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FO_172153
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Pages: 190
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Apr 2017 | 9041 Views
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Author(s) :
Akhila Prasannan
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Tables: 95
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Charts: 54
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Global Frozen Potato Market was valued at $50,755 million in 2016, and is projected to reach at $66,597 million by 2023, growing at a CAGR of 3.9% from 2017 to 2023. Potato is one of the most important crop, consumed in fresh or processed forms globally. Frozen potato is a kind of processed potato present in variety of product type in the market. These are treated with extremely low temperatures up to their freezing point to achieve preservation and protection of the food and the existing nutrients. Frozen potato and related products are used at commercial level via quick service restaurants (QSRs) and domestic level through large scale & small scale retail stores. The main product types of frozen potato include French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and others. These are already popular in the developed nations of North America & Europe and are gaining reputation in the developing nations of Asia-Pacific and LAMEA.
The global frozen potato market is mainly driven by the expanding business of quick service restaurants (QSRs) in the developing and the developed nations. Some of the highest QSRs contributing to the growth of frozen potato market include McDonald's, Burger King, Dunkin' Donuts, Subway, and more. Other factors driving the market are rise in disposable income of people in the emerging countries and increase in urbanization. French fries are the most widely consumed frozen potato product globally followed by hash brown. McCain Foods, one of the top key players of the market makes almost one third of all the frozen French fries produced globally. However, high price of frozen potato products and need for constant low temperature is estimated to limit the market growth. Growth in demand for frozen potato and associated food products in the developing nations are expected to provide numerous opportunities for development of the global frozen potato market.
Segment Review
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The report segments the global frozen potato market based on product type, end user, and geography. By product, it is divided into French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and other frozen potatoes. Based on end-user, it is categorized into residential and commercial segments. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA and detailed description of the countries of respective regions.
Top Investment Pocket
French fries is the most lucrative product in the frozen potato market, owing to their increase in popularity and higher consumption through quick service restaurants (QSRs) such as McDonald's, Burger King, Dunkin' Donuts, Subway, and more. Commercial sector, the key end-user of frozen potatoes, possess high market potential for investment, owing to their rise in demand and expanding QSRs business in different countries. Asia-Pacific is the fastest growing market for frozen potatoes in the commercial segment, followed by LAMEA.
Top Investment Pockets, Frozen Potato market
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Bargaining Power of Suppliers, 2016
Frozen French fries occupy the highest share in the global market. Potatoes from warehouses or directly from the fields are processed via high-tech machinery to manufacture different varieties of the frozen potato. Apart from that, there is low product differentiation in the industry, leading to less switching cost. The presence of a large number of domestic and international raw material or potato suppliers at low cost lessens the suppliers bargaining power. There is low threat of forward integration from suppliers in the market, which further lessens the bargaining power of suppliers. Multiple sources are present for supplying potato as raw material to manufacture different kinds of frozen potato. Thus, considering the above factors, the bargaining power of suppliers is low, and is expected to remain as such during the forecast period.
Porters Five Forces Analysis
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Asia-Pacific is the leading region, registering highest CAGR of around 4.5% in the global frozen potato market, which accounted for more than one-third of the total market share in terms of value in 2016. LAMEA was the second fastest growing region in the market owing to on-going developments in Brazil, Argentina, and other emerging economies.
Mexico Frozen Potato Market, 2016-2023 (Kilotons)
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The demand for frozen potato in Mexico stood at 2,711 kilotons in 2016, and is expected to reach 3,480 kilotons by 2023, registering a CAGR of 3.6% during the forecast period.
Key leading players operating in frozen potato industry are McCain Foods, Lamb-Weston, J.R. Simplot Company, Aviko, Bart's Potato Company, Agrarfrost GmbH & Co. KG, Agristo NV, H.J. Heinz Company, Himalya International Ltd., and TaiMei Potato Industry Limited.
The other players in the value chain include 11er Nahrungsmittel GmbH, Al-Salam Cooling Co., Albert Bartlett and Sons, Alexia Foods, American Lorain, ASTRA Food Processing Plant Company, Procesadora Andina de Papa S.R.L. (Pa&Pa), Pohjolan Peruna Oy, Ningxia Yujing Food Co. Ltd., Meade Potato Company, Manohar International Private Limited, Marvel Packers, and Bem Brasil Alimentos LTDA
Key Benefits for Stakeholders
Potato is fourth most produced crop after wheat, rice, and maize globally. It is consumed fresh or processed form by consumers based on their end use. Frozen potatoes are the ones constituting major share of processed potatoes, and subjected to various procedures before reaching the consumers. These methods range from supply of potatoes from warehouses or field to their deep freezing and packaging for different end users. Amidst this, the different processes involved include washing & stone removal, peeling, sorting & cutting, blanching, drying, baking, cooling, deep freezing, and others based on product type.
French fries and hash brown are the most commonly consumed variety. These are mainly served in commercial quick service restaurants (QSRs), such as McDonald's, Burger King, Dunkin' Donuts, Subway, and more.
Asia-Pacific is the leading region in terms of consumption of different kinds of frozen potato products mainly frozen French fries. Further, this region is anticipated to grow at highest CAGR, owing to rapid development of food & beverages sector of different countries of the region including China, India, Korea, and others. LAMEA is expected to own second highest CAGR in the global frozen potato market due to rise in disposable income and significant growth of food & beverage industry. The developed nations of North America and Europe are relatively mature markets and are expected to grow with a decent CAGR over the forecast period.
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