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Digital Marketing Software Market by Type (Interaction Systems, Data & Analytics Systems, Content Production & Management, and Management & Administration-Oriented Apps), by Deployment Type (On-Premise and Cloud), and by Industry Vertical (Retail, Media & Entertainment, Manufacturing, High-Tech & IT, BFSI, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023

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IC_172475
Pages: 136
Aug 2017 | 2732 Views
 
Author's : Seapee Bajaj
Tables: 48
Charts: 43
 

Digital Marketing Software Market Overview:

The growing competition has necessitated the emergence of marketing strategies from sales to satisfaction and retention of customers. Further, the growth in internet penetration and digitalization has provided the marketers with immense scope to target their customers and enhance the user experience.

Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.

Asia-Pacific is expected to grow at a significant pace during the forecast period. Interaction systems services segment led the market in 2016 and is expected to continue to do so in the near future. Furthermore, the media & entertainment industry dominated the overall market and deploy the digital marketing software on a larger scale.

The key factors that drive the global market are increase in digital marketing budget and boom in social media & advertising. However, factors such as increased complexities and lack of skilled personnel hamper the market growth to a certain extent.

The report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s Five Forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.

Segment Review

The global digital marketing software market is segmented based on type, deployment type, industry vertical, and geography. Based on type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Based on deployment type, it is bifurcated into on-premise and cloud deployment. Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region.

The key players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P.

Global Digital Marketing Software Market Segmentation

GLOBAL DIGITAL MARKETING SOFTWARE MARKET SEGMENTATION

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Top Impacting Factors

According to our analysis, the market is expected to be driven by rise of digital marketing budget and boom in social media & advertising. However, increased complexities and lack of skilled personnel are expected to hamper the market growth during the forecast period.

Boom in Social Media & Advertising

The growth in rate of internet penetration and digitalization paired with the boom in social media & advertising industry drives the market for digital media marketing software. The digital marketing software enhances the relationships and interactions with customers for the purpose of increasing sale.

Number of Active Social Media Users Around the World

NUMBER OF ACTIVE SOCIAL MEDIA USERS AROUND THE WORLD

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Increase in Digital Marketing Budget

Enterprises spend a significant amount of money on their websites to increase sale of their products/services. Furthermore, these companies invest millions of dollars for integrating advanced marketing capabilities in their portfolios. They are also able to reach out for existing customers and new prospects through real-time and more personalized informative messaging.

Increased Complexities

Marketing a product/service involves several complications, it integrates various stakeholders throughout the enterprise, suppliers & agencies, and multiple media & channels. Digital marketing is highly driven by consumer behavioral changes that gives rise to complex, large, and highly dissimilar marketing landscape.

Key Benefits

  • This study includes the analytical depiction of the global digital marketing software market along with current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2016 to 2023 to highlight the financial competency of the industry.
  • Porter’s Five Forces analysis illustrates the potency of buyers & suppliers in the global digital marketing software industry.

Digital Marketing Software Market Key Segments:

By Type

  • Interaction systems
  • Data and analytics systems
  • Content production & management
  • Management & administration oriented apps

By Industry Vertical

  • Retail
  • Media & Entertainment
  • Manufacturing
  • High-Tech & IT
  • BFSI
  • Others (Automotive and Healthcare)

By Deployment Model

  • On-premise
  • Cloud Deployment

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • Adobe Systems
  • Oracle Corporation
  • IBM Corporation
  • SAP AG
  • Microsoft Corporation
  • Salesforce.com, Inc.
  • HubSpot, Inc.
  • Marketo Inc.
  • SAS Institute, Inc.
  • HP Development Company, L.P.
 

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVES

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Low-to-Moderate bargaining power of suppliers
3.3.2. Low-to-moderate threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. High intensity of rivalry
3.3.5. Moderate-to-high bargaining power of buyers

3.4. MARKET DYNAMICS

3.4.1. Drivers

3.4.1.1. Boom in social media and advertising
3.4.1.2. Increase in digital marketing budget

3.4.2. Restraints

3.4.2.1. Lack of skilled personnel for coding and handling the marketing software
3.4.2.2. Increased complexities

3.4.3. Opportunities

3.4.3.1. Emergence of SaaS based solutions
3.4.3.2. Improved employee training

3.4.4. Top impacting factors

Chapter: 4 DIGITAL MARKETING SOFTWARE MARKET, BY TYPE

4.1. OVERVIEW
4.2. INTERACTION SYSTEMS

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. DATA & ANALYTICS SYSTEMS

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. CONTENT PRODUCTION & MANAGEMENT

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.5. MANAGEMENT & ADMINISTRATION-ORIENTED APPS

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

Chapter: 5 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODEL

5.1. OVERVIEW
5.2. ON-PREMISE

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. CLOUD

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

Chapter: 6 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

6.1. OVERVIEW
6.2. RETAIL

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.3. MEDIA & ENTERTAINMENT

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.4. MANUFACTURING

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.5. HIGH-TECH & IT

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.6. BFSI

6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast

6.7. OTHERS (AUTOMOTIVE AND HEALTHCARE)

6.7.1. Key market trends
6.7.2. Key growth factors and opportunities
6.7.3. Market size and forecast

Chapter: 7 DIGITAL MARKETING SOFTWARE MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by country
7.2.4. Market size and forecast, by industry vertical
7.2.5. U.S.

7.2.5.1. Market size and forecast

7.2.6. Canada

7.2.6.1. Market size and forecast

7.2.7. Mexico

7.2.7.1. Market size and forecast

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by country
7.3.4. Market size and forecast, by industry vertical
7.3.5. Germany

7.3.5.1. Market size and forecast

7.3.6. UK

7.3.6.1. Market size and forecast

7.3.7. France

7.3.7.1. Market size and forecast

7.3.8. Rest of Europe

7.3.8.1. Market size and forecast

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by country
7.4.4. Market size and forecast, by industry vertical
7.4.5. China

7.4.5.1. Market size and forecast

7.4.6. Japan

7.4.6.1. Market size and forecast

7.4.7. India

7.4.7.1. Market size and forecast

7.4.8. Rest of Asia-Pacific

7.4.8.1. Market size and forecast

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by country
7.5.4. Market size and forecast, by industry vertical
7.5.5. Latin America

7.5.5.1. Market size and forecast

7.5.6. The Middle East

7.5.6.1. Market size and forecast

7.5.7. Africa

7.5.7.1. Market size and forecast

Chapter: 8 COMPANY PROFILES

8.1. ADOBE SYSTEMS INCORPORATED

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Product portfolio
8.1.5. Business performance
8.1.6. Key strategic moves and developments

8.2. HEWLETT PACKARD ENTERPRISE

8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Product portfolio
8.2.5. Business performance

8.3. INTERNATIONAL BUSINESS MACHINES CORPORATION

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.3.4. Product portfolio
8.3.5. Business performance

8.4. HUBSPOT, INC.

8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Operating business segments
8.4.4. Product portfolio
8.4.5. Business performance
8.4.6. Key strategic moves and developments

8.5. MARKETO, INC.

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio

8.6. MICROSOFT CORPORATION

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Product portfolio
8.6.5. Business performance
8.6.6. Key strategic moves and developments

8.7. ORACLE CORPORATION

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments

8.8. SALESFORCE.COM, INC.

8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance

8.9. SAP SE

8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Product portfolio
8.9.5. Business performance

8.10. SAS INSTITUTE INC.

8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Product portfolio
8.10.5. Business performance

LIST OF TABLES

TABLE 1. GLOBAL DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY TYPE, 2016-2023($MILLION)
TABLE 2. DIGITAL MARKETING SOFTWARE FOR INTERACTION SYSTEMS MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)
TABLE 3. DIGITAL MARKETING SOFTWARE FOR DATA & ANALYTICS SYSTEMS MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)
TABLE 4. DIGITAL MARKETING SOFTWARE FOR CONTENT PRODUCTION & MANAGEMENT MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)
TABLE 5. DIGITAL MARKETING SOFTWARE FOR MANAGEMENT & ADMINISTRATION-ORIENTED APPS MARKET REVENUE, BY GEOGRAPHY, 2016-2023($MILLION)
TABLE 6. GLOBAL DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY DEPLOYMENT MODEL, 2016-2023 ($MILLION)
TABLE 7. DIGITAL MARKETING SOFTWARE MARKET REVENUE FOR ON-PREMISE DEPLOYMENT, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 8. DIGITAL MARKETING SOFTWARE MARKET REVENUE FOR CLOUD DEPLOYMENT, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 9. GLOBAL DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)
TABLE 10. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN RETAIL SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 11. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN MEDIA & ENTERTAINMENT SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 12. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN MANUFACTURING SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 13. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN HIGH-TECH & IT SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 14. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN BFSI SECTOR, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 15. DIGITAL MARKETING SOFTWARE MARKET REVENUE IN OTHER SECTORS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 16. DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 17. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)
TABLE 18. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 19. U.S. DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 20. CANADA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 21. MEXICO DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 22. EUROPE DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)
TABLE 23. EUROPE DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 24. GERMANY DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 25. UK DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 26. FRANCE DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 27. REST OF EUROPE DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 28. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)
TABLE 29. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 30. CHINA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 31. JAPAN DIGITAL MARKETING SOFTWARE MARKET REVENUE , 2016-2023 ($MILLION)
TABLE 32. INDIA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 33. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 34. LAMEA DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY INDUSTRY VERTICAL, 2016-2023 ($MILLION)
TABLE 35. LAMEA DIGITAL MARKETING SOFTWARE MARKET REVENUE, BY REGION, 2016-2023 ($MILLION)
TABLE 36. LATIN AMERICA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 37. MIDDLE EAST DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2015-2023 ($MILLION)
TABLE 38. AFRICA DIGITAL MARKETING SOFTWARE MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 39. ADOBE: COMPANY SNAPSHOT
TABLE 40. ADOBE: OPERATING SEGMENTS
TABLE 41. ADOBE: PRODUCT PORTFOLIO
TABLE 42. HEWLETT PACKARD ENTERPRISE: COMPANY SNAPSHOT
TABLE 43. HEWLETT PACKARD ENTERPRISE: OPERATING SEGMENTS
TABLE 44. HEWLETT PACKARD ENTERPRISE: PRODUCT PORTFOLIO
TABLE 45. IBM: COMPANY SNAPSHOT
TABLE 46. IBM: OPERATING SEGMENTS
TABLE 47. IBM: PRODUCT PORTFOLIO
TABLE 48. HUBSPOT, INC.: COMPANY SNAPSHOT
TABLE 49. HUBSPOT, INC.: OPERATING SEGMENTS
TABLE 50. HUBSPOT, INC: PRODUCT PORTFOLIO
TABLE 51. MARKETO, INC.: COMPANY SNAPSHOT
TABLE 52. MARKETO, INC.: OPERATING SEGMENTS
TABLE 53. MARKETO, INC.: PRODUCT PORTFOLIO
TABLE 54. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 55. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 56. MICROSOFT: PRODUCT PORTFOLIO
TABLE 57. ORACLE: COMPANY SNAPSHOT
TABLE 58. ORACLE: OPERATING SEGMENTS
TABLE 59. ORACLE: PRODUCT PORTFOLIO
TABLE 60. SALESFORCE.COM, INC.: COMPANY SNAPSHOT
TABLE 61. SALESFORCE.COM, INC.: OPERATING SEGMENTS
TABLE 62. SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
TABLE 63. SAP SE: COMPANY SNAPSHOT
TABLE 64. SAP SE: OPERATING SEGMENTS
TABLE 65. SAP SE: PRODUCT PORTFOLIO
TABLE 66. SAS INSTITUTE: COMPANY SNAPSHOT
TABLE 67. SAS INSTITUTE: OPERATING SEGMENTS
TABLE 68. SAS INSTITUTE: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 1. MARKET SEGMENTATION
FIGURE 2. EXECUTIVE SUMMARY
FIGURE 3. TOP INVESTMENT POCKETS (2016)
FIGURE 4. NUMBER OF ACTIVE SOCIAL MEDIA USERS AROUND THE WORLD
FIGURE 5. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE, BY DEPLOYMENT MODEL, 2015-2023 (%)
FIGURE 6. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE FOR ON-PREMISE DEPLOYMENT, 2015-2023 (%)
FIGURE 7. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE FOR CLOUD DEPLOYMENT, 2015-2023 (%)
FIGURE 8. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE, BY INDUSTRY VERTICAL, 2015-2023 (%)
FIGURE 9. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN RETAIL SECTOR, 2015-2023 (%)
FIGURE 10. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN MEDIA & ENTERTAINMENT SECTOR, 2015-2023 (%)
FIGURE 11. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN MANUFACTURING SECTOR, 2015-2023 (%)
FIGURE 12. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN HIGH-TECH & IT SECTOR, 2015-2023 (%)
FIGURE 13. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN BFSI SECTOR, 2015-2023 (%)
FIGURE 14. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SHARE IN OTHER SECTORS, 2015-2023 (%)
FIGURE 15. NORTH AMERICAN DIGITAL MARKETING SOFTWARE MARKET SHARE, BY COUNTRY, 2015-2023 (%)
FIGURE 16. EUROPE DIGITAL MARKETING SOFTWARE MARKET SHARE, BY COUNTRY, 2015-2023 (%)
FIGURE 17. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SHARE, BY COUNTRY, 2015-2023 (%)
FIGURE 18. LAMEA DIGITAL MARKETING SOFTWARE MARKET SHARE, BY REGION, 2015-2023 (%)
FIGURE 19. ADOBE: REVENUE, 2014-2016 ($MILLION)
FIGURE 20. ADOBE: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 21. ADOBE: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 22. HEWLETT PACKARD ENTERPRISE: REVENUE, 2014-2016 ($MILLION)
FIGURE 23. HEWLETT PACKARD ENTERPRISE: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 24. HEWLETT PACKARD ENTERPRISE: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 25. IBM: REVENUE, 2014-2016 ($MILLION)
FIGURE 26. IBM: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 27. IBM: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 28. HUBSPOT, INC.: REVENUE, 2014-2016 ($MILLION)
FIGURE 29. HUBSPOT, INC.: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 30. MICROSOFT: REVENUE, 2014-2016 ($MILLION)
FIGURE 31. MICROSOFT: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 32. MICROSOFT: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 33. ORACLE: REVENUE, 2015-2017 ($MILLION)
FIGURE 34. ORACLE: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 35. ORACLE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 36. SALESFORCE.COM, INC.: REVENUE, 2015-2017 ($MILLION)
FIGURE 37. SALESFORCE.COM, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 38. SAP SE: REVENUE, 2014-2016 ($MILLION)
FIGURE 39. SAP SE: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 40. SAP SE: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 41. SAS INSTITUTE: REVENUE, 2014-2016 ($MILLION)
FIGURE 42. SAS INSTITUTE: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 43. SAS INSTITUTE: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

 

The marketers handle an overwhelming amount of data on a daily basis. Further, the unprecedented growth in the customer relationship management (CRM) technologies predominantly drives the market for interaction systems in the digital marketing software ecosystem. Interaction has become one of the essential components for the marketing departments in diverse industry verticals. Moreover, the integration with artificial intelligence technology has created immense opportunities for the market.

The growth in internet penetration and digitalization provides the marketers with immense scope to target their customers and enhance the user experience. The digital marketing software helps improve customer interactions through various sources such as instant messaging systems, social networking sites, and mobile apps. The growth of digital marketing software market is pertained to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.

Some of the key players operating in the digital marketing software market that are profiled in the report include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P. The market players have introduced innovative offerings to increase their customer base, and capitalize on the growing demand for this software.

 

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