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Events Industry by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminars, and Others), Revenue Source (Ticket Sale, Sponsorship, and Others), Organizer (Corporate, Sports, Education, Entertainment, and Others), and Age Group (Below 20 years, 21–40 years, and 41 years & Above): Global Opportunity Analysis and Industry Forecast, 2019–2026

CO_182422
Pages: 297
Aug 2019 | 6858 Views
 
Author(s) : Abhishek Roy , Roshan Deshmukh
Tables: 126
Charts: 60
 

Events Industry Outlook - 2026

The global events industry size was valued at $1,100 billion in 2018, and is expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026. Events refer to public gathering of populace art at a determined time and place. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes among others. The most popular events include conference & exhibition, corporate events & seminars, promotion & fundraising, music & art performance, sports, festival, trade shows, and product launch. The key stakeholders within the events market are corporate organizations, public organizations & NGOs, and similar others.

Events Industry

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The initial stage of a major event involves understanding the audience and their behavior that excites and emotionally engages them. The final stage involves conducting events, such as music concerts, sports, exhibitions & conferences, seminars, and others, appropriately. It has been witnessed that events such as music concerts attract majority of the population, especially the youth and middle-aged individuals, which boost the growth of the events industry size. Although the album sales have drastically reduced, shift in preference of artists and performers toward touring and conducting music concerts at various places across the world has further driven the events industry growth. In addition, rock and pop music dominates most of the markets, globally while the U.S. population prefers rap and hip-hop. Thus, increase in such music concerts and events offers valuable opportunities for promoters and brands to align themselves with people attending concerts. Furthermore, sports events have become more commercialized in the recent years. Thus, sports serve as a significant marketing advertisement opportunity for event management companies, which sponsor these events. In addition, sponsorships from various brands such as Redbull, Monster Energy, Nike, Cocoa Cola for major global three-day festival as well as small gig or act in a social club or arena boost the growth of the events industry. Moreover, deployment of best-in-class technology that can handle the entire event propels the industry growth. However, higher entry cost and events industry fragmentation are some of the major restraints of the market. On the contrary, increase in infrastructural investment and technological upgradation, such as projection mapping that creates an augmented reality of experience created through projectors as well as branded multi-use apps that are used to bool tickets, survey attendees, and polling crowds in real time accelerate the market growth. These factors are anticipated to offer ample opportunities for the players in the events industry. 

The global events industry is segmented based on type, revenue source, organizer, age group, and region. Depending on type, the industry is divided into music concerts, festivals, sports, exhibitions & conferences, corporate events & seminar, and others. By revenue source, it is classified into ticket sale, sponsorship, and others. On the basis of organizer, it is categorized into corporate, sports, education, entertainment, and others. As per age group, it is segregated into below 20 years, 21–40 years, and 41 years & above. 

Global Events Industry By Type

 

In 2018, based on type, the corporate events & seminars segment accounted for the maximum events industry share, owing to rise in number of corporate companies coupled with frequent seminars and events conducted by them. In addition, seminars and events involve interaction between speaker and audience, thereby increasing the number of attendees. 

Global Events Industry By Revenue Source

By revenue source, the sponsorship category garnered the highest share in 2018, due to unlimited opportunities the organizers find to broaden their competitive advantage. Moreover, sponsoring an event increases reach among potential buyers and customers, which drives the sales.

On the basis of age group, the 21-40 years segment contributed to the maximum share in 2018, owing to rise in interest toward entrepreneur & business seminars along with music concerts and festive gatherings.

Global Events Industry By Region

Region wise, Europe accounted for the highest revenue in 2018, as the region has been extremely successful in winning conferences of international associations with over half of the top cities and countries selected as destinations for international association conferences.

The key players operating in the events industry analysis focus on prominent strategy to overcome competition and to maintain as well as improve their events industry share in worldwide. The key players profiled in the report include Access Destination Services, BCD GROUP (BCD MEETINGS & EVENTS), ATPI Ltd., Riviera Events, Entertaining Asia, Live Nation Worldwide Inc., StubHub, Anschutz Entertainment Group, Pollstar, Cvent Inc., Capita Plc., Reed Exhibitions, Questex LLC, Outback Concerts, The Freeman Company, Penguins Limited, CL Events, Seven Events Ltd., Clarion Events Ltd, and Versatile Event Management.

Key Benefits for Events Industry :

  • The report provides a quantitative analysis of the current industry, estimations, trends, and dynamics of the events industry from 2018 to 2026 to identify the prevailing industry opportunities.
  • The key countries in all the major regions are mapped based on the events industry trends and share.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the industry segment and size assists to determine the prevailing industry opportunities.
  • Industry player positioning segment facilitates benchmarking and provides a clear understanding of the present position of players along with the events industry forecast.

Events Industry Segments:

By Type 

  • Music Concert
  •  Festivals
  • Sports
  • Exhibitions & Conferences
  • Corporate Events & Seminar
  • Others

By Revenue Source

  • Tickets
  • Sponsorship
  • Others

By Organizer

  • Corporate 
  • Sports 
  • Education 
  • Entertainment 
  • Others 

By Age Group

  • Below 20 Years
  • 21-40 Years
  • 41 Years & Above

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • Australia
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA
 

CHAPTER 1:    INTRODUCTION

1.1.    Report description
1.2.    Key benefits for stakeholders
1.3.    Key market segments
1.4.    Research methodology

1.4.1.    Primary research
1.4.2.    Secondary research
1.4.3.    Analyst tools and models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    Key findings

2.1.1.    Top investment pockets

2.2.    CXO perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Parent Market Overview (2017-18)
3.3.    Key Forces Shaping Smart Shoe Market

3.3.1.    High bargaining power of suppliers
3.3.2.    Moderate-to-high threat of new entrants
3.3.3.    Moderate threat of substitutes
3.3.4.    Moderate intensity of rivalry
3.3.5.    Moderate bargaining power of buyers

3.4.    Market evolution/ Industry roadmap
3.5.    Market dynamics

3.5.1.    Drivers

3.5.1.1.    sponsoring an event increases reach among potential buyers and customers
3.5.1.2.    Growing interest among youth towards entrepreneur & business seminars
3.5.1.3.    Rise in disposable income

3.5.2.    Restraints

3.5.2.1.    High operational cost involved in organizing events
3.5.2.2.    Entering into events industry may be risky due to the presence of existing giant players

3.5.3.    Opportunities

3.5.3.1.    Technological advancements

CHAPTER 4:    EVENTS INDUSTRY, BY TYPE

4.1.    Overview

4.1.1.    Music Concert
4.1.2.    Key market trends, growth factors, and opportunities
4.1.3.    Market size and forecast, by region
4.1.4.    Market analysis by country

4.2.    Festivals

4.2.1.    Key market trends, growth factors, and opportunities
4.2.2.
4.2.3.    Market size and forecast, by region
4.2.4.    Market analysis by country

4.3.    Sports

4.3.1.    Key market trends, growth factors, and opportunities
4.3.2.    Market size and forecast, by region
4.3.3.    Market analysis by country

4.4.    Exhibitions and Conferences

4.4.1.    Key market trends, growth factors, and opportunities
4.4.2.    Market size and forecast, by region
4.4.3.    Market analysis by country

4.5.    Corporate events and seminar

4.5.1.    Key market trends, growth factors, and opportunities
4.5.2.    Market size and forecast, by region
4.5.3.    Market analysis by country

4.6.    Others

4.6.1.    Key market trends, growth factors, and opportunities
4.6.2.    Market size and forecast, by region
4.6.3.    Market analysis by country

CHAPTER 5:    EVENTS MARKET, BY REVENUE SOURCE

5.1.    Overview
5.2.    Ticket Sale

5.2.1.    Key market trends, growth factors, and opportunities
5.2.2.    Market size and forecast, by region
5.2.3.    Market analysis by country

5.3.    Sponsorship

5.3.1.    Key market trends, growth factors, and opportunities
5.3.2.    Market size and forecast, by region
5.3.3.    Market analysis by country

5.4.    Others

5.4.1.    Key market trends, growth factors, and opportunities
5.4.2.    Market size and forecast, by region
5.4.3.    Market analysis by country

CHAPTER 6:    EVENTS INDUSTRY, BY ORGANIZERS

6.1.    Overview
6.2.    Corporate

6.2.1.    Key market trends, growth factors, and opportunities
6.2.2.    Market size and forecast, by region
6.2.3.    Market analysis by country

6.3.    Sports

6.3.1.    Key market trends, growth factors, and opportunities
6.3.2.    Market size and forecast, by region
6.3.3.    Market analysis by country

6.4.    Education

6.4.1.    Key market trends, growth factors, and opportunities
6.4.2.    Market size and forecast, by region
6.4.3.    Market analysis by country

6.5.    Entertainment

6.5.1.    Key market trends, growth factors, and opportunities
6.5.2.    Market size and forecast, by region
6.5.3.    Market analysis by country

6.6.    Others

6.6.1.    Key market trends, growth factors, and opportunities
6.6.2.    Market size and forecast, by region
6.6.3.    Market analysis by country

CHAPTER 7:    EVENTS INDUSTRY, BY AGE GROUP

7.1.    Overview
7.2.    Below 20 yrs

7.2.1.    Key market trends, growth factors, and opportunities
7.2.2.    Market size and forecast, by region
7.2.3.    Market analysis by country

7.3.    21 yrs - 40yrs

7.3.1.    Key market trends, growth factors, and opportunities
7.3.2.    Market size and forecast, by region
7.3.3.    Market analysis by country

7.4.    41 yrs and above

7.4.1.    Key market trends, growth factors, and opportunities
7.4.2.    Market size and forecast, by region
7.4.3.    Market analysis by country

CHAPTER 8:    EVENTS INDUSTRY, BY REGION

8.1.    Overview

8.1.1.    Market size and forecast

8.2.    North America

8.2.1.    Key market trends, growth factors, and opportunities
8.2.2.    Market size and forecast, by Type
8.2.3.    Market size and forecast, by Revenue source
8.2.4.    Market size and forecast, by Organizers
8.2.5.    Market size and forecast, by Age group

8.2.5.1.    U.S.

8.2.5.1.1.    Market size and forecast, by Type
8.2.5.1.2.    Market size and forecast, by revenue source
8.2.5.1.3.    Market size and forecast, by organizers
8.2.5.1.4.    Market size and forecast, by age group

8.2.5.2.    Canada

8.2.5.2.1.    Market size and forecast, by Type
8.2.5.2.2.    Market size and forecast, by revenue source
8.2.5.2.3.    Market size and forecast, by organizers
8.2.5.2.4.    Market size and forecast, by age group

8.2.5.3.    Mexico

8.2.5.3.1.    Market size and forecast, by Type
8.2.5.3.2.    Market size and forecast, by revenue source
8.2.5.3.3.    Market size and forecast, by organizers
8.2.5.3.4.    Market size and forecast, by age group

8.3.    Europe

8.3.1.    Key market trends, growth factors, and opportunities
8.3.2.    Market size and forecast, by Type
8.3.3.    Market size and forecast, by Revenue source
8.3.4.    Market size and forecast, by Organizers
8.3.5.    Market size and forecast, by Age group

8.3.5.1.    Germany

8.3.5.1.1.    Market size and forecast, by Type
8.3.5.1.2.    Market size and forecast, by revenue source
8.3.5.1.3.    Market size and forecast, by organizers
8.3.5.1.4.    Market size and forecast, by age group

8.3.5.2.    France

8.3.5.2.1.    Market size and forecast, by Type
8.3.5.2.2.    Market size and forecast, by revenue source
8.3.5.2.3.    Market size and forecast, by organizers
8.3.5.2.4.    Market size and forecast, by age group

8.3.5.3.    UK

8.3.5.3.1.    Market size and forecast, by Type
8.3.5.3.2.    Market size and forecast, by revenue source
8.3.5.3.3.    Market size and forecast, by organizers
8.3.5.3.4.    Market size and forecast, by age group

8.3.5.4.    Italy

8.3.5.4.1.    Market size and forecast, by Type
8.3.5.4.2.    Market size and forecast, by revenue source
8.3.5.4.3.    Market size and forecast, by organizers
8.3.5.4.4.    Market size and forecast, by age group

8.3.5.5.    Spain

8.3.5.5.1.    Market size and forecast, by Type
8.3.5.5.2.    Market size and forecast, by revenue source
8.3.5.5.3.    Market size and forecast, by organizers
8.3.5.5.4.    Market size and forecast, by age group

8.3.5.6.    Rest of Europe

8.3.5.6.1.    Market size and forecast, by Type
8.3.5.6.2.    Market size and forecast, by revenue source
8.3.5.6.3.    Market size and forecast, by organizers
8.3.5.6.4.    Market size and forecast, by age group

8.4.    Asia-Pacific

8.4.1.    Key market trends, growth factors, and opportunities
8.4.2.    Market size and forecast, by Type
8.4.3.    Market size and forecast, by Revenue source
8.4.4.    Market size and forecast, by Organizers
8.4.5.    Market size and forecast, by Age group

8.4.5.1.    Japan

8.4.5.1.1.    Market size and forecast, by Type
8.4.5.1.2.    Market size and forecast, by revenue source
8.4.5.1.3.    Market size and forecast, by organizers
8.4.5.1.4.    Market size and forecast, by age group

8.4.5.2.    China

8.4.5.2.1.    Market size and forecast, by Type
8.4.5.2.2.    Market size and forecast, by revenue source
8.4.5.2.3.    Market size and forecast, by organizers
8.4.5.2.4.    Market size and forecast, by age group

8.4.5.3.    Australia

8.4.5.3.1.    Market size and forecast, by Type
8.4.5.3.2.    Market size and forecast, by revenue source
8.4.5.3.3.    Market size and forecast, by organizers
8.4.5.3.4.    Market size and forecast, by age group

8.4.5.4.    India

8.4.5.4.1.    Market size and forecast, by Type
8.4.5.4.2.    Market size and forecast, by revenue source
8.4.5.4.3.    Market size and forecast, by organizers
8.4.5.4.4.    Market size and forecast, by age group

8.4.5.5.    Rest of Asia-Pacific

8.4.5.5.1.    Market size and forecast, by Type
8.4.5.5.2.    Market size and forecast, by revenue source
8.4.5.5.3.    Market size and forecast, by organizers
8.4.5.5.4.    Market size and forecast, by age group

8.5.    LAMEA

8.5.1.    Key market trends, growth factors, and opportunities
8.5.2.    Market size and forecast, by Type
8.5.3.    Market size and forecast, by Revenue source
8.5.4.    Market size and forecast, by Organizers
8.5.5.    Market size and forecast, by Age group

8.5.5.1.    Brazil

8.5.5.1.1.    Market size and forecast, by Type
8.5.5.1.2.    Market size and forecast, by revenue source
8.5.5.1.3.    Market size and forecast, by organizers

8.5.5.2.    Argentina

8.5.5.2.1.    Market size and forecast, by Type
8.5.5.2.2.    Market size and forecast, by revenue source
8.5.5.2.3.    Market size and forecast, by organizers
8.5.5.2.4.    Market size and forecast, by age group

8.5.5.3.    Saudi Arabia

8.5.5.3.1.    Market size and forecast, by Type
8.5.5.3.2.    Market size and forecast, by revenue source
8.5.5.3.3.    Market size and forecast, by organizers
8.5.5.3.4.    Market size and forecast, by age group

8.5.5.4.    South Africa

8.5.5.4.1.    Market size and forecast, by Type
8.5.5.4.2.    Market size and forecast, by revenue source
8.5.5.4.3.    Market size and forecast, by organizers
8.5.5.4.4.    Market size and forecast, by age group

8.5.5.5.    Rest of LAMEA

8.5.5.5.1.    Market size and forecast, by Type
8.5.5.5.2.    Market size and forecast, by revenue source
8.5.5.5.3.    Market size and forecast, by organizers
8.5.5.5.4.    Market size and forecast, by age group

CHAPTER 9:    COMPETITIVE LANDSCAPE

9.1.    INTRODUCTION

9.1.1.    MARKET PLAYER POSITIONING, 2017

9.2.    TOP WINNING STRATEGIES

9.2.1.    Top winning strategies, by year
9.2.2.    Top winning strategies, by development
9.2.3.    Top winning strategies, by company

9.3.    PRODUCT MAPPING OF TOP 10 PLAYER
9.4.    COMPETITIVE DASHBOARD
9.5.    COMPETITIVE HEATMAP
9.6.    KEY DEVELOPMENTS

9.6.1.    Expansions
9.6.2.    Mergers
9.6.3.    Acquisitions
9.6.4.    PARTNERSHIPS
9.6.5.    INVESTMENTS

CHAPTER 10:    COMPANY PROFILES

10.1.    Live Nation Entertainment, Inc.

10.1.1.    Company overview
10.1.2.    Key Executive
10.1.3.    Company snapshot
10.1.4.    Operating business segments
10.1.5.    Service portfolio
10.1.6.    Business performance
10.1.7.    Key strategic moves and developments

10.2.    StubHub, Inc.

10.2.1.    Company overview
10.2.2.    Key Executive
10.2.3.    Company snapshot
10.2.4.    Operating business segments
10.2.5.    Product portfolio

10.3.    ACCESS Destination Services

10.3.1.    Company overview
10.3.2.    Key Executive
10.3.3.    Company snapshot
10.3.4.    Product portfolio

10.4.    ATPI Ltd

10.4.1.    Company overview
10.4.2.    Key Executive
10.4.3.    Company snapshot
10.4.4.    Product portfolio
10.4.5.    Key strategic moves and developments

10.5.    BCD Meetings & Events

10.5.1.    Company overview
10.5.2.    Key Executive
10.5.3.    Company snapshot
10.5.4.    Operating business segments
10.5.5.    Product portfolio

10.6.    Riviera Events

10.6.1.    Company overview
10.6.2.    Key Executive
10.6.3.    Company snapshot
10.6.4.    Product portfolio

10.7.    Entertaining Asia

10.7.1.    Company overview
10.7.2.    Company snapshot
10.7.3.    Product portfolio

10.8.    Anschutz Entertainment Group

10.8.1.    Company overview
10.8.2.    Key Executive
10.8.3.    Company snapshot
10.8.4.    Product portfolio
10.8.5.    Key strategic moves and developments

10.9.    Questex LLC

10.9.1.    Company overview
10.9.2.    Key Executive
10.9.3.    Company snapshot
10.9.4.    Product portfolio
10.9.5.    Key strategic moves and developments

10.10.    Pollstar

10.10.1.    Company overview
10.10.2.    Key Executive
10.10.3.    Company snapshot
10.10.4.    Product portfolio

10.11.    Cvent Inc.

10.11.1.    Company overview
10.11.2.    Key Executive
10.11.3.    Company snapshot
10.11.4.    Product portfolio

10.12.    Capita plc

10.12.1.    Company overview
10.12.2.    Key Executive
10.12.3.    Company snapshot
10.12.4.    Operating business segments
10.12.5.    Product portfolio
10.12.6.    Business performance
10.12.7.    Key strategic moves and developments

10.13.    Reed Exhibitions Ltd

10.13.1.    Company overview
10.13.2.    Key Executive
10.13.3.    Company snapshot
10.13.4.    Operating business segments
10.13.5.    Product portfolio
10.13.6.    Business performance
10.13.7.    Key strategic moves and developments

10.14.    OUTBACK CONCERTS

10.14.1.    Company overview
10.14.2.    Product portfolio

10.15.    DRP Group

10.15.1.    Company overview
10.15.2.    Key Executive
10.15.3.    Company snapshot
10.15.4.    Product portfolio

10.16.    CL Events

10.16.1.    Company overview
10.16.2.    Company snapshot
10.16.3.    Product portfolio

10.17.    Seven events

10.17.1.    Company overview
10.17.2.    Key Executive
10.17.3.    Company snapshot
10.17.4.    Product portfolio

10.18.    Clarion Events

10.18.1.    Company overview
10.18.2.    Key Executive
10.18.3.    Company snapshot
10.18.4.    Product portfolio

10.19.    Versatile Event Management

10.19.1.    Company overview
10.19.2.    Company snapshot
10.19.3.    Product portfolio

10.20.    THE FREEMAN COMPANY (UK) LIMITED

10.20.1.    Company overview
10.20.2.    Key Executive
10.20.3.    Company snapshot
10.20.4.    Product portfolio

LIST OF TABLES

TABLE 01.    GLOBAL EVENTS INDUSTRY, BY TYPE, 2019-2026 ($BILLION)
TABLE 02.    MUSIC CONCERT EVENTS MARKET REVENUE, BY REGION 2019–2026 ($MILLION)
TABLE 03.    FESTIVALS EVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 04.    SPORTS EVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 05.    EXHIBITIONS AND CONFERENCES EVENST INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 06.    CORPORATE EVENTS AND SEMINAREVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 07.    OTHERS MARKET REVENUE, BY REGION 2019–2026($BILLION)
TABLE 08.    GLOBAL EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE, 2019-2026 ($BILLION)
TABLE 09.    EVENTS INDUSTRY REVENUE THROUGH TICKET SALE, BY REGION 2019–2026($BILLION)
TABLE 10.    EVENTS INDUSTRY REVENUE THROUGH SPONSORSHIP, BY REGION 2019–2026($BILLION)
TABLE 11.    EVENTS INDUSTRY REVENUE THROUGH OTHERS, BY REGION 2019–2026($MILLION)
TABLE 12.    GLOBAL EVENTS INDUSTRY REVENUE, BY ORGANIZERS, 2019-2026 ($BILLION)
TABLE 13.    CORPORATE EVENTS MARKET REVENUE, BY REGION 2019–2026($MILLION)
TABLE 14.    SPORTS EVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 15.    EDUCATION EVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 16.    ENTERTAINMENT EVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 17.    OTHERS EVENTS INDUSTRY REVENUE, BY REGION 2019–2026($MILLION)
TABLE 18.    GLOBAL EVENTS INDUSTRY REVENUE, BY AGE GROUP, 2019-2026 ($BILLION)
TABLE 19.    EVENTS MARKET REVENUE FOR BELOW 20 YRS, BY REGION 2019–2026($MILLION)
TABLE 20.    EVENTS MARKET REVENUE FOR 21 YRS - 40 YRS, BY REGION 2019–2026($MILLION)
TABLE 21.    EVENTS INDUSTRY REVENUE FOR 41 YRS AND ABOVE, BY REGION 2019–2026($MILLION)
TABLE 22.    EVENTS INDUSTRY, BY REGION, 2018–2026 ($BILLION)
TABLE 23.    NORTH AMERICA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 24.    NORTH AMERICA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 25.    NORTH AMERICA EVENTS INDUSTRY REVENUE, BY ORGANIZERS, 2019–2026($MILLION)
TABLE 26.    NORTH AMERICA EVENTS INDUSTRY REVENUE, BY AGE GROUP, 2019–2026($MILLION)
TABLE 27.    U.S. EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 28.    U.S. EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 29.    U.S. EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 30.    U.S. EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 31.    CANADA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 32.    CANADA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 33.    CANADA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 34.    CANADA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 35.    MEXICO EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 36.    MEXICO EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 37.    MEXICO EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 38.    MEXICO EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 39.    EUROPE EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 40.    EUROPE EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 41.    EUROPE EVENTS INDUSTRY REVENUE, BY ORGANIZERS, 2019–2026($MILLION)
TABLE 42.    EUROPE EVENTS INDUSTRY REVENUE, BY AGE GROUP, 2019–2026($MILLION)
TABLE 43.    GERMANY EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 44.    GERMANY EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 45.    GERMANY EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 46.    GERMANY EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 47.    FRANCE EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 48.    FRANCE EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 49.    FRANCE EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 50.    FRANCE EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 51.    UK EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 52.    UK EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 53.    UK EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 54.    UK EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 55.    ITALY EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 56.    ITALY EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 57.    ITALY EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 58.    ITALY EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 59.    SPAIN EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 60.    SPAIN EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 61.    SPAIN EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 62.    SPAIN EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 63.    REST OF EUROPE EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 64.    REST OF EUROPE EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 65.    REST OF EUROPE EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 66.    REST OF EUROPE EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 67.    ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 68.    ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 69.    ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY ORGANIZERS, 2019–2026($MILLION)
TABLE 70.    ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY AGE GROUP, 2019–2026($MILLION)
TABLE 71.    JAPAN EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 72.    JAPAN EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 73.    JAPAN. EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 74.    JAPAN EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 75.    CHINA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 76.    CHINA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 77.    CHINA. EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 78.    CHINA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 79.    AUSTRALIA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 80.    AUSTRALIA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 81.    AUSTRALIA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 82.    AUSTRALIA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 83.    INDIA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 84.    INDIA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 85.    INDIA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 86.    INDIA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 87.    REST OF ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 88.    REST OF ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 89.    REST OF ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 90.    REST OF ASIA-PACIFIC EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 91.    LAMEA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 92.    LAMEA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 93.    LAMEA EVENTS INDUSTRY REVENUE, BY ORGANIZERS, 2019–2026($MILLION)
TABLE 94.    LAMEA EVENTS INDUSTRY REVENUE, BY AGE GROUP, 2019–2026($MILLION)
TABLE 95.    BRAZIL EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 96.    BRAZIL EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 97.    BRAZIL EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 98.    ARGENTINA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 99.    ARGENTINA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 100.    ARGENTINA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 101.    ARGENTINA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 102.    SAUDI ARABIA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 103.    SAUDI ARABIA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 104.    SAUDI ARABIA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 105.    SAUDI ARABIA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 106.    SOUTH AFRICA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 107.    SOUTH AFRICA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 108.    SOUTH AFRICA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 109.    SOUTH AFRICA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 110.    REST OF LAMEA EVENTS INDUSTRY REVENUE, BY TYPE 2019–2026($MILLION)
TABLE 111.    REST OF LAMEA EVENTS INDUSTRY REVENUE, BY REVENUE SOURCE 2019–2026($MILLION)
TABLE 112.    REST OF LAMEA EVENTS INDUSTRY REVENUE, BY ORGANIZERS 2019–2026($MILLION)
TABLE 113.    REST OF LAMEA EVENTS INDUSTRY REVENUE, BY AGE GROUP 2019–2026($MILLION)
TABLE 114.    KEY BUSINESS EXPANSIONS (2016-2019)
TABLE 115.    KEY MERGERS (2016-2019)
TABLE 116.    KEY ACQUISITIONS (2016-2019)
TABLE 117.    KEY PARTNERSHIPS (2016 - 2019)
TABLE 118.    KEY INVESTMENTS (2016-2019)
TABLE 119.    LIVE NATION ENTERTAINMENT: KEY EXECUTIVES
TABLE 120.    LIVE NATION ENTERTAINMENT: COMPANY SNAPSHOT
TABLE 121.    LIVE NATION ENTERTAINMENT: OPERATING SEGMENTS
TABLE 122.    LIVE NATION ENTERTAINMENT: PRODUCT PORTFOLIO
TABLE 123.    LIVE NATION ENTERTAINMENT: NET SALES, 2016–2018 ($MILLION)
TABLE 124.    STUBHUB, INC.: KEY EXECUTIVES
TABLE 125.    STUBHUB, INC.: COMPANY SNAPSHOT
TABLE 126.    STUBHUB, INC.: OPERATING SEGMENTS
TABLE 127.    STUBHUB, INC.: PRODUCT PORTFOLIO
TABLE 128.    ACCESS DESTINATION SERVICES: KEY EXECUTIVES
TABLE 129.    ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 130.    ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
TABLE 131.    ATPI LTD: KEY EXECUTIVES
TABLE 132.    ATPI LTD: COMPANY SNAPSHOT
TABLE 133.    ATPI LTD: PRODUCT PORTFOLIO
TABLE 134.    BCD MEETING & EVENTS: KEY EXECUTIVES
TABLE 135.    BCD MEETING & EVENTS: COMPANY SNAPSHOT
TABLE 136.    BCD MEETING & EVENTS: OPERATING SEGMENTS
TABLE 137.    BCD MEETING & EVENTS: PRODUCT PORTFOLIO
TABLE 138.    RIVIERA EVENTS: KEY EXECUTIVES
TABLE 139.    RIVIERA EVENTS: COMPANY SNAPSHOT
TABLE 140.    RIVIERA EVENTS: PRODUCT PORTFOLIO
TABLE 141.    ENTERTAINING ASIA: COMPANY SNAPSHOT
TABLE 142.    ENTERTAINING ASIA: PRODUCT PORTFOLIO
TABLE 143.    AEG: KEY EXECUTIVES
TABLE 144.    AEG: COMPANY SNAPSHOT
TABLE 145.    AEG: PRODUCT PORTFOLIO
TABLE 146.    QUESTEX LLC: KEY EXECUTIVES
TABLE 147.    QUESTEX LLC: COMPANY SNAPSHOT
TABLE 148.    QUESTEX LLC: PRODUCT PORTFOLIO
TABLE 149.    POLLSTAR: KEY EXECUTIVES
TABLE 150.    POLLSTAR: COMPANY SNAPSHOT
TABLE 151.    POLLSTAR: PRODUCT PORTFOLIO
TABLE 152.    CVENT INC.: KEY EXECUTIVES
TABLE 153.    CVENT INC.: COMPANY SNAPSHOT
TABLE 154.    CVENT INC.: PRODUCT PORTFOLIO
TABLE 155.    CAPITA PLC: KEY EXECUTIVES
TABLE 156.    CAPITA PLC: COMPANY SNAPSHOT
TABLE 157.    CAPITA PLC: OPERATING SEGMENTS
TABLE 158.    CAPITA PLC: PRODUCT PORTFOLIO
TABLE 159.    CAPITA PLC: NET SALES, 2016–2018 ($MILLION)
TABLE 160.    REED EXHIBITIONS LTD: KEY EXECUTIVES
TABLE 161.    REED EXHIBITIONS: COMPANY SNAPSHOT
TABLE 162.    REED EXHIBITIONS: OPERATING SEGMENTS
TABLE 163.    REED EXHIBITIONS: PRODUCT PORTFOLIO
TABLE 164.    REED EXHIBITIONS: NET SALES, 2016–2018 ($MILLION)
TABLE 165.    OUTBACK CONCERTS: COMPANY SNAPSHOT
TABLE 166.    OUTBACK CONCERTS: PRODUCT PORTFOLIO
TABLE 167.    DRP GROUP: KEY EXECUTIVES
TABLE 168.    DRP GROUP: COMPANY SNAPSHOT
TABLE 169.    DRP GROUP: PRODUCT PORTFOLIO
TABLE 170.    CL EVENTS: COMPANY SNAPSHOT
TABLE 171.    CL EVENTS: PRODUCT PORTFOLIO
TABLE 172.    SEVEN EVENTS: KEY EXECUTIVES
TABLE 173.    SEVEN EVENTS: COMPANY SNAPSHOT
TABLE 174.    SEVEN EVENTS: PRODUCT PORTFOLIO
TABLE 175.    CLARION EVENTS: KEY EXECUTIVES
TABLE 176.    CLARION EVENTS: COMPANY SNAPSHOT
TABLE 177.    CLARION EVENTS: PRODUCT PORTFOLIO
TABLE 178.    VERSATILE: COMPANY SNAPSHOT
TABLE 179.    VERSATILE: PRODUCT PORTFOLIO
TABLE 180.    FREEMAN: KEY EXECUTIVES
TABLE 181.    FREEMAN: COMPANY SNAPSHOT
TABLE 182.    FREEMAN: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.    KEY MARKET SEGMENTS
FIGURE 02.    EXECUTIVE SUMMARY
FIGURE 03.    TOP INVESTMENT POCKETS
FIGURE 04.    MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 05.    GLOBAL EVENTS INDUSTRY, BY TYPE, 2019-2026 ($BILLION)
FIGURE 06.    COMPARATIVE VALUE SHARE ANALYSIS OF EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 07.    COMPARATIVE VALUE SHARE ANALYSIS OF FESTIVALS EVENST INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 08.    COMPARATIVE VALUE SHARE ANALYSIS OF SPORTS EVEN INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 09.    COMPARATIVE VALUE SHARE ANALYSIS OF EXHIBITIONS AND CONFERENCES EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 10.    COMPARATIVE VALUE SHARE ANALYSIS OF CORPORATE EVENTS AND SEMINAR EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 11.    COMPARATIVE VALUE SHARE ANALYSIS OF OTHERS EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 12.    GLOBAL EVENTS INDUSTRY, BY REVENUE SOURCE, 2019-2026 ($BILLION)
FIGURE 13.    COMPARATIVE VALUE SHARE ANALYSIS OF EVENTS INDUSTRY REVENUE THROUGH TICKET SALE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 14.    COMPARATIVE VALUE SHARE ANALYSIS OF EVENTS INDUSTRY REVENUE THROUGH SPONSORSHIP, BY COUNTRY, 2018 & 2026 (%)
FIGURE 15.    COMPARATIVE VALUE SHARE ANALYSIS EVENTS INDUSTRY REVENUE THROUGH OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16.    GLOBAL EVENTS INDUSTRY, BY ORGANIZERS, 2019-2026
FIGURE 17.    COMPARATIVE VALUE SHARE ANALYSIS OF CORPORATE EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18.    COMPARATIVE SHARE ANALYSIS OF SPORTS EVENTS MAINDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19.    COMPARATIVE SHARE ANALYSIS OF EDUCATION EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20.    COMPARATIVE SHARE ANALYSIS OF ENTERTAINMENT EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21.    COMPARATIVE SHARE ANALYSIS OF OTHERS EVENTS INDUSTRY, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22.    GLOBAL EVENTS INDUSTRY, BY AGE GROUP, 2019-2026
FIGURE 23.    COMPARATIVE VALUE SHARE ANALYSIS OF EVENTS INDUSTRY REVENUE FOR BELOW 20 YRS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24.    COMPARATIVE VALUE SHARE ANALYSIS OF EVENTS INDUSTRY REVENUE FOR 21 YRS - 40 YRS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25.    COMPARATIVE VALUE SHARE ANALYSIS OF EVENTS INDUSTRY REVENUE FOR 41 YRS AND ABOVE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 26.    GLOBAL EVENTS INDUSTRY, BY REGION, 2019-2026
FIGURE 27.    U.S. EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 28.    CANADA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 29.    MEXICO EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 30.    GERMANY EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 31.    FRANCE EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 32.    UK EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 33.    ITALY EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 34.    SPAIN EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 35.    REST OF EUROPE EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 36.    JAPAN. EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 37.    CHINA. EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 38.    AUSTRALIA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 39.    INDIA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 40.    REST OF ASIA-PACIFIC EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 41.    BRAZIL EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 42.    ARGENTINA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 43.    SAUDI ARABIA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 44.    SOUTH AFRICA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 45.    REST OF LAMEA EVENTS INDUSTRY REVENUE, 2019-2026($MILLION)
FIGURE 46.    MARKET PLAYER POSITIONING, 2017
FIGURE 47.    TOP WINNING STRATEGIES, BY YEAR, 2016–2019
FIGURE 48.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2019 (%)
FIGURE 49.    TOP WINNING STRATEGIES, BY COMPANY, 2016–2019
FIGURE 50.    PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 51.    COMPETITIVE DASHBOARD
FIGURE 52.    COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 53.    LIVE NATION ENTERTAINMENT: NET SALES, 2016–2018 ($MILLION)
FIGURE 54.    LIVE NATION ENTERTAINMENT: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 55.    CAPITA PLC: NET SALES, 2016–2018 ($MILLION)
FIGURE 56.    CAPITA PLC: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 57.    CAPITA PLC: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 58.    REED EXHIBITIONS: NET SALES, 2016–2018 ($MILLION)
FIGURE 59.    REED EXHIBITIONS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 60.    REED EXHIBITIONS C: REVENUE SHARE BY REGION, 2018 (%)

 
 

The events industry is growing at a significant pace, and is anticipated to continue this trend in the coming years. Events are playing a vital role in revenue generation and brand equations for corporates and associations. It has been witnessed that events of the recent years are equally interesting than the past decade, driving shifts in choice and pressurizing event planners and owners. This industry is witnessing the entry of new and independent players who are leveraging technology to gain a competitive advantage in the today’s consolidated environment. However, companies are facing challenges in this industry to manage live inventory for simple and small events. Conversely, the focus of companies is to enhance attendee experience and witness successful completion of an event without any hindrance.  Hence, the event business model is designed, thus driving the growth of the event industry. 

 

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