| A01823 | Pages: 200 | Apr 2019 | 31100 Views | ||
| Author(s) : Kiran Sable | Tables: 97 | Charts: 42 |
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Request Now !The global frozen potato market is projected to reach $74,403 million by 2025, registering a CAGR of 3.8% from 2018 to 2025. Potato is a major staple food, ranked fourth in terms of global production after wheat, rice, and maize. It is consumed either as fresh potatoes or processed potatoes on a commercial and residential scale. Frozen potatoes are among the main types of processed potatoes and are highly convenient and flexible in terms of preparation time, containing different nutrients & vitamins in naturally preserved form with long shelf life. Frozen potatoes and their different products are obtained via processing of fresh potatoes by using variety of advanced machineries and very low temperature. . These are available in various forms in the market, such as French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and other frozen potatoes. These products are either consumed via quick service restaurants (QSRs) or through retail stores at home by customers.
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The global frozen potato market is segmented based on product, end user, and region. Based on product, it is divided into French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and others. The end-user segment is bifurcated into residential and commercial segments. Based on region, the frozen potato market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The ongoing changes in lifestyle worldwide are paving a path for multitude of opportunities. This definitely brings in some good news for prominent market players across business verticals. Increase in women workforce coupled with resultant time–constraints and socializing at home are driving sales in the frozen food sector. In addition, dependency on nuclear families and young professionals residing alone has opened new avenues. Acceptance of western culture and rise in demand for freshly prepared food are believed to be the common reasons for the growth of convenience food, which indirectly supports the frozen potato market growth.
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By product, French fries segment was the highest contributor to the global market and accounted for about 40% of the total global frozen potato market share. French fries are widely consumed owing to the upsurge in the consumption of Western style cuisine in emerging economies, due to rapid expansion of QSRs such as Subway, Burger King, McDonald’s, Wendy’s, and Dunkin’ Donuts. The French fries market possesses high potential for growth owing to the development of new products and variations by the key manufacturers to meet consumer preferences.
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Commercial sector is the key end-user of frozen potatoes, possess high market potential for investment, owing to their rise in demand and expanding QSRs business in different countries. Frozen potatoes and related products are used at a commercial level in hotels, fast food chains, and quick service restaurants (QSRs). These products are commercially accepted on a large scale, owing to their reduced preparation time and ease of use. Moreover, many caterers are inclined toward use of frozen food, owing to the convenience offered by these products and climatic challenges, which fuel the adoption of frozen food products, thereby supplementing the frozen potato market growth.
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Globally, the demand for frozen potato is growing rapidly, owing to rise in fast food restaurants, increase in global food processing capacity, rise in income, increase in urbanization, and lower tariffs from WTO on the import & export of frozen potatoes. Asia-Pacific is considered as the potential market for frozen potato, owing to expansion of QSRs. Increase in female working population boosts the demand for convenience food, resulting in substantial increase in consumption of convenience products such as frozen French fries, along with dehydrated potato products.
The leading players in the frozen potato market focus on providing customized solution to consumers as their key strategies to gain a significant market share. The main strategies employed by key players to expand their business in the global frozen potato market are expansion in new regions and product launch to introduce variety of new forms of frozen potato. The key players profiled in the report include Agrarfrost GmbH & Co. KG, Agristo NV, Bart’s Potatoo Industry, Coöperatie Koninklijke Cosun U.A. (Aviko NV), Greenyard NV (Pinguin NV), Farm Frites, Himalya International Ltd., J.R. Simplot Company, Lamb-Weston (TaiMei Potato Industry Limited), McCain Foods, and The Kraft Heinz Company.
The other players in the value chain include 11er Nahrungsmittel GmbH, Al-Salam Cooling Co., Albert Bartlett and Sons, Alexia Foods, American Lorain, ASTRA Food Processing Plant Company, Procesadora Andina de Papa S.R.L. (Pa&Pa), Pohjolan Peruna Oy, Ningxia Yujing Food Co. Ltd., Meade Potato Company, Manohar International Private Limited, Marvel Packers, and Bem Brasil Alimentos LTDA.
Key Market Segments
Key Market Players
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Potato is the fourth most produced crop after wheat, rice, and maize globally. Based on end use, it is consumed fresh or in a processed form by consumers. Frozen potatoes are the ones constituting major share of processed potatoes, and subjected to various procedures before reaching the consumers. These methods range from supply of potatoes from warehouses or field to their deep freezing and packaging for different end users. Amidst this, the different processes involved include washing & stone removal, peeling, sorting & cutting, blanching, drying, baking, cooling, deep freezing, and others that are based on product type.
French fries and hash brown are the most commonly consumed variety. These are mainly served in commercial quick service restaurants (QSRs), such as McDonald's, Burger King, Dunkin' Donuts, Subway, and others.
Asia-Pacific is the leading region in terms of consumption of different kinds of frozen potato products mainly frozen French fries. Further, this region is anticipated to grow at the highest CAGR, owing to rapid development of the food & beverages sector of different countries in the region including China, India, Korea, and others. LAMEA is expected to own second highest CAGR in the global frozen potato market due to rise in disposable income and significant growth of food & beverage industry. The developed nations of North America and Europe are relatively mature markets and are expected to grow with a decent CAGR during the forecast period.
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