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Europe Beer Market by Type (Lager, Ale, Stout & Porter, Malt, and Others), Category (Popular-Priced, Premium, and Super Premium), Packaging (Glass, PET Bottle, Metal Can, and Others), and Production (Macro-brewery, Micro-brewery, Craft Brewery, and Others): Opportunity Analysis and Industry Forecast, 2018-2025

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FO_195273
Pages: 185
May 2019 | 322 Views
 
Author(s) : Kiran Sable , Roshan Deshmukh
Tables: 80
Charts: 32
 

Europe Beer Market Outlook - 2025

The Europe beer market was valued at $138,649 million in 2017, and is projected to reach $159,687 million by 2025, registering a CAGR of 1.8% from 2018 to 2025. Beer is one of the most popular alcoholic beverages and is widely consumed across the globe. Europe has always been considered as an attractive tourist destination owing to multiple cultures, influences, and languages.  Besides this, one of the greatest aspects of this old continent is, people here enjoy socializing. Some of the leading players around the world are Heineken N.V. and Anheuser-Busch InBev. Each country in the region has their national beer but branded beer such as Guinness (Dublin), Heineken (Amsterdam) and Tuborg (Copenhagen) are some of the most exciting ones that are popular in the region. Rise in disposable income, changes in lifestyle, and wide acceptance of beer as a refreshment beverage drive the Europe beer market growth.

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The Europe beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the Europe beer market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By country, it is analyzed across Germany, the UK, France, Italy, Spain, Russia and rest of Europe. The ongoing changes in lifestyle worldwide make way for numerous Europe beer market opportunities. This definitely brings in some good news for prominent market players across business verticals. Increase in the youth population and rise in number of female drinkers drive the Europe beer market growth. In addition, surge in the number of restaurants and bars has fueled the consumption of these beverages, as people increasingly prefer on premise drinking rather than off premise drinking.

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By type, the lager segment was the highest contributor and accounted for about 44% share of the total Europe beer market. Acceptance rate of lager beer by consumers is high over other types of beer. Moreover, majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment. However, the malt segment is anticipated to witness high growth during the forecast period.

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Based on category, the premium segment accounted for more than half share of the Europe beer market in 2018 and is expected to retain its dominance throughout the Europe beer market forecast period. Consumers are increasingly opting to experiment with locally produced premium and international beer varieties. Premium and super-premium beers are continuing to attract greater attention from consumers and proving to be a crucial competitor to the more traditional beer brands. Growth of the premium segment in the European market remains organic and is expected to grow at the same rates over the forecast period.

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Based on packaging, the glass segment was the highest contributor to the Europe beer market registering a CAGR of 1.5%. Glass is the most classic form of packaging beer that keeps it cool for a longer time than the other available packaging choices. It preserves beer well, with many beer drinkers favoring the aesthetically pleasing glass bottle over a can. Consumer’s primary choice for reliable, healthy, sustainable, and premium beer is expected to continue the rise in demand for glass packaging. Owing to this, many manufacturers have embraced the artistry of branding by creating beautiful designs for their labels.

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Based on country, Germany accounted for one-sixth of the Europe beer market share in 2018 and is expected to retain its dominance throughout the forecast period. Germany is the most important beer market in Europe, followed by the UK, Russia, and France. German consumers have always enjoyed products that originate from their own region or country, a trend that is also visible in beer. Health and wellness trend has been the most common driver for the German beer market. However, the UK is anticipated to witness high growth during the forecast period.

The leading players in the Europe beer market focus on providing customized solution to consumers to gain a significant market share. The main strategies employed by key players to expand their business in the Europe beer market are collaborations and acquisitions. The key players profiled in the report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.

The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.

Key Benefits for Europe Beer Market :

  • The report provides a quantitative analysis of the current Europe beer market trends, estimations, and dynamics of the Europe beer market from 2018 to 2025 to identify the prevailing market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the Europe beer market size and segmentation assists in determining the prevailing market opportunities.
  • Major countries are mapped according to their revenue contribution to the Europe beer industry.
  • Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes revenue generated from the sales of beer and its variants across Germany, the UK, France, and other European countries.
  • The report includes the Europe beer market analysis at country level as well as the key players, market segments, application areas, and growth strategies.

Europe Beer Key Market Segments:

By Type

  • Lager
  • Ale
  • Stout & Porter
  • Malt
  • Others

By Category

  • Popular-Priced
  • Premium
  • Super Premium

By Packaging

  • Glass
  • PET Bottle
  • Metal Can
  • Others

By Production

  • Macro-brewery
  • Micro-brewery
  • Craft Brewery
  • Others

By Country

  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
 

CHAPTER 1    INTRODUCTION

1.1.    REPORT DESCRIPTION
1.2.    KEY BENEFITS FOR STAKEHOLDERS
1.3.    KEY MARKET SEGMENTS
1.4.    RESEARCH METHODOLOGY

1.4.1.    Secondary research
1.4.2.    Primary research
1.4.3.    Analyst tools and models

CHAPTER 2    EXECUTIVE SUMMARY

2.1.    KEY FINDINGS OF THE STUDY
2.2.    CXO PERSPECTIVE

CHAPTER 3    MARKET OVERVIEW

3.1.    MARKET DEFINITION AND SCOPE
3.2.    KEY FINDINGS

3.2.1.    Top investment pocket
3.2.2.    Top Winning Strategies
3.2.3.    Consumer (Generation Y) Consumption Patterns
3.2.4.    Distribution models (craft vs three-tier)

3.3.    PORTER’S FIVE FORCES ANALYSIS

3.3.1.    Bargaining power of suppliers
3.3.2.    Bargaining power of buyers
3.3.3.    Threat of substitute
3.3.4.    Threat of new entrant
3.3.5.    Competitive rivalry

3.4.    PRICING ANALYSIS

3.4.1.    Pricing Analysis of Product A, By Region, 2018  & 2025

3.5.    VALUE CHAIN ANALYSIS
3.6.    INDUSTRY PAIN POINT ANALYSIS
3.7.    MARKET DYNAMICS

3.7.1.    Drivers

3.7.1.1.    Growing number of youth population
3.7.1.2.    Significant Penetration of On-premise Distribution
3.7.1.3.    Increase in number of on-premise distribution channels
3.7.1.4.    Impact analysis

3.7.2.    Restraints

3.7.2.1.    Volatile raw materials prices
3.7.2.2.    Excessive Taxation and excise duties
3.7.2.3.    Impact assessment

3.7.3.    Opportunity

3.7.3.1.    Introduction of organic alcoholic beverages
3.7.3.2.    Impact analysis

CHAPTER 4    EUROPE BEER MARKET, BY PACKAGING

4.1.    INTRODUCTION

4.1.1.    Market size and forecast

4.2.    GLASS

4.2.1.    Key market trends, growth factors, and opportunities
4.2.2.    Market size and forecast

4.3.    PET BOTTLE

4.3.1.    Key market trends, growth factors, and opportunities
4.3.2.    Market size and forecast

4.4.    METAL CAN

4.4.1.    Key market trends, growth factors, and opportunities
4.4.2.    Market size and forecast

4.5.    OTHERS

4.5.1.    Key market trends, growth factors, and opportunities
4.5.2.    Market size and forecast

CHAPTER 5    EUROPE BEER MARKET, BY PRODUCTION

5.1.    INTRODUCTION

5.1.1.    Market size and forecast

5.2.    MACRO-BREWERY

5.2.1.    Key market trends, growth factors, and opportunities
5.2.2.    Market size and forecast

5.3.    MICRO-BREWERY

5.3.1.    Key market trends, growth factors, and opportunities
5.3.2.    Market size and forecast

5.4.    CRAFT BREWERY

5.4.1.    Key market trends, growth factors, and opportunities
5.4.2.    Market size and forecast

5.5.    OTHERS

5.5.1.    Key market trends, growth factors, and opportunities
5.5.2.    Market size and forecast

CHAPTER 6    EUROPE BEER MARKET, BY PRICING TYPE

6.1.    INTRODUCTION

6.1.1.    Market size and forecast

6.2.    ECONOMIC

6.2.1.    Key market trends, growth factors, and opportunities
6.2.2.    Market size and forecast

6.3.    PREMIUM

6.3.1.    Key market trends, growth factors, and opportunities
6.3.2.    Market size and forecast

6.4.    SUPER PREMIUM

6.4.1.    Key market trends, growth factors, and opportunities
6.4.2.    Market size and forecast

CHAPTER 7    EUROPE BEER MARKET, BY COUNTRY

7.1.    INTRODUCTION

7.1.1.    Market size and forecast

7.2.    GERMANY

7.2.1.    Key market trends, growth factors, and opportunities
7.2.2.    Germany Beer Market, By Type, 2017–2025
7.2.3.    Germany Beer Market, By Pricing Type, 2017–2025
7.2.4.    Germany Beer Market, By Type of Production, 2017–2025
7.2.5.    Germany Beer Market, By Type of Packaging, 2017–2025

7.3.    FRANCE

7.3.1.    Key market trends, growth factors, and opportunities
7.3.2.    France Beer Market, By Type, 2017–2025
7.3.3.    France Beer Market, By Pricing Type, 2017–2025
7.3.4.    France Beer Market, By Type of Production, 2017–2025
7.3.5.    France Beer Market, By Type of Packaging, 2017–2025

7.4.    UK

7.4.1.    Key market trends, growth factors, and opportunities
7.4.2.    UK Beer Market, By Type, 2017–2025
7.4.3.    UK Beer Market, By Pricing Type, 2017–2025
7.4.4.    UK Beer Market, By Type of Production, 2017–2025
7.4.5.    UK Beer Market, By Type of Packaging, 2017–2025

7.5.    ITALY

7.5.1.    Key market trends, growth factors, and opportunities
7.5.2.    Italy Beer Market, By Type, 2017–2025
7.5.3.    Italy Beer Market, By Pricing Type, 2017–2025
7.5.4.    Italy Beer Market, By Type of Production, 2017–2025
7.5.5.    Italy Beer Market, By Type of Packaging, 2017–2025

7.6.    SPAIN

7.6.1.    Key market trends, growth factors, and opportunities
7.6.2.    Spain Beer Market, By Type, 2017–2025
7.6.3.    Spain Beer Market, By Pricing Type, 2017–2025
7.6.4.    Spain Beer Market, By Type of Production, 2017–2025
7.6.5.    Spain Beer Market, By Type of Packaging, 2017–2025

7.7.    RUSSIA

7.7.1.    Key market trends, growth factors, and opportunities
7.7.2.    Russia Beer Market, By Type, 2017–2025
7.7.3.    Russia Beer Market, By Pricing Type, 2017–2025
7.7.4.    Russia Beer Market, By Type of Production, 2017–2025
7.7.5.    Russia Beer Market, By Type of Packaging, 2017–2025

7.8.    REST OF EUROPE

7.8.1.    Key market trends, growth factors, and opportunities
7.8.2.    Rest of Europe Beer Market, By Type, 2017–2025
7.8.3.    Rest of Europe Beer Market, By Pricing Type, 2017–2025
7.8.4.    Rest of Europe Beer Market, By Type of Production, 2017–2025
7.8.5.    Rest of Europe Beer Market, By Type of Packaging, 2017–2025

CHAPTER 8    COMPETITIVE LANDSCAPE

8.1.    INTRODUCTION
8.2.    MARKET PLAYER POSITIONING, 2017
8.3.    MARKET SHARE ANALYSIS OF TOP PLAYERS, 2018 (%)
8.4.    TOP WINNING STRATEGIES
8.5.    PRODUCT MAPPING OF TOP 10 PLAYER
8.6.    COMPETITIVE DASHBOARD
8.7.    COMPETITIVE HEATMAP
8.8.    KEY DEVELOPMENTS

8.8.1.    New product launches
8.8.2.    Expansions
8.8.3.    Mergers and acquisition
8.8.4.    Other developments

CHAPTER 9    COMPANY PROFILES

9.1.    ANHEUSER-BUSCH INBEV

9.1.1.    Company overview
9.1.2.    Company snapshot
9.1.3.    Operating business segments
9.1.4.    Product portfolio
9.1.5.    Business performance
9.1.6.    Key strategic moves and developments

9.2.    BEIJING ENTERPRISES HOLDINGS LIMITED (BEIJING YANJING BREWERY CO., LTD.)

9.2.1.    Company overview
9.2.2.    Company snapshot
9.2.3.    Operating business segments
9.2.4.    Product portfolio
9.2.5.    Business performance
9.2.6.    Key strategic moves and developments

9.3.    CARLSBERG GROUP

9.3.1.    Company overview
9.3.2.    Company snapshot
9.3.3.    Operating business segments
9.3.4.    Product portfolio
9.3.5.    Business performance
9.3.6.    Key strategic moves and developments

9.4.    DIAGEO PLC

9.4.1.    Company overview
9.4.2.    Company snapshot
9.4.3.    Operating business segments
9.4.4.    Product portfolio
9.4.5.    Business performance
9.4.6.    Key strategic moves and developments

9.5.    DOGFISH HEAD CRAFT BREWERY, INC.

9.5.1.    Company overview
9.5.2.    Company snapshot
9.5.3.    Operating business segments
9.5.4.    Product portfolio
9.5.5.    Key strategic moves and developments

9.6.    HEINEKEN HOLDING NV.

9.6.1.    Company overview
9.6.2.    Company snapshot
9.6.3.    Operating business segments
9.6.4.    Product portfolio
9.6.5.    Business performance
9.6.6.    Key strategic moves and developments

9.7.    SQUATTERS PUB AND BEERS

9.7.1.    Company overview
9.7.2.    Company snapshot
9.7.3.    Operating business segments
9.7.4.    Product portfolio

9.8.    SIERRA NEVADA BREWING CO.

9.8.1.    Company overview
9.8.2.    Company snapshot
9.8.3.    Operating business segments
9.8.4.    Product portfolio
9.8.5.    Key strategic moves and developments

9.9.    THE BOSTON BEER COMPANY, INC.

9.9.1.    Company overview
9.9.2.    Company snapshot
9.9.3.    Operating business segments
9.9.4.    Product portfolio
9.9.5.    Business performance
9.9.6.    Key strategic moves and developments

9.10.    UNITED BREWERIES LIMITED

9.10.1.    Company overview
9.10.2.    Company snapshot
9.10.3.    Operating business segments
9.10.4.    Product portfolio
9.10.5.    Business performance
9.10.6.    Key strategic moves and developments

LIST OF TABLES

TABLE 1.    EUROPE BEER MARKET VALUE, BY PACKAGING, 2017-2025 ($MILLION)
TABLE 2.    EUROPE GLASS PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 3.    EUROPE PET BOTTLED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 4.    EUROPE METAL CANNED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 5.    EUROPE OTHER PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 6.    EUROPE BEER MARKET VALUE, BY PRODUCTION, 2017-2025 ($MILLION)
TABLE 7.    EUROPE MACROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 8.    EUROPE MICROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 9.    EUROPE CRAFT BREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 10.    OTHER EUROPE BEER MARKET VALUE, BY COUNTRY, 2017-2025($MILLION)
TABLE 11.    EUROPE BEER MARKET VALUE, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 12.    EUROPE ECONOMIC BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 13.    EUROPE PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 14.    EUROPE SUPER PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 15.    EUROPE BEER MARKET, BY GEOGRAPHY, 2017–2025 ($MILLION)
TABLE 16.    GERMANY BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 17.    GERMANY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 18.    GERMANY BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 19.    GERMANY BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 20.    GERMANY BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 21.    FRANCE BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 22.    FRANCE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 23.    FRANCE BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 24.    FRANCE BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 25.    FRANCE BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 26.    UK BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 27.    UK BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 28.    UK BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 29.    UK BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 30.    UK BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 31.    ITALY BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 32.    ITALY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 33.    ITALY BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 34.    ITALY BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 35.    ITALY BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 36.    SPAIN BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 37.    SPAIN BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 38.    SPAIN BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 39.    SPAIN BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 40.    SPAIN BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 41.    RUSSIA BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 42.    RUSSIA BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 43.    RUSSIA BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 44.    RUSSIA BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 45.    RUSSIA BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 46.    REST OF EUROPE BEER MARKET, BY TYPE, 2017–2025 ($MILLION)
TABLE 47.    REST OF EUROPE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025
TABLE 48.    REST OF EUROPE BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)
TABLE 49.    REST OF EUROPE BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)
TABLE 50.    REST OF EUROPE BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)
TABLE 51.    AB INBEV: COMPANY SNAPSHOT
TABLE 52.    AB INBEV: OPERATING SEGMENTS
TABLE 53.    AB INBEV: PRODUCT PORTFOLIO
TABLE 54.    BEHL: COMPANY SNAPSHOT
TABLE 55.    BEHL: OPERATING SEGMENTS
TABLE 56.    BEHL: PRODUCT PORTFOLIO
TABLE 57.    CARLSBERG: COMPANY SNAPSHOT
TABLE 58.    CARLSBERG: OPERATING SEGMENTS
TABLE 59.    CARLSBERG: PRODUCT PORTFOLIO
TABLE 60.    DIAGEO: COMPANY SNAPSHOT
TABLE 61.    DIAGEO: OPERATING SEGMENTS
TABLE 62.    DIAGEO: PRODUCT PORTFOLIO
TABLE 63.    DOGFISH HEAD: COMPANY SNAPSHOT
TABLE 64.    DOGFISH HEAD: OPERATING SEGMENTS
TABLE 65.    DOGFISH HEAD: PRODUCT PORTFOLIO
TABLE 66.    HEINEKEN: COMPANY SNAPSHOT
TABLE 67.    HEINEKEN: OPERATING SEGMENTS
TABLE 68.    HEINEKEN: PRODUCT PORTFOLIO
TABLE 69.    SQUATTERS: COMPANY SNAPSHOT
TABLE 70.    SQUATTERS: OPERATING SEGMENTS
TABLE 71.    SQUATTERS: PRODUCT PORTFOLIO
TABLE 72.    SIERRA NEVADA: COMPANY SNAPSHOT
TABLE 73.    SIERRA NEVADA: OPERATING SEGMENTS
TABLE 74.    SIERRA NEVADA: PRODUCT PORTFOLIO
TABLE 75.    BOSTON BEER: COMPANY SNAPSHOT
TABLE 76.    BOSTON BEER: OPERATING SEGMENTS
TABLE 77.    BOSTON BEER: PRODUCT PORTFOLIO
TABLE 78.    UBL: COMPANY SNAPSHOT
TABLE 79.    UBL: OPERATING SEGMENTS
TABLE 80.    UBL: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 1.    EUROPE BEER MARKET SEGMENTATION
FIGURE 2.    TOP INVESTMENT POCKETS, BY TYPE
FIGURE 3.    TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 4.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 5.    TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 6.    BARGAINING POWER OF SUPPLIERS, 2016
FIGURE 7.    BARGAINING POWER OF BUYERS, 2016
FIGURE 8.    THREAT OF SUBSTITUTE, 2016
FIGURE 9.    THREAT OF NEW ENTRANT, 2016
FIGURE 10.    COMPETITIVE RIVALRY, 2016
FIGURE 11.    BEER MARKET REVENUE SHARE, BY PACKAGING, 2018
FIGURE 12.    BEER MARKET REVENUE SHARE, BY PRODUCTION, 2018
FIGURE 13.    BEER MARKET REVENUE SHARE, BY PRICING TYPE, 2018
FIGURE 14.    EUROPE BEER MARKET SHARE: BY COUNTRY
FIGURE 15.    TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 16.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 17.    TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 18.    AB INBEV: NET SALES, 2015–2017 ($MILLION)
FIGURE 19.    AB INBEV: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 20.    BEHL: NET SALES, 2014–2016 ($MILLION)
FIGURE 21.    BEHL: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 22.    CARLSBERG: NET SALES, 2015–2017 ($MILLION)
FIGURE 23.    CARLSBERG: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 24.    CARLSBERG: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 25.    DIAGEO: NET SALES, 2015–2017 ($MILLION)
FIGURE 26.    DIAGEO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 27.    DIAGEO: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 28.    HEINEKEN: NET SALES, 2015–2017 ($MILLION)
FIGURE 29.    HEINEKEN: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 30.    BOSTON BEER: NET SALES, 2015–2017 ($MILLION)
FIGURE 31.    UBL: NET SALES, 2015–2017 ($MILLION)
FIGURE 32.    UBL: REVENUE SHARE BY GEOGRAPHY, 2017 (%)

 
 

The Europe beer market is anticipated to be one of the most attractive and largest beer market by 2025 globally. Higher incomes, changing lifestyles and increasing popularity of beer in Europe, make the continent the second largest consumer of beer. Apart from this, other major driving forces responsible for its growth include availability of premium and flavored beers, relaxation of rules and regulations, and rise in demand for non or low alcoholic beer. UK and Germany are anticipated to be the developing markets for Europe beer market. The mentioned countries are anticipated to witness a rise in beer consumer base and increased production of beers with rich flavor and aroma, compared to other regions.

Structure of the Europe beer market is very diverse. Players of different sizes with a varied range of product offerings operate in it. This also makes the market for beer in Europe aggressive. To surge ahead of their rivals in such an environment, vendors are inculcating aggressive pricing strategies and implementing new and advanced quality control operations. They are also leveraging smart distribution strategies and building brand review to promote product sales. Rapid change in demand for consumers has driven the market players to adopt market strategies such as collaborations and acquisitions, to sustain in the market. For instance, Heineken introduced non-alcoholic beer Heineken 0.0 in 2017.

 

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