The global gin market was valued at $14.03 billion in 2020, and is projected to reach $20.17 billion by 2028, growing at a CAGR of 4.9% during the forecast period 2021 to 2028. Europe is one of the major consumers that solely accounted for more than 50% of the overall gin market share in 2020. The impact of COVID-19 has been unprecedented and impeding in 2020, however, the market is likely to set back to its previous growth trend during the next couple of years.
Gin is a distilled alcoholic drink that opens up a broad range of options to cater to the growing demand for spirits. The alcoholic beverages market is evolving with increasing emergence of distilleries in the global beverages industry, owing to increase in consumption of alcohol among young and millennials population worldwide. The market offers several alcoholic drinks to consumers such as beer, wine, and spirits of which gin is gaining huge popularity overseas. The consumption of varied and experimental drinks is some of the major gin market trends that have led to an increase in the popularity of gin cocktails in the global gin industry.
Premiumization remains to be one of the major factors that drives the growth of the alcoholic beverages industry across the globe. The demand for premium cocktails is attributed to the rise in trend of mixed drinks and crafted cocktails. Pre-mixed and fresh cocktail manufacturers are shifting from utilizing artificial colorants & flavors and favoring premium ingredients to natural appeal in the drinks. Gin is popular for its natural taste and offering of earthy appeal into the drink, and most of the on-trade counters are utilizing a huge quantity of gin in premium drinks, which notably contributes toward the growth of the global gin market.
According to the report published by the Bacardi Cultural Insights Network 2020, 37% of bartenders voted gin as the top spirit globally that premiumize the cocktails and other alcoholic drinks. Increased focus of manufacturers on gin market opportunities has necessitated them for introduction of craft gin and establishment of e-commerce in developing economies. Emergence of modern on-trade channels in these economies and increase in disposable income boost the consumption of gin-based cocktails and contribute in the expansion of gin market size globally.
However, a paradigm shift has been witnessed in the consumer’s way of living since past several years, owing to increase in consciousness among consumers regarding their health and intake of food & drinks.
Rise in prevalence of ill effects on health due to alcohol consumption acts as a key restraint of the global market. According to the IWSR Drinks Market Analysis report 2020, approximately 52% of adult population are trying to reduce alcohol consumption in the U.S.
Segment review
The global gin market is segmented into type, price point, distribution channel, and region. The report covers the study based on by type, which includes London dry gin, old tom gin, plymouth gin, and others (navy strength gin & bols genever). Depending on price point, the market is classified into standard, premium, and luxury gins, and detailed analysis is provided according to the consumer spending pattern. On the basis of distribution channel, it is bifurcated into on-trade (pubs, restaurants, bar, and others) and off-trade (online retailers, specialty stores, supermarkets, convenience stores, and others). Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Type
London Dry Gin segment would exhibit the highest CAGR of 5.5% during 2021-2028.
On the basis of type, the London dry gin led in terms of market share in 2020, owing to its wide availability and superior offerings of taste and refreshment to consumers. However, plymouth segment is poised to grow with highest CAGR during the forecast period. The smooth and rich taste of plymouth gin offers a unique experience to its consumers with a depth of natural ingredients.
By Price Point
Luxury gin segment would exhibit the highest CAGR of 5.6% during 2021-2028.
By price point, the premium gin segment garnered the major share in the global market in 2020, and is poised to grow with highest CAGR during the forecast period. Premium refers to price above the nominal or usual price of the gin, which offers a premium appeal to consumers along with the customized style of preparing cocktails.
By Distribution Channel
Off-trade would exhibit the highest CAGR of 5.2% during 2021-2028.
Depending on distribution channel, the on-trade platform is performing well in the market, owing to rapid westernization trends and emergence of modern bars & restaurants in developing economies. However, the sales of the on-trade channels have seen a sudden decline, owing to the outbreak of the COVID-19 pandemic and market closure, which, in turn, resulted in revenue surge of online retailers.
By Region
Asia Pacific region would exhibit the highest CAGR of 5.4% during 2021-2028.
The report focuses on the gin market growth prospects, restraints, and opportunities during the forecast period. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the market.
Some of the key players profiled in the gin market analysis include Diageo plc, William Grant & Sons Limited, Bacardi Limited, Pernod Ricard S.A., San Miguel Corporation, Southwestern Distillery, Davide Campari-Milano N.V., Remy Cointreau, Lucas Bols, and Forest Spirits’ Gin.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current gin products market trends, estimations, and dynamics of the market size from 2020 to 2028 to identify the prevailing opportunity.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- A comprehensive analysis of factors that drive and restrict the market growth is provided.
- An in-depth analysis of the market helps determine the prevailing gin market opportunities
- The report includes detailed analysis of the global market, key players, market segments, competitive scenarios, sales areas, growth strategies, and gin market foresact.
Gin Market Report Highlights
| Aspects | Details |
 By Type |
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 By Price Point |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | and Forest Spirits’ Gin., Pernod Ricard S.A., William Grant & Sons Limited, Remy Cointreau, Davide Campari-Milano N.V., Bacardi Limited, Lucas Bols, Diageo plc, San Miguel Corporation, Southwestern Distillery |
Analyst Review
The global gin market is growing at a decent pace, and Europe is leading among all other regions, owing to the strong association of gin and consumers since 17th century. In addition, gin is gaining immense popularity in other parts of the world with Asia-Pacific offering a huge potential to the manufacturers of gin. This is attributed to the fact that consumers in this region are rapidly adopting the western culture such as dining out and becoming more social. As a result, they are seeking for varied and innovative drinks such as cocktails and mixed drinks. Thus, the consumption of gin is rapidly increasing in Asia-Pacific, as the servings of cocktails has increased from on-trades, at home drinking patterns, and ready-to-drink (RTD) products.
The growth of the global gin market is majorly driven by modernization in developing countries, emergence of modern on-trades, and innovations in the product offerings by manufacturers. However, the market is facing significant challenges due to increase in concerns among consumers over their health, resulting in the low or no consumption of alcoholic beverages. On the contrary, sustainability is becoming a most adopted business strategy among key players, which is anticipated to attract consumers looking for sustainable gin products in the market.
The global gin market is projected to grow with a CAGR of 4.9% during the the years 2021-2027.
The global market is projected to reach $20.17 billion by the end of 2028.
Premiumization and increasing demand for pre-mixed cocktails are the top factors impacting the gin market growth.
Diageo plc, William Grant & Sons Limited, Bacardi Limited, and Pernod Ricard S.A. are some of the leading players in gin market.
The gin market is segmented into type, price point, distribution channel, and region.
New product launch and business expansion are the strategies adopted by gin market players.
London dry gin would exhibit the highest CAGR from 2021 - 2028.
On-trade segment holds a dominant position in 2020 and is expected to maintain the lead during the forecast period.
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