For many cheese-loving families, mozzarella is the first option due to its delicate and fresh milk flavor. It comes in a variety of forms and types, the most popular of which being fresh mozzarella or mozzarella fresco. It is a form of mozzarella that has been freshly prepared and can be eaten at room temperature. The texture of this cheese is soft and moist, with a strong milky flavor. Mozzarella fresco, like other fresh cheeses, has high water content and so is low in fat. It has a lactic or somewhat acidic flavor. The freshly prepared mozzarella is creamier and softer than mass-produced mozzarella. True buffalo mozzarella is far more popular around the world than cow's milk mozzarella. The harder texture of fresh mozzarella has made it popular as a slicing cheese for pizzas, flatbreads, appetizers, salads, and vegetables.
COVID-19 Impact analysis
- The demand for fresh mozzarella has taken a hit due to rise in health consciousness among customers. COVID-19 concern has made consumers more health conscious as they want to consume food that is expected to improve their immunity.
- Moreover, COVID-19 has led to a disruption in supply chain and distribution. Many manufacturers were not able to acquire raw material on time and this has led to shortages with manufacturers.
- Sales have also fallen down due to lockdown. Consumption of mozzarella was mostly done by restaurants, and due to lockdown even they were forced to close down, which led to fall in sales.
Top Impacting Factors
- The rise in awareness of healthy sources of nutrients such as calcium, phosphorus, zinc, vitamin A, and vitamin B12, which are needed for building strong bones and certain high-quality proteins that give essential building blocks for strong muscles, drive the market for mozzarella.
- The growth in impact of western cuisines and rise in disposable incomes, as well as the introduction of a variety of flavored cheese products, including pepper, garlic, red chili flakes, and oregano pickle, which cater to a variety of consumer tastes and preferences around the world.
- However, the presence of government laws in several nations aimed at limiting the sodium level of food goods has hindered the market growth.
Market Trends
Rise in Demand for Fresh Mozzarella
Fresh mozzarella's popularity has grown in recent years as a result of variables such as its longer shelf life, appealing flavor profile, and adaptability at a lower cost than other types of cheese in the market. Apart from its constant use in fast food products, it is also used in local cuisines due to mozzarella's distinct flavor profile.
In addition, the rise of private brands in developing nations, as well as demand for western cuisine, has bolstered the market for mozzarella. Furthermore, the online market for food items, including cheese, has grown rapidly in the previous 3-4 years as internet access has increased. This area has attracted a number of vertical experts, such as Amazon, Wal-Mart, Carrefour, and others, who ride the wave of e-commerce growth and vie for a piece of the online cheese pie.
Athletes have High Demand for this Product
Athletes and sports professionals have high demand for food that helps them improve their health and strength. The high calcium content of mozzarella cheese is likely to stimulate demand among athletes and sportsmen, as it helps to maintain bone integrity. Mozzarella cheese is projected to be popular among athletes and sportsmen due to its high protein content. Such factors are predicted to positively impact the global mozzarella cheese market's growth.
On the other side, due to an increase in the number of health-conscious consumers, mozzarella cheese is predicted to see a decrease in demand. Consumption of mozzarella cheese increases body weight due to its high protein content. People who are trying to lose weight choose to eat healthier foods. Excessive eating of mozzarella cheese may result in a stomach illness and other negative consequences. During the forecast period, such issues are projected to stifle the worldwide mozzarella cheese market's expansion.
Key Benefits of the Report
- This study presents the analytical depiction of the fresh mozzarella industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the fresh mozzarella market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the fresh mozzarella market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed fresh mozzarella market analysis based on competitive intensity and how the competition will take shape in coming years
Questions Answered in the Fresh Mozzarella Market Research Report
- Which are the leading players active in the fresh mozzarella market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is fresh mozzarella market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the Fresh Mozzarella Market?
Fresh Mozzarella Market Report Highlights
| Aspects | Details |
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 By Application |
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 By Region |
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 Key Market Players | Granarolo, EMMI, Galbani, Lactalis, BelGioioso Cheese, ARLA Foods INC., Groupe Lactalis S.A, FROMAGERIES BEL S.A., Trevisanalat, SAPUTO INC. |
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