Fortified Dairy Products Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by Method, by Micro-nutrient Type, by End User and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

Fortified dairy products include products, such as milk, cheese, and yogurt. Fortified dairy products contain extra vitamins and minerals which are not already available in dairy products. The dairy products can be fortified with different nutrients like iron, zinc, and Vitamin D. These products are widely used to help people who lack nutrients in their diet. It is more beneficial than unfortified milk. The dairy products can be fortified by Pasteurization, Spray drying, Heating, and ultra-heating treatment methods. Fortified dairy products provide benefits such as promote healthy growth in kids, improve bone strength, and extra nutrients to the body.

COVID-19 Scenario Analysis: 

• The COVID-19 has deeply affected the dairy market.
• There is an increase in the demand for dairy products but the supply of dairy products is disrupted.
• The lockdown has also affected the dairy market due to the closedown of restaurants and other eatery places.
• The companies are taking the initiative to enhance their supply by home deliveries and other measures that ensure the supply of dairy products to every consumer.
• Some dairy farmer has to dump their milk due to lack of proper transportation means.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The fortified dairy products market is growing with the rise in awareness of health nutriment. The malnourishment or lack of nutrients in diet among children can be the factor that drives the growth of the global fortified dairy products market. The increase in the nutrients provided in the fortified dairy products and variety in products boost the growth of the global fortified dairy market. However, the cost of fortified dairy products is higher than the normal dairy products that can create a threat to the global fortified dairy products market growth. Even so, an increase in the purchasing power and growing living standard can create an opportunity to boost the growth of the global market. 

The global fortified dairy products market trends are as follows:

Growing awareness about the malnourishment among the kids like vitamins A, iodine, is a factor that boosts the demand for the fortified dairy products. The companies are focusing on increasing their market by increasing their distribution channels and also marketing their products to increase the knowledge of consumers about such products and its benefits.

Key Benefits of the Report:

• This study presents the analytical depiction of the global fortified dairy products industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global fortified dairy products market share.
• The current market is quantitatively analyzed to highlight the global fortified dairy products market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global fortified dairy products market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Fortified Dairy Products Market Research Report:

• What are the leading market players active in the fortified dairy products market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?

  Fortified Dairy Products Market Report Highlights

Aspects	Details
By Product Type	Milk Yogurt Cheese Others
By Method	Ultra-heat Treatments Pasteurization Spray Drying Heating
By Micro-nutrient Type	Vitamins Minerals Others
By End User	Kids Adults Pregnant women’s Others
By Distribution Channel	Conventional Stores Supermarkets & Hypermarkets Online Others
By Region	North America  (U.S., Canada, Mexico) Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe) Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific) LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players	Dean Foods Company, CMMF Ltd., General Mills Inc., BASF SE., China Modern Dairy Holdings Ltd., Fonterra Group Cooperative Ltd, Nestle S.A, Danone, Arla Foods UK Plc., Bright Dairy & Foods Co.