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2022

Frozen Pizza Market

Frozen Pizza Market Size, Share, Competitive Landscape and Trend Analysis Report by Crust Type, by Topping, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2020-2031

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Author's: Raju Kale | Roshan Deshmukh
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Frozen Pizza Market Research, 2031

The global frozen pizza market was valued at $17,362.80 million in 2020, and is projected to reach $39,373.20 million by 2031, growing at a CAGR of 7.96% from 2022 to 2031.

The fast-paced lifestyle of individuals has enforced them to seek convenient solutions. Growth in demand for convenience food has led the foundation for the frozen pizza market. However, consumers want frozen pizzas that are healthier and have real and authentic food attributes. Frozen pizzas are today perceived as premium food products. The different types include regular thin crust, extra thin crust, deep-dish, and others, such as classic/thick crust, stuffed crust, and rise crust. Health consciousness among the consumers has led to the growth in popularity of gluten free frozen pizza supplementing the market growth. Other factors such as increased disposable income, rise in standard of living, and rapid increase in number of large retail chains further fuels the market growth.   

Gluten is a protein that is generally found in wheat, barley, and some other food products. Crust of frozen pizza are made using grains that contain gluten. Around 1% of the population is diagnosed with celiac disease, which is a disorder of the small intestine that results in the inability to process the gluten present in foods. Increase in the number of people with celiac disease and increasing health-consciousness in general have raised the demand for gluten-free frozen pizza around the world. Manufacturers have started focusing on gluten free organic and natural ingredients in frozen pizza.

To better retain the freshness and quality of frozen pizza, various frozen pizza manufacturers have started investing in R&D to seek new and innovative freezing technologies. This includes pretreatment of the frozen pizza, freezing processes, cold chain logistics, as well as warehouse management. Major players, such as General Mills and Nestle, have enjoyed cost advantage amidst increasing cost of raw materials on account of operational excellence. As cost of raw materials would increase, players are expected to invest in R&D to develop advanced freezing technologies to reduce energy consumption and overall production cost, thereby increase in profit margins. For instance, the advancement of technology has led to the introduction of the quickest freezing technology such as impingement freezing, hydro-fluidization freezing, high-pressure assisted freezing, magnetic resonance-assisted freezing, and others. Freezing pizza with the help of liquid nitrogen also provides a major opportunity to the frozen pizza manufacturers, thus driving the market growth.   

The global frozen pizza market is segmented on the basis of crust type, toppings, distribution channel, and geography. Based on product type, the market is segmented into regular thin crust, extra thin crust, deep-dish, and others. Based on toppings, the market is segmented into meat topping and vegetable topping. Based on distribution channel, the market is segmented into food chain service, and retail.

Frozen Pizza Market by Crust Type

Based on crust type, Regular Thin Crust segment held the major share in the market. Frozen pizzas are trending toward thin crusts, owing to its reduced calories and health association they offer as compared to the other stuffed and deep-dish frozen pizzas. Thus, growing health consciousness among the consumer is anticipated to drive the regular thin crust frozen pizzas market.

Frozen Pizza Market by Topping

Based on toppings, vegetable toppings witness a major growth rate in the market. Vegetable topping include capsicum, onion, tomato, mushroom, peppers, and others. Manufacturers focus on seasonal vegetables as toppings for the pizza. Frozen pizza manufacturers take seasonal vegetables and have them available throughout the year.

Frozen Pizza Market by Distribution Channel

Changes in lifestyle impacts the consumer taste and behavior, and the hectic modern life changes North America consumers inclination toward frozen pizza, as it is easy and quick to prepare. Large spending capabilities of consumers boost the consumption of frozen pizza in the North America. Furthermore, the high demand for convenience food in this market is anticipated to fuel the growth of the frozen pizza market.  In 2020, the U.S. was the largest market in North America and is anticipated to grow at a significant CAGR of 7.9%.

Frozen Pizza Market by Distribution Channel

The report includes comprehensive analysis of the key players in the operating in the Frozen Pizza Industry such as Nestle S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the Frozen Pizza Market Size, market segments, current trends, estimations, and dynamics of the frozen pizza market analysis from 2020 to 2031 to identify the prevailing Frozen Pizza Market Opportunity.
  • The market research is offered along with information related to key Frozen Pizza Market Forecast, drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the Frozen Pizza Market Share assists to determine the prevailing Frozen Pizza Market demand.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global frozen pizza market trends, key players, market segments, application areas, and Frozen Pizza Market Growth strategies.

Frozen Pizza Market Report Highlights

Aspects Details
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By Crust Type
  • Regular Thin Crust
  • Extra Thin
  • Crust Deep-Dish
  • Others
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By Topping
  • Meat Topping
  • Vegetable Topping
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By Distribution Channel
  • Food Chain Services
  • Retail
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By Region
  • Europe  (U.K., Germany, France, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, India, South Korea, Japan, Rest of Asia-Pacific)
  • North America  (U.S., Canada, Mexico)
  • LAMEA  (Brazil, Saudi Arabia, UAE, South Africa, Turkey, Rest of LAMEA)
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Key Market Players

General Mills, Inc., Freiberger Lebensmittel GmbH, Palermo Villa, Inc., Dr. August Oetker KG, Daiya Foods Inc., Schwan's Shared Services, LLC., ConAgra Brands, Inc., Amy's Kitchen, Inc., Hansen Foods, LLC, Nestle S.A.

Analyst Review

Based on the interviews of various top-level CXOs of leading companies, increase in the demand for convenience food is anticipated to drive the frozen pizza market. Foreign direct investment (FDI) in emerging economies, such as China, India, and Brazil, have led to increased participation from foreign and private players, which is expected to boost the retail infrastructure, thereby driving the frozen Pizza market. China and India are undergoing infrastructural development with better and advanced connectivity; thus, retail shops witness transition in terms of storage facility and inventory, which is anticipated to offer lucrative opportunity. With the increase in per capita income and growth in urban population, developing markets are expected to emerge as major markets for frozen pizza. Growth in number of fast food outlets such as Papa John's, PizzaExpress, Boston Pizza, Pizza Corner, Pizza Hut, and others, further contributes to the growth of the market. However, as per CXOs’ perspectives, the consumer’s negative perception related to nutritional content in frozen food and presence of poor freezing facilities in semi-urban and rural areas hamper the market growth. 

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

The global frozen pizza market size was valued at $17,362.8 million in 2020, and is projected to reach $39,373.2 million by 2031, registering a CAGR of 7.9% from 2022 to 2031.

The CAGR of Frozen Pizza Market is 7.9% during the forecast period

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2020 is the base year calculated in the Frozen Pizza Market report.

The key players in the operating in the market such as Nestle S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc

Increased disposable income, rise in standard of living, and rapid increase in number of large retail chains are the factors affecting the growth in the Frozen Pizza Market report.

North America held the major share of the Frozen Pizza Market.

Crust type, toppings, and distribution channel are the segment of the Frozen Pizza Market

The global frozen pizza market is expected to witness a V-shaped recovery post-pandemic. However, an upward trend has been noticed in the revenue of the key market players in the fourth quarter of 2020-2021.

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Frozen Pizza Market

Global Opportunity Analysis and Industry Forecast, 2020-2031