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Europe Beer Market by Type (Lager, Ale, Stout & Porter, Malt, and Others), Category (Economic, Premium, and Super Premium), Packaging (Glass, PET Bottle, Metal Can, and Others), and Production (Macro-brewery, Micro-brewery, Craft Brewery, and Others): Opportunity Analysis and Industry Forecast, 2018-2025

A05273
Pages: 203
May 2019 | 2558 Views
 
Author(s) : Kiran Sable , Roshan Deshmukh
Tables: 95
Charts: 35
 

Europe Beer Market Outlook - 2025

The Europe beer market was valued at $138,649 million in 2017, and is projected to reach $159,687 million by 2025, registering a CAGR of 1.8% from 2018 to 2025. Beer is one of the most popular alcoholic beverages and is widely consumed across the globe. Europe has always been considered as an attractive tourist destination owing to multiple cultures, influences, and languages.  Besides this, one of the greatest aspects of this old continent is, people here enjoy socializing. Some of the leading players around the world are Heineken N.V. and Anheuser-Busch InBev. Each country in the region has their national beer but branded beer such as Guinness (Dublin), Heineken (Amsterdam) and Tuborg (Copenhagen) are some of the most exciting ones that are popular in the region. Rise in disposable income, changes in lifestyle, and wide acceptance of beer as a refreshment beverage drive the Europe beer market growth.

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The Europe beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into Economic , premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the Europe beer market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By country, it is analyzed across Germany, the UK, France, Italy, Spain, Russia and rest of Europe. The ongoing changes in lifestyle worldwide make way for numerous Europe beer market opportunities. This definitely brings in some good news for prominent market players across business verticals. Increase in the youth population and rise in number of female drinkers drive the Europe beer market growth. In addition, surge in the number of restaurants and bars has fueled the consumption of these beverages, as people increasingly prefer on premise drinking rather than off premise drinking.

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By type, the lager segment was the highest contributor and accounted for about 44% share of the total Europe beer market. Acceptance rate of lager beer by consumers is high over other types of beer. Moreover, majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment. However, the malt segment is anticipated to witness high growth during the forecast period.

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Based on category, the premium segment accounted for more than half share of the Europe beer market in 2018 and is expected to retain its dominance throughout the Europe beer market forecast period. Consumers are increasingly opting to experiment with locally produced premium and international beer varieties. Premium and super-premium beers are continuing to attract greater attention from consumers and proving to be a crucial competitor to the more traditional beer brands. Growth of the premium segment in the European market remains organic and is expected to grow at the same rates over the forecast period.

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Based on packaging, the glass segment was the highest contributor to the Europe beer market registering a CAGR of 1.5%. Glass is the most classic form of packaging beer that keeps it cool for a longer time than the other available packaging choices. It preserves beer well, with many beer drinkers favoring the aesthetically pleasing glass bottle over a can. Consumer’s primary choice for reliable, healthy, sustainable, and premium beer is expected to continue the rise in demand for glass packaging. Owing to this, many manufacturers have embraced the artistry of branding by creating beautiful designs for their labels.

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Based on country, Germany accounted for one-sixth of the Europe beer market share in 2018 and is expected to retain its dominance throughout the forecast period. Germany is the most important beer market in Europe, followed by the UK, Russia, and France. German consumers have always enjoyed products that originate from their own region or country, a trend that is also visible in beer. Health and wellness trend has been the most common driver for the German beer market. However, the UK is anticipated to witness high growth during the forecast period.

The leading players in the Europe beer market focus on providing customized solution to consumers to gain a significant market share. The main strategies employed by key players to expand their business in the Europe beer market are collaborations and acquisitions. The key players profiled in the report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.

The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.

Key Benefits for Europe Beer Market :

  • The report provides a quantitative analysis of the current Europe beer market trends, estimations, and dynamics of the Europe beer market from 2018 to 2025 to identify the prevailing market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the Europe beer market size and segmentation assists in determining the prevailing market opportunities.
  • Major countries are mapped according to their revenue contribution to the Europe beer industry.
  • Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes revenue generated from the sales of beer and its variants across Germany, the UK, France, and other European countries.
  • The report includes the Europe beer market analysis at country level as well as the key players, market segments, application areas, and growth strategies.

Europe Beer Key Market Segments:

By Type

  • Lager
  • Ale
  • Stout & Porter
  • Malt
  • Others

By Category

  • Economic
  • Premium
  • Super Premium

By Packaging

  • Glass
  • PET Bottle
  • Metal Can
  • Others

By Production

  • Macro-brewery
  • Micro-brewery
  • Craft Brewery
  • Others

By Country

  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key Findings of the study
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pocket
3.2.2. Consumer Consumption Patterns
3.2.3. Distribution models (craft vs three-tier)

3.3. Parent/peer market overview:(2017-2018)
3.4. Porter’s five forces analysis

3.4.1. Bargaining power of suppliers
3.4.2. Bargaining power of buyers
3.4.3. Threat of substitute
3.4.4. Threat of new entrant
3.4.5. Competitive rivalry

3.5. Pricing analysis
3.6. Value chain analysis
3.7. Market dynamics

3.7.1. Drivers

3.7.1.1. Global rise in youth population and average number of female drinkers
3.7.1.2. Increase in number of on-premise distribution channels
3.7.1.3. Impact analysis

3.7.2. Restraints

3.7.2.1. Volatile raw materials prices
3.7.2.2. Excessive Taxation and excise duties
3.7.2.3. Impact assessment

3.7.3. Opportunity

3.7.3.1. Introduction of organic alcoholic beverages
3.7.3.2. Impact analysis

CHAPTER 4: EUROPE BEER MARKET, BY TYPE

4.1. Introduction

4.1.1. Market size and forecast

4.2. Lager

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. Ale

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

4.4. Stout and Porter

4.4.1. Key market trends, growth factors, and opportunities

4.5. Malt

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast

4.6. Others

4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast

CHAPTER 5: EUROPE BEER MARKET, BY CATEGORY

5.1. Introduction

5.1.1. Market size and forecast

5.2. Economic

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. Premium

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

5.4. Super-premium

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

CHAPTER 6: EUROPE BEER MARKET, BY PACKAGING

6.1. Introduction

6.1.1. Market size and forecast

6.2. Glass

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.3. Pet bottle

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.4. Metal can

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

6.5. Others

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast

CHAPTER 7: EUROPE BEER MARKET, BY PRODUCTION

7.1. Introduction

7.1.1. Market size and forecast

7.2. Macro-brewery

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast

7.3. Micro-brewery

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast

7.4. Craft brewery

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast

7.5. Others

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast

CHAPTER 8: EUROPE BEER MARKET, BY COUNTRY

8.1. Introduction

8.1.1. Market size and forecast

8.2. Germany

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Germany Beer Market, By Type, 2017–2025
8.2.3. Germany Beer Market, By Category, 2017–2025
8.2.4. Germany Beer Market, By Packaging, 2017–2025
8.2.5. Germany Beer Market, By Production, 2017–2025

8.3. France

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. France Beer Market, By Type, 2017–2025
8.3.3. France Beer Market, By Category, 2017–2025
8.3.4. France Beer Market, By Packaging, 2017–2025
8.3.5. France Beer Market, By Production, 2017–2025

8.4. UK

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. UK Beer Market, By Type, 2017–2025
8.4.3. UK Beer Market, By Category, 2017–2025
8.4.4. UK Beer Market, By Packaging, 2017–2025
8.4.5. UK Beer Market, By Production, 2017–2025

8.5. Italy

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Italy Beer Market, By Type, 2017–2025
8.5.3. Italy Beer Market, By Category, 2017–2025
8.5.4. Italy Beer Market, By Packaging, 2017–2025
8.5.5. Italy Beer Market, By Production, 2017–2025

8.6. Spain

8.6.1. Key market trends, growth factors, and opportunities
8.6.2. Spain Beer Market, By Type, 2017–2025
8.6.3. Spain Beer Market, By Category, 2017–2025
8.6.4. Spain Beer Market, By Packaging, 2017–2025
8.6.5. Spain Beer Market, By Production, 2017–2025

8.7. Russia

8.7.1. Key market trends, growth factors, and opportunities
8.7.2. Russia Beer Market, By Type, 2017–2025
8.7.3. Russia Beer Market, By Category, 2017–2025
8.7.4. Russia Beer Market, By Packaging, 2017–2025
8.7.5. Russia Beer Market, By Production, 2017–2025

8.8. Rest of Europe

8.8.1. Key market trends, growth factors, and opportunities
8.8.2. Rest of Europe Beer Market, By Type, 2017–2025
8.8.3. Rest of Europe Beer Market, By Category, 2017–2025
8.8.4. Rest of Europe Beer Market, By Packaging, 2017–2025
8.8.5. Rest of Europe Beer Market, By Production, 2017–2025

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Introduction
9.2. Market player positioning, 2017
9.3. Market share analysis of top players, 2017 (%)
9.4. Top winning strategies
9.5. Product mapping of top player
9.6. Competitive dashboard
9.7. Competitive heatmap
9.8. Key developments

9.8.1. New product launches
9.8.2. Expansions
9.8.3. Mergers and acquisition
9.8.4. Other developments

CHAPTER 10: COMPANY PROFILES

10.1. ANHEUSER-BUSCH INBEV

10.1.1. Company overview
10.1.2. Company snapshot
10.1.3. Product portfolio
10.1.4. Business performance
10.1.5. Key strategic moves and developments

10.2. CARLSBERG GROUP

10.2.1. Company overview
10.2.2. Company snapshot
10.2.3. Operating business segments
10.2.4. Product portfolio
10.2.5. Business performance
10.2.6. Key strategic moves and developments

10.3. DIAGEO PLC

10.3.1. Company overview
10.3.2. Company snapshot
10.3.3. Operating business segments
10.3.4. Product portfolio
10.3.5. Business performance
10.3.6. Key strategic moves and developments

10.4. HEINEKEN HOLDING NV.

10.4.1. Company overview
10.4.2. Company snapshot
10.4.3. Operating business segments
10.4.4. Product portfolio
10.4.5. Business performance
10.4.6. Key strategic moves and developments

10.5. DOGFISH HEAD CRAFT BREWERY, INC.

10.5.1. Company overview
10.5.2. Company snapshot
10.5.3. Operating business segments
10.5.4. Product portfolio
10.5.5. Key strategic moves and developments

10.6. ERDINGER BREWERY

10.6.1. Company overview
10.6.2. Company snapshot
10.6.3. Operating business segments
10.6.4. Product portfolio

10.7. PIVOVARNA LASKO UNION

10.7.1. Company overview
10.7.2. Company snapshot
10.7.3. Operating business segments
10.7.4. Product portfolio

10.8. OETTINGER BRAUEREI GmbH

10.8.1. Company overview
10.8.2. Company snapshot
10.8.3. Operating business segments
10.8.4. Product portfolio

10.9. RADEBERGER EXPORTBIERBRAUEREI GmbH

10.9.1. Company overview
10.9.2. Company snapshot
10.9.3. Product portfolio

10.10. BAVARIA N.V. (SWINKELS FAMILY BREWERS)

10.10.1. Company overview
10.10.2. Company snapshot
10.10.3. Product portfolio
10.10.4. Business performance
10.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. EUROPE BEER MARKET VALUE, BY TYPE, 2017-2025 ($MILLION)
TABLE 02. EUROPE BEER MARKET VOLUME, BY TYPE, 2017-2025 (MILLION LIT.)
TABLE 03. EUROPE LAGER BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 04. EUROPE LAGER BEER MARKET VOLUME, BY COUNTRY, 2017-2025 (MILLION LIT.)
TABLE 05. EUROPE ALE BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 06. EUROPE ALE BEER MARKET VOLUME, BY COUNTRY, 2017-2025 (MILLION LIT.)
TABLE 07. EUROPE STOUT AND PORTER BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 08. EUROPE STOUT AND PORTER BEER MARKET VOLUME, BY COUNTRY, 2017-2025 (MILLION LIT.)
TABLE 09. EUROPE MALT BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 10. EUROPE MALT BEER MARKET VALUE, BY COUNTRY, 2017-2025 (MILLION LIT.)
TABLE 11. EUROPE OTHER BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 12. EUROPE OTHER BEER MARKET VOLUME, BY COUNTRY, 2017-2025 (MILLION LIT.)
TABLE 13. EUROPE BEER MARKET VALUE, BY CATEGORY, 2017-2025 ($MILLION)
TABLE 14. EUROPE ECONOMIC BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 15. EUROPE PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 16. EUROPE SUPER-PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 17. EUROPE BEER MARKET VALUE, BY PACKAGING, 2017-2025 ($MILLION)
TABLE 18. EUROPE GLASS PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 19. EUROPE PET BOTTLED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 20. EUROPE METAL CANNED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 21. EUROPE OTHER PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 22. EUROPE BEER MARKET VALUE, BY PRODUCTION, 2017-2025 ($MILLION)
TABLE 23. EUROPE MACROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 24. EUROPE MICROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 25. EUROPE CRAFT BREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 26. OTHER EUROPE BEER MARKET VALUE, BY COUNTRY, 2017-2025($MILLION)
TABLE 27. EUROPE BEER MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 28. GERMANY BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 29. GERMANY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 30. GERMANY BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 31. GERMANY BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 32. GERMANY BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 33. FRANCE BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 34. FRANCE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 35. FRANCE BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 36. FRANCE BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 37. FRANCE BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 38. UK BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 39. UK BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 40. UK BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 41. UK BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 42. UK BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 43. ITALY BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 44. ITALY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 45. ITALY BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 46. ITALY BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 47. ITALY BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 48. SPAIN BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 49. SPAIN BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 50. SPAIN BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 51. SPAIN BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 52. SPAIN BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 53. RUSSIA BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 54. RUSSIA BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 55. RUSSIA BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 56. RUSSIA BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 57. RUSSIA BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 58. REST OF EUROPE BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 59. REST OF EUROPE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 60. REST OF EUROPE BEER MARKET, BY CATEGORY, 2017–2025 ($MILLION)
TABLE 61. REST OF EUROPE BEER MARKET, BY PACKAGING, 2017–2025 ($MILLION)
TABLE 62. REST OF EUROPE BEER MARKET, BY PRODUCTION, 2017–2025 ($MILLION)
TABLE 63. KEY NEW PRODUCT LAUNCHES (2014-2018)
TABLE 64. KEY EXPANSIONS (2017-2018)
TABLE 65. KEY MERGERS AND ACQUISITION (2014-2017)
TABLE 66. OTHER KEY DEVELOPMENTS (2015-2018)
TABLE 67. AB INBEV: COMPANY SNAPSHOT
TABLE 68. AB INBEV: OPERATING SEGMENTS
TABLE 69. AB INBEV: PRODUCT PORTFOLIO
TABLE 70. CARLSBERG: COMPANY SNAPSHOT
TABLE 71. CARLSBERG: OPERATING SEGMENTS
TABLE 72. CARLSBERG: PRODUCT PORTFOLIO
TABLE 73. DIAGEO: COMPANY SNAPSHOT
TABLE 74. DIAGEO: OPERATING SEGMENTS
TABLE 75. DIAGEO: PRODUCT PORTFOLIO
TABLE 76. HEINEKEN: COMPANY SNAPSHOT
TABLE 77. HEINEKEN: OPERATING SEGMENTS
TABLE 78. HEINEKEN: PRODUCT PORTFOLIO
TABLE 79. DOGFISH HEAD: COMPANY SNAPSHOT
TABLE 80. DOGFISH HEAD: OPERATING SEGMENTS
TABLE 81. DOGFISH HEAD: PRODUCT PORTFOLIO
TABLE 82. ERDINGER BREWERY: COMPANY SNAPSHOT
TABLE 83. ERDINGER BREWERY: OPERATING SEGMENTS
TABLE 84. ERDINGER BREWERY: PRODUCT PORTFOLIO
TABLE 85. PIVOVARNA LASKO UNION: COMPANY SNAPSHOT
TABLE 86. PIVOVARNA LASKO UNION: OPERATING SEGMENTS
TABLE 87. PIVOVARNA LASKO UNION: PRODUCT PORTFOLIO
TABLE 88. OETTINGER BRAUEREI GMBH: COMPANY SNAPSHOT
TABLE 89. OETTINGER BRAUEREI GMBH: OPERATING SEGMENTS
TABLE 90. OETTINGER BRAUEREI GMBH: PRODUCT PORTFOLIO
TABLE 91. RADEBERGER: COMPANY SNAPSHOT
TABLE 92. RADEBERGER: PRODUCT PORTFOLIO
TABLE 93. BAVARIA N.V.: COMPANY SNAPSHOT
TABLE 94. BAVARIA N.V.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. TOP INVESTMENT POCKETS, BY TYPE
FIGURE 02. PARENT/PEER MARKET OVERVIEW:(2017-2018)
FIGURE 03. MODERATE BARGAINING POWER OF SUPPLIERS, 2018
FIGURE 04. HIGH BARGAINING POWER OF BUYERS, 2018
FIGURE 05. HIGH THREAT OF SUBSTITUTE, 2016
FIGURE 06. LOW THREAT OF NEW ENTRANT, 2016
FIGURE 07. HIGH COMPETITIVE RIVALRY, 2016
FIGURE 08. PRICING ANALYSIS, BY TYPE: 2018 & 2025
FIGURE 09. VALUE CHAIN ANALYSIS: EUROPE BEER MARKET
FIGURE 10. EUROPE BEER MARKET REVENUE SHARE, BY TYPE, 2018
FIGURE 11. EUROPE BEER MARKET REVENUE SHARE, BY CATEGORY, 2018
FIGURE 12. EUROPE BEER MARKET REVENUE SHARE, BY PACKAGING, 2018
FIGURE 13. EUROPE BEER MARKET REVENUE SHARE, BY PRODUCTION, 2018
FIGURE 14. EUROPE BEER MARKET REVENUE SHARE: BY COUNTRY, 2018
FIGURE 15. MARKET PLAYER POSITIONING, 2017
FIGURE 16. MARKET SHARE ANALYSIS: EUROPE BEER MARKET, 2017 (%)
FIGURE 17. TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 18. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 19. TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 20. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 21. COMPETITIVE DASHBOARD
FIGURE 22. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 23. AB INBEV: NET SALES, 2016–2018 ($MILLION)
FIGURE 24. AB INBEV: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 25. CARLSBERG: NET SALES, 2015–2017 ($MILLION)
FIGURE 26. CARLSBERG: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 27. CARLSBERG: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 28. DIAGEO: NET SALES, 2015–2017 ($MILLION)
FIGURE 29. DIAGEO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 30. DIAGEO: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 31. HEINEKEN: NET SALES, 2015–2017 ($MILLION)
FIGURE 32. HEINEKEN: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 33. BAVARIA N.V.: NET SALES, 2015–2017 ($MILLION)
FIGURE 34. BAVARIA N.V.: REVENUE SHARE BY PRODUCT CATEGORY, 2017 (%)
FIGURE 35. BAVARIA N.V.: REVENUE SHARE BY REGION, 2017 (%)

 
 

The Europe beer market is anticipated to be one of the most attractive and largest beer market by 2025 globally. Higher incomes, changing lifestyles and increasing popularity of beer in Europe, make the continent the second largest consumer of beer. Apart from this, other major driving forces responsible for its growth include availability of premium and flavored beers, relaxation of rules and regulations, and rise in demand for non or low alcoholic beer. UK and Germany are anticipated to be the developing markets for Europe beer market. The mentioned countries are anticipated to witness a rise in beer consumer base and increased production of beers with rich flavor and aroma, compared to other regions.

Structure of the Europe beer market is very diverse. Players of different sizes with a varied range of product offerings operate in it. This also makes the market for beer in Europe aggressive. To surge ahead of their rivals in such an environment, vendors are inculcating aggressive pricing strategies and implementing new and advanced quality control operations. They are also leveraging smart distribution strategies and building brand review to promote product sales. Rapid change in demand for consumers has driven the market players to adopt market strategies such as collaborations and acquisitions, to sustain in the market. For instance, Heineken introduced non-alcoholic beer Heineken 0.0 in 2017.

 

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