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| A06565 | Pages: NA | Aug 2021 | 805 Views | | |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Edible Flakes Market
Request Now !Edible flakes or cereal flakes is a food product made from corn, rice, oats wheat, and other cereal grains. To manufacture flakes, first the outer coating of the grain is removed and then the grain is processed into groats. The groats are then cooked in salt and sugar syrup then this meal is rolled out into thin flakes which are then toasted in ovens. It comes in different flavors such as raspberry, chocolate, caramel, strawberry, and fruit & nut. It is consumed as breakfast and often taken with milk, yogurt, fruit, or nuts. Edible flakes are also used in making snacks. These include oat based bread, biscuits, energy bars, infant food, cookies, and probiotic drinks.
Market scope and structure analysis:
Report Metric | Details |
Market size available for years | 2020–2027 |
Base year considered | 2019 |
Forecast period | 2021–2027 |
Forecast units | Value ($US) |
Segments covered | Product Type, Application, and Region |
Regions covered | North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA) |
Companies covered | Baggry's India Ltd., Nature’s Path Foods Inc., Nestlé SA, PepsiCo Inc., The Hain Celestial Group Inc., Dr. August Oetker KG, General Mills Inc., Kellogg Co., Marico Ltd., Post Holdings, Inc. |
The corona virus outbreak in all over the globe has created medical emergency. Due to which there is an increase in the demand for food items, hygiene products, and medical products in the market. COVID-19 pandemic has increased the sales of traditional, healthy, and staple food items. However, packaged food and bakery products have experienced a decline in its sale due to which the demand for edible flakes has also decreased to a significant level. In addition, the lockdown scenario in various countries has hampered the production and supply chain of the edible flakes manufacturing companies. The consumer buying behavior may change permanently post COVID-19. Companies have to build robust sales plan for recovery and build branded content and awareness campaigns to gain leads. They might have to adopt e-commerce platform and omni-channel in their supply chain.
Increase in urbanization and rise in income level are the factors that increase the demand for edible flakes. Changes in lifestyle and busy schedule of the people makes way for quick breakfast option which saves their time and contains a high level of nutrition. The easy availability of edible flakes in any store boosts the growth of the market.
The growing trend of leading a healthier lifestyle drives the market growth. Especially demand for flakey oats and oat meals is gaining momentum in the market as they are among the healthiest grains in the world. The edible flake manufacturing companies are gaining traction as the intake of edible flakes in the breakfast has been increased due to its benefits. The edible flakes are rich in fiber, low in sugar and have vital minerals & antioxidants which help in solving constipation problem, keeping cholesterol low.
The global Edible Flakes market trends are as follows:
The market players are focusing on expanding their product portfolio to serve the increase in demand for variety of edible flakes in the market. Owing to the changing trends of consumer’s taste and preference regarding food habits, the leading market players are giving priority to launch new products and enhance their market penetration. The brand loyalty and product availability is expected to remain the critical factor for the edible flakes market during the forecast period. To gain the competitive edge in the market, companies are also expanding their customer base. For instance, The Kellogg Company which is one of the leading market players in the edible flakes industry has launched new products in an array of sizes and prices to attract customers in both rural and urban regions in India. To increase the customer base the Kellogg Company is also adopting strategies like providing free samples to school kids, digital branding and marketing and customization. Kolln, a Germany based edible flakes manufacturing company, introduced the carrot & ginger oat whole grain muesli to cater to the consumer demand of low-sugar, preservative free and natural flavor product.
Key Segments Covered:
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Key benefits of the report:
Questions answered in the edible flakes market research report:
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