Edible flakes or cereal flakes is a food product made from corn, rice, oats wheat, and other cereal grains. To manufacture flakes, first the outer coating of the grain is removed and then the grain is processed into groats. The groats are then cooked in salt and sugar syrup then this meal is rolled out into thin flakes which are then toasted in ovens. It comes in different flavors such as raspberry, chocolate, caramel, strawberry, and fruit & nut. It is consumed as breakfast and often taken with milk, yogurt, fruit, or nuts. Edible flakes are also used in making snacks. These include oat based bread, biscuits, energy bars, infant food, cookies, and probiotic drinks.
COVID-19 Scenario Analysis:
The corona virus outbreak in all over the globe has created medical emergency. Due to which there is an increase in the demand for food items, hygiene products, and medical products in the market. COVID-19 pandemic has increased the sales of traditional, healthy, and staple food items. However, packaged food and bakery products have experienced a decline in its sale due to which the demand for edible flakes has also decreased to a significant level. In addition, the lockdown scenario in various countries has hampered the production and supply chain of the edible flakes manufacturing companies. The consumer buying behavior may change permanently post COVID-19. Companies have to build robust sales plan for recovery and build branded content and awareness campaigns to gain leads. They might have to adopt e-commerce platform and omni-channel in their supply chain.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Increase in urbanization and rise in income level are the factors that increase the demand for edible flakes. Changes in lifestyle and busy schedule of the people makes way for quick breakfast option which saves their time and contains a high level of nutrition. The easy availability of edible flakes in any store boosts the growth of the market.
The growing trend of leading a healthier lifestyle drives the market growth. Especially demand for flakey oats and oat meals is gaining momentum in the market as they are among the healthiest grains in the world. The edible flake manufacturing companies are gaining traction as the intake of edible flakes in the breakfast has been increased due to its benefits. The edible flakes are rich in fiber, low in sugar and have vital minerals & antioxidants which help in solving constipation problem, keeping cholesterol low.
The global Edible Flakes market trends are as follows:
New product launches to flourish the market
The market players are focusing on expanding their product portfolio to serve the increase in demand for variety of edible flakes in the market. Owing to the changing trends of consumer’s taste and preference regarding food habits, the leading market players are giving priority to launch new products and enhance their market penetration. The brand loyalty and product availability is expected to remain the critical factor for the edible flakes market during the forecast period. To gain the competitive edge in the market, companies are also expanding their customer base. For instance, The Kellogg Company which is one of the leading market players in the edible flakes industry has launched new products in an array of sizes and prices to attract customers in both rural and urban regions in India. To increase the customer base the Kellogg Company is also adopting strategies like providing free samples to school kids, digital branding and marketing and customization. Kolln, a Germany based edible flakes manufacturing company, introduced the carrot & ginger oat whole grain muesli to cater to the consumer demand of low-sugar, preservative free and natural flavor product.
Key benefits of the report:
- This study presents the analytical depiction of the global edible flakes industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global edible flakes market share.
- The current market is quantitatively analyzed to highlight the global edible flakes market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global edible flakes market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions answered in the edible flakes market research report:
- What are the leading market players active in the edible flakes market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Edible Flakes Market Report Highlights
By Product Type
Key Market Players
Nature’s Path Foods Inc., Marico Ltd., Baggry's India Ltd., Kellogg Co., PepsiCo Inc., Dr. August Oetker KG, Post Holdings, Inc., Nestlé SA, General Mills Inc., The Hain Celestial Group Inc.