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2023

Dog Supplement Market

Dog Supplement Market Size, Share, Competitive Landscape and Trend Analysis Report, by Source, Application and Distribution Channel : Global Opportunity Analysis and Industry Forecast 2022-2031

CG : Pet products and supplies

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Author's: Raju Kale | Roshan Deshmukh
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The global dog supplement market size was valued at $241.6 million in 2021 and is projected to reach $468.5 million by 2031, registering a CAGR of 6.9% from 2022 to 2031.

The dog is a wolf that is domesticated. Its closest living relative is the modern wolf, which is descended from the extinct Pleistocene wolf, also known as the domestic dog. They are popular pets as they are usually playful, friendly, loyal, and listen to humans. People adopt various species of dogs such as Labrador retrievers, bulldogs, German shepherds, Golden retrievers, Poodles, and Beagles.

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Moreover, reduced beverage consumption outside of homes and supply chain disruptions are the main factors contributing to the growth in the dog supplement market forecast period. The retail prices of dog supplements are expected to grow, which will be evident in the period between 2021 and 2022, thereby supporting the recovery of the global market. In addition, the consumption of dog supplements is expected to increase, as consumers use them in the cosmetics industry as an excipient, reepithelization agent, lubricant, and sebum-restoring agent. In addition, strong global concerns about the pandemic have largely but negatively influenced the global dog supplement industry.

The dog supplement market is projected to be influenced by the rise in trends of pet humanization. The shift in pet ownership to parenting has been a very crucial and defining trend in the pet care industry, especially in developed countries. One-third of the households in developed countries own a pet. Pet owners fed their pets leftovers and scraps from family meals, traditionally. However, they are getting aware of pet food and supplements, which are manufactured with a focus to improve the health of these animals. There is thus a rise in demand for dog supplements. A very significant and defining trend in the pet care sector, particularly in industrialized nations, has been the transition from pet ownership to pet parenting.

Additionally, there has been an increase in the adoption of pets due to a number of advantages, including more possibilities for exercise and a reduction in stress. According to research by the American Veterinary Medical Foundation (AVMF), nine out of 10 Americans who own pets view them as members of their families.

Moreover, the rise in the standard of living and purchasing power is the major driver which propels the dog supplement market demand. Changes in the lifestyle of people are one of the major factors that have contributed to growth in the adoption of pet animals, which, in turn, favors the demand for dog supplements. Growth in disposable income and intention to spend on pet care products are expected to propel the growth of the market during the forecast period.

Moreover, product innovation and the rise in demand for organic ingredients create many opportunities in the dog supplement market. The introduction of new products made from organic and natural ingredients is expected to disrupt the assumption that the pet supplement sector uses artificial ingredients or ingredients made from chemical additives.

In the pet food industry, pet supplements are a brand-new and cutting-edge product category that needs both widespread distribution and advertising to be known. In emerging nations, there has been a rapid rise in the number of major retail establishments, including supermarkets and hypermarkets, which has made it simpler to access pet supplements because these distribution channels support higher sales of both conventional and organic dog supplement goods. For different pet vitamins, supermarkets and convenience stores have made for better distribution places.

Furthermore, urbanization is anticipated to increase retail sector growth, which will increase demand for dog supplements. There is an increase in the adoption of products with organic labels by consumers to avoid getting affected by chemicals and artificial ingredients. Hence, many pet food and supplement processing industries are coming up with organic ingredient-based products, which are heavily demanded by pet owners. Such factors create various opportunities for the key players in the dog supplement market across the globe.

However, a lack of awareness regarding the benefits of pet food and supplements is a factor that restrains the growth of the market. Pet owners necessarily play an active role in determining the diet of their pets and their nutritional choices are expected to be influenced by numerous factors, including their knowledge of the nutritional needs of their pets; their perceptions regarding nutritional value, marketing and advertisement of pet care products; and safety of feed ingredients. However, the lack of knowledge regarding the nutritious value of pet food supplements restrains the market growth.

On the other hand, one of the main chemical elements included in the cannabis plant is CBD (cannabidiol). As rules have loosened, the use of cannabis in pet supplements has greatly increased in popularity. Pet nutrients made from cannabis are available as concentrates, isolates, and synthetic versions. Moreover, anxiety-relieving supplements are the most effective in reducing anxiety when made from cannabis. Additionally, pet owners are looking to CBD as a substitute to lessen allergies and suffering. At the most recent Global Pet Expo in Orlando, cannabis-based products were widely evident. Moreover, online retailers like PetSmart sell the majority of cannabis-based pet supplements.

Segmental Overview

The dog supplement market is segmented on the basis of source, application, distribution channel, and region. On the basis of source, the market is bifurcated into organic and conventional. On the basis of application, the market is bifurcated into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. On the basis of distribution channel, the market is bifurcated into online and offline. The offline subsegment can be further classified into supermarkets/hypermarket, convenience stores, specialist retailers, and others. On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Belgium, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, Chile, UAE, Argentina, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA).

By Source

On the basis of source, the market is classified into organic and conventional. The conventional segment accounted for a major share in the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period. It holds the highest share of the global dog supplement market and is expected to sustain the same during the forecast period. This is majorly attributed to the rise in awareness regarding health issues found in pet animals, including physical and psychological disorders. Pets help people to deal with stress and depression, which are the results of loneliness, and a hectic daily schedule. However, products for dog supplements that are organic are more natural than those that are conventional. Non-synthetic substances are employed in the processing and formation of the ingredients in organic dog supplements. During the forecast period, a rise in consumer awareness of the advantages of dog supplements made with natural or organic ingredients is anticipated to propel market expansion. There are no animal byproducts in organic dog supplements, which also help pets live longer and prevent allergies. The market for organic dog supplements is anticipated to grow as consumers spend more on premium and super-premium pet food and supplements and have more disposable income, particularly in developing nations like China, India, Brazil, and Mexico.

Dog Supplement Market
By Source
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Based on the source, oragnic segment witness a major growth rate during the forecast period. This is majorly attributed to rise in awareness regarding health issues found in pet animals, including physical and psychological disorders.

 By Application

On the basis of application, the market is categorized into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. The multivitamins segment accounted for a major share of the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period. Multivitamin supplements have held the highest share in 2021 and are expected to sustain the share during the forecast period. This was majorly attributed to a rise in concerns about pet health and the humanization of pets. Various vitamins can be provided through multivitamin supplements such as vitamins A, B, C, D, E, K, and Choline.

Dog Supplement Market by Application

By Distribution Channel

On the basis of distribution channel, the market is bifurcated into online and offline. The offline segment accounted for a major share of the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period. Supermarkets/ hypermarkets distribute pet animal snacks and foods with a variety of other products and thus are widely accepted across the globe. It provides a widespread option to pet owners to compare various dog supplement brands along with procuring their regular monthly groceries. Various giants such as Walmart, Kroger, Tesco, and Carrefour, with numerous outlets/stores, play a crucial role in such distribution channels.

Dog Supplement Market by Distribution Channel

The offline segment is further classified into supermarkets/hypermarkets, convenience stores, specialist retailers, and others. The supermarket/hypermarket segment accounted for a major share of the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period.

By Region

On the basis of region, the dog supplement market is segmented into North America, Europe, Asia-Pacific, and LAMEA. The North America dog supplement market is accounted for a major share of the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period. In addition, a high number of pet owners and an increase in spending capacity on pet care products, including health care and grooming products are some of the major attributes for the growth of the market in this region. However, dog supplements are predicted to be quite profitable in the Asia-Pacific region, which is largely due to rising disposable income, rising standards of living, and rising spending on pet health. Additionally, companies that produce pet care products are aggressively investing in developing nations like China and India since these economies are expected to see considerable growth potential, particularly because of an increase in product demand due to an increase in the population of companion animals.

Dog Supplement Market by Region

Companies that process and manufacture pet supplements use cutting-edge packaging techniques to set their products apart from those of their business rivals. The market is also being driven forward by the development of dog supplements in handy stand-up pouches, re-closable bags, single-serve pouches, and supplement sprays and bags.

Competitive Analysis

The key leading players operating in this market include Nestlé Purina Petcare, Virbac, Bayer AG, NOW Foods, Food Science Corporation, Ark Naturals; Zoetis Inc, Nutramax Laboratories, Inc, PetHonesty, Zesty Paws, Manna Pro Products, and Vetoquinol. The key players have adopted various strategies such as expansion to increase their market share.

Some Examples of Product Launch in the Global Dog supplement market

  • In December 2022, Virbac launched MOVOFLEX a new joint supplement combining five ingredients, including eggshell membrane to help dogs remain naturally active.

Some Examples of Partnership in the Global Dog supplement market

  • In October 2022, Virbac partnered with the World Small Animal Veterinary Association to support its recently created reproduction Control Committee and for developing veterinary practice, including pain management, vaccination, nutritional andamp; supplementary products for companion animals

Some Examples of Acquisition in the Global Dog supplement market

  • In November 2021, Virbac announced the acquisition of the remaining minority shares of the Centrovet group which is well known for nutritional products for pets.

Some Examples of Expansion in the Global Dog supplement market

  • In March 2022, Native Pet, a pet nutrition startup expanded its business by raising funding from investors to increase its presence across the globe.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of current trends, estimations, and dynamics of the global dog supplement market from 2022 to 2031 identify the prevailing market opportunities.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
  • The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.

Dog Supplement Market Report Highlights

Aspects Details
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Market Size By 2031

USD 468.5 million

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Growth Rate

CAGR of 6.9%

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Forecast period

2021 - 2031

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Report Pages

290

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By Application
  • Multivitamin
  • Skin and coat
  • Hip and joint
  • Prebiotics and probiotics
  • Calming
  • Others
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By Source
  • Organic
  • Comventional
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By Distribution Channel
  • Online
  • Offline
    • sub type
      • Supermarket and hypermarket
      • Convience stores
      • Specialist retailers
      • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Belgium, Russia, Netherlands, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Thailand, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, UAE, Saudi Arabia, Chile, Turkey, South Africa, Rest of LAMEA)
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Key Market Players

Nutramax Laboratories, Inc, Food Science Corporation, Zesty Paws, NOW Foods, Vetoquinol, Nestle Purina PetCare, Bayer AG, Virbac, Ark Naturals, Compana Pet Brands, Pet Honesty

Analyst Review

According to the insights of the CXOs, the global dog supplement market is expected to witness robust growth during the forecast period. This is attributed to the rise in the trend of pet humanization. Moreover, the shift from pet ownership to parenting has been a very crucial and defining trend in the pet care industry, especially in developed countries. One-third of the households in developed countries own a pet. Traditionally, pet owners fed their pets leftovers and scraps from family meals. However, pet owners are getting aware of pet food and supplements, which are manufactured with a focus to improve the health of these animals. Furthermore, to attract consumers around the globe, key players in the market invest in R&D activities and advertising & promotion of products.   

CXOs further added about product innovation and rise in demand for organic ingredients are further boosting the market growth. Introduction of new products made from organic and natural ingredients is expected to disrupt the assumption that the pet supplement sector uses artificial ingredients or ingredients made from chemical additives. Consumers adopt products with organic labels to not get affected by chemicals and artificial ingredients. Growth in innovation in ingredients and acceptance of organic pet supplements are expected to be lucrative opportunities for dog supplement manufacturers. However, the lack of awareness regarding benefits of pet food and supplements and traditional ways of feeding pet animals are the factors that are expected to restrain the market growth during the forecast period. 

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

rise in trend of pet humanization, rise in standard of living and purchasing power , and product innovation and rise in demand for organic ingredients are the upcoming trends of Dog Supplement Market in the world.

Multivitamin is the leading application of Dog Supplement Market.

North America is the largest regional market for Dog Supplement.

The global dog supplement market size was valued at $241.6 million in 2020 and is projected to reach $468.5 million by 2031, registering a CAGR of 6.9% from 2022 to 2031

The key leading players operating in this market include Nestlé Purina Petcare, Virbac, Bayer AG, NOW Foods, Food Science Corporation, Ark Naturals; Zoetis Inc, Nutramax Laboratories, Inc, PetHonesty, Zesty Paws, Manna Pro Products, and Vetoquinol

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Dog Supplement Market

Global Opportunity Analysis and Industry Forecast 2022-2031