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E-Learning Market

E-Learning Market Size, Share, Competitive Landscape and Trend Analysis Report by Provider, Deployment Model, Course and End User : Global Opportunity Analysis and Industry Forecast, 2020-2030

IC : Software and Services

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Author's: Shadaab Khan| Beesetty Yogendra | Onkar Sumant
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E-Learning Market Statistics: 2030

The global e-learning market size was valued at $197.00 billion in 2020, and is projected to reach $840.11 billion by 2030, registering a CAGR of 17.5% from 2021 to 2030. E-learning is a mode of delivering knowledge to students through electronic modes such as videos, audio, e-books, AR/VR or any other electronic mode. E-learning provides various benefits to the students, which include low cost of education and specialized course learning. In addition, e-learning has become an integral part of majority of organizations as it enhances the performance of employees. For instance, according to IBM statistics, eLearning can increase productivity by 50%, by utilizing online learning software, to provide employees with an incredible opportunity to engage in their training courses at any convenient time.

Rise in remote learning during the pandemic and demand for low-cost convenient learning system positively impacts the growth of the market. In addition, surge in use of AI and machine learning in e-learning system boost the growth of the market across the globe. However, factors such as lack of face-to-face interactions in the E-learning systems and need for higher self-motivation limit the e-learning market growth.


On the contrary, emergence of several trends such as micro learning, gamification, adoptive learning, and mobile learning are expected to offer remunerative opportunities for the expansion of the e-learning market during the forecast period.

By deployment mode, the cloud segment is expected to garner a significant share during the forecast period owing to growth in acceptance of cloud-based e-learning services and increased interest toward this technology. In addition, it provides better maintenance of learning solution and continuous system that facilitates the implementation of online learning. 

Region wise, the e-learning market was dominated by North America in 2020 and is expected to witness the highest growth rate during the forecast period owing to rise in competition among service providers in North America. In addition, key players provide more security for data, by ensuring quick access and greater outreach, which drive the growth of the e-learning market in this region. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rise in usage of e-learning services and adoption of cloud-based smart learn solution during the pandemic.

The report focuses on growth prospects, restraints, and trends of the e-learning market analysis. The study provides Porter’s five forces analysis to understand impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the e-learning market share.

Segment Review

The e-learning market is segmented on the basis of provider, deployment model, course, end user, and region. By provider, it is bifurcated into content and service. By deployment mode, it is categorized into cloud and on-premise. By course, it is divided into primary and secondary education, higher education, online certification and professional course, test preparation. By end user, it is classified into academic, corporate, and government. By region, the digital learning market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

E-Learning Market
By Provider
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Contect segment is projected as one of the most lucrative segments.

The market players operating in the global e-learning market include Adobe, Aptara Inc., Articulate Global, LLC, CERTPOINT, Cisco Systems, Inc., Citrix Systems, Inc., D2L Corporation, Microsoft Corporation, Oracle Corporation, and SAP SE. These players have adopted various strategies to increase their market penetration and strengthen their position in the e-learning industry.

E-Learning Market
By Deployment Model
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Cloud segment is projected as one of the most lucrative segments.

Top Impacting Factors

Rise in Remote Learning During the Pandemic

With the rise of COVID-19 pandemic, all schools, colleges, and other learning institutes closed due to the lockdown implemented to avoid further spread of the coronavirus. This influenced growth of e-learning platforms during the period as educational institutes adopted e-learning mediums to deliver education and training for individuals during the COVID-19 enforced lockdowns. Moreover, many online learning platforms offered free access to their services, including platforms like BYJU’S, a Bangalore-based educational technology and online tutoring firm. Since announcing free live classes on its Think and Learn app, BYJU’s has seen a 200% increase in the number of new students using its product. Furthermore, majority of the students who lived in hostels and other accommodations returned to their home towns, which in turn increased the demand for remote learning.

Surge in Use of AI and Machine Learning in E-learning

The use of AI and machine learning has grown among e-learning platforms as it allows customized content based on each student's existing knowledge and provides a one-size-fits-all approach. In addition, by leveraging AI and ML, it becomes possible to quickly analyze huge amounts of data, as well as identify patterns & trends to continuously optimize and improve learning experiences. Moreover, it helps make the course creation process much simpler, faster, and more agile without having to sacrifice quality. For example, automatic translation and localization feature have enhanced the eLearning development process by offering more speed and efficiency. Furthermore, it is now possible to develop multi-language content for global companies that face the challenge of creating useful content for branches in multiple countries, or for the increasingly common situation of companies working with remote teams that speak different languages. Thus, growth in number of such developments is expected to provide lucrative opportunity for the digital learning market.

Corporate E-Learning and Upskilling

Corporate e-learning refers to the use of digital technologies and online platforms to deliver training and educational programs within a corporate setting. It offers flexibility, scalability, and cost-effectiveness, allowing employees to access training materials at their convenience. In addition, upskilling focuses on developing employees' skills to meet evolving job requirements and industry demands. It enhances employee performance, engagement, and adaptability while future-proofing the workforce. Furthermore, the investment in upskilling is increasing among the organizations as it helps in their commitment toward their employees’ growth and development, leading to higher levels of employee retention and attracting top talent.

The combination of corporate e-learning and upskilling creates a powerful synergy. E-learning platforms enable the delivery of targeted training modules and resources, while upskilling initiatives ensure that employees acquire the necessary skills and knowledge for their professional growth. This approach helps organizations stay competitive by continuously improving employee capabilities, fostering innovation, and adapting to industry changes. Moreover, corporate e-learning and upskilling contribute to employer branding and reputation. In addition, organizations that invest in their employees' development create a culture of learning and growth, which in turn is helping in attracting and retaining talented individuals who seek opportunities for career advancement. Therefore, corporate e-learning and upskilling are integral components of a comprehensive talent development strategy. By leveraging technology and investing in employee skill development, organizations are enhancing their workforce's capabilities and maintaining a competitive edge in the dynamic business landscape.

E-Learning Market
By Region
North America 

Asia-Pacific would exhibit the highest CAGR of 17.4% during 2021-2030.

Key Benefits for Stakeholders     

  • The study provides an in-depth analysis of the e-learning market forecast along with the current trends and future estimations to explain the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on the global smart learning market is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the e-learning market trends from 2021 to 2030 is provided to determine the market potential.

E-Learning Market Report Highlights

Aspects Details
By Provider
  • Content Provider
  • Service Provider
By Deployment Model
  • On-premise
  • Cloud
By Course
  • Primary and Secondary Education
  • Higher Education
  • Online Certification and Professional Course
  • Test Preparation
By End User
  • Academic
  • Corporate
  • Government
By Region
  • North America  (U.S., Canada)
  • Europe   (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe)
  • Asia-Pacific   (China, India, Japan, South Korea, Sri Lanka, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
By Key Market Players
  • Adobe
  • Aptara Inc.
  • Articulate Global, LLC
  • Cisco Systems, Inc.
  • Citrix Systems, Inc.
  • D2L Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE

Analyst Review

E-learning helps remove the need for costly printed training materials and even on-site instructors. E-learning is cost-effective; companies save a substantial amount on travel and accommodation costs of learners and instructors, as well as the venue and materials. Moreover, with online learning, learners can access content anywhere and anytime. Furthermore, factors such as surge in need for operational efficiency in business processes and rise in demand for data-driven teaching are expected to fuel the market growth. In addition, rise in adoption of cloud as well as mobile applications is expected to drive the growth of the market.

Key providers of e-learning market such as Adobe Systems, Inc., Aptara Inc., Citrix system Inc., and SAP SE, account for a significant share in the market. For instance, in July 2021, Adobe announced the launch of Adobe Analytics curriculum for education, a global program that supports the future workforce with in-demand data science skills. With the curriculum, college instructors and students are expected to be able to use Adobe Analytics—the industry-leading customer data analytics platform for free and get access to course curriculum with hands-on activities. In addition, students can get to learn to use data to drive business decisions and gain skills for careers spanning data science to marketing and product management. Moreover, various MNCs have formed collaborations and strategic alliance to innovate better e-learning solutions for their employees. For instance, in April 2020, HP Inc. partnered with TIME for Kids, Britannica, and NASA on the program to deliver a new program that is expected to deliver educational content curated from leading scientific, publishing, and media companies to support teachers and students in the face of the COVID-19 pandemic. The new programs under HP’s goal are anticipated to enable better learning outcomes for 100 million people by 2025 through global educational programs, equipment donations, and on-demand learning tech. Thus, growth in number of such developments drives the growth of the market. According to industry experts, the e-learning market is expected to witness increased adoption in the coming years, owing to digital transformation in industries and rapid adoption of digital learning among various sectors. North America is expected to dominate the market during the forecast period, while emerging countries in Asia-Pacific and Latin America are projected to offer significant growth opportunities.


Author Name(s) : Shadaab Khan| Beesetty Yogendra | Onkar Sumant

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E-Learning Market

Global Opportunity Analysis and Industry Forecast, 2020-2030