Allied Market Research

2024

Earl Grey Tea Market

Earl Grey Tea Market Size, Share, Competitive Landscape and Trend Analysis Report, by Origin, by Type and, by ByForm : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: | Roshan Deshmukh
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Earl Grey tea was introduced in England in the early 1800s to compete with the then-premium Chinese teas. Earl grey tea is traditionally made with black tea, but in order to compete, firms have used green tea, oolong tea, and other varietals as base. Earl grey tea has a number of health advantages, including improving dental health, assisting digestion, reducing anxiety & stress, detoxifying the body, and increasing energy levels. Increased demand for healthy beverages in developed nations around the world is likely to propel the earl grey tea industry. Europe is likely to dominate the worldwide earl grey tea market due to the region's traditional consumption of earl grey tea.

COVID-19 Impact Analysis

  • COVID-19 has made people mindful about what they consume and the source of the same. The market for Earl Grey Teais expected to rise in response to rise in consumer demand for goods that are free of preservatives, caffeine, and other hazardous substances, as well as rise in consumer health awareness. Detox tea is high in antioxidants and free of harmful residues such as synthetic fertilizers, pesticides, and artificial flavors.
  • Due to COVID-19, people have become more aware of their health and immunity due to which, there has been increase in the popularity of the earl grey teas.
  • The job-oriented urban millennials who juggle between their hectic and stressed-out life patterns due to work from home jobs are far more concerned about their regular food habits and health issues when compared to the growing demand for detox teas, particularly among city dwellers. 

Top Impacting Factors

  • The growth in demand for detox and de-stressing beverages in developed and developing regions with a large working population is likely to drive the earl grey tea market. 
  • The tea is most suited for people who live a sedentary lifestyle. 
  • During the forecast period, increased earl grey tea offers and flavor variations are expected to attract millennials, boosting the earl grey tea market expansion.
  • In the developing world, the earl grey tea market is projected to be constrained by high prices compared to regular tea and little retail penetration.

Market Trends

  • Earl Grey Tea's Market Growth is boosted by Growth in Demand for Detoxing Beverages
  • The global earl grey tea market is primarily driven by an increase in demand for detox and de-stressing beverages in both developed and growing nations, owing to an increase in the working population. The tea is in high demand among people who live fast-paced lives. The increased availability of a diverse range of flavors, as well as the growing desire for organic products, is expected to fuel the industry's expansion in the future years. Earl grey tea's market expansion is likely to be aided during the forecast period by rise in health consciousness and quickly expanding distribution channels.

Has Numerous Health Benefits

  • The bergamot oil in the tea has been shown to help the immune system work well. Bergamot's antioxidants fight damaging free radicals. Free radicals are hazardous by-products of oxygen metabolism that can cause serious damage to our bodies by producing "oxidative stress." The antioxidants in tea help to alleviate stress. They combat infections, fevers, and other long-term illnesses. They even help to keep your heart healthy by lowering cholesterol levels. Another important advantage of bergamot is that it can lower harmful cholesterol levels. Cholesterol levels that are controlled can help protect your heart from plaque buildup and blockages while also improving blood flow. Earl grey tea has antiviral components that make you stronger from the inside out. Bergamot's immunity-boosting properties help protect our bodies from viruses that cause flu, colds, and other diseases.

Key Benefits of the Report

  • This study presents the analytical depiction of the earl grey tea industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the earl grey tea market share.
  • The current market is quantitatively analyzed to highlight the earl grey tea market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed earl grey tea market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Earl Grey Tea Market Research Report

  • Which are the leading players active in the earl grey tea market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is "earl grey tea market" prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the "earl grey tea market"?
     

Earl Grey Tea Market Report Highlights

Aspects Details
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By Origin
  • Organic
  • Conventional
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By Type
  • Black
  • Green
  • Oolong
  • Others
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By ByForm
  • Loose
  • Sachets/Bags
  • Premixes
  • Ready-to-drink
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

Kusmi Tea,, Bigelow Tea,, Adagio Teas,, Numi, Inc,, R.Twining,, Tetley,, Mariage Freres,, TWG Tea, Stash Tea Company,, The Tea Makers of London, Unilever Plc ,, The Stash Tea

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Earl Grey Tea Market

Global Opportunity Analysis and Industry Forecast, 2023-2032