Drink mix consist of powdered or concentrates of liquid that may be mixed into water or additional fluids to make flavored drink. This is an increasingly common option among consumers seeking for a quick and easy drink when at home or on the move. It offer customers with a convenient and cost-effective way to consume a variety of beverages at home, at work, or in the go. In addition, there are several factors operating the development of this market.
Convenience as well as time-saving have the mainstays of the drink mix market. They are common among busy consumers because they can be made easily and quickly without the need of any special equipment. As a consequence, they are a great option for on the move consumption, if for a quick breakfast or an energizing beverage during the day. The increasing focus on wellness and good health is another significant component for this market. With customers becoming more mindful of their health, there's an increasing need for low in calories or without sugar drinks. They are a better alternative to sweetened beverages, and numerous companies offer a variety of drink mixes which are vegan, gluten-free, or organic.
A further significant driver for the drink mix market is flavor creativity. To keep up with rapidly evolving tastes of customers, producers continue to innovate and introducing fresh and intriguing flavors. This has resulted within the launch of an extensive selection of drink mixes, varying from traditional flavors like lemonade as well as icy tea to more distinctive and exotic flavors such as passion fruit and pomegranates the growing popularity of e-commerce has also aided the growth of this market.
Customers are turning more and more to online retailers to purchase consume mixes as the appeal of online shopping grows. This has rendered it easier for customers to obtain an extensive selection of drink combinations, resulting in increased accessibility and ease of use. Direct-to-consumer companies that are capable of offering high-quality drinks have additionally developed.
New product launches to flourish in the market
Coca-Cola stated the official introduction of its new energy drink mix in January 2021. The good is aimed at enabling customers to make energy drinks at home by just adding water. The beverage includes caffeine, guarana gathers, B6 and B12 vitamins, and has a cool Coca-Cola flavor. Nestlé will launch a new powdered milk drink mix defended with minerals and vitamins in April 2020. The combination is intended to give children the food they need to grow strong and healthy. Crystal Light announced the release of several fresh drink mix flavors in June 2021, including Cherry Splash, Wild Strawberry, as well as Berry Sangria. The mixes are low in sugar and calories and are meant to be an alternative to drinks with added sugar.
Segment Overview:
By form: The drink mixes market is divided into powder and liquid. Powdered drink mixes have the most prevalent kind of consume mix and come in an array of flavors such as lemonade, icy tea, and fruit punch. Due to their ease and simplicity of use, liquid drink mixes have grown more and more common. They are available in a variety of flavors as well as tend to be concentrated, so just a little is needed to make a chock-full serving.
By application: The drink mixes market is divided into energy drink, nutritional drink, supplementary drink, immune support, and others. Energy drinks, that can include caffeine, taurine, and various other ingredients, have the goal to provide an instant injection of energy. Supplemental beverages can include extra components such as protein or fiber, whereas dietary supplements aim to offer vital minerals and vitamins. Immune support drinks are created up of components that are believed to strengthen the immune system, whereas other consume mixes may have distinctive mixes designed for particular medical purposes or preferred flavors.
By distribution channel: The drink mixes market is divided into supermarkets & hypermarkets, convenience stores, online, and others. In addition to their broad selection of goods and ability to provide offers and discounts, supermarkets and hypermarkets are among the most significant points of sale for drink mixes. Convenience stores additionally serve as a popular means of distribution for customers who are constantly on the move. Because of the ease and accessibility of online shopping, distribution methods via the internet have seen significant growth, particularly among younger customers. Speciality stores as well as department stores are two additional channels of distribution.
By type: The drink mixes market is divided into carbonated and non-carbonated. Carbonation is not a distinguishing feature of drink mixes. Drink mixes, on the other hand, may be classified through flavor description, such as berries-flavored or tea-based, and by intended use, like as energy beverages or nutritional drinks.
By region: The Asia-Pacific drink mixes market is projected to grow substantially due to the increasing need for easy and nutritious drinks. Because of the size of their populations and increasing disposable incomes, countries such as India, China, and Japan are significant contributors to market growth. The rise of online shopping and the development of brands that sell directly to consumers have also aided the growth of the market. The health and wellness movement is driving interest in low-calorie and sugar-free consume mixes, with producers offering an array of flavors to meet evolving tastes among consumers. The market is additionally profiting from an increasing need for functional beverages with vitamins, minerals, and various other health-promoting ingredients. Supermarkets and hypermarkets go on to be the dominant channels of distribution, though online channels have increased in prominence.
Competitive analysis and profiles of the major players in the drink mixes market, such as Haleon group of companies, Incorporated, Liquid I.V., Mars, Mondelez International, Nestle S.A., Rasna Pvt. Ltd., Stokely-Van Camp, Inc., Sunkist Growers Inc, The Kraft Heinz Company, and TrueCitrus. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of this market.
Convenience as well as time-saving have the mainstays of the drink mix market. They are common among busy consumers because they can be made easily and quickly without the need of any special equipment. As a consequence, they are a great option for on the move consumption, if for a quick breakfast or an energizing beverage during the day. The increasing focus on wellness and good health is another significant component for this market. With customers becoming more mindful of their health, there's an increasing need for low in calories or without sugar drinks. They are a better alternative to sweetened beverages, and numerous companies offer a variety of drink mixes which are vegan, gluten-free, or organic.
A further significant driver for the drink mix market is flavor creativity. To keep up with rapidly evolving tastes of customers, producers continue to innovate and introducing fresh and intriguing flavors. This has resulted within the launch of an extensive selection of drink mixes, varying from traditional flavors like lemonade as well as icy tea to more distinctive and exotic flavors such as passion fruit and pomegranates the growing popularity of e-commerce has also aided the growth of this market.
Customers are turning more and more to online retailers to purchase consume mixes as the appeal of online shopping grows. This has rendered it easier for customers to obtain an extensive selection of drink combinations, resulting in increased accessibility and ease of use. Direct-to-consumer companies that are capable of offering high-quality drinks have additionally developed.
New product launches to flourish in the market
Coca-Cola stated the official introduction of its new energy drink mix in January 2021. The good is aimed at enabling customers to make energy drinks at home by just adding water. The beverage includes caffeine, guarana gathers, B6 and B12 vitamins, and has a cool Coca-Cola flavor. Nestlé will launch a new powdered milk drink mix defended with minerals and vitamins in April 2020. The combination is intended to give children the food they need to grow strong and healthy. Crystal Light announced the release of several fresh drink mix flavors in June 2021, including Cherry Splash, Wild Strawberry, as well as Berry Sangria. The mixes are low in sugar and calories and are meant to be an alternative to drinks with added sugar.
Segment Overview:
By form: The drink mixes market is divided into powder and liquid. Powdered drink mixes have the most prevalent kind of consume mix and come in an array of flavors such as lemonade, icy tea, and fruit punch. Due to their ease and simplicity of use, liquid drink mixes have grown more and more common. They are available in a variety of flavors as well as tend to be concentrated, so just a little is needed to make a chock-full serving.
By application: The drink mixes market is divided into energy drink, nutritional drink, supplementary drink, immune support, and others. Energy drinks, that can include caffeine, taurine, and various other ingredients, have the goal to provide an instant injection of energy. Supplemental beverages can include extra components such as protein or fiber, whereas dietary supplements aim to offer vital minerals and vitamins. Immune support drinks are created up of components that are believed to strengthen the immune system, whereas other consume mixes may have distinctive mixes designed for particular medical purposes or preferred flavors.
By distribution channel: The drink mixes market is divided into supermarkets & hypermarkets, convenience stores, online, and others. In addition to their broad selection of goods and ability to provide offers and discounts, supermarkets and hypermarkets are among the most significant points of sale for drink mixes. Convenience stores additionally serve as a popular means of distribution for customers who are constantly on the move. Because of the ease and accessibility of online shopping, distribution methods via the internet have seen significant growth, particularly among younger customers. Speciality stores as well as department stores are two additional channels of distribution.
By type: The drink mixes market is divided into carbonated and non-carbonated. Carbonation is not a distinguishing feature of drink mixes. Drink mixes, on the other hand, may be classified through flavor description, such as berries-flavored or tea-based, and by intended use, like as energy beverages or nutritional drinks.
By region: The Asia-Pacific drink mixes market is projected to grow substantially due to the increasing need for easy and nutritious drinks. Because of the size of their populations and increasing disposable incomes, countries such as India, China, and Japan are significant contributors to market growth. The rise of online shopping and the development of brands that sell directly to consumers have also aided the growth of the market. The health and wellness movement is driving interest in low-calorie and sugar-free consume mixes, with producers offering an array of flavors to meet evolving tastes among consumers. The market is additionally profiting from an increasing need for functional beverages with vitamins, minerals, and various other health-promoting ingredients. Supermarkets and hypermarkets go on to be the dominant channels of distribution, though online channels have increased in prominence.
Competitive analysis and profiles of the major players in the drink mixes market, such as Haleon group of companies, Incorporated, Liquid I.V., Mars, Mondelez International, Nestle S.A., Rasna Pvt. Ltd., Stokely-Van Camp, Inc., Sunkist Growers Inc, The Kraft Heinz Company, and TrueCitrus. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of this market.
Drink Mixes Market Report Highlights
| Aspects | Details |
 By Form |
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 By Application |
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 By Distribution Channel |
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 By Type |
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 By Region |
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 Key Market Players | Haleon group of companies, Rasna Private Limited, Nestle S.A., Mars, Incorporated, Mondelez International, Stokely-Van Camp, Inc., Sunkist Growers Inc, Liquid I.V., TrueCitrus, The Kraft Heinz Company |
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