Electrolyte Drinks Market

Electrolyte Drinks Market Statistics: 2030

The global electrolyte drinks market size was valued at $32,518.8 million in 2020 and is projected to reach $56,472.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030. The isotonic segment was the highest contributor to the market with $17,533.5 million in 2020 and is estimated to reach $31,010.4 million by 2030, at a CAGR of 5.5% during the forecast period. The isotonic and hypotonic segments collectively accounted for around 89.1% market share in 2020, with the former constituting around 53.9% share. The isotonic and hypertonic segments are expected to witness significant CAGRs of 5.5% and 5.2%, respectively, during the forecast period. The cumulative share of these two segments was 64.8% in 2020 and is anticipated to reach 65.6% by 2030.

"Salt" is referred to as an electrolyte in science. An electrolyte drink is made up of salt and sugar in an ionizing liquid like water. Electrolyte beverages are often used to help people maintain their energy and recuperate from physical activity. The drink's main purpose is to compensate for electrolyte loss in athletes and individuals who routinely exercise. Electrolyte levels differ from person to person due to a variety of factors such as age, gender, fitness, activity duration, and environmental influences.

Electrolyte beverage producers are well-known for investing millions of dollars in gaining sponsorship contracts with big sporting events. Sponsorship that has evolved as a first-rate marketing tactic, has emerged as the most successful means of communication, allowing direct association of a brand, and an event appealing to a certain target segment. Electrolyte drink sales have increased dramatically in recent years as a result of the aforementioned developments.

Sponsorship activation, branded content, and endorsements have all helped Red Bull build a distinct brand image that is quickly sweeping over the beverage sector.

A twofold effect was found during the COVID-19 pandemic. Given the rigorous application of limits and lockdowns, the industry witnesses declining sales and falling profit margins during the peak of the pandemic crisis. To stop the virus from spreading, manufacturing plants were shut down. Production, on the other hand, essentially maintained pre-pandemic projections when infection curves flattened. During the pandemic, the requirement for electrolytes was much greater, as hydration was crucial in maintaining the general health of COVID-19 patients. Furthermore, individuals have grown more health-conscious, aiming to maintain physical fitness and participating in sports and exercise routines, resulting in an increase in demand for electrolyte drinks market.

For the sake of the analysis, the electrolyte drinks market is segmented on the basis of, type, packaging distribution channel, and region. By type, the market is classified into natural and artificial. By packaging PET bottles, carton, and others. By distribution channel, the market is divided into hypermarkets/supermarkets, drug stores, wholesale stores, e-commerce, and others (convenience stores and discount stores). By region, the market is studied across North America (U.S., Canada, & Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific) and LAMEA (Brazil, Argentina, the UAE, South Africa, and the Rest of LAMEA).

By type, the isotonic segment accounted the highest share in 2020. The isotonic segment is growing manifold due to rapid increase in consumption of these drinks by athletes and normal consumers. The primary goal of an isotonic drink is to increase mineral, water, and nutrient intake, as well as to improve athletic performance. Such advantages of isotonic electrolyte drinks will keep the category increasing at a faster rate than the overall market over the forecast period. However, the hypertonic segment is expected to witness the modest electrolyte drinks market growth rate through the forecast period.

On the basis of packaging, the PET bottles segment accounted for the largest portion of the global electrolyte drinks market share in 2020, and is estimated to dominate the market duringthe forecast period. PET bottles are the most widely utilized packaging material by beverage companies globally. The PET bottle business has made significant growth since the introduction of technological breakthroughs in PET bottles. During the forecast period, the introduction of new technologies is anticipatedto promote the growth of PET bottles in the electrolyte drinks market.

By distribution channel, the hypermarkets/supermarkets segment accounted for the highest share in 2020. Consumers benefit from the convenience of shopping for a variety of items under one roof at hypermarkets/supermarkets.

Hypermarkets/supermarkets offer customers a premium advantage, such as the availability of a wide range of products, product discounts, sales representative assistance, and quick checkouts. During the anticipated period, the advantages are expected to fuel the growth in the hypermarket/supermarket segment during the electrolyte drinks market forecast period.

Region wise, Asia-Pacific is the fastest growing regional segment during theforecast period, followed by Europe and North America. China and the U.S. arethe most prominent country accounting for a sizeable share in the global electrolyte drinks market.

Key players in the electrolyte drinks market have relied on product launch as their key strategic move to stay relevant in the global market. The key players in the electrolyte drinks marketprofiled in the report are The Coca Cola Company, Pepsico, Inc., The Kraft Heinz Company, Pedialyte (Abbott Laboratories), PURE Sports Nutrition, The Vita Coco Company, Inc., SOS Hydration, Inc., Drinkwel, LLC, NOOMA, and Kent Corporation.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current electrolyte drinks market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assists to determine the prevailing electrolyte drinks market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the electrolyte drinks market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the electrolyte drinks industry.

 Electrolyte Drinks Market Report Highlights