Fortified Wine Market Type (Madeira, Marsala, Port, Sherry, Vermouth) Body Type (Light-bodied, Medium-bodied, Full-bodied) Sweetness Level (Dry, Semi-sweet, Sweet) Distribution Channel (Modern Trade, Grocery Store, Convenience Store, E-Commerce, Others) : Global Opportunity Analysis and Industry Forecast, 2020-2027

Pages: NA
Oct 2020 | 481 Views
Author(s) : NA
Tables: NA
Charts: NA


Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Fortified Wine Market

Request Now !

The niche market for wine, which includes fortified wine, sparkling wine, and others, is witnessing a growth in the global market. Fortified wine is blended with various vintages and grapes. It is distilled with spirits like brandy to enhance its flavor and strength. Due to high sweetness level, and tendency to be consumed after meals it is often referred to as 'Dessert Wine'. This product has two main product variants, named dry wine and sweet wine, production of which depends upon time addition of brandy. The cheaper the wine, the lesser time it has taken to distill with brandy. Also, fortified wine is widely consumed due to its nutritive properties.


Market scope and structure analysis:

                 Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

Type, Body Type, Sweetness Level, Distribution Channel, and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

Bacardi Limited (UK), Davide Campari-Milano S.p.A (Italy), The Wine Group (U.S.), E&J Gallo Winery (U.S.), Anchor Brewing Company (U.S.), Atsby Vermouth (U.S.), Gancia (Italy), Imbue (U.S.), Symington Family Estates (Portugal), Sogrape Vinhos, S.A. (Portugal), McWilliam’s Wines Group Ltd (Australia), Bodegas Lustau (Spain), and González Byass (Spain)


COVID-19 Scenario Analysis: 

  • The COVID-19 outbreak has affected the wine market globally.
  • The lockdown situation has shut all the industries due to which the production is affected.
  • All the bars, restaurants, pubs, liquor stores, in almost all the countries have been shut, disrupting the sales volume and frequency of the wine.
  • The alcohol products do not come under the list of the essential items made by the government amid the Corona pandemic, which has given a massive blow to the sales of alcohol.
  • Also, trade activities are at a halt, again affecting the supply of wine and other alcoholic beverages.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The growing trend of alcohol consumption all over the globe drives the market for fortified wines. Its demand is usually affected by the seasonal variation, owing to the production of the grapes. Likewise, the price of grapes also affects the prices of fortified wines. Along with this, the changes in lifestyle of people, increase in personal disposable income, consumer awareness, product diversity, and high unique selling proposition also triggers the growth of the global fortified wine market. 

However, stringent government regulations in a few regions, rise in taxes, climatic changes, and availability of cheap substitutes restrict the growth for fortified wine globally. Along with this, high consumption of fortified wine leads to various health risks such as heart diseases, liver diseases, and a certain form of cancer. In addition to this, several activists and organizations are spreading awareness among people about the adverse effects of alcohol consumption, which can impede the demand for fortified wines globally. 

Spreading awareness about fortifies wines, an increase in research and development to bring innovative variants of fortified wines, and increasing demand for premiumization products are few opportunities for the fortified wine market. Along with this tapping, the online market for the sales of fortified wine can propel the demand for fortified wines. Implementing various sales strategies like giving discounts is another way to propel the growth of the global fortified wine market. 

Global Fortified Wine Market Trends are as follows:

Increasing Demand for Premiumization Products:

Premiumization fuels the growth of the fortified wine market because premium fortified wines have a positive and promising impact on consumer perception. Premiumization is also apparent in many regions due to the rise in middle-class segment. 

Marijuana-Infused Fortified Wine:

After marijuana has been legalized in many states, and innovations leading to new and exotic flavors of fortified wine, these wines are now being launched with infused marijuana. This new marijuana-infused fortified wine is expected to influence the demand for the product. 

Key Segments Covered:




  • Madeira
  • Marsala
  • Port
  • Sherry
  • Vermouth

  Body Type

  • Light-bodied
  • Medium-bodied
  • Full-bodied

  Sweetness Level

  • Dry
  • Semi-sweet
  • Sweet

  Distribution Channel

  • Modern Trade
  • Grocery Store
  • Convenience Store
  • E-Commerce
  • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of the global fortified wine industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global fortified wine market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global fortified wine market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global fortified wine market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Fortified Wine Market Research Report:

  • What are the leading market players active in the fortified wine market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.


Start reading ,This title and over 12000 thousand more,available with Avenue Library,  T&C*

Reach out to us

Call us on
( U.S. - Canada toll free )
Int'l : +1-503-894-6022
( Europe )
+ 44-845-528-1300
Drop us an email at










Purchase Full Report of
Fortified Wine Market

  • Online Only
  • $3,456  $3,110
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $3,840  $3,456
  • Restricted to one authorized user
  • One print only
  • Available in
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,769  $5,192
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,450  $5,805
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise

  • $8,995  $8,096
  • Unlimited
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library Membership
  • $ 699/mo
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Start reading.
    This title and over 12,000+ are available on the Avenue Library.  T&C*.

    Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers


Featured Reports


Featured Readings


Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts