and adopting digital marketing strategies such as search engine optimization, Google AdWords to advertise their goods and services remotely.

Top Impacting Factors

Boom in social media and advertising

Rise in rate of internet penetration and digitalization, paired with the boom in social media and advertising industry, drives the digital media marketing software market growth. Digital marketing software enhances the relationships and interactions with customers for increase in sales. In addition, growth is attributed to the proliferation of smartphones, which has triggered the consumption of digital media and is prompting marketers to push more online ads on social media and other digital platforms such as Google listings for a greater exposure and visibility.

Increase in digital marketing budget

Enterprises spend a significant amount of money on their websites to increase sale of their products or services. Furthermore, these companies invest millions of dollars to integrate advanced marketing capabilities into their portfolios. In addition, they are able to reach out for existing customers and new prospects through real-time, personalized, and informative messaging. Thus, companies are increasing their digital marketing budgets to enhance their advertisements and maximize their reach to their target audience.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital marketing software market analysis from 2021 to 2030 to identify the prevailing digital marketing software market share.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • The Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the digital marketing software market trends assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the digital marketing software market growth.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players during the digital marketing software market forecast.
  • The report includes the analysis of the regional as well as global digital marketing software market trends, key players, market segments, application areas, and market growth strategies.

Digital Marketing Software Market Report Highlights

Aspects Details
Digital Marketing Software Market By Component
By Component
  • Software
  • Services
Digital Marketing Software Market By Deployment Mode
By Deployment Mode
  • On-Premise
  • Cloud
Digital Marketing Software Market By Type
By Type
  • Interaction Systems
  • Data and Analytics Systems
  • Content Production & Management
  • Management & Administration Oriented Apps
Digital Marketing Software Market By Enterprise Size
By Enterprise Size
  • Large Enterprises
  • Small & Medium Sized Enterprises
Digital Marketing Software Market By Industry Vertical
By Industry Vertical
  • Media & Entertainment
  • IT & Telecommunications
  • Retail and E-commerce
  • BFSI
  • Manufacturing
  • Education
  • Others
Digital Marketing Software Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (United Kingdom, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Oracle Corporation, Hewlett Packard Enterprise Development LP, Adobe Systems Inc., SAS Institute Inc., IBM Corporation, SAP SE, Google Corporation, HubSpot, Inc., Microsoft Corporation, Salesforce Inc.

Analyst Review

Increase in spending on digital marketing activities by well-known brands and other players for branding and marketing of their products has been directly influencing the growth of digital marketing software market. Furthermore, rise in digitalization and emergence of social media platforms such as Facebook, Instagram, and Twitterare fueling the digital marketing software market growth. In addition, high demand for social media and social advertising is positively impacting the growth of the market. Furthermore, surge in popularity of mobile advertising with increase in mobile devices, along with optimizing digital experiences to meet changing customer preferences, is driving the digital marketing software market growth. The major factors that determine the market growth are rise in awareness and increase in importance of digital marketing. However, various security and privacy concerns for confidential data are acting as major limitations for the market growth. These, along with that the lack of digitally skilled personnel and integration of digital marketing software tools with other business applications, have the potential to challenge the digital marketing software market growth in the forecast period of 2021 to 2030.

However, shift in preferences from traditional marketing to digital marketing, rise in demand for AI & big data analytics in digital marketing, and digital engagement through VR & AR are expected to further cater to ample new opportunities and drive the digital marketing software market growth during the forecast period.

Author Name(s) : Kanhaiya Ramesh Kathoke| Pradeep Ravi | Vineet Kumar
Frequently Asked Questions?

The Digital Marketing Software Market is estimated to grow at a CAGR of 14.1% from 2021 to 2030.

The Digital Marketing Software Market is projected to reach $181.0 billion by 2030.

Key factors that are driving the digital marketing software market growth include increase in internet penetration & digitalization across the globe and rise in popularity of social media websites and e-commerce platforms.

The report analyzes the profiles of key players operating in the digital marketing software market, such as Adobe, Google Corporation, Hewlett Packard Enterprise Development LP, HubSpot, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce Inc., SAP SE, and SAS Institute Inc.

The key growth strategies of Digital Marketing Software market players include product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations.

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Digital Marketing Software Market

Global Opportunity Analysis and Industry Forecast, 2020-2030