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| A01999 | Pages: 534 | Mar 2019 | 33067 Views | | |
| Author(s) : Roshan Deshmukh/Abel Thomas | Tables: 366 | Charts: NA |
| |
Pandemic disrupted the entire world and affected many industries.
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Request Now !The global protein supplement market was valued at $4,908.9 million in 2017 and is projected to reach $8,717.1 million by 2025, growing at a CAGR of 7.4% from 2018 to 2025.
Over the past of couple of years, there has been a rise in number of health-conscious customers around the globe. They look out for ways in adopting a healthy and an active lifestyle, which has fueled the demand for health-oriented food products. Thus, protein supplement endures the same kind of traction in North America, Europe as well as Asia-Pacific regions. Healthy lifestyle is becoming a normal way of life that majorly has concerns over obesity, food sensitivity, and people affected by diseases continue to rise.
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Consumer expenditure on various protein and related supplements including ready to drink protein-based pediatric milk formulations has been increasing in the past few years owing to rise in disposable income and improvement in financial stability. People are expected to spend on these products owing to rise in health care awareness, obesity concerns, and ability to spend on various items such as protein bars and other supplements. In Asia-Pacific countries such as India, the GDP growth increased from 7.2% in 2014 to 7.6% in 2016. Due to increase in living standards and rise in willingness to spend money are some of the factors contributing to the growth of the protein supplement industry.
The demand for protein supplements from the young population is increasing mainly in athletes as they provide various benefits such as lowering cholesterol, building of muscles, increasing strength, fighting cancer, improving immunity, and lowering blood pressure. Thus, this one critical factor provide positive impact on protein supplement market forecast.
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Based on type, the protein supplement market growth is studied across potential sources used to produce protein supplement products such as casein, whey, egg, soy, and other segments that includes pea, wheat, rice, canola, gelatin, collagen, and others. Among the product types, the whey protein segment accounts to higher protein supplement market share. Whey is the liquid byproduct that remains after the curdling of milk. Whey protein is a rich source of branched amino acids. There are two main types of whey protein i.e. whey protein concentrates and whey protein isolate. Whey protein is traditionally being used among athletes and bodybuilders since it promotes overall body growth and muscle building. Surge in demand for sports nutrition products and its value-added tag as clean label ingredients are the two main factors that contribute to the overall growth of the market.
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Based on age group, the protein supplement market size is studied across millennials, generation X, and baby boomers. Among the age group segment, the millennials are expected to account for higher share in terms of consumption for the protein supplement market. Millennials are known to be favorite customers for various protein and other supplement products. Most of the millennials adopt a healthy lifestyle to feel and look good. They indulge in various health-oriented extra-curricular activities such as hitting the gym and participating in various sports. Similar to other demographic groups, millennials are concerned about brain health, heart health, weight loss, weight maintenance, fighting fatigue, and maintaining high energy levels. This concern drives the demand for health promoting products such as probiotics, multivitamins tablets, fish oils as well as protein supplements.
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Based on gender, the protein supplement market is studied across male and female segment. Among the two demographic segment, the male segment is expected to have higher traction as compared to female segment as the male population looks out for performance enhancement supplements for various physical activities whereas the female population has less preference for the same. The male segment is the performance driven group when it comes to health and nutrition. Men seek protein nutrition for enhancement of performance. The male segment strives for more power and energy to support their high intensity exercise or workout. As a result, men consider having both pre and post workout supplementation. Moreover, men are early adopters of new products with various benefits. Considering these factors, the male segment accounts for a higher share in the global protein supplement market.
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Based on region, the protein supplement market analysis is initiated across North America, Europe, Asia-Pacific, and LAMEA. Owing to the rise in number of health-conscious customers in most of the developed regions, North America accounts for higher share in the global protein supplement market. The U.S. health & fitness industry is expected to grow at a faster rate during the forecast period and shows no signs of slowing down. This is attributed to rise in number of the U.S. consumers adapting a healthy lifestyle or indulging in activities that promotes active and good health. Currently, about 20% of the American adults have fitness club membership and the numbers are expected to increase in the future. There is an increase in the demand for healthy food owing to the rise in number of health-conscious customers.
Key players profiled for global protein supplement industry in the report include Abbott Laboratories, ABH Pharma Inc., Amway corporation, Glambia Plc., GlaxoSmithKline Plc, General Nutrition Corporation (GNC Holdings Inc.), Herbalife International of America, Inc., Maker Nutrition LLC, Suppleform, and Vitaco Health Limited.
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitution
3.3.4. Threat of new entrants
3.3.5. Intensity of competitive rivalry
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increase in awareness among people for health & fitness
3.5.1.2. Alarming rise in obesity rates
3.5.1.3. Increase in disposable income
3.5.1.4. Rise in demand for supplement from the millennial population
3.5.2. Restraints
3.5.2.1. Presence of cheaper substitutes
3.5.2.2. Side-effects and negative publicity & claims
3.5.2.3. Impact analysis
3.5.3. Opportunities
3.5.3.1. Protein supplements introduction in untapped market
3.5.3.2. Growth in demand from young population
3.5.3.3. Impact analysis
3.6. Consumer Sentimental Analysis
3.7. Country-wise brand analysis
CHAPTER 4: PROTEIN SUPPLEMENT MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Casein
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by country
4.3. Whey protein
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country
4.4. Egg protein
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by country
4.5. Soy protein
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by country
4.6. Other
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast
4.6.3. Market analysis by country
CHAPTER 5: GLOBAL PROTEIN SUPPLEMENT MARKET, BY FORM
5.1. Overview
5.1.1. Market size and forecast
5.2. Powder
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Market analysis by country
5.3. RTD liquid
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.3.3. Market analysis by country
5.4. Protein Bar
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.4.3. Market analysis by country
CHAPTER 6: GLOBAL PROTEIN SUPPLEMENT MARKET, BY SOURCE
6.1. Overview
6.1.1. Market size and forecast
6.2. Animal
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.2.3. Market analysis by country
6.3. Plant
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.3.3. Market analysis by country
CHAPTER 7: GLOBAL PROTEIN SUPPLEMENT MARKET, BY GENDER
7.1. Overview
7.1.1. Market size and forecast
7.2. Male
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast
7.2.3. Market analysis by country
7.3. Female
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast
7.3.3. Market analysis by country
CHAPTER 8: GLOBAL PROTEIN SUPPLEMENT MARKET, BY AGE GROUP
8.1. Overview
8.1.1. Market size and forecast
8.2. Millennials
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast
8.2.3. Market analysis by country
8.3. Generation x
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast
8.3.3. Market analysis by country
8.4. Baby Boomer
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast
8.4.3. Market analysis by country
CHAPTER 9: GLOBAL PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL
9.1. Overview
9.1.1. Market size and forecast
9.2. Hypermarket/Supermarket
9.2.1. Key market trends, growth factors, and opportunities
9.2.2. Market size and forecast
9.2.3. Market analysis by country
9.3. Online
9.3.1. Key market trends, growth factors, and opportunities
9.3.2. Market size and forecast
9.3.3. Market analysis by country
9.4. Chemist/Drugstore
9.4.1. Key market trends, growth factors, and opportunities
9.4.2. Market size and forecast
9.4.3. Market analysis by country
9.5. Nutrition Store
9.5.1. Key market trends, growth factors, and opportunities
9.5.2. Market size and forecast
9.5.3. Market analysis by country
9.6. Health Food Store
9.6.1. Key market trends, growth factors, and opportunities
9.6.2. Market size and forecast
9.6.3. Market analysis by country
9.7. Specialist Sports Store
9.7.1. Key market trends, growth factors, and opportunities
9.7.2. Market size and forecast
9.7.3. Market analysis by country
9.8. Others
9.8.1. Key market trends, growth factors, and opportunities
9.8.2. Market size and forecast
9.8.3. Market analysis by country
CHAPTER 10: GLOBAL PROTEIN SUPPLEMENT MARKET, BY REGION
10.1. Overview
10.1.1. Market size and forecast
10.2. North America
10.2.1. Key market trends, growth factors and opportunities
10.2.2. Market size and forecast by type
10.2.3. Market size and forecast by form
10.2.4. Market size and forecast by source
10.2.5. Market size and forecast by Gender
10.2.6. Market size and forecast by age group
10.2.7. Market size and forecast by distribution channel
10.2.8. Market size and forecast by country
10.2.9. U.S.
10.2.9.1. Market size and forecast, by type
10.2.9.2. Market size and forecast, by form
10.2.9.3. Market size and forecast, by source
10.2.9.4. Market size and forecast, by gender
10.2.9.5. Market size and forecast, by age group
10.2.9.6. Market size and forecast, by distribution channel
10.2.10. Canada
10.2.10.1. Market size and forecast, by type
10.2.10.2. Market size and forecast, by form
10.2.10.3. Market size and forecast, by source
10.2.10.4. Market size and forecast, by gender
10.2.10.5. Market size and forecast, by age group
10.2.10.6. Market size and forecast, by distribution channel
10.2.11. Mexico
10.2.11.1. Market size and forecast, by type
10.2.11.2. Market size and forecast, by form
10.2.11.3. Market size and forecast, by source
10.2.11.4. Market size and forecast, by gender
10.2.11.5. Market size and forecast, by age group
10.2.11.6. Market size and forecast, by distribution channel
10.3. Europe
10.3.1. Key market trends, growth factors and opportunities
10.3.2. Market size and forecast by type
10.3.3. Market size and forecast by form
10.3.4. Market size and forecast by source
10.3.5. Market size and forecast by Gender
10.3.6. Market size and forecast by age group
10.3.7. Market size and forecast by distribution channel
10.3.8. Market size and forecast by country
10.3.9. UK
10.3.9.1. Market size and forecast, by type
10.3.9.2. Market size and forecast, by form
10.3.9.3. Market size and forecast, by source
10.3.9.4. Market size and forecast, by gender
10.3.9.5. Market size and forecast, by age group
10.3.9.6. Market size and forecast, by distribution channel
10.3.10. Germany
10.3.10.1. Market size and forecast, by type
10.3.10.2. Market size and forecast, by form
10.3.10.3. Market size and forecast, by source
10.3.10.4. Market size and forecast, by gender
10.3.10.5. Market size and forecast, by age group
10.3.10.6. Market size and forecast, by distribution channel
10.3.11. France
10.3.11.1. Market size and forecast, by type
10.3.11.2. Market size and forecast, by form
10.3.11.3. Market size and forecast, by source
10.3.11.4. Market size and forecast, by gender
10.3.11.5. Market size and forecast, by age group
10.3.11.6. Market size and forecast, by distribution channel
10.3.12. Italy
10.3.12.1. Market size and forecast, by type
10.3.12.2. Market size and forecast, by form
10.3.12.3. Market size and forecast, by source
10.3.12.4. Market size and forecast, by gender
10.3.12.5. Market size and forecast, by age group
10.3.12.6. Market size and forecast, by distribution channel
10.3.13. Spain
10.3.13.1. Market size and forecast, by type
10.3.13.2. Market size and forecast, by form
10.3.13.3. Market size and forecast, by source
10.3.13.4. Market size and forecast, by gender
10.3.13.5. Market size and forecast, by age group
10.3.13.6. Market size and forecast, by distribution channel
10.3.14. Rest of Europe
10.3.14.1. Market size and forecast, by type
10.3.14.2. Market size and forecast, by form
10.3.14.3. Market size and forecast, by source
10.3.14.4. Market size and forecast, by gender
10.3.14.5. Market size and forecast, by age group
10.3.14.6. Market size and forecast, by distribution channel
10.4. Asia-Pacific
10.4.1. Key market trends, growth factors and opportunities
10.4.2. Market size and forecast by type
10.4.3. Market size and forecast by form
10.4.4. Market size and forecast by source
10.4.5. Market size and forecast by Gender
10.4.6. Market size and forecast by age group
10.4.7. Market size and forecast by distribution channel
10.4.8. Market size and forecast by country
10.4.9. China
10.4.9.1. Market size and forecast, by type
10.4.9.2. Market size and forecast, by form
10.4.9.3. Market size and forecast, by source
10.4.9.4. Market size and forecast, by gender
10.4.9.5. Market size and forecast, by age group
10.4.9.6. Market size and forecast, by distribution channel
10.4.10. India
10.4.10.1. Market size and forecast, by type
10.4.10.2. Market size and forecast, by form
10.4.10.3. Market size and forecast, by source
10.4.10.4. Market size and forecast, by gender
10.4.10.5. Market size and forecast, by age group
10.4.10.6. Market size and forecast, by distribution channel
10.4.11. Japan
10.4.11.1. Market size and forecast, by type
10.4.11.2. Market size and forecast, by form
10.4.11.3. Market size and forecast, by source
10.4.11.4. Market size and forecast, by gender
10.4.11.5. Market size and forecast, by age group
10.4.11.6. Market size and forecast, by distribution channel
10.4.12. Australia
10.4.12.1. Market size and forecast, by type
10.4.12.2. Market size and forecast, by form
10.4.12.3. Market size and forecast, by source
10.4.12.4. Market size and forecast, by gender
10.4.12.5. Market size and forecast, by age group
10.4.12.6. Market size and forecast, by distribution channel
10.4.13. South Korea
10.4.13.1. Market size and forecast, by type
10.4.13.2. Market size and forecast, by form
10.4.13.3. Market size and forecast, by source
10.4.13.4. Market size and forecast, by gender
10.4.13.5. Market size and forecast, by age group
10.4.13.6. Market size and forecast, by distribution channel
10.4.14. Rest of Asia-Pacific
10.4.14.1. Market size and forecast, by type
10.4.14.2. Market size and forecast, by form
10.4.14.3. Market size and forecast, by source
10.4.14.4. Market size and forecast, by gender
10.4.14.5. Market size and forecast, by age group
10.4.14.6. Market size and forecast, by distribution channel
10.5. LAMEA
10.5.1. Key market trends, growth factors and opportunities
10.5.2. Market size and forecast by type
10.5.3. Market size and forecast by form
10.5.4. Market size and forecast by source
10.5.5. Market size and forecast by Gender
10.5.6. Market size and forecast by age group
10.5.7. Market size and forecast by distribution channel
10.5.8. Market size and forecast by country
10.5.9. Brazil
10.5.9.1. Market size and forecast, by type
10.5.9.2. Market size and forecast, by form
10.5.9.3. Market size and forecast, by source
10.5.9.4. Market size and forecast, by gender
10.5.9.5. Market size and forecast, by age group
10.5.9.6. Market size and forecast, by distribution channel
10.5.10. KSA
10.5.10.1. Market size and forecast, by type
10.5.10.2. Market size and forecast, by form
10.5.10.3. Market size and forecast, by source
10.5.10.4. Market size and forecast, by gender
10.5.10.5. Market size and forecast, by age group
10.5.10.6. Market size and forecast, by distribution channel
10.5.11. South Africa
10.5.11.1. Market size and forecast, by type
10.5.11.2. Market size and forecast, by form
10.5.11.3. Market size and forecast, by source
10.5.11.4. Market size and forecast, by gender
10.5.11.5. Market size and forecast, by age group
10.5.11.6. Market size and forecast, by distribution channel
10.5.12. Rest of LAMEA
10.5.12.1. Market size and forecast, by type
10.5.12.2. Market size and forecast, by form
10.5.12.3. Market size and forecast, by source
10.5.12.4. Market size and forecast, by gender
10.5.12.5. Market size and forecast, by age group
10.5.12.6. Market size and forecast, by distribution channel
CHAPTER 11: COMPANY PROFILES
11.1. ABBOTT LABORATORIES (ABBOTT)
11.1.1. Company overview
11.1.2. Company snapshot
11.1.3. Operating business segments
11.1.4. Product portfolio
11.1.5. Business performance
11.1.6. Key strategic moves and developments
11.2. ABH PHARMA INC.
11.2.1. Company overview
11.2.2. Company snapshot
11.2.3. Product portfolio
11.3. AMWAY CORPORATION (AMWAY)
11.3.1. Company overview
11.3.2. Company snapshot
11.3.3. Product portfolio
11.3.4. Business performance
11.4. GLANBIA PLC
11.4.1. Company overview
11.4.2. Company snapshot
11.4.3. Operating business segments
11.4.4. Product portfolio
11.4.5. Business performance
11.4.6. Key strategic moves and developments
11.5. GLAXOSMITHKLINE PLC (GSK)
11.5.1. Company overview
11.5.2. Company snapshot
11.5.3. Operating business segments
11.5.4. Product portfolio
11.5.5. Business performance
11.5.6. Key strategic moves and developments
11.6. GENERAL NUTRITION CORPORATION (GNC HOLDINGS, INC.)
11.6.1. Company overview
11.6.2. Company snapshot
11.6.3. Operating business segments
11.6.4. Product portfolio
11.6.5. Business performance
11.7. HERBALIFE INTERNATIONAL OF AMERICA, INC.
11.7.1. Company overview
11.7.2. Company snapshot
11.7.3. Product portfolio
11.7.4. Business performance
11.8. MAKER NUTRITION LLC
11.8.1. Company overview
11.8.2. Company snapshot
11.8.3. Product portfolio
11.9. SUPPLEFORM
11.9.1. Company overview
11.9.2. Company snapshot
11.9.3. Product portfolio
11.10. VITACO HEALTH LIMITED (SHANGHAI PHARMACEUTICALS HOLDING CO LTD)
11.10.1. Company overview
11.10.2. Company snapshot
11.10.3. Operating business segments
11.10.4. Product portfolio
11.10.5. Business performance
LIST OF TABLES
TABLE 01. GLOBAL PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 02. GLOBAL PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 03. GLOBAL CASEIN PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 04. GLOBAL CASEIN PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 05. GLOBAL WHEY PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 06. GLOBAL WHEY PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 07. GLOBAL EGG PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 08. GLOBAL EGG PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 09. GLOBAL SOY PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 10. GLOBAL SOY PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 11. GLOBAL SOY PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 12. GLOBAL SOY PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 13. GLOBAL PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 14. GLOBAL PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 15. GLOBAL POWDER PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 16. GLOBAL POWDER PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 17. GLOBAL RTD LIQUID PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 18. GLOBAL RTD LIQUID PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 19. GLOBAL PROTEIN BAR SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 20. GLOBAL PROTEIN BAR SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 21. GLOBAL PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 22. GLOBAL PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 23. GLOBAL ANIMAL BASED PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 24. GLOBAL ANIMAL BASED PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 25. GLOBAL PLANT BASED PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 26. GLOBAL PLANT BASED PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 27. GLOBAL PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 28. GLOBAL PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 29. GLOBAL PROTEIN SUPPLEMENT MARKET FOR MALE, BY REGION, 2017–2025 ($MILLION)
TABLE 30. GLOBAL PROTEIN SUPPLEMENT MARKET FOR MALE, BY REGION, 2017–2025 (KILOTONS)
TABLE 31. GLOBAL PROTEIN SUPPLEMENT MARKET FOR FEMALE, BY REGION, 2017–2025 ($MILLION)
TABLE 32. GLOBAL PROTEIN SUPPLEMENT MARKET FOR FEMALE, BY REGION, 2017–2025 (KILOTONS)
TABLE 33. GLOBAL PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 34. GLOBAL PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 35. GLOBAL PROTEIN SUPPLEMENT MARKET FOR MILLENNIALS, BY REGION, 2017–2025 ($MILLION)
TABLE 36. GLOBAL PROTEIN SUPPLEMENT MARKET FOR MILLENNIALS, BY REGION, 2017–2025 (KILOTONS)
TABLE 37. GLOBAL PROTEIN SUPPLEMENT MARKET FOR GENERATION X, BY REGION, 2017–2025 ($MILLION)
TABLE 38. GLOBAL PROTEIN SUPPLEMENT MARKET FOR GENERATION X, BY REGION, 2017–2025 (KILOTONS)
TABLE 39. GLOBAL PROTEIN SUPPLEMENT MARKET FOR BABY BOOMER, BY REGION, 2017–2025 ($MILLION)
TABLE 40. GLOBAL PROTEIN SUPPLEMENT MARKET FOR BABY BOOMER, BY REGION, 2017–2025 (KILOTONS)
TABLE 41. GLOBAL PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 42. GLOBAL PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 43. GLOBAL PROTEIN SUPPLEMENT MARKET IN HYPERMARKET/SUPERMARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 44. GLOBAL PROTEIN SUPPLEMENT MARKET IN HYPERMARKET/SUPERMARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 45. GLOBAL PROTEIN SUPPLEMENT MARKET IN ONLINE, BY REGION, 2017–2025 ($MILLION)
TABLE 46. GLOBAL PROTEIN SUPPLEMENT MARKET IN ONLINE, BY REGION, 2017–2025 (KILOTONS)
TABLE 47. GLOBAL PROTEIN SUPPLEMENT MARKET IN CHEMIST/DRUGSTORE, BY REGION, 2017–2025 ($MILLION)
TABLE 48. GLOBAL PROTEIN SUPPLEMENT MARKET IN CHEMIST/DRUGSTORE, BY REGION, 2017–2025 (KILOTONS)
TABLE 49. GLOBAL PROTEIN SUPPLEMENT MARKET IN NUTRITION STORE, BY REGION, 2017–2025 ($MILLION)
TABLE 50. GLOBAL PROTEIN SUPPLEMENT MARKET IN NUTRITION STORE, BY REGION, 2017–2025 (KILOTONS)
TABLE 51. GLOBAL PROTEIN SUPPLEMENT MARKET IN HEALTH FOOD STORE, BY REGION, 2017–2025 ($MILLION)
TABLE 52. GLOBAL PROTEIN SUPPLEMENT MARKET IN HEALTH FOOD STORE, BY REGION, 2017–2025 (KILOTONS)
TABLE 53. GLOBAL PROTEIN SUPPLEMENT MARKET IN SPECIALIST SPORTS STORE, BY REGION, 2017–2025 ($MILLION)
TABLE 54. GLOBAL PROTEIN SUPPLEMENT MARKET IN SPECIALIST SPORTS STORE, BY REGION, 2017–2025 (KILOTONS)
TABLE 55. GLOBAL PROTEIN SUPPLEMENT MARKET IN OTHER STORE, BY REGION, 2017–2025 ($MILLION)
TABLE 56. GLOBAL PROTEIN SUPPLEMENT MARKET IN OTHER STORE, BY REGION, 2017–2025 (KILOTONS)
TABLE 57. GLOBAL PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 58. GLOBAL PROTEIN SUPPLEMENT MARKET, BY REGION, 2017–2025 (KILOTONS)
TABLE 59. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 60. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTON)
TABLE 61. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 62. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTON)
TABLE 63. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 64. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTON)
TABLE 65. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 66. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTON)
TABLE 67. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 68. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTON)
TABLE 69. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY DISTRITBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 70. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY DISTRITBUTION CHANNEL, 2017–2025 (KILOTON)
TABLE 71. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 72. NORTH AMERICA PROTEIN SUPPLEMENT MARKET, BY COUNTRY, 2017–2025 (KILOTONS)
TABLE 73. U.S. PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 74. U.S. PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 75. U.S. PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 76. U.S. PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 77. U.S. PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 78. U.S. PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 79. U.S. PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 80. U.S. PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 81. U.S. PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 82. U.S. PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 83. U.S. PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 84. U.S. PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 85. CANADA PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 86. CANADA PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 87. CANADA PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 88. CANADA PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 89. CANADA PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 90. CANADA PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 91. CANADA PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 92. CANADA PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 93. CANADA PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 94. CANADA PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 95. CANADA PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 96. CANADA PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 97. MEXICO PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 98. MEXICO PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 99. MEXICO PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 100. MEXICO PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 101. MEXICO PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 102. MEXICO PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 103. MEXICO PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 104. MEXICO PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 105. MEXICO PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 106. MEXICO PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 107. MEXICO PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 108. MEXICO PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 109. EUROPE PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 110. EUROPE PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTON)
TABLE 111. EUROPE PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 112. EUROPE PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTON)
TABLE 113. EUROPE PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 114. EUROPE PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTON)
TABLE 115. EUROPE PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 116. EUROPE PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTON)
TABLE 117. EUROPE PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 118. EUROPE PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTON)
TABLE 119. EUROPE PROTEIN SUPPLEMENT MARKET, BY DISTRITBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 120. EUROPE PROTEIN SUPPLEMENT MARKET, BY DISTRITBUTION CHANNEL, 2017–2025 (KILOTON)
TABLE 121. EUROPE PROTEIN SUPPLEMENT MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 122. EUROPE PROTEIN SUPPLEMENT MARKET, BY COUNTRY, 2017–2025 (KILOTONS)
TABLE 123. UK PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 124. UK PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 125. UK PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 126. UK PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 127. UK PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 128. UK PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 129. UK PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 130. UK PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 131. UK PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 132. UK PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 133. UK PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 134. UK PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 135. GERMANY PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 136. GERMANY PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 137. GERMANY PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 138. GERMANY PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 139. GERMANY PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 140. GERMANY PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 141. GERMANY PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 142. GERMANY PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 143. GERMANY PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 144. GERMANY PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 145. GERMANY PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 146. GERMANY PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 147. FRANCE PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 148. FRANCE PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 149. FRANCE PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 150. FRANCE PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 151. FRANCE PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 152. FRANCE PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 153. FRANCE PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 154. FRANCE PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 155. FRANCE PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 156. FRANCE PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 157. FRANCE PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 158. FRANCE PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 159. ITALY PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 160. ITALY PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 161. ITALY PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 162. ITALY PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 163. ITALY PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 164. ITALY PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 165. ITALY PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 166. ITALY PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 167. ITALY PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 168. ITALY PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 169. ITALY PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 170. ITALY PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 171. SPAIN PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 172. SPAIN PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 173. SPAIN PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 174. SPAIN PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 175. SPAIN PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 176. SPAIN PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 177. SPAIN PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 178. SPAIN PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 179. SPAIN PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 180. SPAIN PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 181. SPAIN PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 182. SPAIN PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 183. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 184. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTONS)
TABLE 185. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 186. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTONS)
TABLE 187. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 188. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTONS)
TABLE 189. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 190. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTONS)
TABLE 191. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 192. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTONS)
TABLE 193. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 194. REST OF EUROPE PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (KILOTONS)
TABLE 195. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 196. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY TYPE, 2017–2025 (KILOTON)
TABLE 197. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 ($MILLION)
TABLE 198. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY FORM, 2017–2025 (KILOTON)
TABLE 199. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 ($MILLION)
TABLE 200. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY SOURCE, 2017–2025 (KILOTON)
TABLE 201. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 ($MILLION)
TABLE 202. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY GENDER, 2017–2025 (KILOTON)
TABLE 203. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 ($MILLION)
TABLE 204. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY AGE GROUP, 2017–2025 (KILOTON)
TABLE 205. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY DISTRITBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 206. ASIA-PACIFIC PROTEIN SUPPLEMENT MARKET, BY DISTRITBUTION CHANNEL, 2017–2025 (KILOTON)
TABLE 207. AS
According to the CXO’s of the leading companies, the global protein supplement market is expected to witness significant growth during the forecast period owing to various factors such as increase in obesity rates, rise in healthcare awareness among youth, and surge in disposable income of consumers. Protein-related products used by athletes are included in the sports nutrition market, however, the ones taken by common people for building muscles or losing weight come under the global protein supplement market. These are generally available as protein powders in the market while RTD protein shakes and protein bars are comparatively new.
By considering the all growth factors, the protein supplement market become a highly competitive market. The major player of this market are focusing on the research and development for their products which can fulfill the requirements of their target customers. Most of major players in this market are focusing on the improvement and promotion of their products. Among the demographic segment, millennials are being considered as the prime customers for the market.
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