Milk is a nutrient-dense liquid food produced by mammals' mammary glands. Fresh milk from dairy animals such as cows, buffaloes, goats, and camels is a nutrient-dense food. It is high in vitamins A and D, calcium, phosphate, and proteins. It helps to improve bone strength, stimulate metabolism, minimize the risk of cardiovascular disease, and preserve overall health as a result of this. It helps to keep the body hydrated and provides macronutrients to maintain good health. The increased health consciousness among consumers is driving the market for fresh milk. As a result, there has been a shift toward healthier and more natural alternatives, bolstering the market for fresh milk. Retailers are developing novel packaging solutions aimed at extending shelf life, which is expected to enhance sales during the forecast period.
COVID-19 Impact analysis
- COVID-19 pandemic affected the milk industry severely as many firms saw a decline in sales. Many people saw loss of livelihood, which resulted in people cutting their expenses that included cutting their consumption of milk.
- Many plants were shutdown in various parts of the world due to lockdown. This resulted in many manufacturers facing shortages in supply of raw material and absence of labor.
- However, post COVID-19 pandemic, the industry is expected to rapidly bounce back and grow at a fast rate. This is due to the fact of the rise in health awareness among people, as milk is very nutritious and helps to improve the immunity of the body. This is expected to provide the manufacturers with many attractive opportunities for sales in the future.
Top Impacting Factors
- The increased health consciousness among customers across the globe has driven the fresh milk business. As a result, there has been a shift toward healthier and more natural alternatives, bolstering the market for fresh milk.
- The availability of milk in a variety of forms, including low-fat, calcium and vitamin-fortified, lactose-free, and organic fresh milk, has further aided market expansion.
- In addition, numerous stores have introduced new packaging solutions to extend shelf life, which has boosted fresh milk sales across the region. Apart from that, the fresh milk market is expected to expand in the future years as a large number of dairies migrate to organic milk production.
Market Trends
Lactose-free Dairy Products are Expected to Fuel Market Expansion
Lactose intolerance affects more than 5%, 10%, and 90% of the populations in the U.S., Europe, and China, respectively. Lactose-free dairy products have gained a lot of traction in these areas. Products with minimal lactose and sugar content are deemed healthful by the vast majority of the people. The number of lactose-free goods has increased significantly. Lactose-free and low-lactose dairy products, such as yoghurt, milk, and cheese, are increasing popularity in the market analyzed. The U.S. consumes 29% of all lactose-free food consumed worldwide. The lactose-free dairy category is expected to grow at a CAGR of 7% in the next years.
Dairy products are consumed at the highest rate by the world's population. Alternative dairy products, on the other hand, are not very popular among customers, who prefer dairy products to other alternatives such as plant-based goods, owing to the different flavor of plant-based dairy products, which is not very popular among consumers.
The Growth of the Market is Aided by Developing Countries
The sale of dairy products in Asia-Pacific and European countries accounts for more than half of global sales. This western market has expanded rapidly, owing to product innovation and increased consumer health awareness. India leads the market in Asia-Pacific, followed by China and Australia, while countries like Belarus and Ukraine drive demand in the European region. In addition, factors such as efficient and sustainable dairy production in these countries have an impact on worldwide market growth.
Key Benefits of the Report
- This study presents the analytical depiction of the fresh milk industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the fresh milk market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the fresh milk market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed fresh milk market analysis based on competitive intensity and how the competition will take shape in coming years
Questions Answered in the Fresh Milk Market Research Report
- Which are the leading players active in the fresh milk market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is fresh milk market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the fresh milk marke
Fresh Milk Market Report Highlights
| Aspects | Details |
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 By Application |
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 By Product |
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 By Region |
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 Key Market Players | Nestle, Arla Foods, Groupe Lactalis, Morinaga Milk Industry, Mengniu, DMK Deutsches Milchkontor GmbH, Bright Food, FrieslandCampina, Associated Milk Producer, Yili Group, Groupe Even, Meiji Dairies Corporation, Dairy Farmers of America, Dean Foods, Grupo Lala, Darigold, Amul, Meg Milk Snow Brand, CCPR/Itambe |
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