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2022

Energy Supplement Market

Energy Supplement Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type (Energy Drinks, Energy Gels, Energy Bars, Gummies, Others), by End User (Kids, Adults, Teenagers), by Sales Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Online Sales Channel): Global Opportunity Analysis and Industry Forecast, 2021-2031

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Author's: Anil Kamble | Roshan Deshmukh
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The global energy supplement market was valued at $83.5 billion in 2021, and is projected to reach $152.5 billion by 2031, growing at a CAGR of 6.4% from 2022 to 2031.

Energy drinks and energy gels, which help to increase energy levels and include strong stimulants are available in the energy supplement market. It increases physical potential. The market for energy supplements has expanded as a result of various causes, including the sharp increase in health consciousness. The use of herbal or botanical ingredients in supplement products such as drinks, gels, and gummies has boosted the market for energy supplements. As opposed to synthetic or chemical-based compounds, herbal ingredients are the most natural source of nutrients and provide more health benefits. Younger individuals are becoming more and more dependent on energy supplements to fulfill their nutritional requirements. Fitness is the newest craze among kids and college students.

The younger generation has a stronger need for energy supplements as they place more emphasis on physical activity, such as exercise, yoga, cycling, and other forms of physical activity, in order to maintain their health and fitness. In order to increase energy levels and encourage balanced health, more people have become health-conscious and placed an emphasis on physical activity, nutritional consumption, wholesome food, and dietary supplements.

It has been observed that the demand for products linked to energy supplements has grown at an alarming rate. This is explained by the advantages these drinks have to give, such improved performance, focus, weight loss, stamina, and other things. Furthermore, consumers, especially males, positively associate risk-taking activities and masculinity with the frequency of energy supplement consumption. Additionally, energy drinks can help with focus and alertness because they have more caffeine than a cup of  coffee. Due to the increase in demand for items that provide quick energy, manufacturers release several products with diverse flavors and tastes. As a result, it is predicted that the market for energy supplements would expand more quickly.

Convenience food demand increased as a result of changes in consumption patterns and growing public knowledge of healthful foods. on-the-go snacking has become highly popular owing to the hectic lifestyles of the working population. However, due to their ease of consumption, energy bars are intimately associated with the concept of on-the-go snacking. Consumers frequently choose energy bars that include a lot of micronutrients and offer quick energy. As a result, the advantages offered by energy bars, such as their ease of consumption and disposable packaging, ensure the product's safety driving the rising demand for energy supplements during the forecast period.

Energy Supplement Market

The energy supplement market is segmented into product type, end user, sales channel, and region. On the basis of product type, the market is categorized into energy drinks, energy gels, energy bars, gummies, and others. On the basis of end user, the market is categorized into kids, adults, and teenagers. On the basis of sales channel, the market is fragmented into, hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia, and rest of LAMEA).

By product type, energy gel has gained a significant share in the global market in 2021 and is expected to sustain its share throughout the energy supplement market forecast for 2022-2031. The population's propensity for immediate energy goods, particularly among young people, and the rising level of awareness about the advantages of energy gel products are some key drivers of the market's expansion. Moreover, an increase in health consciousness along with a change in consumer lifestyle and rise in awareness toward health wellness products are expected to fuel the market growth.

Energy Supplement Market by Product Type

According to the energy supplement market trends, on the basis of end user, the adult segment was the highest revenue contributor to the market, with $39,878.8 million in 2021, and is estimated to reach $69,413.6 million by 2031, at a CAGR of  5.9% during the forecast period. Energy supplements have become an integral part of the young and middle-aged adults. This is attributed to the fact that these drinks enhance the performance of athletes and keep the nerve cells and red blood cells healthy. In addition, they help in improving their energy level and performance level attributed to increasing in practice sessions and training. The rise in trend among the growing adult population of corporates and athletes, who consume energy supplements for an extra dose of energy to enhance their performance is expected to aid the growth of the market in the coming years.

Energy Supplement Market by End User

According to the energy supplement market trend, by sales channel, the hypermarkets/supermarkets segment gained a significant share in the global market in 2020 and is expected to sustain its market share during the forecast period 2022-2031. Availability of a broad variety of consumer goods under a single roof, increase in urbanization, rise in working class population, and competitive pricing boost the popularity of hypermarket/supermarket in the country. Moreover, the staff present in the stores provide information about the benefits of each kind of product, which help customers choose the energy supplement products according to their requirements.

Energy Supplement Market by Sales Channel

Region wise, the LAMEA market is analyzed across Brazil, South Africa, the UAE, and the rest of LAMEA. In comparison to other LAMEA countries, Brazil gained the largest  energy supplement market share in 2020. This is attributed to the expansion of retail networks in Brazil and increased spending on high-nutritional food products, which contribute to the growth of the Energy Supplement market. In addition, individuals' changing lifestyles and high disposable income fuel the LAMEA energy supplement market growth.

Energy Supplement Market by Region

The players operating in the energy supplement industry have adopted various developmental strategies to expand their energy supplement market size, increase profitability, and remain competitive in the market. The key players profiled in this report include Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC, National Beverage Corp., Rockstar, Inc., Suntory Holdings Limited, and The Coca-Cola Company.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy supplement market analysis from 2021 to 2031 to identify the prevailing energy supplement market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the energy supplement market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global energy supplement market trends, key players, market segments, application areas, and market growth strategies.

Energy Supplement Market Report Highlights

Aspects Details
Market Size By 2031
Market Size By 2031

USD 152.5 billion

Growth Rate
Growth Rate

CAGR of 6.4%

Forecast period
Forecast period

2021 - 2031

Report Pages
Report Pages

286

Energy Supplement Market By Product Type
By Product Type
  • Energy Drinks
  • Energy Gels
  • Energy Bars
  • Gummies
  • Others
Energy Supplement Market By End User
By End User
  • Kids
  • Adults
  • Teenagers
Energy Supplement Market By Sales Channel
By Sales Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel
Energy Supplement Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Russia, Italy, Spain, Rest Of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest Of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, UAE, South Africa, Saudi Arabia, Rest Of LAMEA)
Key Market Players
Key Market Players

The Kellogg Company, National Beverage Corp., Rockstar, Inc., Brighter Foods Ltd, AriZona Beverage Co., Probar LLC, NuGo Nutrition, The Coca-Cola Company, Suntory Holdings Limited, Quest Nutrition, McKee Foods Corporation, Premier Nutrition Inc, Living Essentials, LLC, Kind LLC

Analyst Review

According to the insights of CXOs of leading companies, recent years have seen a major increase in the awareness of consumers regarding health, fitness, and sports activities. This rise in awareness has caused an upsurge in the number of people who partake in such physical activates and choose such activities as profession. To obtain optimum performance and results out of such strenuous activities, the body needs nourishment & nutrition and this need of the body is fulfilled by the intake of energy supplement products.

Most of the energy supplement products available in the market aim at healing the body post strenuous activities & providing nutrition to the body in order to boost the performance of the athletes or gym goers and to provide speedy recovery. This helps to increase the time for which the consumer can carry out physical activities and reduce the time span between two sessions of activities.

Moreover, the use of such products helps provide more energy and supplement the body with essential nutrients & minerals, which significantly improve the results and the outputs of the workout, or the athletic activities carried out by the consumers. The surge in intake of energy supplement products among casual consumers is due to increase in trend of consuming healthy and nutritious food and beverages. Greater use of organic and vegan ingredients in the production of energy supplement products helps in increasing the customer base for such products. Rapidly increasing sales of such products via online channels is expected to gain traction in the coming years.

Author Name(s) : Anil Kamble | Roshan Deshmukh
Frequently Asked Questions?

The global energy supplement market size was valued at $ 83,456.3 million in 2021, and is estimated to reach $152,468.5 million by 2031.

6.4% is the CAGR of energy supplement market.

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2021 is the base year calculated in the energy supplement market report.

Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC are some of the top companies in the energy supplement market report.

The energy supplement market is segmented into product type, end user, sale channel and region.

Growing demand for instant energy products and convenience food are some of the key factors shaping the growth of the energy supplement market.

North America region holds the maximum market share of the energy supplement market.

Outbreak of COVID-19 was moderate impact on the growth of the energy supplement market.

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Energy Supplement Market

Global Opportunity Analysis and Industry Forecast, 2021-2031