The flavored water market was valued at $17,788.9 million in 2020, and is estimated to reach $31,264.2 million by 2030, registering a CAGR of 5.5% from 2021 to 2030. Flavored water is non-alcoholic bottled drinking water that is rich in mineral and has flavor. Flavored water comes in three varieties—still, sparkling, and functional water infused with natural flavors. Sparkling flavored water combines carbonation with additional minerals, whereas functional flavored water has extra ingredients such as protein, vitamins, herbs, botanicals, and alkaloids that provide health benefits. The supplemental elements in flavored water help to boost the immune system, balance the pH and rejuvenate the body. Flavored water has a distinctly clear and crisp flavor that gives customers an enhanced experience.
The COVID-19 pandemic disrupted food & beverage supply chains all across the globe. Consumption habits of consumers have changed by the perception of the risk associated with COVID-19. Consumer's fear of potential food and beverages shortages has fueled the hoarding trend. The hoarding had led to an increase in the demand for food and beverage products however, the industries were unable to meet this market demand. The vaccination drive and lockdown practices to prevent the spread of the virus globally are likely to aid the market growth for regaining its place in the beverage sector.
However, the usage of additives and artificial sweeteners in flavored water leads to dental problems negatively impacting the flavored water market growth. Consumers look for the products that contain natural flavor without compromising the quality.
By Product Type
Functional water segment would exhibit the highest CAGR of 6.2% during 2021-2030, owing to the increased consumption in consumers due to its nutritional benefits.
The flavored water market is segmented into type, flavor, packaging, sales channel, and region. On the basis of type, the market is categorized into sparkling water, functional water, and still water. On the basis of flavor, it is segregated into lemon, watermelon, strawberry, orange, and others. On the basis of packaging, it is classified into PET bottles and cans. On the basis of sales channel, it is divided into hypermarkets/supermarkets, convenience stores, online channels, and others. On the basis of region-, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, Argentina, South Africa, and Rest of LAMEA).
On the basis of type, the sparkling water segment has gained major share in the global market in 2020, and is expected to sustain its market share during the flavored water market forecast period the sparkling water segment was valued at $13,589.4 million in 2020 and is expected to reach $23,563 million by 2030, with a CAGR of 5.3%. Sparkling water has a unique taste with a crisp texture derived from the fizz. Consumers are attracted to the taste and prefer to consume sparkling water more than other alternatives available in the market.
By Flavor
Others segment would exhibit the highest CAGR of 7.3% during 2021-2030, owing to the increased interest of the consumers for trying new flavor.
According to flavored water market trends, on the basis of flavor, the lemon segment was valued at $4,036.1 million in 2020, and is expected to reach $6,844.2 million by 2030, with a CAGR of 5.1%. Lemon has a citric taste with a zesty tang that provides a unique flavor and aroma that attracts consumers. The flavor of lemon provides a refreshing taste, and the sweet & sour texture enhances the taste buds.
On the basis of flavored water market analysis for packaging, the PET bottles segment was valued at $13,654.9 million in 2020 and is projected to reach $24,729.6 million by 2030, registering a CAGR of 5.8%. PET bottles are the most popular packaging material used by beverage manufacturers all across the globe. The introduction of technological advancements in PET bottles has resulted in good progress for the PET bottle industry. The introduction of new technology is expected to drive the growth of PET bottles during the forecast period.
By Packaging
Pet bottles segment would exhibit the highest CAGR of 5.8% during 2021-2030, owing to the increased used by the manufacturers for packaging as, it provides ease and are cost-effective.
On the basis of sales channel, the hypermarkets/supermarkets segment was valued at $10,062.7 million in 2020 and is projected to reach $17,699.1 million by 2030, registering a CAGR of 5.5%. The hypermarkets/supermarkets segment accounted for around half of the global market share in 2020 and is expected to sustain its share during the forecast period. Hypermarkets/supermarkets offer a convenient experience of diverse shopping under a single roof to the consumers. Hypermarkets/supermarkets provide the consumers a premium advantage, i.e., availability of various products, product discounts, the assistance of sales representatives, and easy checkouts. These advantages are expected to drive the growth of hypermarkets/supermarkets during the forecast period.
On the basis of region, North America dominated the flavored water market in 2020 and is expected to be dominant during the forecast period. The dominance of the market is largely due to existence of flavored water operations in North America, and the availability of several variants of flavors that are preferred by the consumers according to the taste. On the other hand, the increase in knowledge of health awareness in consumers about the available product increases the revenue of flavored water in North America.
By Sales Channel
Online channels segment would exhibit the highest CAGR of 7.0% during 2021-2030, owing to the increased association of internet and e-shopping with consumers in developing region.
The players operating in the global flavored water market have adopted various developmental strategies to expand their flavored water market size, increase profitability, and remain competitive in the market.
The key players profiled in this report include The Coca Cola Company, Pepsico, Inc., Keurig Dr. Pepper, Inc., Hint, Inc., Miami Bay Beverage Company, LLC, Harvest Hill Holdings, LLC, Disruptive Beverages, Inc., Unique Foods (Canada), Inc., and Nestle SA.
By Region
Asia-Pacific would exhibit the highest CAGR of 7.4% during 2021-2030, owing to the increase in westernization and adaption of innovative flavored water products among consumers.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2021 to 2030 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing flavored water market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the flavored water industry.
Flavored Water Market Report Highlights
| Aspects | Details |
 By Type |
|
 By FLAVOR |
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 By PACKAGING |
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 By SALES CHANNEL |
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 By Region |
|
 Key Market Players | DISRUPTIVE BEVERAGE, INC, HARVEST HILL HOLDINGS, LLC, NESTLE S.A, MIAMI BAY BEVERAGE COMPANY, LLC, HINT, INC., DANONE SA, KEURIG DR. PEPPER INC., PEPSICO, INC., UNIQUE FOODS (CANADA) INC., THE COCA-COLA COMPANY |
Analyst Review
Rise in technological advances and improvements have positively impacted the overall flavored water market dynamics. The introduction of new technology in the market helps increase the production of flavored water. For instance, in June 2020, GEA Group Aktiengesellschaft, a German company headquartered in Dusseldorf, launched an advanced filling system named Whitebloc Filling System Aero. Whitebloc Aero is a hydrogen peroxide (H2O2)-based decontamination solution for plastic bottles and caps that requires no water washing. It helps to sterile the bottles and increases their shelf life. The technology helps to improve productivity and reduce the external cost of filtration and disinfection of bottles used for filling flavored water.
CXOs further add that aluminum is the main constituent for making cans for flavored water beverages. Last year, there was a market shortage of aluminum, which will have no effect on the current price of acquiring aluminum but will cause the price of aluminum to increase in the future. The rise in the price of aluminum will force beverage manufacturing companies to increase the cost of their products to avoid incurring a loss from sales.
Flavored water is gaining popularity from all over the world for the innovations introduced by the market players. Along with the trend Air-Up, a company headquartered in the UK introduced a bottle of sparkling water. The mechanism is an air aroma pod that works on retronasal olfaction. Retro nasal olfaction is the ability to perceive the flavor of the beverage while consuming. The retronasal smell is a sensory modality that perceives the odor in the oral cavity instead of sensing the smell through the nose. This innovation is a new concept in the market that is designed to provide a new experience for the consumers.
The global flavored water market size was valued at $17,788.9 million in 2020, and is estimated to reach $31,264.2 million by 2030, registering a CAGR of 5.5% from 2021 to 2030.
The forecast period in the flavored water market report is from 2021 to 2030.
The base year calculated in the flavored water market report is 2020.
The top companies that hold the market share in the flavored water market include The Coca Cola Company, Pepsico, Inc., Keurig Dr. Pepper, Inc., Danone SA, and Nestle SA.
The functional water segment is the most influencing segment growing in the flavored water market report.
North America holds the maximum market share of the flavored water market.
The company profile has been selected on the basis of various strategies such as acquisition, business expansion, collaboration, divestiture, partnership, product launch, and sustainability.
The global flavored water market size was valued at $17,788.9 million in 2020.
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