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2021
Digital Video Advertising Market

Digital Video Advertising Market by Type (Desktop and Mobile) and Industry Vertical (E-commerce, Healthcare, Manufacturing, Media & Entertainment, Automotive, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

A13163
Pages: NA
Nov 2021 | 36 Views
   
Author(s) : Vineet Kumar
Tables: NA
Charts: NA
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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Digital Video Advertising Market Insights - 2030

Digital video advertising is a part of the digital advertising that displays video advertisements either separate or within online video content. This includes many layouts that are designed specifically for various environments such as banner video, connected TV, or other OTT services. Digital video advertisements are usually traded via programmatic platforms. For this, advertisers utilize advanced targeting solutions. Video marketing is useful to achieve business goals beginning from building brand awareness to increasing sales and revenues. Advertisers are seeking audience attention targeting tech giants such as Facebook and Google. The increased use of smartphones to gain access to various social media applications, such as Facebook and YouTube, will result in spending most of the advertisement revenue on mobile advertising, thereby boosting the growth of the digital video advertising market. Businesses are using digital video advertising solutions to lower the advertising cost by targeting a larger community.

Digital Video Advertising Market Scope and Structure Analysis

Report Metric

Details

  Market size available for years

  2020–2030

  Base year considered

  2020

  Forecast period

  2021–2030

  Forecast unit

  Value ($)

  Segments covered

  Type, Industry Vertical, and Region

  Regions Covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and the Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa)

  Companies covered

Peach Park LLC., MultiVisionDigital, Levitate Media LLC., WebFX, Conversant LLC., Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC., Legacy Production Company

 

Impact of COVID-19 on Digital Video Advertising Market-

  • The high penetration of latest technologies in the market during the COVID-19 pandemic has created a huge opportunities for the advertisers to advertise making the use of digital video advertising technology. As a result of this global pandemic outbreak, marketers are moving toward cheaper and more adaptable channels where consumer presence and availability is rising rapidly. The pandemic outburst has positively impacted the digital video advertising market to a certain extent.  
  • The consumption of digital content in various over-the-top platforms helped the advertisers to reach the targeted customers. This can be achieved based upon the content viewed by the customer on their devices. The algorithm tracks the customers’ viewing behavior and displays advertisements accordingly.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

The growing usage of OTT platforms by several people worldwide, availability of high-speed internet at affordable prices, and increasing demand of users to access subscription-free distribution of content drives the growth of the digital video advertising market. However, high costs act as a major challenge toward hampering the growth of market. Advancements in marketing technologies along with the introduction of 5G technology and development of new methods, such as vertical filming and 360° digital videos, provides lucrative opportunities to the growth of digital video advertising market.

The market trends of digital video advertising are as follows:

Increased usage of digital media

Rising usage of digital media platforms acts as one of the major driving factor toward the high growth of digital video advertising market. With the increasing ability to access internet connectivity through IoT devices, individuals have been moving toward social media platforms, such as Facebook, Twitter, Instagram, and many others entertainment platforms, for seeking entertainment. In addition, rising growth of OTT platforms, such as Netflix, Amazon Prime, and others, is driving the growth of the market. This rise in growth of usage of digital media platforms by young population has demanded for higher spending on digital advertisements by the organizations.

E-commerce sector to expect high growth during the forecast period

Rising technological advancements in the field of advertising has caused the e-commerce sector to spend towards digital video advertising to attract and gain more customers and improve its business productivity. The usage of digital video advertising helps to provide a positive influence toward the sales and marketing as there are certain advertisements posted on ecommerce sites. High quality presentation of video content helps in increasing spending of customers toward the ecommerce products.

Key segments covered:

Segments

Sub segments

  Type

  1. Desktop
  2. Mobile

  Industry Vertical

  1. E-commerce
  2. Healthcare
  3. Manufacturing
  4. Media & Entertainment
  5. Automotive
  6. Others

 

Key benefits of the report:

  • This study presents analytical depiction of the digital video advertising market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
  • The current market is quantitatively analyzed from 2021 to 2030 to highlight the market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed market analysis based on the present and future competitive intensity of the market.

Questions answered in the digital video advertising market research report:

  • Which are the leading players active in the digital video advertising market?
  • What are the detailed impacts of COVID-19 on the market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
 
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