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Electric Toothbrush Market by Bristle (Soft Bristles and Nanometer Bristles), Head Movement (Sonic/Side-to-side and Rotation/Oscillation), End User (Adult and Children) - Global Opportunity Analysis and Industry Forecast, 2017-2023

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CO_184580
Pages: 223
Mar 2018 | 2719 Views
 
Author's : Yash Doshi/Gunjan Jeet Sharma
Tables: 106
Charts: 43
 

Electric Toothbrush Market Overview:

The global electric toothbrush market was valued at $2,200 million in 2016, and is projected to reach $3,770 million by 2023, growing at a CAGR of 8.00% from 2017 to 2023. Electric toothbrush is an advanced technological oral product, which is used to clean teeth, gums, and tongue by using rotation or side-by-side movement of the head. The rotation or side-by-side movement of the head in electric toothbrush is effective in removing plaque and reducing gingivitis. The electric toothbrushes are incorporated with advanced features that enhance the brushing experience and improve brushing habits. Some of the features include various brushing modes that are specialized for sensitive teeth, whitening benefits, and gum-massaging actions. In addition, pressure sensors are installed in the toothbrush to apply required pressure on the teeth and gums during brushing.

Increase in awareness about oral hygiene has been a key driver for the electric toothbrush market. Moreover, rise in disposable income in the developing countries has fueled the adoption of electric toothbrushes. However, high price of these brushes acts as a major restraint of the market. The replacement of the head of electric toothbrush is expensive, which further limits its adoption. The head contains bristles, which need to be replaced after every three to five months, making the replacement of bristles costly. On the contrary, rise in awareness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrush such as the development of connected electric toothbrush is anticipated to provide lucrative opportunities for the market growth.

The report segments the global electric toothbrush market on the basis of bristle, head movement, end user, and geography. Based on bristle, the market is bifurcated into soft bristles and nanometer bristles. By head movement, it is classified into rotation/oscillation and sonic/side-to-side. The end users of the industry include adults and children. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in this market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.

Electric Toothbrush Market Share, by Geography


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The Asia-Pacific electric toothbrush market is witnessing a rapid growth rate, as electric toothbrushes have gained popularity due to their improved cleaning of oral cavity. In addition, upsurge in disposable income in this region and increase in prevalence of dental caries drive the market growth.

Global Electric Toothbrush Market, by Head Movement

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The sonic/side-to-side accounts for a major proportion of the global electric toothbrush market, and is estimated to be the most lucrative in the near future, as it offers oral health benefits such as removing plaque from the oral cavity and dental caries.

Global Electric Toothbrush Market, by End User

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The adult segment is estimated to be grow at a rapid rate during the forecast period, due to increase in dental complications in adults, which in turn will boost the adoption of electric toothbrush.

Key Benefits for Stakeholders

  • This report provides quantitative analysis of the current trends, estimations, and dynamics from 2017 to 2023, which assist to identify the prevailing market opportunities.
  • Major countries in each region have been mapped based on the revenue contribution to the global market.
  • Market player positioning of the industry has been provided to provide a clear understanding of their competitive strengths.
  • Porter's Five Forces analysis is used to illustrate the potential of suppliers and buyers in the industry.
  • Comprehensive analysis of factors that drive and restrict the growth of electric toothbrush is provided.
  • The report focuses on the regional & global market, the key players, and market segments apart from a detailed study on the divisions and application areas.

Electric Toothbrush Market Key Segments:

By Bristle

  • Soft
  • Nanometer

By Head Movement

  • Rotation/Oscillation
  • Sonic/Side-by-side

By End User

  • Children
  • Adult

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of LAMEA
 

Chapter: 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

Chapter: 2: EXECUTIVE SUMMARY

2.1. Key finding of the study
2.2. CXO perspective

Chapter: 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pocket
3.2.2. Top winning strategies

3.3. Porter's five forces analysis

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyer
3.3.3. Thereat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Increase In Awareness Of Oral Hygiene
3.4.1.2. Increases In Disposable Income

3.4.2. Restraints

3.4.2.1. High Price Of Electric Toothbrush
3.4.2.2. High Cost Of Replacement Of The Head Of The Electric Toothbrush

3.4.3. Opportunities

3.4.3.1. Technological advancement In Electric Toothbrush Industry

3.5. Top player positioning

Chapter: 4: ELECTRIC TOOTHBRUSH MARKET, BY BRISTLE TYPE

4.1. Overview

4.1.1. Market size and forecast

4.2. Soft

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, By region
4.2.3. Market analysis by country

4.3. Nanometer

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, By region
4.3.3. Market analysis by country

Chapter: 5: ELECTRIC TOOTHBRUSH MARKET, BY HEAD MOVEMENT

5.1. Overview

5.1.1. Market size and forecast

5.2. Rotation/Oscillation

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, By region
5.2.3. Market analysis by country

5.3. Sonic/Side-To-Side

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, By region
5.3.3. Market analysis by country

Chapter: 6: ELECTRIC TOOTHBRUSH MARKET, BY END USER

6.1. Overview

6.1.1. Market size and forecast

6.2. children

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, By region
6.2.3. Market analysis by country

6.3. adult

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, By region
6.3.3. Market analysis by country

Chapter: 7: ELECTRIC TOOTHBRUSH MARKET, BY GEOGRAPHY

7.1. Overview

7.1.1. Market size and forecast

7.2. North America

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by Bristle type
7.2.3. Market size and forecast, by Head movement
7.2.4. Market size and forecast, by End User
7.2.5. Market size and forecast, by country
7.2.6. U.S.

7.2.6.1. Market size and forecast, by Bristle type
7.2.6.2. Market size and forecast, by Head movement
7.2.6.3. Market size and forecast, by End User

7.2.7. Canada

7.2.7.1. Market size and forecast, by Bristle type
7.2.7.2. Market size and forecast, by Head movement
7.2.7.3. Market size and forecast, by End User

7.2.8. Mexico

7.2.8.1. Market size and forecast, by Bristle type
7.2.8.2. Market size and forecast, by Head movement
7.2.8.3. Market size and forecast, by End User

7.3. EUROPE

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by Bristle type
7.3.3. Market size and forecast, by Head movement
7.3.4. Market size and forecast, by End User
7.3.5. Market size and forecast, by country
7.3.6. UK

7.3.6.1. Market size and forecast, by Bristle type
7.3.6.2. Market size and forecast, by Head movement
7.3.6.3. Market size and forecast, by End User

7.3.7. Germany

7.3.7.1. Market size and forecast, by Bristle type
7.3.7.2. Market size and forecast, by Head movement
7.3.7.3. Market size and forecast, by End User

7.3.8. France

7.3.8.1. Market size and forecast, by Bristle type
7.3.8.2. Market size and forecast, by Head movement
7.3.8.3. Market size and forecast, by End User

7.3.9. Russia

7.3.9.1. Market size and forecast, by Bristle type
7.3.9.2. Market size and forecast, by Head movement
7.3.9.3. Market size and forecast, by End User

7.3.10. Italy

7.3.10.1. Market size and forecast, by Bristle type
7.3.10.2. Market size and forecast, by Head movement
7.3.10.3. Market size and forecast, by End User

7.3.11. Rest of Europe

7.3.11.1. Market size and forecast, by Bristle type
7.3.11.2. Market size and forecast, by Head movement
7.3.11.3. Market size and forecast, by End User

7.4. Asia-Pacific

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by Bristle type
7.4.3. Market size and forecast, by Head movement
7.4.4. Market size and forecast, by End User
7.4.5. Market size and forecast, by country
7.4.6. China

7.4.6.1. Market size and forecast, by Bristle type
7.4.6.2. Market size and forecast, by Head movement
7.4.6.3. Market size and forecast, by End User

7.4.7. India

7.4.7.1. Market size and forecast, by Bristle type
7.4.7.2. Market size and forecast, by Head movement
7.4.7.3. Market size and forecast, by End User

7.4.8. Japan

7.4.8.1. Market size and forecast, by Bristle type
7.4.8.2. Market size and forecast, by Head movement
7.4.8.3. Market size and forecast, by End User

7.4.9. South Korea

7.4.9.1. Market size and forecast, by Bristle type
7.4.9.2. Market size and forecast, by Head movement
7.4.9.3. Market size and forecast, by End User

7.4.10. Australia

7.4.10.1. Market size and forecast, by Bristle type
7.4.10.2. Market size and forecast, by Head movement
7.4.10.3. Market size and forecast, by End User

7.4.11. Rest of Asia-Pacific

7.4.11.1. Market size and forecast, by Bristle type
7.4.11.2. Market size and forecast, by Head movement
7.4.11.3. Market size and forecast, by End User

7.5. LAMEA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by Bristle type
7.5.3. Market size and forecast, by Head movement
7.5.4. Market size and forecast, by End User
7.5.5. Market size and forecast, by country
7.5.6. Brazil

7.5.6.1. Market size and forecast, by Bristle type
7.5.6.2. Market size and forecast, by Head movement
7.5.6.3. Market size and forecast, by End User

7.5.7. Saudi Arabia

7.5.7.1. Market size and forecast, by Bristle type
7.5.7.2. Market size and forecast, by Head movement
7.5.7.3. Market size and forecast, by End User

7.5.8. UAE

7.5.8.1. Market size and forecast, by Bristle type
7.5.8.2. Market size and forecast, by Head movement
7.5.8.3. Market size and forecast, by End User

7.5.9. South Africa

7.5.9.1. Market size and forecast, by Bristle type
7.5.9.2. Market size and forecast, by Head movement
7.5.9.3. Market size and forecast, by End User

7.5.10. Rest of LAMEA

7.5.10.1. Market size and forecast, by Bristle type
7.5.10.2. Market size and forecast, by Head movement
7.5.10.3. Market size and forecast, by End User

Chapter: 8: COMPANY PROFILES

8.1. Colgate Palmolive Company

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Business performance
8.1.5. Key strategic moves and developments

8.2. FOREO

8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Key strategic moves and developments

8.3. JSB Healthcare

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments

8.4. Koninklijke Philips N.V.

8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Operating business segments
8.4.4. Business performance
8.4.5. Key strategic moves and developments

8.5. MornWell

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments

8.6. Panasonic Corporation

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Business performance
8.6.5. Key strategic moves and developments

8.7. The Procter & Gamble Co (P&G)

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Business performance
8.7.5. Key strategic moves and developments

8.8. Shenzhen Risun Technology Co. Ltd.

8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Business performance
8.8.5. Key strategic moves and developments

8.9. SONIC Chic

8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Key strategic moves and developments

8.10. Church & Dwight Co. Inc.

8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Business performance
8.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 02. GLOBAL SOFT BRISTLES ELECTRIC TOOTHBRUSH MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 03. GLOBAL NANOMETER BRISTLES ELECTRIC TOOTHBRUSH MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 04. GLOBAL ELECTRIC TOOTHBRUSH MARKET BY FLAVORS, 2016-2023, ($MILLION)
TABLE 05. GLOBAL ROTATION/OSCILLATION HEAD MOVEMENT IN ELECTRIC TOOTHBRUSH MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 06. GLOBAL SONIC/SIDE-TO-SIDE HEAD MOVEMENT IN ELECTRIC TOOTHBRUSH MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 07. GLOBAL ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 08. GLOBAL CHILDRENREN ELECTRIC TOOTHBRUSH MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 09. GLOBAL ADULT ELECTRIC TOOTHBRUSH MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 10. GLOBAL ELECTRIC TOOTHBRUSH MARKET BY REGION, 2016-2023, ($MILLION)
TABLE 11. NORTH AMERICA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 12. NORTH AMERICA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 13. NORTH AMERICA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 14. NORTH AMERICA ELECTRIC TOOTHBRUSH MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 15. U.S. ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 16. U.S. ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 17. U.S. ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 18. CANADA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 19. CANADA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 20. CANADA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 21. MEXICO ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 22. MEXICO ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 23. MEXICO ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 24. EUROPE ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 25. EUROPE ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 26. EUROPE ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 27. EUROPE ELECTRIC TOOTHBRUSH MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 28. UK ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 29. UK ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 30. UK ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 31. GERMANY ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 32. GERMANY ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 33. GERMANY ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 34. FRANCE ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 35. FRANCE ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 36. FRANCE ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 37. RUSSIA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 38. RUSSIA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 39. RUSSIA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 40. ITALY ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 41. ITALY ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 42. ITALY ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 43. REST OF EUROPE ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 44. REST OF EUROPE ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 45. REST OF EUROPE ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 46. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 47. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 48. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 49. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 50. CHINA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 51. CHINA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 52. CHINA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 53. INDIA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 54. INDIA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 55. INDIA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 56. JAPAN ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 57. JAPAN ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 58. JAPAN ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 59. SOUTH KOREA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 60. SOUTH KOREA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 61. SOUTH KOREA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 62. AUSTRALIA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 63. AUSTRALIA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 64. AUSTRALIA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 65. REST OF ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 66. REST OF ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 67. REST OF ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 68. LAMEA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 69. LAMEA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 70. LAMEA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 71. LAMEA ELECTRIC TOOTHBRUSH MARKET BY COUNTRY, 2016-2023, ($MILLION)
TABLE 72. BRAZIL ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 73. BRAZIL ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 74. BRAZIL ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 75. SAUDI ARABIA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 76. SAUDI ARABIA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 77. SAUDI ARABIA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 78. UAE ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 79. UAE ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 80. UAE ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 81. SOUTH AFRICA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 82. SOUTH AFRICA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 83. SOUTH AFRICA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 84. REST OF LAMEA ELECTRIC TOOTHBRUSH MARKET BY BRISTLE TYPE, 2016-2023, ($MILLION)
TABLE 85. REST OF LAMEA ELECTRIC TOOTHBRUSH MARKET BY HEAD MOVEMENT, 2016-2023, ($MILLION)
TABLE 86. REST OF LAMEA ELECTRIC TOOTHBRUSH MARKET BY END USER, 2016-2023, ($MILLION)
TABLE 87. COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT
TABLE 88. COLGATE-PALMOLIVE COMPANY: OPERATING SEGMENTS
TABLE 89. FOREO: COMPANY SNAPSHOT
TABLE 90. FOREO: OPERATING SEGMENT
TABLE 91. JSB HEALTHCARE: COMPANY SNAPSHOT
TABLE 92. JSB HEALTHCARE: OPERATING SEGMENT
TABLE 93. KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT
TABLE 94. KONINKLIJKE PHILIPS N.V.: OPERATING SEGMENT
TABLE 95. MORNWELL: COMPANY SNAPSHOT
TABLE 96. MORNWELL: OPERATING SEGMENT
TABLE 97. PANASONIC CORPORATION: COMPANY SNAPSHOT
TABLE 98. PANASONIC CORPORATION: OPERATING SEGMENTS
TABLE 99. THE PROCTER & GAMBLE CO (P&G): COMPANY SNAPSHOT
TABLE 100. THE PROCTER & GAMBLE CO (P&G): OPERATING SEGMENTS
TABLE 101. SHENZHEN RISUN TECHNOLOGY CO. LTD.: COMPANY SNAPSHOT
TABLE 102. SHENZHEN RISUN TECHNOLOGY CO. LTD.: OPERATING SEGMENTS
TABLE 103. SONIC CHIC: COMPANY SNAPSHOT
TABLE 104. SONIC CHIC: OPERATING SEGMENTS
TABLE 105. CHURCH & DWIGHT CO. INC.: COMPANY SNAPSHOT
TABLE 106. CHURCH & DWIGHT CO. INC.: OPERATING SEGMENTS

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. TOP INVESTMENT POCKET, BY HEAD MOVEMENTS, 2016
FIGURE 03. TOP WINNING STRATEGIES, BY YEAR, 2015-2018*
FIGURE 04. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015-2018*
FIGURE 05. TOP WINNING STRATEGIES, BY COMPANY, 2015-2018*
FIGURE 06. HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07. LOW BARGAINING POWER OF BUYER
FIGURE 08. MODERATE THREAT OF NEW ENTRANTS
FIGURE 09. LOW THREAT OF SUBSTITUTE
FIGURE 10. MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 11. U.S. PERCENTAGE OF PERSONS WITH DENTAL CARIES
FIGURE 12. GLOBAL CONSUMER EXPENDITURE AND ANNUAL DISPOSABLE INCOME GROWTH, 2009-2016 (%)
FIGURE 13. TOP PLAYER POSITIONING
FIGURE 14. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE, BY BRISTLE TYPE, 2016-2023
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF SOFT BRISTLES ELECTRIC TOOTHBRUSH MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF NANOMETER BRISTLES ELECTRIC TOOTHBRUSH MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 17. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE, BY HEAD MOVEMENT, 2016-2023
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF ROTATION/OSCILLATION HEAD MOVEMENT IN ELECTRIC TOOTHBRUSH MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF SONIC/SIDE-TO-SIDE HEAD MOVEMENT IN ELECTRIC TOOTHBRUSH MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 20. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE, BY END USER, 2016-2023
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF CHILDRENREN ELECTRIC TOOTHBRUSH MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ADULT ELECTRIC TOOTHBRUSH MARKET, BY COUNTRY, 2016 & 2023 (%)
FIGURE 23. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE, BY GEOGRAPHY, 2016-2023
FIGURE 24. U.S. ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 25. CANADA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 26. MEXICO ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 27. UK ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 28. GERMANY ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 29. FRANCE ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 30. RUSSIA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 31. ITALY ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 32. REST OF EUROPE ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 33. UK ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 34. INDIA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 35. JAPAN ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 36. SOUTH KOREA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 37. AUSTRALIA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 38. REST OF ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 39. BRAZIL ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 40. SAUDI ARABIA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 41. UAE ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 42. SOUTH AFRICA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)
FIGURE 43. REST OF LAMEA ELECTRIC TOOTHBRUSH MARKET, 2016-2023 ($MILLION)

 

Poor oral hygiene can lead to oral complications such as gingivitis, halitosis, xerostomia, plaque formation, and dental caries. Electric toothbrush helps to fight these types of oral problems by properly cleaning the oral cavity, which is not feasible by using a manual toothbrush. The electric toothbrush uses two types of technology in moving the head, oscillating and sonic. Oscillating electric toothbrushes come with smaller, round toothbrush heads, which turn quickly in one direction and then in other to clean the teeth. The oscillating frequency is around 2,500-7,000 strokes per minute depending on the brush. Sonic toothbrushes use sonic technology, which makes the brush vibrate in side-by-side motion at 30,000-40,000 strokes per minutes.

The electric toothbrush serves as a superior option to removing plaques and calculus from the oral cavity as compared to the manual toothbrush. This in turn helps in reducing oral problems such as gum diseases and tooth decay.

FOREO created ISSA, a unique electric toothbrush made of non-irritating silicon bristles, which reduce the pain caused by brushing in the sensitive areas of oral cavity. This electric toothbrush is highly efficient, leaving the gums massaged and teeth squeaky clean.

 

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