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Digital-Out-Of-Home (DOOH) Market by Format Type (Billboard, Transit, Street Furniture and Others), by Application (Indoor and Outdoor) and by End User (Automotive, Personal Care & Household, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others) - Global Opportunities Analysis and Industry Forecast, 2017-2023

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Pages: 247
Feb 2018 | 2137 Views
 
Author's : Rahul Kumar & Supradip Baul
Tables: 78
Charts: 54
 

Digital-Out-Of-Home (DOOH) Market Overview:

Global Digital-Out-Of-Home Market was valued at $ 3,639.30 million in 2016, and is projected to reach at $ 8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. Digital-out-of-home (DOOH) is a modern form of advertising that uses digital media for endorsing audio and video messages related to product or services outside the home. DOOH, also known as digital signage, has effectively replaced the traditional and orthodox forms of marketing and advertising. This process enables advertisers and local vendors to engage their customers in real time to track effectiveness from the marketing messages displayed using DOOH. The DOOH market summarizes everything from digital billboards to screen in elevators and jukeboxes.

In the current business scenario, it is crucial to employ efficient systems for in-transit advertising, owing to increase in development of numerous user engagement devices and applications. DOOH is a cost-effective medium of promoting and branding any product or service, which drives the global digital out-of-home market. DOOH caters to public interest by using real-time screens and live data feeds. The key factors that hamper this market are variation in regulations related to DOOH advertising such as the content and size across different regions, volatile cost of advertising, and lack of real-time and detailed consumption data. As the internet has now gained prominence, the ability to build awareness and obtain impressive results is easier via DOOH.

The key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.

Segment Overview

The global DOOH market is segmented based on format type, application, end user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. The end user segment is classified into automotive, personal care & household, entertainment, retail, food & beverages, telecom, and BFSI. Based on region, the market is analysed across North America, Europe, Asia-Pacific, and LAMEA.

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Top Impacting Factors

Reduced Cost of Digital Screen

The fall in the prices of LED & LCD display technology and increase in the development of programmatic market have led to rapid expansion of DOOH market. The factors, such as cost-effectiveness and attainment of large audiences, drive the demand for digital-out-of-homes in the market.

Rapid Digitization and Decrease in Demand for Traditional Billboard

Digitization increases the growth of DOOH market as its removes the hurdle of limited reach of the audiences and displays multiple advertisements of different companies in a single screen. Thus, digitization has enhanced the usage of DOOH in the global market.

Increase in the Trend of Online/broadcast Advertising

Increase in the adoption of online/broadcast advertising is a threat to the global DOOH market, as it avails the benefit of availability of large audiences over internet and is less costly as compared to the large digital screens used in DOOH.

Key Benefits for Stakeholders

  • This report provides an extensive analysis of the current and emerging market trends and dynamics in the digital-out-of-home market.
  • In-depth analysis is conducted by constructing market estimations for the key market segments between 2017 and 2023.
  • Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • Key players are profiled, and their strategies are analyzed thoroughly to understand the competitive outlook of the global digital-out-of-home market.

Digital-Out-Of-Home (DOOH) Market Key Segments:

By Format type

  • Billboard
  • Transit
  • Street Furniture
  • Others

By Application

  • Indoor
  • Outdoor

By End User

  • Automotive
  • Personal Care & Household
  • Entertainment
  • Retail
  • Food & Beverages
  • Telecom
  • BFSI
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

Chapter: 1: INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. RESEARCH METHODOLOGY

1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models

Chapter: 2: EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3: MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.2.4. Top winning Strategies, by year, 2015-2017

3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. MARKET SHARE ANALYSIS, 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Reduced Cost of Digital Screen.
3.5.1.2. Rapid Digitization and Decline in demand for traditional billboards.
3.5.1.3. Easy Data Integration.

3.5.2. Restraints

3.5.2.1. Increase in the trends of online/Broadcast advertisement.
3.5.2.2. Complex and expensive.

3.5.3. Opportunities

3.5.3.1. Growth in the Urban Population.

Chapter: 4: DIGITAL-OUT-OF-HOME MARKT BY FORMAT TYPE

4.1. OVERVIEW
4.2. BILLBOARD

4.2.1. Key market trends and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market Share analysis by country

4.3. TRANSIT

4.3.1. Key market trends and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market Share analysis by country

4.4. STREET FURNITURE

4.4.1. Key Market trends and opportunities.
4.4.2. Market size and forecast by region
4.4.3. Market analysis by country

4.5. OTHERS

4.5.1. Key market trends and opportunities
4.5.2. Market size and forecast by region
4.5.3. Market share analysis by country

Chapter: 5: DIGITAL-OUT-OF-HOME MARKET BY APPLICATION

5.1. OVERVIEW
5.2. INDOOR

5.2.1. Key market trends
5.2.2. Market size and forecast by region
5.2.3. Market analysis by country

5.3. OUTDOOR

5.3.1. Key market trends
5.3.2. Market size and forecast by region
5.3.3. Market analysis by country

Chapter: 6: DIGITAL-OUT-OF-HOME MARKET BY END USER

6.1.1. Overview

6.2. AUTOMOTIVE

6.2.1. Key market trends
6.2.2. Market size and forecast by region
6.2.3. Market Share analysis by country

6.3. PERSONAL CARE & HOUSEHOLDS

6.3.1. Key market trends
6.3.2. Market size and forecast by region
6.3.3. Market Share analysis by country

6.4. ENTERTAINMENT

6.4.1. Key market trends
6.4.2. Market size and forecast by region
6.4.3. Market Share analysis by country

6.5. RETAIL

6.5.1. Key market trends
6.5.2. Market size and forecast by region
6.5.3. Market Share analysis by country

6.6. FOOD & BEVERAGES

6.6.1. Key market trends
6.6.2. Market size and forecast by region
6.6.3. Market Share analysis by country

6.7. TELECOM

6.7.1. Key market trends
6.7.2. Market size and forecast by region
6.7.3. Market analysis by country

6.8. BFSI

6.8.1. Key market trends
6.8.2. Market size and forecast by region
6.8.3. Market analysis by country

6.9. OTHERS

6.9.1. Key market trends
6.9.2. Market size and forecast by region
6.9.3. Market analysis by country

Chapter: 7: DIGITAL-OUT-OF-HOMEMARKET BY REGION

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends and opportunities
7.2.2. Market size and forecast by Format type
7.2.3. Market size and forecast by Application
7.2.4. Market size and forecast by End User
7.2.5. Market Share analysis by country

7.2.5.1. U.S.

7.2.5.1.1. Market size and forecast
7.2.5.1.2. Market size and forecast, by Format type
7.2.5.1.3. Market size and forecast, by Application
7.2.5.1.4. Market size and forecast, by End User

7.2.5.2. Canada

7.2.5.2.1. Market size and forecast
7.2.5.2.2. Market size and forecast, by Format type
7.2.5.2.3. Market size and forecast, by Application
7.2.5.2.4. Market size and forecast, by End User

7.2.5.3. Mexico

7.2.5.3.1. Market size and forecast
7.2.5.3.2. Market size and forecast, by Format type
7.2.5.3.3. Market size and forecast, by Application
7.2.5.3.4. Market size and forecast, by End User

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Market size and forecast by Format type
7.3.3. Market size and forecast by Application
7.3.4. Market size and forecast by End User
7.3.5. Market Share analysis by country

7.3.5.1. UK

7.3.5.1.1. Market size and forecast
7.3.5.1.2. Market size and forecast, by Format type
7.3.5.1.3. Market size and forecast, by Application
7.3.5.1.4. Market size and forecast, by End User

7.3.5.2. Germany

7.3.5.2.1. Market size and forecast
7.3.5.2.2. Market size and forecast, by Format type
7.3.5.2.3. Market size and forecast, by Application
7.3.5.2.4. Market size and forecast, by End User

7.3.5.3. France

7.3.5.3.1. Market size and forecast
7.3.5.3.2. Market size and forecast, by Format type
7.3.5.3.3. Market size and forecast, by Application
7.3.5.3.4. Market size and forecast, by End User

7.3.5.4. Russia

7.3.5.4.1. Market size and forecast
7.3.5.4.2. Market size and forecast, by Format type
7.3.5.4.3. Market size and forecast, by Application
7.3.5.4.4. Market size and forecast, by End User

7.3.5.5. Rest of Europe

7.3.5.5.1. Market size and forecast
7.3.5.5.2. Market size and forecast, by Format type
7.3.5.5.3. Market size and forecast, by Application
7.3.5.5.4. Market size and forecast, by End User

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Market size and forecast by Format type
7.4.3. Market size and forecast by Application
7.4.4. Market size and forecast by End User
7.4.5. Market analysis by country

7.4.5.1. China

7.4.5.1.1. Market size and forecast
7.4.5.1.2. Market size and forecast, by Format type
7.4.5.1.3. Market size and forecast, by Application
7.4.5.1.4. Market size and forecast, by End User

7.4.5.2. India

7.4.5.2.1. Market size and forecast
7.4.5.2.2. Market size and forecast, by Format type
7.4.5.2.3. Market size and forecast, by Application
7.4.5.2.4. Market size and forecast, by End User

7.4.5.3. Japan

7.4.5.3.1. Market size and forecast
7.4.5.3.2. Market size and forecast, by Format type
7.4.5.3.3. Market size and forecast, by Application
7.4.5.3.4. Market size and forecast, by End User

7.4.5.4. Australia

7.4.5.4.1. Market size and forecast
7.4.5.4.2. Market size and forecast, by Format type
7.4.5.4.3. Market size and forecast, by Application
7.4.5.4.4. Market size and forecast, by End User

7.4.5.5. Rest of Asia-Pacific

7.4.5.5.1. Market size and forecast
7.4.5.5.2. Market size and forecast, by Format type
7.4.5.5.3. Market size and forecast, by Application
7.4.5.5.4. Market size and forecast, by End User

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Market size and forecast by Format type
7.5.3. Market size and forecast by Application
7.5.4. Market size and forecast by End user
7.5.5. Market analysis by Region

7.5.5.1. Latin America

7.5.5.1.1. Market size and forecast
7.5.5.1.2. Market size and forecast, by Format type
7.5.5.1.3. Market size and forecast, by Application
7.5.5.1.4. Market size and forecast, by End User

7.5.5.2. Middle East

7.5.5.2.1. Market size and forecast
7.5.5.2.2. Market size and forecast, by Format type
7.5.5.2.3. Market size and forecast, by Application
7.5.5.2.4. Market size and forecast, by End User

7.5.5.3. Africa

7.5.5.3.1. Market size and forecast
7.5.5.3.2. Market size and forecast, by Format type
7.5.5.3.3. Market size and forecast, by Application
7.5.5.3.4. Market size and forecast, by End User

Chapter: 7: COMPANY PROFILES

7.1. JCDECAUX

7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Key strategic moves and developments

7.2. LAMAR ADVERTISING COMPANY

7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Business performance

7.3. CLEAR CHANNEL OUTDOOR HOLDINGS

7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Business performance

7.4. OUTFRONT MEDIA

7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments

7.5. DAKTRONICS

7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments

7.6.   PRISMVIEW LLC

7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments

7.7. OOH!MEDIA LIMITED

7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Business performance
7.7.5. Key strategic moves and developments

7.8. BROADSIGN INTERNATIONAL

7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Key strategic moves and developments

7.9. AOTO ELECTRONICS CO.

7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments

7.10. NEC DISPLAY SOLUTIONS LTD

7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Business performance

LIST OF TABLES

TABLE 01. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 02. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR BILLBOARD, BY REGION, 2016-2023 ($MILLION)
TABLE 03. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR TRANSIT, BY REGION, 2016-2023 ($MILLION)
TABLE 04. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR STREET FURNITURE, BY REGION, 2016-2023 ($MILLION)
TABLE 05. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR OTHERS, BY REGION, 2016-2023 ($MILLION)
TABLE 06. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 07. INDOOR DIGITAL-OUT-OF-HOME MARKET REVENUE, BY REGION, 2016-2023 ($MILLION)
TABLE 08. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 09. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR AUTOMOTIVE, BY REGION, 2016-2023 ($MILLION)
TABLE 10. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR PERSONAL CARE & HOUSEHOLDS, BY REGION, 2016-2023 ($MILLION)
TABLE 11. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR ENTERTAINMENT, BY REGION, 2016-2023 ($MILLION)
TABLE 12. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR RETAIL, BY REGION, 2016-2023 ($MILLION)
TABLE 13. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR FOOD & BEVERAGES, BY REGION, 2016-2023 ($MILLION)
TABLE 14. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR TELECOM, BY REGION, 2016-2023 ($MILLION)
TABLE 15. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE FOR OTHERS, BY REGION, 2016-2023 ($MILLION)
TABLE 16. GLOBAL DIGITAL-OUT-OF-HOME MARKET REVENUE, BY REGION, 2016-2023 ($MILLION)
TABLE 17. NORTH AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE FOR FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 18. NORTH AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE FOR APPLICATION, 2016-2023 ($MILLION)
TABLE 19. NORTH AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE FOR END USER, 2016-2023 ($MILLION)
TABLE 20. NORTH AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY COUNTRY 2016-2023 ($MILLION)
TABLE 21. U.S. DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 22. U.S. DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 23. U.S. DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 24. CANADA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 25. MEXICO DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 26. MEXICO DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 27. MEXICO DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 28. EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE FOR FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 29. EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE FOR APPLICATION, 2016-2023 ($MILLION)
TABLE 30. EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE FOR END USER, 2016-2023 ($MILLION)
TABLE 31. EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY COUNTRY 2016-2023 ($MILLION)
TABLE 32. UK DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 33. UK DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 34. GERMANY DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 35. GERMANY DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 36. GERMANY DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 37. FRANCE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 38. FRANCE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 39. FRANCE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 40. RUSSIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 41. RUSSIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 42. RUSSIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 43. REST OF EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 44. REST OF EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 45. REST OF EUROPE DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 46. ASIA-PACIFIC DIGITAL-OUT-OF-HOME MARKET REVENUE FOR FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 47. ASIA-PACIFIC DIGITAL-OUT-OF-HOME MARKET REVENUE FOR APPLICATION, 2016-2023 ($MILLION)
TABLE 48. ASIA PACIFIC DIGITAL-OUT-OF-HOME MARKET REVENUE FOR END USER, 2016-2023 ($MILLION)
TABLE 49. CHINA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 50. INDIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 51. JAPAN DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 52. JAPAN DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 53. JAPAN DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 54. AUSTRALIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 55. AUSTRALIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 56. AUSTRALIA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 57. REST OF ASIA-PACIFIC DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
TABLE 58. REST OF ASIA-PACIFIC DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 59. REST OF ASIA-PACIFIC DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 60. LAMEA DIGITAL-OUT-OF-HOME MARKET REVENUE FOR FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 61. LAMEA DIGITAL-OUT-OF-HOME MARKET REVENUE FOR END USER, 2016-2023 ($MILLION)
TABLE 62. LAMEA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY REGION 2016-2023 ($MILLION)
TABLE 63. LATIN AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 64. LATIN AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 65. LATIN AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 66. MIDDLE EAST DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 67. MIDDLE EAST DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 68. MIDDLE EAST DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 69. AFRICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY FORMAT TYPE, 2016-2023 ($MILLION)
TABLE 70. AFRICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 71. AFRICA DIGITAL-OUT-OF-HOME MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 72. AOTO ELECTRONICS CO : COMPANY SNAPSHOT
TABLE 73. AOTO ELECTRONICS CO : OPERATING SEGMENTS
TABLE 74. BROADSIGN INTERNATIONAL: COMPANY SNAPSHOT
TABLE 75. BROADSIGN INTERNATIONAL: OPERATING SEGMENTS
TABLE 76. OPERATING BUSINESS SEGMENTS
TABLE 77. XIAMEN DALLE ELECTRIC CAR CO., LTD.: COMPANY SNAPSHOT
TABLE 78. XIAMEN DALLE ELECTRIC CAR CO., LTD: OPERATING SEGMENTS

LIST OF FIGURES

FIGURE 01. GLOBAL DIGITAL-OUT-OF-HOME MARKET, 2016-2023
FIGURE 02. GLOBAL DIGITAL-OUT-OF-HOME MARKET, BY REGION, 2016-2023
FIGURE 03. TOP INVESTMENT POCKETS: DIGITAL-OUT-OF-HOME MARKET
FIGURE 04. MODERATE BARGAINING POWER OF BUYERS
FIGURE 05. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06. LOW-TO-MODERATE OF NEW ENTRANTS
FIGURE 07. MODERATE OF SUBSTITUTES
FIGURE 08. MODERATE COMPETITIVE RIVALARY
FIGURE 09. MARKET SHARE ANALYSIS: DIGITAL-OUT-OF-HOMEMARKET, 2016
FIGURE 10. GLOBAL DIGITAL-OUT-OF-HOME MARKET, BY FORMAT TYPE, 2017-2023
FIGURE 11. BILLBOARD DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 12. COMPARATIVE ANALYSIS OF BILLBOARD MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 13. TRANSIT DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 14. COMPARATIVE ANALYSIS OF TRANSIT MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 15. STREET FURNITURE DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 16. COMPARATIVE ANALYSIS OF INDOOR MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 17. OTHERS DIGITAL-OUT-OF-HOME DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 18. COMPARATIVE ANALYSIS OF OTHERS MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 19. GLOBAL DIGITAL-OUT-OF-HOME MARKET, BY APPLICATION, 2017-2023
FIGURE 20. INDOOR DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 21. COMPARATIVE ANALYSIS OF OUTDOOR MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 22. OUTDOOR DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 23. COMPARATIVE ANALYSIS OF OUTDOOR MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 24. GLOBAL DIGITAL-OUT-OF-HOME MARKET, BY END USER, 2017-2023
FIGURE 25. AUTOMOTIVE DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 26. COMPARATIVE ANALYSIS OF AUTOMOTIVE MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 27. PERSONAL CARE & HOUSEHOLDS DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 28. COMPARATIVE ANALYSIS OF PERSONAL CARE & HOUSEHOLDS MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 29. ENTERTAINMENT DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 30. COMPARATIVE ANALYSIS OF ENTERTAINMENT MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 31. RETAIL DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 32. COMPARATIVE ANALYSIS OF RETAIL MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 33. DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 34. COMPARATIVE ANALYSIS OF FOOD & BEVERAGES MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 35. TELECOM DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 36. COMPARATIVE ANALYSIS OF TELECOM MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 37. BFSI DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 38. COMPARATIVE ANALYSIS OF OUTDOOR MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 39. OTHERS DIGITAL-OUT-OF-HOME MARKET BY GEOGRAPHY 2016-2023, ($MILLION)
FIGURE 40. COMPARATIVE ANALYSIS OF OTHERS MARKET BY COUNTRY, 2016 & 2023 (%)
FIGURE 41. GLOBAL DIGITAL-OUT-OF-HOME MARKET, BY REGION, 2017-2023
FIGURE 42. U.S. DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 43. CANADA DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 44. UK DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 45. FRANCE DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 46. RUSSIA DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 47. CHINA DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 48. INDIA DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 49. JAPAN DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 50. AUSTRALIA DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 51. LATIN AMERICA DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 52. MIDDLE EAST DIGITAL-OUT-OF-HOME MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 53. BROADSIGN INTERNATIONAL: REVENUE, 2014-2016 ($MILLION)
FIGURE 54. BROADSIGN INTERNATIONAL: REVENUE SHARE BY SEGMENT, 2016 (%)

 

Digital-out-of-home (DOOH) offers digital platform, which is used to make advertisement for the large audiences or mass audience across the various areas including public places, highways, malls, and others. The global DOOH market is expected to reach $8,393.30 million by 2023, owing to rise in demand for digitization and increase in spending on building digital ecosystems by the government. The format type DOOH market includes billboard, transit, and street furniture.

Growth in population and rise in expenditure on advertisements & marketing drive the demand for DOOH advertisement.

In 2016, Europe was the highest contributor, in terms of revenue, in the global DOOH market with 37.2% of share. In addition, billboard has contributed significant revenue to the market, majorly Canada. Furthermore, the transit and billboard segments are anticipated to witness the highest growth rate during the forecast period, due to heavy investment in digitization and technological advancement.

Key market players have adopted various strategies, such as new product launch, business expansion, and strategic alliances to increase awareness about DOOH across various countries.

 

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