Gluten free snacks Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Distribution Channel, by Generation : Global Opportunity Analysis and Industry Forecast, 2021-2031

The global gluten free snacks market was valued at $843.6 million in 2021, and is projected to reach $1.8 billion by 2031, growing at a CAGR of 8.3% from 2022 to 2031.

Snacks products are popular food products consumed by a large number of people across the globe due to its health benefits. It can be consumed daily in the form of food products. The demand for such product remains consistent among consumers. According to the annual Food & Health Survey from the International Food Information Council, more than four out of five consumers say that the coronavirus pandemic has changed their food habits, driving them to cook, eat, shop, & think about food differently. COVID-19 pandemic changed the are eating habits of the people. This abrupt transformation brought on by COVID-19 has also been seen in the industry of gluten free snacks, which is still in its infancy. Owing to increased awareness of the negative effects of gluten and disorders like celiac, the industry has recently experienced a specific growth and predilection for gluten-free products such as gluten-free nutrition bars, salty snacks.

Personal health and wellness are some of the major factors contributing toward the growth of the gluten free snacks market. This is due to the rise in the number of celiac patients and gluten related allergies around the world. Celiac disease is an inherited autoimmune disorder that affects the digestive process of the small intestine. According to the organization, Agriculture and Agri-Food Canada, around 3 million Americans suffer from celiac disease, and it is estimated that 40 million of the Americans are gluten-intolerant or sensitive. Thus, these consumers opt for gluten-free diet product including gluten free snacks. They seek products that are easy to consume and gluten-free. There is growth in the availability of gluten-free products including gluten free snacks owing to the rise in the number of celiac disease patients.

Apart from gluten intolerance, people seeking weight management and digestive health prefer gluten-free food products including gluten free snacks. Demand for gluten-free products has changed from being medically driven to lifestyle driven. Increase in number of consumers are turning to gluten-free products to enhance their well-being. Furthermore, millennial population highly demands convenience food for optimum health. The younger population are opting to buy gluten-free products as it improves cholesterol levels and increases energy levels. Also, millennial tend to enjoy bakery products, as it contains more nutrients and are healthy because of their low-fat content. Thus, this boosts the growth of the gluten free snacks market.

Gluten free products are generally expensive as compared to regular food products containing wheat ingredients, which is attributable to the additional costs incurred on developing gluten-free food products including gluten free snacks. Furthermore, availability of the substitute food products for gluten-free products including food supplements and functional food is likely to hold back gluten free snacks market growth during the forecast period.

The gluten free snacks market is segmented into product type, distribution channel, generation, and region. By product type, it is segmented into nutrition bars, candy bars, salty snacks, nuts and others. By distribution channel, it is segregated into convenience stores, supermarkets & hypermarkets, specialty stores, drugstores & pharmacies, e-commerce and others. By generation, it is further segmented into millennials, generation x, and baby boomers. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, and rest of LAMEA).

On the basis of product type, salty snacks segment was the highest contributor to the market and is estimated to reach $305.4 million by 2031, at a CAGR of 7.7% during the forecast period. The market for salty snacks is driven by increase in the consumption of convenient food items and easy availability of such products all over the world. The ingredient used to make these products are gluten free and are considered healthy, which goes in line with the trend of consuming healthy food, which further adds to the popularity of gluten free snacks in the global market.

According to the gluten free snacks market trends, on the basis of distribution channel, the supermarket and hypermarket segment was the highest contributor to the market, with $197.3 million in 2021, and is estimated to reach $399.1 million by 2031, at a CAGR of 7.4% during the forecast period. The adoption of supermarkets has increased in the past few years in both mature and emerging markets because of the one-stop solution provided by these retail formats. Supermarkets offer a wide range of products at competitive price to customers. Furthermore, manufacturers of the gluten free snacks can get better exposure from the targeted customers for this product in supermarkets and hypermarkets as compare to another distribution channel. These retail stores are usually located at easily accessible crowded places, where the footfall is high. In supermarkets, consumers can choose from a wide range of brands of several manufacturers.

According to the gluten free snacks market demand, on the basis of generation, the baby boomers segment is growing at the highest CAGR during the forecast period. The baby boomer generation is mainly influenced by the rise in health and fitness concerns. Additionally, this generation has a sizable elderly population that chooses to eat organic snacks and other foods free of pesticides and other additives in order to keep a healthy lifestyle. Thus, above-mentioned factors are likely to boost the demand for gluten free snacks through the baby boomers segment during forecast period. 

Region-wise, North America garnered a significant gluten free snacks market share in 2021, and is expected to maintain its market share throughout gluten-free snacks market forecast period. The North America market for gluten free snacks is driven by an increase in the consumption of convenience foods such as snacks and rise in concerns about health and fitness. Moreover, North America has a developed retail structure that allows consumers to conveniently purchase food and groceries. This easy availability helps with the overall sale of convenient goods such as the gluten free snacks.

The players operating in the global gluten free snacks industry have adopted various developmental strategies to expand their gluten free snacks market size, increase profitability, and remain competitive in the market. The key players profiled in this report are Freedom Foods Group Limited, General Mills, Inc., Kellogg Company, Koninklijke Wessanen N.V, Mondelez International Inc, ConAgra Foods Inc, Quinoa Corporation, The Hain Celestial Group, Inc, The Kraft Heinz Company and Valeo Foods Group Ltd.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gluten free snacks market analysis from 2021 to 2031 to identify the prevailing gluten free snacks market opportunities.
• Market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the gluten free snacks market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global gluten free snacks industry trends, key players, market segments, application areas, and market growth strategies.

  Gluten free snacks Market Report Highlights

Aspects	Details
Market Size By 2031	USD 1.8 billion
Growth Rate	CAGR of 8.3%
Forecast period	2021 - 2031
Report Pages	302
By Product Type	Nutrition Bars Candy Bars Salty Snacks Nuts Others
By Distribution Channel	Convenience Stores Supermarket and Hypermarket Specialty Stores Drugstores and Pharmacies E commerce Others
By Generation	Millennials Generation X Baby boomers
By Region	North America  (U.S., Canada, Mexico) Europe  (Germany, France, UK, Italy, Spain, Russia, Rest Of Europe) Asia-Pacific  (China, India, Japan, Australia, South Korea, Thailand, Indonesia, Rest Of Asia-Pacific) LAMEA  (Brazil, Argentina, UAE, Saudi Arabia, Rest Of LAMEA)
Key Market Players	The Kraft Heinz Company, ConAgra Foods Inc, General Mills, Inc., The Hain Celestial Group, Inc, Quinoa Corporation, Kellogg Company, Mondelez International Inc, Valeo Foods Group Ltd, Koninklijke Wessanen N.V, Freedom Foods Group Limited

Analyst Review

Top CXOs claim that the growth in number of people with celiac disease and gluten intolerance is one of the factors driving the market for gluten free snacks, particularly in North America and Europe. Companies have recently focused their strategies on improving the flavor and texture of their product offerings. The development of private label producers has been seen as a serious challenge by some of the big regional players in the gluten free snacks market since they offer their gluten-free products including gluten free snacks at a comparatively lower price. Due to a number of factors, including an increase in the population of millennials and a growth in the number of customers who are health conscious, the Asia-Pacific regions present a significant investment potential for some of the Tier-I corporations. Those with celiac disease may experience less chronic inflammation owing to a gluten-free diet. In fact, persons with celiac disease may benefit from a gluten-free diet since it can lower inflammation markers like antibody levels and may also help treat intestinal damage brought on by inflammation linked to gluten. In addition, surge in adoption of the healthy lifestyle and rise in spending for healthy food products boosts the market for gluten free snacks. The approach used by producers of organic snacks in various countries is to improve their current products and produce more flavored snacks in order to satisfy consumer demand and grow their businesses.

Author Name(s) : Anil Kamble | Roshan Deshmukh

Related Tags

• Convenience Food
• Packaged Food
• Flavored Food
• Fried Food
• Baked Goods
• Savory Products