Frozen Pizza Market

Frozen Pizza Market Research, 2031

The global frozen pizza market was valued at $17,362.80 million in 2020, and is projected to reach $39,373.20 million by 2031, growing at a CAGR of 7.96% from 2022 to 2031.

Despite the unfavorable situation, there are some positive scenarios that occurred during the pandemic. The development of vaccines and their approval in few countries has provided some relief. The global frozen pizza market is expected to witness a V-shaped recovery post-pandemic. However, an upward trend has been noticed in the revenue of the key market players in the fourth quarter of 2020-2021.

The fast-paced lifestyle of individuals has enforced them to seek convenient solutions. Growth in demand for convenience food has led the foundation for the frozen pizza market. However, consumers want frozen pizzas that are healthier and have real and authentic food attributes. Frozen pizzas are today perceived as premium food products. The different types include regular thin crust, extra thin crust, deep-dish, and others, such as classic/thick crust, stuffed crust, and rise crust. Health consciousness among the consumers has led to the growth in popularity of gluten free frozen pizza supplementing the market growth. Other factors such as increased disposable income, rise in standard of living, and rapid increase in number of large retail chains further fuels the market growth.   

Gluten is a protein that is generally found in wheat, barley, and some other food products. Crust of frozen pizza are made using grains that contain gluten. Around 1% of the population is diagnosed with celiac disease, which is a disorder of the small intestine that results in the inability to process the gluten present in foods. Increase in the number of people with celiac disease and increasing health-consciousness in general have raised the demand for gluten-free frozen pizza around the world. Manufacturers have started focusing on gluten free organic and natural ingredients in frozen pizza.

To better retain the freshness and quality of frozen pizza, various frozen pizza manufacturers have started investing in R&D to seek new and innovative freezing technologies. This includes pretreatment of the frozen pizza, freezing processes, cold chain logistics, as well as warehouse management. Major players, such as General Mills and Nestle, have enjoyed cost advantage amidst increasing cost of raw materials on account of operational excellence. As cost of raw materials would increase, players are expected to invest in R&D to develop advanced freezing technologies to reduce energy consumption and overall production cost, thereby increase in profit margins. For instance, the advancement of technology has led to the introduction of the quickest freezing technology such as impingement freezing, hydro-fluidization freezing, high-pressure assisted freezing, magnetic resonance-assisted freezing, and others. Freezing pizza with the help of liquid nitrogen also provides a major opportunity to the frozen pizza manufacturers, thus driving the market growth.   

The global frozen pizza market is segmented on the basis of crust type, toppings, distribution channel, and geography. Based on product type, the market is segmented into regular thin crust, extra thin crust, deep-dish, and others. Based on toppings, the market is segmented into meat topping and vegetable topping. Based on distribution channel, the market is segmented into food chain service, and retail.

Based on crust type, Regular Thin Crust segment held the major share in the market. Frozen pizzas are trending toward thin crusts, owing to its reduced calories and health association they offer as compared to the other stuffed and deep-dish frozen pizzas. Thus, growing health consciousness among the consumer is anticipated to drive the regular thin crust frozen pizzas market.

Based on toppings, vegetable toppings witness a major growth rate in the market. Vegetable topping include capsicum, onion, tomato, mushroom, peppers, and others. Manufacturers focus on seasonal vegetables as toppings for the pizza. Frozen pizza manufacturers take seasonal vegetables and have them available throughout the year.

Changes in lifestyle impacts the consumer taste and behavior, and the hectic modern life changes North America consumers inclination toward frozen pizza, as it is easy and quick to prepare. Large spending capabilities of consumers boost the consumption of frozen pizza in the North America. Furthermore, the high demand for convenience food in this market is anticipated to fuel the growth of the frozen pizza market.  In 2020, the U.S. was the largest market in North America and is anticipated to grow at a significant CAGR of 7.9%.

The report includes comprehensive analysis of the key players in the operating in the Frozen Pizza Industry such as Nestle S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the Frozen Pizza Market Size, market segments, current trends, estimations, and dynamics of the frozen pizza market analysis from 2020 to 2031 to identify the prevailing Frozen Pizza Market Opportunity.
• The market research is offered along with information related to key Frozen Pizza Market Forecast, drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the Frozen Pizza Market Share assists to determine the prevailing Frozen Pizza Market demand.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global frozen pizza market trends, key players, market segments, application areas, and Frozen Pizza Market Growth strategies.

 Frozen Pizza Market Report Highlights