Electric Toothbrush Market

The global electric toothbrush market size was valued at $3,070.8 million in 2020, and is projected to reach $6,549.1 million by 2031, growing at a CAGR of 8.1% from 2022 to 2031.

The unexpected breakout of the COVID-19 pandemic has shifted customer preference for electric toothbrush purchases from traditional distribution channels to online retail platforms. This factor is expected to have a positive impact on the global electric toothbrush market during the forecast period.

Electric toothbrush is an advanced technological oral product, which is used to clean teeth, gums, and tongue by using rotation or side-by-side movement of the head. The rotation or side-by-side movement of the head in electric toothbrush is effective to remove plaque and reduce gingivitis. Electric toothbrushes are incorporated with advanced features that enhance the brushing experience and improve brushing habits. Some of the features include various brushing modes that are specialized for sensitive teeth, whitening benefits,and gum-massaging actions. In addition, pressure sensors are installed in the toothbrush to apply required pressure on the teeth and gums during brushing. 

Increase in awareness about oral hygiene has been a key driver for the electric toothbrush market. Moreover, rise in disposable incomein the developing countries has fueled the adoption of electric toothbrushes.

However, high price of these brushes acts as a major restraint of the market. The replacement of the head of electric toothbrush is expensive, which further limits its adoption. The head contains bristles, which need to be replaced after every three to six months, making the replacement of bristles costly. On the contrary, rise in awareness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrush such as the development of connected electric toothbrush are anticipated to provide lucrative opportunities for the electric toothbrush market growth. 

Oral health has become one of the primary public health problems in practically every part of the globe as a result of fast changing lifestyles and inappropriate diets, including sugar rich diets and increase in usage of toxic substances such as tobacco. Furthermore, customers globally are emphasizing on maintaining their oral health, which results in surge in demand for electric toothbrush. The customers’ perceptions of performance, product qualities, brand recognition, and the availability of product and brand information are some factors that impact the consumers’ buying behavior towards electric toothbrushes. 

The high cost of the electric toothbrush as compared to manual toothbrush is one of the primary reasons that limits the global market’s growth. Environmental concerns about the disposable of electric toothbrushes is another important aspect that could stymie the global electric toothbrush market’s development and growth during the forecast period. 

The rise in government initiatives for the growing acceptance and adoption of the electric toothbrush in the global market is expected to create lucrative opportunities for the growth and development of the global electric toothbrush market during the forecast period. Government agencies such as American Dental Association (ADA)and World Health Organization (WHO) promote the benefits of oral health, which also boosts the growth of the electric toothbrush market. 

According to electric toothbrush market analysis, the global electric toothbrush market is segmented on the basis of bristle, head movement, end user, and region. Based on bristle, the market is bifurcated into soft bristles and nanometer bristles. Based onhead movement, it is classified into rotation/oscillation and sonic/side-to-side. Based on end users, the market is divided into adults and children. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare. Many key market players in the electric toothbrush market have used product launch, partnership, merger, investments, and acquisition as a primary strategy to increase their market share. 

Electric Toothbrush Market Share, By Region

The Asia-Pacific electric toothbrush market is witnessing a rapid growth rate, as electric toothbrushes have gainedpopularity due to their improved cleaning of oral cavity. In addition, upsurge in disposable income in this regionand increase in prevalence of dental caries drivethe market growth. 

Global Electric Toothbrush Market, By Head Movement

The sonic/side-to-side accounts for a major proportion of the global electric toothbrush market,and is estimated to be the most lucrative in the near future, as it offers oral health benefits such as removing plaque from the oral cavityand dental caries.

Global Electric Toothbrush Market, By End User

The adult segment is estimated to be grow at a rapid rate during the forecast period, due to increase in dental complications in adults, which in turn is expected toboost the adoption of electric toothbrush.

Key Benefits For Stakeholders

• This report provides quantitative analysis of the current electric toothbrush market trends, estimations, and dynamics from 2020 to 2031, which assist to identify the prevailing electric toothbrush market opportunities. 
• Major countries in each region have been mapped based on the revenue contribution to the global market. 
• Market player positioning of the industry has been provided to provide a clear understanding of their competitive strengths.
• Porter's Five Forces analysis is used to illustrate the potential of suppliers and buyers in the industry.
• Comprehensive analysis of factors that drive and restrict the growth of electric toothbrush is provided. 
• The report focuses on the regional & global market, the key players, and market segments apart from a detailed study on the divisions and application areas.

 Electric Toothbrush Market Report Highlights